Measures of Central Tendency: Mean, Median and Mode
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INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2017 EXAMINATION
COURSE: BUSINESS ECONOMICS
1. Calculate the following: (10 Marks)
Quantity
Total Fixed Cost
Total Variable Cost
Total Cost
Average Cost
Marginal Cost
10 10 15 ? ? ?
11 10 18 ? ? ?
12 10 21 ? ? ?
13 10 24 ? ? ?
2. Determine the market equilibrium price for the following demand and supply equation:
D = 9p + 6
S = 10p – 5
Determine the equilibrium quantity if price is the same as above
D = 3p – 3q
S = 8q – 3p (10 Marks)
3. Calculate the following:
a) Assume that a business firm sells a product at the price of ₹500. The firm has decided to
reduce the price of the product to ₹350. Consequently, the demand for the product is raised
from 30,000 units to 35,000 units. In this case calculate the price elasticity of demand. (5
Marks)
b) Suppose the monthly income of an individual increases from ₹6,000 to ₹11,000. Now, his
demand for clothes increases from 30 units to 60 units. Calculate the income elasticity of
demand. (5 Marks)
COURSE: INFORMATION SYSTEM FOR MANAGERS
1. Businesses are trying to get closer to the customer by using information and
communication technology (ICT) so that they can create long-term relationships and gain
more knowledge from and about the customers. The airline industry is no exception to this.
It has reachedacrossroad.Whileononehand fueland labourcostscontinue to be key issues,
the phenomenal growth in passenger traffic has created new opportunities for growth. With
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the help of an example from the airlines industry such as Emirates, explain how airlines use
customerrelationship management (CRM)forimproving their customer service?(10Marks)
2. Discuss the role of information systems in managing the supply chain of an organization
with the help of an example from the retail industry. (10 Marks)
3. A) The e-commerce giants in India offer exclusive sales during the festive season and have
people visiting their websites in huge numbers such that they run out of stocks for a few
coveted products in just a few minutes. Keeping in mind the traffic volume that visits these
websites, each e-tailer wants to ensure the performance of the system is not compromised
on at any cost, the transactions are safe and secure and customers are attracted to the new
design layout for the festive design. As a developer of such a system, what tests will you
perform during SDLC, to ensure the smooth functioning of these websites? (5 Marks)
3. B) Maggster Co., a publishing house is making a transition to using an enterprise-wide
system, an ERP software, to streamline the operations. You have been appointed as a
consultant to Maggster, how will you try to ensure smooth implementation of such an ERP
software? (5 Marks)
COURSE: MANAGEMENT THEORY AND PRACTICES
1. Markets evolve on a continuous basis and the challenge is not just to stay relevant but lead
the changeratherthan beavictim ofchange.Companies like Blackberry, Apple &Kodak have
had their opportunities and threat with change. Discuss any of these 2 companies and their
ways of handling change and comment upon them. Your comments must include your
understanding of where they failed / succeeded with reference to the change management
process and factors that resist Change. Give examples (10 Marks)
2. You have recently joined ANB Company as their Operations Head. You are required to
deliver the KRAs from the very first quarter. The pressure is high but so it the opportunity.
Peak and consistent performance can be delivered by motivated employees. You have
recently completed your Management studies, and have learnt about Motivational theories.
Using the Traditional models (any 2), explain how will you motivate your team to perform
to their best. (10 Marks)
3. Leadership styles differ from leader to leader, however it is observed that there is no one
leadership style that they limit themselves to. Discuss the leadership styles with examples (5
Marks) Why, in your opinion leaders change their style, give examples (5 marks)
COURSE: ORGANISATIONAL BEHAVIOUR
1. Shritika is an entrepreneur, she has her own HR consultancy firm. In her work Shritika
gets to meet a lot of client which she really enjoys. Whenever she is stressed because of her
work, she goes out with her friends or family and then resumes work with new enthusiasm
and energy. She is one such boss that whenever the employees face any problem they do not
hesitate to sharewith her. At times when the client is annoyedand loseshis coolShritika still
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maintains her composure and tries to solve his concerns. Based on all the above narration
discuss Shritika’s personality on the basis of Big Five. (10 Marks)
2. Tony recently joined as an Assistant Manager Purchase in a real estate firm. He observes
that his manager who is his immediate boss talks very politely and patiently with the
vendors, clients and other department colleagues. Tony also noticed that his manager also
gets his work done on time. Now when the Boss is out for his yearly vacation, Tony is dealing
with everyone in the same way. To his surprise he is able to pull off the job well and hence
he is very much interested to apply this behaviour/approach in his personal life as well.
Which theory of learning would apply here? Discuss. (10 Marks)
3. Rohan is sales head for a pharmaceutical company. He has a team of 12 individuals under
him. Rohanfeelsverysadto state that it isn’t a team buta groupofindividuals working under
him as they do not show any team spirit. Akhil who is Rohan’s best friend also happens to be
the HR manager. When Rohan shared his concerns with Akhil he asked Rohan to
a. Analyze the problems he (Rohan) is facing in teamwork (5 Marks)
b. Also, what all methods Akhil can suggest Rohan for creating effective team in his
department? Discuss (5 Marks)
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