New Media Drivers' Licence Final Presentation

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IKEA is launching a social media campaign to promote their do-it-yourself and space-saving furniture. The campaign will ask IKEA customers in cities like Tokyo and Hong Kong to share photos of IKEA products in their homes with a prize of a furniture set. The campaign will be posted on non-profit IKEA fan forums and home decoration blogs to spread the word. It will also utilize IKEA's Facebook, Twitter, and a smartphone app to advertise the campaign over 3 months with a $200,000 budget.

Technology Business

Social Media Campaign for IKEA Submitted by: Suyu Li ADV 892 Michigan State University

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For the Copywriting class in the Master in Visual and Digital Media at IE School of Human Science and Technology our group, under the name of our own creative agency, developed a transmedia customer acquisition campaign for IKEA. After thoroughly analysing the market and defining the target audience we designed an activation campaign including online as well as offline initiatives to get Spanish people from the ages of 20 to 55 who currently believe IKEA products to always be the same to visit IKEA stores more frequently by changing their perception of the brand and mobilizing them.

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Market Research Report on - Entry Strategy of IKEA in India based on case study "IKEA Furniture" by Harvard Cases. To get a copy of this report, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com

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This case study is about a multinational company which sells ready to assemble furniture and home accessories. According to the economics records as at 2008 this is the world largest furniture retailer. (Forbes, 2013) This report describes about the main strategies which IKEA use to approach to different markets with different consumers and with them IKEA has evolved into the largest furniture retailer in the world with approximately 300 stores in 38 countries and revenues topping $21.5 billion in 2009. Its top countries in terms of sales include Germany, 16 percent; United States, 11 percent; France, 10 percent; United Kingdom, 7 percent; and Italy, 7 percent. (Business week, 2005) According to the final decision IKEA has made a different way of shop for furniture with the time develops and it has reach to the expectations of its customers according to their expectations. Finally, in the conclusion of the report shows the final view of the researcher about the finding regarding to the IKEA strategies throughout the research and final judgment which make about the given case.

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