The document presents a naïve clustering approach (NCA) for predicting travel time based on historical traffic data, aiming to improve accuracy in forecasting. It introduces a method called cumulative cloning average (CCA) to determine cluster centroids and compares the proposed method's performance against other prediction methods, demonstrating superior results in terms of mean absolute errors. The study emphasizes the importance of accurate travel time predictions for advanced traveler information systems and outlines the research's structure and methodologies.