How do you find video when you only have sparse data? While you can wander the stacks (if you can still find open stacks) for inspiration, video either physical or digital, is difficult to discover. Wandering the virtual stacks is, well, virtually impossible. Discovery platforms on the whole have not replicated the inspirational experience of wandering the stacks. More companies are using archivable video for internal communication of the various research projects, product developments, test results, and more that are being considered, in progress, or completed. Showing how an experiment was conducted can convey considerably more information that is very difficult to communicate via text. How do you find a company video that might be helpful for your project? A case study is presented of the problems and the solutions that were implemented by a large, multinational chemical company. A suite of content discovery technologies was used including a video to text to tagging system connected to their documents database and automatically indexed using several chemical as well as conceptual systems (rule-based, NLP, inference engine). To build the system and support the manuscript and video submission there is a metadata extraction program which pulls and inserts the metadata into the submission forms so the author can move quickly through that process.

1. © 2022. Access Innovations, Inc. All rights reserved.
Access Innovations, Inc.
Marjorie M.K. Hlava
mhlava@accessinn.com
Jay Ven Eman
j_ven_eman@accessinn.com
www.accessinn.com
www.dataharmony.com
+1.505.998.0800
Albuquerque, NM
Leveraging Your Content
Semantically
Where’s the one about…
Looney Tunes® Revisited
October 10, 2022

2. Wondering and wandering!

3. How do you find information…
when you don’t know what you want,
what it might be called,
where to look?
I used to wander the stacks…

4. Long Library, Trinity U., Dublin

7. Guinness Brewery

8. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
Albuquerque, New Mexico Las Vegas, New Mexico
Las Vegas, Nevada

10. Background

11. What if there is sparse metadata unlike library
catalog cards?
Video?
- Notorious for no metadata
- Maybe a title
- Newspaper ‘slug’

12. Where’s the one about…
Daffy Duck and Donald Duck and pianos?

13. What was the one about…
Bugs Bunny - opera singer?
© Warner Bros.

14. Do you recall the one about…
a coyote and the what was it?
© Warner Bros.

15. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
Our neighborhood Coyote

16. The Road Runner

17. Questions to ponder
❖ How do you find what you’re looking for?
❖ How do you know what you want?
❖ How do you know you found it?
❖ How do you know, if you’ve missed
something?
❖ How do you replicate wandering the
stacks in the Age of Google?

18. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
And now…
Case studies by
Marjorie Hlava

19. Case Study
❖ Access Innovations, Inc.
❖ Changing ‘search’ to ‘found’
❖ Why we do it – the problem
❖ How we do it – the solution
❖ Case study on metadata for video

20. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
Clients
Publishing &
Media
Education
Government
Non-profits
& Societies
Health/Pharma
Manufacturing
& Retail

21. Promising
solutions for
improving the
accuracy of
content
metadata
❖ Standards - Check out the NISO Library on their
web site
❖ Consortiums for clean data
❖ Share, check, and enhance metadata
❖ Automate as much of manuscript submission &
peer review as possible
❖ Clean up the author synonymy
❖ Enhance your content and the audiences it
represents worldwide
❖ THE GOAL
❖ High integrity, accurate, consistent content

22. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
Semantic control and content
enrichment
❖ Controlled vocabularies, authority files,
taxonomies, thesaurus, ontologies, triple
stores, and knowledge graphs
❖ Follow the standards
▪ Accepted Structure and Format Use
• ANSI/NISO Z39.19
• ISO2788
• BS5723
• ISO25964 Parts 1 and 2

23. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
Every Walk of Life Uses
Constantly Changing Vernacular
• Homeless
• Unsheltered
• Unhoused
• Street people
• Hobos
• Vagrants
• ….
• Taxonomy
• Ontology
• Thesaurus
• Knowledge Map
• Metastatic breast
cancer
• Stage IV Breast
Cancer
• Invasive Breast
Cancer
• Covid-19
• Coronavirus
• SARS-CoV-2
• Omicron
• BA.4
• BA.5
• …..

24. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
Differences in search results due to synonymy
❖ Invasive breast cancer: 520 results
❖ Metastatic breast cancer: 1803 results
❖ Stage IV breast cancer: 73 results
❖ Stage IV breast cancer: 46,400,000 results
Lack of Synonymy Control
Breaks Search

25. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
But How About Improving the Content Itself?
❖ Series of Metadata Filters and Enrichment
▪ The varying names used in the content of the publication
▪ Gene names – 19 or more synonyms per name
▪ Medicinal Plant names – nearly 17 synonyms per name
▪ Bad Cell Line references
▪ Suspect Science topics / Fake news
❖ Semantic enrichment supports metadata and search
❖ Time savings for researchers both authors and readers
❖ It allows the disambiguated information in the formation of a
platform for better science
❖ Being able to reference a widely available authoritative source is
crucial to all world health

