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ANTWERP.
CREATIVE
MINDS.
STARTUP
CITY
FOR
INTROINTRO
Intro.
//
Contrary and always up for something new.
They say that the people of Antwerp are
chauvinists. And they’re right. For centuries,
leading innovation(s) and ground breaking
trends have formed the heart of the city that
boasts a mere 516,000 residents. Creative minds
and entrepreneurs such as Rubens and Plantin
introduced our city to the Golden Age back in
their day.
Today, our entrepreneurs are forging a new
Golden Age. Atypically, and thanks to their
natural aversion to conformity, they prefer
seeking out disruptive technologies: new ways
of creating and doing business. Products and
technologies that turn the status quo on its head.
The people of Antwerp love it.
And it’s not just the people of Antwerp either.
Locally grown entrepreneurs, such as Dries
Buytaert with his Drupal software, are leading
the way in the Mecca of disruptive economy:
Silicon Valley. Discover several other names
to watch in this magazine. More and more
international conglomerates are embracing the
Antwerp rule breakers. And as icing on the cake,
Antwerp recently received an international award
for its vision and policy for startups: the Global
Startup Nation Award.
So why, do you ask, does Antwerp give birth to so
many new startups and creative entrepreneurs?
Because Antwerp is a healthy feeding ground
for creativity. It’s also a haven of traditional
entrepreneurship, with its global port and large
industrial companies. And because the city’s
policy is Open for Business.
Are we London, Paris or Berlin, one of the big
startup capitals? Certainly not. Will we become
the next London, Paris or Berlin? Nope. Don’t
need to. Don’t want to. Antwerp is a great city.
It’s a place where you can fall flat on your face,
dust yourself off and try again, a place where you
can learn and grow. Some will outgrow our city.
They’ll go on to conquer the world in the same
way so many people from Antwerp already have.
Take a walk with us through this magazine and
allow yourself to be surprised. Enjoy the inside
tips and discover a side of Antwerp you never
knew before. Atypical and Open for Business.
businessinantwerp.eu
ondernemeninantwerpen.be
borninantwerp.be
startupnations.org
WEL
COM
E.
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
3
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
5
CON
TEN
TS.
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
5
Antwerp Startup City.
//
ANTWERP STARTUP SCENE
// The Antwerp startup scene is bustling with activity.
TAKEOFF/TEST/BUY/GROW
// The city takes pride in supporting talent and startups every step of the way.
How can we help you?
CONTENTS.
Colophon.
//
The magazine “Antwerp: Startup City for creative minds” is a publication by Stad Antwerpen.
Stad Antwerpen cannot be held responsible for misprints or amendments. Nothing from this
publication may be used by third parties without prior consent from Stad Antwerpen. None of
the addresses published in this magazine have paid for their inclusion, in any shape or form.
Published by
Annik Bogaert - Grote Markt 1 - 2000 Antwerpen
Legal Registration Number
D/2015/0306/128
Paper
Arctic volume
FSC. Printed on paper from responsible sources.
March 2016
P6
P14
ANTWERP HUBS
// Explore Antwerp’s creative startup scene.
P20
HOT­­SPOTS
// Places to discover in Antwerp.
P34
CITY OF CREATIVITY
// Antwerp is your city of fashion, design, art, communication, screens, music,
books & architecture.
P18
1
2
START IT@KBC
Once Europe’s highest skyscraper, the ‘Boeren-
toren’ houses the KBC bank. From its origin as
a farmers’ bank, KBC has always represented
the needs of the local population. In 2013,
the bank became a startup bank by opening
up 16 floors of its tower to dozens of aspiring
entrepreneurs and startups. This brilliant
move established the historical centre of
Antwerp as a hotspot for young entrepreneurs.
However, sometimes the best results come
from ­letting go. The Start it@kbc project is
governed by a network of other companies
that happily invest time and effort into the
individual startups.
startit.be
TELENET KICKSTART
& IDEALABS
Antwerp’s first incubator Idealabs is
home to several tech startups. Add a few
growth stage companies and a full house
is guaranteed in the four floor Idealabs
building – which is located in the absolute
centre of the city, just off the Meir, one of
Europe’s busiest shopping streets.
