The document discusses conversion rate optimization in Europe. It provides information about Kameleoon, a SaaS conversion optimization platform with offices in Paris and Moscow. Examples are given showing how simple changes implemented through Kameleoon, such as personalized messages, surveys, and trust banners, resulted in increased sales, clicks, and conversions for customers within 1-2 days. Contact information is provided for those interested in learning more about Kameleoon's conversion optimization services.

1. Conversion Rate Optimization:
A maturing market in Europe
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE
MOSCOW, JUNE 4-5, 2015
Jean-Noël Rivasseau, Founder & CTO

2. About Kameleoon
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3. About Kameleoon
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015
Kameleoon is a SaaS conversion optimization
platform
25 experts in our Paris office
5 experts in our Moscow office
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10. 1. Home Page Promotional Message
Geolocation 1/2 day
setup
+4,5%
More sales
200 000
visitors
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015

11. 2. Survey or newsletter subscription
Visitors exiting the site 2 days
setup
+150% clicks100 000
visitors
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015

12. 3. Trust banner
New visitors 2 days
setup
+5%
conversion
100 000
visitors
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015

13. Let’s keep in touch!
We’ll be glad to assist you in your conversion
optimization projects!
• jnrivasseau@kameleoon.com
• +7 916 343 7562
• www.kameleoon.ru
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