26. Atypon
Production
How is it done
10/11/2022
Provisional
Acceptance
Article
Submission
Revision
Review –
Link to
Portal
Web based
Deputy
Editor Key
Term
Review
Portal
Review, add,
delete, submit
Key Term
update in
article XML
New Taxonomy
terms
New
Taxonomy
updated
SKOS file
Accept
Article XML
Concept
Taxonomy
MPNS
Name
verification
Taxogene
Human
Genome
Tagging
Suspect
Science
Filter
Bad Cell Lines
Identification
SciGen
Identification
After Todd Ware of ACP
ICD_10
CPT
HCPCS
Coding

27. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
TaxoGene
❖ Automatically find all synonyms and insert the
consensus approved name.
❖ Special characters and extensions
❖ Directing all readers to the preferred name in
either search or publication allows
full retrieval recall of related material
insures precision in search
remove ambiguity in communication
10/11/2022
• Synonymy: Average of 19 synonyms per
gene name
• Sources:
• Human Genome Project
• https://www.ncbi.nlm.nih.gov/genome/guide/
human/

28. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
Medicinal Plant Names
Service (MPNS)
❖ How many kinds of “Ginger” are there??
▪ At least 42
❖ Better communication between researchers worldwide – no misidentification
❖ Link to full plant name record at MPNS
❖ Includes all known scientific names, common names, homonyms,
and more
❖ Global coverage – not just regional which is important an
integrated world
❖ Constantly updated and linked to the
▪ Kew International Plants Names Database.
▪ International Plant Names Index (IPNI)
10/11/2022
• Source Data: The Royal Botanical Gardens at Kew
• Synonymy: Average of over 16 names per plant
are used.
• Includes all known scientific names, common
names, homonyms, and more
• www.kew.org/mpns

29. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
❖ ICLAC - There are about 437 cell lines, which are documented as such
and we mine those to highlight misuse….
❖ List of known contaminated cell lines (many of them invaded by HeLa
cells)
❖ Don’t let your authors and researchers work with known bad data.
▪ Over 32,000 papers that have worked on the wrong cells
▪ Cited by at least 500,000 more articles,
▪ https://blogs.sciencemag.org/pipeline/archives/2017/10/20/bad-
cells-so-many-bad-cells
10/11/2022
Sources: 488 from ICLAC
https://iclac.org/databases/cross-contaminations/
757 from Swiss Institute of Bioinformatics (SIB)
https://en.wikipedia.org/wiki/Cellosaurus
https://en.wikipedia.org/wiki/List_of_contaminated_c
ell_lines
Offering:
A rule base to quickly verify that
the cell lines used are valid and
not a contaminated line
Bad Cell Lines

30. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
Suspect Science Filter
❖ List of topics which require a closer look by acquisitions
editors before sending out to potential peer reviewers
❖ Identifies questionable articles
❖ Autism and vaccination
▪ Flag for assessment before sending to peer review
❖ Saves time in acquisitions review
❖ Auto Identify at time of submission using a rule base
10/11/2022
Source: PLOS in conjunction with Access Innovations

31. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
Access Integrity Coding
❖ Medical Coding – automatically for articles and reports
etc.
❖ ICD-10 The international Classification of Diseases.
!78,000 codes to give full details to medical
professionals on where that article or report falls within
medical diagnosis and procedures.
❖ CPT from the American Medical Association for
Classification of Procedures and Techniques
❖ HCPCS also from the AMA to find the illusive materials
and supplies needed to support this item described.
10/11/2022

32. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
Taxonomy Links in the PLOS Editorial Workflow

33. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
Increasing Audio Video Access
❖ The new horizon is indexing audio
video content to make it accessible
▪ Conference proceedings
▪ Demonstrations, interviews online
▪ Lab experiments
❖ All disappear without tagging of the
content
❖ Metadata without subject metadata
does not give you access to the
content (What was that about?)
❖ Add taxonomy terms to the audio layer
using transcription via auto tagging
▪ USPTO case study
❖ VATT™ – video to text and tagging
from Data Harmony®

34. © 2010. Access Innovations, Inc. All Rights Reserved.
© 2022. Access Innovations, Inc. All Rights Reserved.
Fiscal Impacts From
Semantically Enriching your
Content
❖ MUST use at both input and search
❖ 34% improvement in search
▪ With just semantic enrichment
▪ Ying-Hsang Liu , DC 2016, Copenhagen, Denmark
❖ 75% higher book sales with more complete metadata
▪ NIELSEN BOOK US STUDY: THE IMPORTANCE OF METADATA FOR
DISCOVERABILITY AND SALES ,
▪ David, Senior Director, Client Solutions, Nielsen Book’s Research and
Commerce Solutions Published in the US December 31, 2016

35. Metadata is
the Key!

36. © 2022. Access Innovations, Inc. All rights reserved.
Access Innovations, Inc.
Marjorie M.K. Hlava
mhlava@accessinn.com
Jay Ven Eman
j_ven_eman@accessinn.com
www.accessinn.com
www.dataharmony.com
+1.505.998.0800
Albuquerque, NM
Leveraging Your Content
Semantically
Where’s the on about…
Looney Tunes® Revisited
October 10, 2022
Thank you!