Use our 50 slides content-ready behavioral analysis PowerPoint presentation to study the insights needed by a company to study to gain an edge over other companies or firms. The consumer insights can be outlined with the help of this business deck which is necessary as companies need to know the demands and needs of the consumers. The research methodology used in this PPT is quite helpful. There are also key statistics in this PPT used for studying data collection and processing and also consumer insight capabilities, components, characteristics, etc. to be looked upon. Also, the top tools are included in this behavioural analysis for consumer insights such as youtube analytics, google’s audience retention tool, google trends, etc. Also, there are markers for indication like column chart, donut pie chart, bar chart, etc. This complete PowerPoint presentation is very handy for analyzing the consumer needs and uses for accurate marketing. Enthusiasm bubbles with our Behavioural Analysis Powerpoint Presentation Slides. Experience bursts of energy everywhere.

1. Behavioural
Analysis
Your Company Name

2. Consumer Insights Outline
07 Consumer Insight
Components
09 Consumer Insight Key
Elements
10 Extrapolation & Validation
of results
11 Top Tools for Consumer
Insights
08 Consumer Insight
Characteristics
12 Potential Benefits of
Consumer Insights
01 Research
Methodology
02 Consumer Insights
Assumptions
03
Need for Consumer
Insights
04 Key
Statistics
05 Data Collection &
Processing
06 Consumer Insight
Capabilities
2

3. analyst will be performing
analysis for the consumer
insights5people to be
interviewed10
Survey design Localization Translation
Survey programming and testing with an
average survey length of 10 minutes
Studies Performed For Consumer
Insights70
carried out together with key clients and partners
Research Methodology 3

4. Consumer Insights Assumptions
Record how many, how often, when
Seek objectivity
Test a hypothesis
Find a single truth
Use standardized forms and spaces
Quantitative
Methods
Ask reasons why; seek meaning
Use natural setting
Rely on subjectivity
Pose a research question
Find multiple truths
Qualitative
Methods
4

5. Need For Consumer Insights
Lack of Management Buy-In
Consumer Insights initiatives are initiated or monitored at the
very top level
45%
Inadequate Data and Associated Skills
43%
Do not have adequate
consumer data
40%
Lack the skills necessary
for generating actionable
insights
Have not updated their talent development
practices related to generating consumer insights48%
Lack Of Robust Processes
Have taken little actions to reduce
time taken from insight generation to
business action
51%
Have not been able to link
KPIs/Performance measurement of
departments to insights
52%
Absence of Clearly Defined Roles and responsibilities
Report lack of clearly-defined roles for consumer
insights professionals as a major challenge46%
Cite lack of clarity in the reporting structure and/or
objectives of the consumer insights function as a
major challenge
38%
5

6. Key Statistics
The number of queries
received by companies per
year
5.2B
Executives of large consumer
products organizations who consider
consumer insights as strategic to
their business
83%
Organizations have been
successful in using consumer
insights in inventory planning
90%
6

7. Data Collection & Processing
01
Actively monitoring the
data collection process as
the field work kicks off is
essential to the overall
quality of the research
results
02
Respondents selected
based on age, gender,
education, income, and
region
04
Extensive data checks
assess for and remove
outliers, speeders, and
flat-liners to ensure data
quality
03
Tools like SPSS, SAS, R
would be used for data
mining and analyzing
7

8. Consumer Insight Capabilities
Financial reporting & analysis
Business Intelligence Services
Customer Management, accounting
outsourcing, agile delivery
Business Support Services
Product research, market research
& competitor analysis
Research Services
Acquiring & managing data
sources
Data Management Services
Customer Management,
accounting outsourcing, agile
delivery
Insight Services
Predictive analytics, Machine
learning, Hadoop
Data Science Services
8

9. Consumer Insight Components
Mr. X wants to gain weight.
You acquired this information
via a standard survey
Mr. X is signing up for weight gain
programs and trying out high carb food
options. You acquired this information by
observing Mr. X through your shopper
data solutions and online tracking
methods
Mr. X’s reason for wanting to gain weight
is to stay as healthy as he can for his
age and so that he can look better. This
information you discern through a focus
group that Mr. X participates in
9