For the past year, TelCo giant Telenet has
hosted its own incubator programme at
Idealabs: Telenet Kickstart. Their mission
is to create the next generation of
multimedia technologies. Each year, eight
lucky startups are kickstarted with seed
funding and top notch coaching.
telenetkickstart.be
idealabs.be
CHECK OUT COFFEELABS WITH ITS
ROOFTOP TERRACE IN SUMMER!
FACEBOOK.COM/COFFEELABSANTWERP
INSIDE TIPIn the beginning there was nothing. Now, just over two years
later, the Antwerp startup scene is bustling with activity. Thanks
to a wide array of business incubators who have chosen the city
for its Beta quality, Antwerp is a thriving creative hub where
design meets development – a place for techies to explore brave
new worlds and civilisations.
Antwerp startup scene.
//
ANTWERP.
START
STARTUP
SCENE
GO
Boerentoren©VisitAntwerpen|PhotoDaveVanLaere
©InekeGebruers
TALK ABOUT YOUR GREAT STARTUP IDEA
OVER COFFEE AT MAURICE COFFEEBAR AT
THE GROUND FLOOR OF BOERENTOREN.
MAURICECOFFEEKNITS.COM
INSIDE TIP
Antwerp
Global Startup
City 2015
// WINNER OF THE LOCAL
POLICY AWARD IN 2015’S
STARTUP NATIONS
SUMMIT
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
7
4
5
6
BLUEHEALTH ANTWERP
The e-health business is booming in
Antwerp. Tapping into one of the city’s
prime growth clusters, BlueHealth Antwerp
is a joint venture that links IT service
providers with university hospitals and
state-of-the-art healthcare technology
producers. This corporate partnership
coaches and houses tech startups as they
develop products that make everybody’s
lives easier and healthier.
bluehealthantwerp.eu
THE COFOUNDRY
It’s a common issue: entrepreneurs try their
best to grow, but lack the knowledge and/or
resources to achieve their goals. That’s where
the CoFoundry steps in, helping startups to
bring their product to a larger audience and
get a stronger foothold in the market.
Established and supported by the major
IT player, Cronos, the CoFoundry aims
to stimulate entrepreneurship and
intrapreneurship to enable startups to
grow effectively and efficiently.
thecofoundry.co
BLUECHEM
The chemical cluster in Antwerp is the
biggest in Europe. As part of an ongoing
innovation programme, the City of
Antwerp will invest 4 million euro in
BlueChem, an incubator for sustainable
chemistry. The chemical industry, the
Flemish government, the province of
Antwerp and knowledge institutions are
also investing money and/or expertise in
BlueChem. Together, these elements will
form the future of chemistry in Antwerp.
bluegateantwerp.eu/en/bluechem
MORE TO COME
THESE BUSINESS INCUBATORS HAVE A PROFOUND
EFFECT ON OUR ECONOMY.
SURE, THEY CREATE A POSITIVE VIBE, BUT THEY ALSO
CREATE COMPANIES, TURNOVER AND JOBS. AND THEY
ARE FUTUREPROOFING THE CITY ALONG THE WAY.
BY THE TIME THIS MAGAZINE IS PRINTED A NEW ONE
WILL PROBABLY HAVE POPPED UP.
DE STOOKPLAATS IS NEXT TO
‘THE JANE’, OFFICIALLY THE MOST
BEAUTIFUL RESTAURANT IN THE WORLD.
THEJANEANTWERP.COM
INSIDE TIP
3
NETWERK ONDERNEMEN
// Entrepreneurship Network
It’s all about giving something back.
Netwerk Ondernemen selects promising
startups to be coached by dedicated
mentors who are established founders and
CEOs of large companies. These mentors
relish the opportunity to turn their minds
to a new venture. Netwerk Ondernemen’s
confidence in our Antwerp entrepreneurs is
so vast that they often offer them no frills
loans for company growth: “Here, we’ll give
you money. I’m sure you’ll give it back in
the future. No contract needed.”
netwerkondernemen.org
7
DUVAL UNION
After leaving Duval Guillaume, one of
Europe’s most successful agencies,
André Duval started looking for the next
generation of advertising companies.
He established Duval Union, a holding
structure for new marketing technology
companies that offers young marketeers
a chance to turn an outmoded advertising
service model into creative and scalable
products. These aspiring creatives are
based at ‘De Stookplaats’ (the fireplace),
a beautiful historic building inside an
old military facility near the dynamic
Zurenborg neighbourhood.
duvalunion.com
8
LOGIN
The digital revolution continues to have
a huge impact on the fields of logistics
and mobility, especially in Antwerp which
houses one of the world’s largest ports.
