1. IKEA is launching its first store in Thailand and has developed a marketing plan to introduce the brand to Thai customers. The plan includes advertising campaigns, a press conference, and a grand opening event to generate awareness and excitement around the new store. 2. The marketing plan aims to position IKEA as a one-stop furniture destination that puts customers first. Campaigns will highlight IKEA's affordable prices and environmental sustainability. 3. The grand opening event aims to introduce 30,000 local visitors to IKEA's products and brand philosophy. It will feature games, demonstrations, and prizes to create a fun family atmosphere and positive first impressions of IKEA in Thailand.