10. Consumer Insight Characteristics
People Characteristic
• Whole-Brain Mindset
• Business Focus
• Storytelling
Operational Characteristic
• Data Synthesis
• Independence
• Integrated Planning
• Collaboration
• Experimentation
• Forward-Looking Orientation
• Affinity for Action
10

11. Consumer Insight Key Elements
Increased Customer
Satisfaction
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Reduced Costs In
Marketing
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Reduced Instances Of
Avoidable Contact
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More Efficient Match
Of Need And Provision
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11

12. Extrapolation
& Validation
Extrapolation and validation are
the last vital steps before giving
clients access to the data
Based on population census
data, extrapolate the numbers
to represent the active online
population within the
researched age bracket
Estimated margin of error 2%-3%,
with a 95% confidence interval
using the full sample
12

13. 13
Top Tools For
Consumer
Insights

14. YouTube Analytics
Top
locations
by views
Views 13-17 18-24 25-34 35-44 45-54 55-64 65+
United States 14,338 6.4% 6.0% 10.1% 20.1% 32.9% 20.8% 3.7%
United
Kingdom
2,686 7.6% 7.1% 12.3% 19.8% 30.7% 18.8% 3.8%
India 2,453 10.3% 25.7% 27.4% 20.2% 9.1% 3.1% 4.1%
0% 5% 10% 15% 20% 25%
13-17
18-24
25-34
35-44
45-54
55-64
65+ Female Male
75.0%
25.0%
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14

15. Google’s Audience Retention Tool
Google Surveys is another great tool for developing a clear understanding of who your customers are by
conducting custom surveys to target specific audiences
Report Custom Insights
Inferred Gender
Sum Compare
Male Female
Inferred Age
Sum Compare
18-24 25-34
35-44 45-54
55-64 65+
What would most influence your decision to buy clothes online instead of in-store?
Results for respondents with demographics. Weighted by Age, gender, region. Winner
statistically significant.
40.5%
24.9%
16.4% 16.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
Free Shipping Online
Discounts
Ability to
return in store
Free returns
Options
Weighted
Percentages
Sort by winner
Answers
Free Shipping
Free Returns
Ability to return in store
Online Discounts
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15

16. Google Trends
Using , you can confirm your assumptions about the interests of your audience. It is helpful for Gaining in-Depth Consumer Insights
0
25000
50000
75000
100000
125000
2016 2018 2020
Myspace
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z
Facebook
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z
Twitter
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z
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16

17. Google
Analytics
This is the most popular
analytics software.
It tracks the traffic to your
website along with the
performance of various web
pages
Using Google Analytics you
can also find out where your
visitors are coming from, how
much time they spend on the
site, and their geographic
distribution
One of the best features of
Google Analytics is their Goal
Funnel which sets up a list of
URLs that the customer clicks
through when they complete a
purchase
You will also be able to find out how many of them abandon the purchase at a
certain stage. Using this information, you can adjust your strategies and make the
buying experience easier
17

18. Facebook Audience Insights
• Audience Insights are different than Page insights and report customer demographics by gender, age, relationship status, lifestyle & job role.
• In addition, this tool reports the number of likes, purchase activity and Facebook usage.
Relationship Status
Self-reported data from people who list a relationship status on Facebook
-40%
-20%
0%
20%
40%
60%
Single In a
relationship
Enagaged Married
Future Past
Education Level
The highest level of education reached based on self-reported data
-40%
-20%
0%
20%
40%
60%
80%
High School College Grad School
Future Past
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18

19. Potential Benefits Of Consumer Insights
Reduce customer churn and
increase loyalty
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Improve the channel mix to
lower cost to serve
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Lower customer acquisition and
retention costs
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Increase sales force effectiveness
by targeting qualified prospects
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Increase sales to new and
existing customers
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needs and capture your audience's attention.
Deliver higher returns on marketing
and promotions investments
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19