A new incubator – LOGIN (Logistics and
Mobility Innovation) – supports startups
working on more convenient, cheaper
and/or more environmentally friendly
transportation.
login.vlaanderen
©PieterBaert
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
9
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
11
Bart Van der Roost was always destined to
be an entrepreneur. After several successful
years as a musician, he moved into musical
management at the Brussels Philharmonic
before launching neoScores®, a web
application for the safe and legal use of
digital sheet music.
With neoScores®, Bart aims to turn the
world of music publishing on its head. How?
By simply making a musician’s life easier
when using digital sheet music. App features
include creating and sharing annotations,
transposing
in a single click, a metronome
function and a tuning device. Brand new is a
commercial platform, Gustaf.
neoScores® was founded in July 2013 by
professional musicians with a passion for
new media. In 2014, neoScores® won the
Foxconn Prize for Most Promising startup
at the Startup Nations Summit in Seoul,
South Korea. neoScores® is also part of the
European Tech All Stars and is supported
by iMinds and Start it@kbc. It is lovingly
made in Antwerp by and for musicians.
BART VAN DER ROOST // FOUNDER & CEO OF NEOSCORES®
neoscores.com
gogustaf.com
ENTREPRENEURS
Antwerp startups are
working on cutting edge
business-to-business
products in a multitude of
sectors. While Silicon Valley
is busy developing the
next big digital consumer
product, Antwerp is happily
discovering other blue
oceans. From logistics to
health and from advertising
to payment technology.
©NoortjePalmers
The location of our HQ in the City
of Antwerp allows CMOSIS to easily
attract talented staff within a 50 km
radius. There is also plenty of high
quality office space available at
reasonable prices.
Our coolest piece of technology?
NanEye, the smallest image sensor
and camera module in the world.
It’s enabling the medical world
to evolve towards disposable
(imagine!) endoscopes.
ERWIN VANDENDRIESSCHE // GENERAL MANAGER CMOSIS
cmosis.com
The wonders of digital technology can be
a tremendous help for seniors and their
loved ones.
E-health or ‘health tech’ is an exciting and
growing domain, offering a blue ocean of
major business opportunities. The Cubigo
platform combines apps and data streams into
a fool-proof interface that is ready to conquer
the digital divide for every age. The elderly can,
for instance, book taxis, receive medication
updates or consult doctors through the
platform. And their children receive updates
or can check up on their parents via a video
link. In many ways, Cubigo is an alternative to
a care facility, extending the time an elderly
person can stay in their own home.
GEERT HOUBEN // FOUNDER & CEO OF CUBIGO
cubigo.com
©Lormeipsum
©GeertHouben
As an entrepreneur you have to
be some kind of a world changer.
Turning old business models
upside down is a thrill, especially
when customers enthusiastically
start using your product. The new
digital world allows people to
develop very creative solutions for
numerous businesses. Antwerp is
a creative city, and not only in its
creative industries.
LUC DE CLERCK // FOUNDER & CEO OF AVANTIDA
avantida.com
©KrisVanExel
My biggest lesson? If you want
to
compete with the big boys, you have to
invest in your own technology and focus
on attracting talent. Startups can’t grow
if you can’t engage the best of the best.
Yes, it is a heavy financial burden, but
in my experience, it is also key
to attracting top investors.
JORIK ROMBOUTS // FOUNDER & CEO OF ROMBIT
rombit.be
©ChakLopez
At Twikit, we are really passionate about changing
and customising the production process. We create
value by doing so. That excites us and makes us the
entrepreneurs that we are.
Our coolest feature? Users can personalise their own
3D product (jewel, lamp, interior item) on a screen
and they receive the unique physical product in their
hands just a few days later. That is the true power of
3D printing and makes it really cool.
For us, Antwerp is a perfect mix of design, retail and
creativity with a growing startup scene. And it is in
the centre of a 3D printing community that stretches
across Belgium into the Netherlands. This makes it
the perfect location for Twikit to grow.
MARTIJN JORIS // CO-FOUNDER TWIKIT
twikit.com
Playpass provides an unprecedented live event experience
at music festivals and in sports arenas by eliminating all the
hassle of access control and validation of on-site payments.
A live event is about the experience – not the technology.
