Igor Eremin, CEO of Russian mobile ad network iVengo, will comment on the slow development of mobile commerce in Russia and how retailers’ strategies could evolve in the future.

1. EDAYS INTERNATIONAL E-COMMERCE CONFERENCE
M O S C O W , J U N E 4 - 5 , 2 0 1 5
Mobile advertising
for mobile commerce
in Russia

2. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 2
About iVengo Mobile

3. iVengo Mobile is one of the largest Russian mobile advertising networks with the
transparent traffic from famous publishers. The company provides high quality media
campaigns in the mobile segment for world famous international brands.
About iVengo Mobile
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 3
№1
20
120
500
>
among Russian mobile networks in the ratings of the experience
of cooperation, the valuation of providing service and the level of
prompted or spontaneous awareness*
mio users
mio impressions per month
mobile publishers
*Digital Agency Rating 2014 AdIndex.ru
70%
20%
10%
Russia
CIS
traffic
far-abroad countries

4. The basic barriers
to mCommerce
development in Russia
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 4

5. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 5
*Copyright @ 2015 Criteo
50 %
Japan
South Korea
UK
Spain
US
Germany
Netherlands
Italy
France
Russia
Brazil
0 % 10 % 20 % 30 % 40 %
GlobalAverage=34%
Q1 2015 Q4 2014
mCommerce is now 34% of all
eCommerce transactions
globally – based on an accurate
weighting of eCommerce
market size by country
Mobile share is slightly lower in
the US than the global average
with 29% of eCommerce
transactions coming from
mobile devices
For the first time ever, Japan
and South Korea had the
majority of their eCommerce
transactions via mobile
in Q1 2015
MOBILE SHARE OF ECOMMERCE TRANSACTIONS
The basic barriers to mCommerce
development in Russia

6. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 6
The basic barriers to mCommerce
development in Russia
• Poor understanding of the mobile
as a communication channel for major
brands
• A client is still afraid to make payments
in mobile devices
• Lack of well-developed utilities for
mobile transactions
• A small number of fast-paced mobile
landings
Asia
MEA
Latin America
Eastern Europe
Western Europe
North America
$600 billion mCommerce by 2018

7. The basic drivers to
mCommerce growth
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 7

8. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 8
The basic drivers to mCommerce growth
• High usage of smartphones in Russia
• Increasing loyalty after successful
purchases
• International expansion of major
online retailers
• Growth of experiments among famous
brands testing mobile advertising
as a sales channel
Mobile users share
in Russian WEB per month
*TNS WebIndex UI, Apr 2015, ALL RUSSIA

9. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 9
iVengo Mobile cases: conversion to purchases

10. Igor Eremin
iVengo Mobile CEO
ie@i-vengo.com
+7 495 669 96 60
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 10
Let’s keep in touch!