20. Consumer Insights Maturity Matrix
20
BreadthofConsumerInsights
Success in Realizing Benefits from Consumer Insights
Fast Followers Front Runners
Cautious AdoptersSlow Starters
Companies that enable
a relatively large
number of activities
with consumer insights
and also achieve
significant success
Companies that enable
few activities with
consumer insights but
experience greater
success in those
Companies that enable a
relatively large number of
activities with consumer
insights and also achieve
significant success
Companies that enable
few activities with
consumer insights but
experience greater
success in those
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21. Journey Of An Insight Driven Business
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1 Day
Ignite
The Journey
Demonstrate
Business Value
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needs and capture your
audience's attention.
12 weeks
Scale
The Capability
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+5 months
Grow
Insight-Driven
Business
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audience's attention.
+8 months
21

22. Consumer Engagement Principles
Protection Of Personal
Information
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audience's attention.
Integrity In Social Media
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Simple Communications
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Value Exchange
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Transparency
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Ongoing Dialogue
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Control
& Access
22

23. 23
Consumer Insights Incorporates Benefits Across Marketing,
Sales And Supply Chain In Consumer Products
LevelofEnablementofActivitiesbyConsumerInsights
Success realized from Consumer Insights
Marketing Activities Sales Activities Supply Chain Activities
Cross-Selling
and Up-Selling
Customer
Engagement
New Product
Development
Customer
Retention
Brand
Pricing
Category
Strategy
Channel
Management
Demand sensing
S&OP
Smarter product distribution
& supplier performance
management
Inventory Planning &
Replenishment
Brand Strategy
Customer
Experience
Campaign
Design &
Execution
Trade spend
optimization
Content
creation
Forecasting
Assortment
Breadth
Network
Optimization
Category
Management
Fleet
Optimization
Salesforce
Management
Customer
acquisition
O

24. Behavioural Analysis For Icon Slide
24

25. 11:00 am To 11:15 am
Coffee Break
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25

26. 26
Additional Slides

27. 0.5 0.8 1
1.6 1.9 2
2.4
2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2010 2011 2012 2013 2014 2015 2016 2017 2018
ExpenditureIn($Billions)
Years
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Product 01
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Product 02
Column
Chart
27

28. Donut Pie Chart
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20%
08%
15%
26%
18%
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Product 01
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Product 02
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Product 03
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Product 05
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Product 04
28

29. Bar Chart
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0
10
20
30
40
50
60
70
80
90
100
FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Salesinpercentage(%)
Financial years
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Product 01
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Product 02
29

30. Our
Mission
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Vision
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audience's attention.
Mission
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audience's attention.
Goal
30

31. Marry Parker
CEO & Founder
Tom Torres
Editor
Jess Leo
Finance Manger
Robin Clark
Designer
Our Team
31
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32. This slide is 100% editable. Adapt it to your needs and
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Target Audiences
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Preferred By Many
About Us
32

33. This slide is 100%
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$300-
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$200-
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$500-
Financial
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34. Comparison
Minimum
45%
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Maximum
90%
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35. Awareness
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Success
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Quality
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audience's attention.
Our Main
Goals
35

36. Location
10%
North America
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45%
South America
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15%
Australia
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30%
Asia
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36

37. Dashboard
0
25
50
75
100
25% Low
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0
25
50
75
100
75% High
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37

38. Puzzle
01 02 03 04 05
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39. Mind Map
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40. Target
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Text Here
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Text Here
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T A R G E T
40

41. Opportunity is missed
by most people because it
dresses in overalls and
looks like work.
... Thomas Edison
Quotes
41

42. TimeLine
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2014
2015
2016
2017
2018
42

43. Post It
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44. 44
Lego
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45. Hierarchy
Your Text Here Your Text Here Your Text Here
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Your Text Here
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Your Text Here
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Your Text Here
Your Text Here
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46. Silhouettes
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46

47. Magnifying
Glass
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48. 01
02
04
06
05
03
Bulb Or Idea
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49. Venn
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49

50. Thank You
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
50