SlideShare a Scribd company logo






Data Visualization (Tableau)
Customer & Marketing Analytics
Predictive Modelling
Data Mining
Alteryx
Technical Architecture
A business and technology consulting firm
with more than 2,700 consultants across 16
offices in North America and London.
4
Who is Slalom Consulting?
Our Primary Service Areas
Slalom IM&A
Predictive analytics
is multifaceted and
is changing rapidly
Data scientists are
expected to be
multidimensional
“Big Data” covers
an extremely broad
range of questions
Reporting/
Visualization
Data Science
This visualization shows that
membership increased from
2013 to 2014
Analytical
Methods
Market Basket
Analysis
Customer
Lifetime Value
Attrition
Analysis
This tabular report shows that
many customers bought salsa
with other products, rather
than by itself
Our dashboard shows that
there are certain customers
who have purchased a lot of
products from us
25% of customers have a high
risk of cancelling their
memberships and those
customers make up 60% of
revenue
Salsa was purchased with
chips 78% of the time, and
salsa sales resulted in 4x
more chip sales
A predictive analysis
incorporating demographics
and acquisition cost shows
which customers will be
profitable for the rest of their
lifetime
Operationalizing
predictive analytics
is a top priority…
Source: TDWI Best Practices Report
“Predictive Analytics for Business
Advantage” Q1 2014
…but only 25% of
organizations say
that analytics drives
day-to-day decisions


•
•
•








Ability to quickly
identify top
customers and
customer
characteristics
Translation of
predictive
analytics into
business
insights
Ability to filter
and interact with
dashboards
iteratively

II-SDV 2015, 20 - 21 April, in Nice
II-SDV 2015, 20 - 21 April, in Nice

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II-SDV 2015, 20 - 21 April, in Nice

  • 1.
  • 3. Data Visualization (Tableau) Customer & Marketing Analytics Predictive Modelling Data Mining Alteryx Technical Architecture
  • 4. A business and technology consulting firm with more than 2,700 consultants across 16 offices in North America and London. 4 Who is Slalom Consulting?
  • 7.
  • 8. Predictive analytics is multifaceted and is changing rapidly Data scientists are expected to be multidimensional “Big Data” covers an extremely broad range of questions
  • 9. Reporting/ Visualization Data Science This visualization shows that membership increased from 2013 to 2014 Analytical Methods Market Basket Analysis Customer Lifetime Value Attrition Analysis This tabular report shows that many customers bought salsa with other products, rather than by itself Our dashboard shows that there are certain customers who have purchased a lot of products from us 25% of customers have a high risk of cancelling their memberships and those customers make up 60% of revenue Salsa was purchased with chips 78% of the time, and salsa sales resulted in 4x more chip sales A predictive analysis incorporating demographics and acquisition cost shows which customers will be profitable for the rest of their lifetime
  • 10. Operationalizing predictive analytics is a top priority… Source: TDWI Best Practices Report “Predictive Analytics for Business Advantage” Q1 2014 …but only 25% of organizations say that analytics drives day-to-day decisions
  • 14.  Ability to quickly identify top customers and customer characteristics Translation of predictive analytics into business insights Ability to filter and interact with dashboards iteratively
  • 15.