SlideShare a Scribd company logo
Aligning your Business to the
Data Driven Economy
Anil Chopra
VP-Research and Consulting
CyberMedia Research
Eco-System of
Connected
Devices is
Growing
Data is the New Oil
 Data is to the new economy what oil was to the old
 Organizations that are able to collate and analyze their data
gold mine to draw insights from it will thrive
 Quantitative and structured data like name, address, etc. not
enough to gauge human behavior
 Unstructured data is critical, as info like social media profile,
smartphone usage habits, online reviews, etc. puts context
into what people really want and help you understand them
better
 Traditional Market research no longer enough to understand
customers
 Interconnections between IoT devices will further create
billions of new relationships that will not be driven by data,
but by algorithms.
Welcome to the
Algorithm Economy!
 Algorithms form core of
all insights and actions
from data, and will power
all M2M communication
using IoT.
 New products and services
based on sophisticated
algorithms to emerge.
 Algorithms already used
extensively in digitally led
companies
Every Industry Stands to Benefit
Manufacturing
• Predictive
Maintenance (repair,
re-build, or replace?)
• Compare failure
rates of parts from
different
manufacturers
• Balance supply with
demand by analyzing
demand for your
products
• Hire skilled workers
vs new and train
them
Healthcare
• Identify, evaluate,
and compare
treatment options
• Analyze vital
statistics from
bedside medical
devices
• Predict possible
disease outbreaks
and dive into
their root cause
Education
• Gauge
education
effectiveness
• Plagiarism
detection
• Predict
student’s future
performance
• Scheduling
algorithms to
optimize
teaching policy
BFSI
• Anti-money
laundering
• Chatbots
• Algorithmic Trading
• Fraud Detection
• Customer
Recommendations
• Improve pricing
accuracy on
insurance products
• Portfolio
management
It’s Not Just About
Data, but What You
Do With It!
Use Cases
are
Growing
Customer
Service
Customized
Loyalty
Programs
Speech
Analytics
TV Analytics
Predictive
Analytics
Weather
Analytics
Contextual
Analytics
Summary
 Data is the common denominator to convert your
digital vision into business results
 Customer intelligence paramount in the digital age to
enhance their experience, understand their needs,
analyze their journeys across channels, increase
loyalty, etc.
 You need an analytics-based business strategy and
the relevant tools to convert data into information.
 Use external data sources like data.gov.in from the
Govt. of India
 Start adopting an insights driven culture--move from
gut-feel culture to an 'insights-driven' one
Thank you!
“War is 90% Information”
~Napoleon Bonaparte

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Data Driven Digital Transformation

  • 1. Aligning your Business to the Data Driven Economy Anil Chopra VP-Research and Consulting CyberMedia Research
  • 3. Data is the New Oil  Data is to the new economy what oil was to the old  Organizations that are able to collate and analyze their data gold mine to draw insights from it will thrive  Quantitative and structured data like name, address, etc. not enough to gauge human behavior  Unstructured data is critical, as info like social media profile, smartphone usage habits, online reviews, etc. puts context into what people really want and help you understand them better  Traditional Market research no longer enough to understand customers  Interconnections between IoT devices will further create billions of new relationships that will not be driven by data, but by algorithms.
  • 4. Welcome to the Algorithm Economy!  Algorithms form core of all insights and actions from data, and will power all M2M communication using IoT.  New products and services based on sophisticated algorithms to emerge.  Algorithms already used extensively in digitally led companies
  • 5. Every Industry Stands to Benefit Manufacturing • Predictive Maintenance (repair, re-build, or replace?) • Compare failure rates of parts from different manufacturers • Balance supply with demand by analyzing demand for your products • Hire skilled workers vs new and train them Healthcare • Identify, evaluate, and compare treatment options • Analyze vital statistics from bedside medical devices • Predict possible disease outbreaks and dive into their root cause Education • Gauge education effectiveness • Plagiarism detection • Predict student’s future performance • Scheduling algorithms to optimize teaching policy BFSI • Anti-money laundering • Chatbots • Algorithmic Trading • Fraud Detection • Customer Recommendations • Improve pricing accuracy on insurance products • Portfolio management
  • 6. It’s Not Just About Data, but What You Do With It! Use Cases are Growing Customer Service Customized Loyalty Programs Speech Analytics TV Analytics Predictive Analytics Weather Analytics Contextual Analytics
  • 7. Summary  Data is the common denominator to convert your digital vision into business results  Customer intelligence paramount in the digital age to enhance their experience, understand their needs, analyze their journeys across channels, increase loyalty, etc.  You need an analytics-based business strategy and the relevant tools to convert data into information.  Use external data sources like data.gov.in from the Govt. of India  Start adopting an insights driven culture--move from gut-feel culture to an 'insights-driven' one
  • 8. Thank you! “War is 90% Information” ~Napoleon Bonaparte