So we aim to enhance the live experience by implementing
our technology flawlessly. Our coolest feature? Swiping the
Playpass festival wristband lets the outside world follow
you through social media channels.
DAVID DE WEVER // CEO PLAYPASS
playpass.be
Entrepreneurship is
fascinating, as it allows
you
to be creative and productive
at the same time. And it
can enable you to become
a billionaire. Thanksys is a
cashless payment system
where drinking a coffee,
for instance, automatically
gives you more credit on
your phone.
JAN DE MEESTER // FOUNDER & CEO OF THANKSYS
thanksys.com
Interaction in the wrong context means irritation.
Interaction in the right context means return, conversion
and customer satisfaction. Sentiance excels in defining
the exact real-time context for interaction.
You have entrepreneurs who work to live and you have
entrepreneurs who live to work. I’m in the second category.
My vibrant team is full of interesting and intelligent people
who have vision and audacity.
Sentiance was born and raised in Antwerp. We have a good
relationship with the city services and our international
people like living here: everybody is happy.
TOON VAN PARYS // CEO SENTIANCE
sentiance.com
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
13
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
15
Antwerp Startup City! That all sounds very nice, but every self-
respecting city calls itself a Startup City. However, in Antwerp
there’s more to
it than a cheap marketing slogan. The city takes
pride in supporting talent and startups every step of the way. So,
what exactly does the City of Antwerp do for you? And for young
aspiring entrepreneurs?
TAKEOFF /
TEST /
BUY /
GROW /
TAKEOFF
ANTWERP/
TAKEOFF /
TEST /
BUY /
GROW /
STARTUP
TALKS/
It’s a catchy phrase that does exactly
what it
says: launching students’
entrepreneurial careers by activating
their entrepreneurship potential. This
joint venture between the City of Antwerp
and local academic institutions offers
workshops, lectures and coaching.
Its aim? To increase the percentage
of students that embark on a startup
voyage, generating a huge flow of talent
towards the growing incubator ecosystem.
Check out the cool new building near
the university facilities!
takeoffantwerp.be
gate15.be
Aside from activating the entrepreneurial
potential in students, the city offers
intelligent and tailor-made advice to
professionals thinking about starting a
business. These ‘Startup Talks’ take place
in incubators and other business hubs,
lowering the threshold for participation.
“If Moses doesn’t come to the mountain,
the mountain comes to Moses.”
STEP
01
STEP
02
STEP
04
STEP
03
TAKEOFF
TEST
GROW
BUY
Takeoff/test/buy/grow.
//
Virtually every industry will be
transformed by IoT (the internet
of things) and new manufacturing
models that use advanced
technologies like 4D printing.
In the slipstream of the so-called
‘new makers movement’, businesses
will seek attractive city locations.
Antwerp’s innovative atmosphere and
cultural wealth make it a sought-after
location for local entrepreneurs and
international companies. In recent
years, more than a quarter of foreign-
investment projects in Belgium have
been based in the city.
PHILIP HEYLEN // VICE MAYOR FOR CULTURE, ECONOMY,
CITY ­MAINTENANCE AND PROPERTY MANAGEMENT
4
steps to startup
in Antwerp
// WE GUIDE YOU
©LennDauphin
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
17
TAKEOFF /
TEST /
BUY /
GROW /
BUY
FROM
STARTUPS/
What can a city do for its startups? Buy their
products of course! The City of Antwerp and
Digipolis, its IT portal, activated the trendsetting
Buy From Startup programme, aimed at boosting
business for our local economy and, in particular,
for our startups. More than 2 million euro will
be spent on startup products. Other European
innovation capitals are following suit: Scandinavian
powerhouses Helsinki and Copenhagen are teaming
up with Antwerp to procure smart city projects from
local startups. ­­Co-creating the city of the future!
antwerpen.digipolis.be
TAKEOFF /
TEST /
BUY /
GROW /
STARTUP
VILLAGE/
This unique 18th century site in the centre of
the city is Antwerp’s startup heart, especially
for promising companies that have grown out of
the incubators and are on the verge of scaling
internationally. StartupVillage offers 24/7 business
vibes, affordable office space and a chance to join
international sales missions. It’s available for both
local and international startups.
Inside StartupVillage a business and event lounge
forms the beating heart for the companies in the
building, but also for the startup scene outside.
