Ikigai is a Japanese concept meaning "a reason for being" that comes from two words - "iki" meaning life and "gai" meaning value or worth. It refers to what makes one's life feel meaningful and worth living. Finding one's ikigai involves reflecting on what you are good at, what you love, what the world needs, and what you can be paid for. Examples of ikigai include Jane Goodall's connection to and advocacy for great apes. The concept of ikigai aims to help individuals find purpose and fulfillment in their lives.