IKEA is launching a social media campaign to promote their do-it-yourself and space-saving furniture. The campaign will ask IKEA customers in cities like Tokyo and Hong Kong to share photos of IKEA products in their homes with a prize of a furniture set. The campaign will be posted on non-profit IKEA fan forums and home decoration blogs to spread the word. It will also utilize IKEA's Facebook, Twitter, and a smartphone app to advertise the campaign over 3 months with a $200,000 budget.

1. Social Media Campaign for IKEA Submitted by: Suyu Li ADV 892 Michigan State University

2. Business & Goal offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. DO-IT-YOURSELF & Save Space

3. Challenge Ask IKEA product users, in Tokyo, Hong Kong and alike, to share their IKEA products in their households. Incentive: a set of IKEA products and assembly

4. Forum Non-profit, fan based forum ran by people that love IKEA products They share ideas, thoughts about new products, tips for assembly and more… Post the campaign on the forum, not just this one, but more home decoration related forums

5. Blogs Blogs are personal… & powerful… a medium for people to influence others with their writing..

6. Facebook & Twitter Company Facebook & Twitter accounts Forum users all have Facebook and/or Twitter profiles They can spread the word out through their own page

7. Smartphone Applications Catalogue application that keeps users updated with the latest products The campaign can be advertised through an edition of catalogue

8. Metrics of success The increase of smartphone app download amount..

9. Budget and Timeline 3 months And a 200 thousand dollar budget 1 winner

10. Thank you!