StartupVillage is being governed by a committee
consisting of entrepreneurs and representants of
the city. Both are discussing a blueprint for the
development of Antwerp as a startup city.
businessinantwerp.eu / ondernemeninantwerpen.be
TAKEOFF /
TEST /
BUY /
GROW /
CITY OF
THINGS/
Converting city buildings into harbours of
innovation and creativity is cool. But, Antwerp
goes one step further and has converted the
entire city into a massive testing ground for new
tech products. We’re a Beta city, remember?
City of Things, the largest living lab in the world,
offers a citywide network of sensors and beacons
and a strong mobile testing panel. Startups
willing to test a product or a piece of technology
can freely do so in Antwerp. It goes without
saying, that this drastically lowers costs and
improves the ‘go-to-market’ speed.
cityofthings.eu
©Cityofthings
THE BOTANICAL GARDEN IS A HIDDEN GEM IN THE
HEART OF THE CITY JUST BEHIND STARTUPVILLAGE.
IN THIS 19TH CENTURY GREEN PARADISE GARDENERS
TEST WHETHER NEW AND EXOTIC PLANTS CAN
ACTUALLY GROW IN OUR CLIMATE.
VISITANTWERPEN.BE/DETAIL/BOTANICAL-GARDEN
INSIDE TIP
©BartGosselin
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
19
Creativity in Antwerp is everywhere. It’s a fundamental part of
the city, just waiting to be explored. But what will you find? Ideas
and influences that defy the boundaries between disciplines and
mediums. A local community with strong networks that encourage
new concepts and flights of fancy. Training and education that form
the foundation of skill development. It’s a true creative ecosystem.
City of creativity.
//
City of creativity.
//
CITY OF COM­
MUNICATION.
Wherever you’re from, there’s a good
chance that you’ve come across ideas
from Antwerp on TV or a local billboard.
Antwerp creatives are often found
working on ideas and concepts for both
local and global campaigns.
Question: what do you get when you mix
over
174 nationalities with that most
quintessential Antwerp trait, a critical
attitude? Answer: the ideal focus group
for the multitude of communication
projects undertaken by Antwerp creatives.
Over
the last few years, Antwerp based
communication agencies have won a
disproportionate amount of Cannes Lions.
And in December 2015, the city proudly
welcomed Eurobest, the European industry’s
celebration of creative communication.
It’s a fitting recognition for creative Antwerp
heavyweights such as Duval Guillaume,
Brandhome, LDV United, These Days, TBWA
Antwerp, Prophets, Dallas and Gonzales.
duvalguillaume.com / brandhome.com / ldv.be
thesedays.com / tbwagroup.be / prophets.com
dallas.be / gonzales.be
City of creativity.
//
CITY OF
SCREENS.
Antwerp doesn’t only breed
communication talents in its specialised
schools, there’s also a thriving
audiovisual scene in the city.
If it works for the local, critical Antwerper,
you can be pretty sure it’s good.
That’s why Antwerp is called home by
TV mavericks like Shelter – who have sold
TV formats in over 50 countries and have
won almost every prize in the industry.
The city’s film cell proudly supports local
production houses – such as Geronimo,
Caviar, Rococo, Sputnik and Initials L.A. – in
using the city’s idyllic setting as their décor.
geronimo.be / caviarcontent.com
rococo.be / sputnikmedia.be / initials-la.com
ANTW
ERP.
CREATIVITY.
OFCITY
©Medialaan
8// CREATIVE SECTORS
art · books
fashion · music
communication
screens · design
architecture
Growth spaces
1 // StartupVillage Lange Gasthuisstraat 29-31
2 // WATT Toren Mechelsesteenweg 271
3 // De Stookplaats Groen Kwartier
Incubator
1 // The CoFoundry Lange Gasthuisstraat 29-31
2 // BlueHealth Antwerp Lange Gasthuisstraat 29-31
3 // Start it@kbc Boerentoren, Schoenmarkt 35
4 // Telenet Kickstart / Idealabs Lange Klarenstraat 19
5 // Blue Gate Antwerp / BlueChem
6 // Innovatiecentrum Lange Lozanastraat 223
7 // Tech Transfer UA Middelheimlaan 1
8 // Netwerk Ondernemen Noorderlaan 139
9 // Login Noorderlaan 139
Smart City
1 // Digipolis Generaal Armstrongweg 1
2 // City of Things Lange Gasthuisstraat 29-31
Creatives
1 // HQ Born in Antwerp (2016) Kattendijkdok
Oostkaai 21-22
2 // FFI Nationalestraat 28/2
3 // House of Innovation Duboisstraat 50
4 // DE Studio (Studio Herman Teirlinck)
Maarschalk Gerardstraat 4
5 // De Winkelhaak Lange Winkelhaakstraat 26
6 // Antwerp. Powered by Creatives.
Located at De Winkelhaak.
7 // deSingel Desguinlei 25
8 // Studio Start Oosterweelsteenweg 3
9 // Trix Noordersingel 28-30
Startup services
1 // microStart Dambruggestraat 26
2 // City of Antwerp Francis Wellesplein 1
3 // Voka – Kamer van Koophandel
	 Antwerpen-Waasland 	Markgravestraat 12
4 // Unizo Oude Leeuwenrui 25
5 // TAKEOFFANTWERP Kleine Kauwenberg 17
6 // Kavka Oudaan 14
7 // Flanders Investment & Trade (FIT)
	 Lange Lozanastraat 223
Business counters
1 // Acerta Groenenborgerlaan 16
2 // Formalis Groep S Arenbergstraat 24
3 // HDP / Partena Uitbreidingstraat 180/1B
4 // Securex Jan Van Gentstraat 3
5 // Xerius Brouwersvliet 4 bus 2
6 // Zenito Oudeleeuwenrui 25
ANTWERP
HUBS
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
21
2
1
3
4
5
2
7
2
3
4
5
6
2
1
8
4
7
3
8-9
4
5-6
9
3
3
5
6
7
1
2
6
1-2
1 2
1
36// CREATIVE HUBS
Add your startup
to our map of creative
hubs in the city.
__
Check the most
recent map on
businessinantwerp.eu
/startups
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
23
©MiriamLaubscher
City of creativity.
//
CITY OF
FASHION.
TRAINING GROUND
What do Martin Margiela, Dries Van Noten,
Peter Pilotto and Veronique Branquinho
have in common? That’s right, they’re all
graduates of Antwerp’s Royal Academy of Fine
Arts’ Fashion Department.
Attracting students from across the globe,
this academy is considered one of the
most important and influential fashion
schools in the world. Headed by Walter Van
Beirendonck, it combines rigorous training
in traditional skills (tailoring, pattern design,
etc.) with a marked emphasis on creativity
and individuality. The annual graduation show
is a highlight on Antwerp’s fashion agenda.
antwerp-fashion.be
BUSINESS COACHING
Flanders Fashion Institute (FFI) is housed
in the ModeNatie building along with the
Fashion Department. It’s the ideal location
for the FFI to supplement the academy’s
creativity-driven approach with business
coaching and support for upcoming
designers, including Mats Rombaut,
Ine De Haes and Devon Halfnight Leflufy.
ffi.be
DISCOVERIES
ModeNatie also houses MoMu, one of
the world’s leading fashion museums.
This dynamic and inspiring space presents
contemporary and historical fashion in
its social, political and cultural context.
Exhibitions feature the best of international
names and Antwerp-grown talent including
Haider Ackermann, Bruno Pieters, Dirk
Bikkembergs and Ann Demeulemeester.
momu.be
SHOP
The streets surrounding the ModeNatie
building form the heart of the city’s fashion
district. The area features flagship stores
of leading lights such as
Dries Van Noten,
Christian Wijnants and A.F. Vandevorst,
renowned boutiques like Louis and Coccodrillo
and Antwerp-based brands including Essentiel
and Morrison. It’s the perfect place to find
your next outfit.
fashioninantwerp.be
After our studies, we felt that we
were Belgian designers. Antwerp
really is the perfect place to set
up a business. Space is affordable,
life isn’t too hectic so we can still
focus on our work, and it’s very
easy to meet other creatives and
business partners. And at the same
time, you’re never further than
1.5 hours away from Paris, London
or Amsterdam.
MATHIAS WEBER // WEBERHODELFEDER
weberhodelfeder.com
Karen Hendrix and Katrin Wouters from
the eponymous label Wouters & Hendrix,
met when studying jewellery design at the
Royal Academy in Antwerp. 25 years after
graduating, they’re still going strong in
Antwerp’s fashion district.
It’s an ideal home base. Antwerp
is small enough to find affordable
office and shop space, yet its appeal
is large enough for international
clients to find us. Being in Antwerp
definitely opens doors worldwide.
Another huge advantage is how
Antwerp’s creatives from all trades
find and support each other during
their careers.
KAREN HENDRIX // WOUTERS & HENDRIX
wouters-hendrix.com
We thought up our first sketches in
an Antwerp bar, and the city remains
a source of inspiration and an ideal
testing ground to discover if a new
idea works or not. Antwerp is also a
wonderful location to shoot in, with
some excellent spots for candid camera
work. It’s extremely easy to grab a
camera and shoot something – very
different from places like Los Angeles,
where a simple test shoot requires a lot
of planning, paperwork and permits.
Plus, local talent is excellent.
TIM VAN AELST // FOUNDER OF SHELTER
shelter.tv
CREATIVES
©WeberHodelFeder
WE LOVE MEETING UP AT LE JOHN TO TALK BUSINESS
OR JUST HANG OUT. IT’S A GREAT RESTAURANT WITH
A RELAXED BAR. (MATHIAS WEBER)
LEJOHN.BE
INSIDE TIP
I don’t think Antwerp needs promotion
as a literary city, it’s already held in
very high esteem as a dynamic and
happening place, a real powerhouse of
creativity, tolerance and individualism.
The city has less of a closely knit scene
than other towns in our language
region, but this is also an advantage:
writers can find and reinvent
themselves at their own pace, inspired
by everything the city has to offer.
BART MOEYAERT // WRITER
bartmoeyaert.com
In some places, magic just happens.
Antwerp South is that place for us and
Tomorrowland. It’s a vibrant neighbour-
hood, a constant source of inspiration
that we’ve integrated into the festival.
Tomorrowland has become an interna-
tional symbol of togetherness, a magical
place where more than 200 nationalities
gather to experience a fantastic week-
end. Our Antwerp office has become
the beating heart of our international
­festivals in the US and Brazil.
MANU & MICHIEL BEERS // TOMORROWLAND
tomorrowland.com
Mathias Weber, Niklaus Hodel and Florian
Feder, from Austria and Germany, met
at the Antwerp Fashion Department.
After graduating in 2011 and 2012,
they set up their own footwear brand:
WeberHodelFeder. Their shoes are being
sold in highly influential stores in Paris,
Tokyo, Beverly Hills and London.
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
25
City of creativity.
//
CITY OF
ART.
Over the centuries, Antwerp has been
at the forefront of the international arts
scene, largely thanks to its port. Traffic
from the port turned the city into a bustling
metropolis, where patrons supported artists
and inspiration (and customers) arrived from
all over the world. Gems from Antwerp’s
rich art past and present can be found in
the city’s many museums and galleries.
To whet your appetite, think of visual artists,
such as Pieter Paul Rubens, Antoon Van Dyck,
Jan Fabre and Luc Tuymans, choreographer
Sidi Larbi Cherkaoui and theatre maker
Guy Cassiers.
BRING RUBENS BACK TO LIFE
Rubens old and boring? Forget it. The Rubens
House Museum and Prophets Agency have
recently launched a mobile app to personalise
museum visits, with individual, themed tours,
interactive kids activities and extra information
about displayed or connected artworks.
rubenshuis.be
GALLERIES	
Antwerp Art connects and promotes a selection
of quality contemporary art galleries, art
spaces and museums, as well as a brisk pool of
upcoming art initiatives and pop-up exhibition
spaces in Antwerp.
antwerpenkunstenstad.be / antwerpart.be
timvanlaeregallery.com / janfabre.be
luctuymans.com / east-man.be /
Middelheim©JorisCasaer
A gallery is a complex business
with many layers; acting as an
intermediary between collectors and
artists, museums and artists, etc.
But a critical factor in my gallery is
that our clients aren’t collectors. Our
clients are the artists. So we always
take care of the artists.
TIM VAN LAERE // IN PATRON MAGAZINE
narrowesthouseinthecity©LucRoymans
Architecture can be a great
communication channel with
the potential to improve social
interactions and revitalise a
community. It doesn’t have to take
up much space. For instance, our
Mondriaan house, RUST, at De
Coninckplein was designed as a living
painting, casting shadows and light
to create an interactive filter with
the neighbourhood. Another example
is the ‘narrowest house in Antwerp’
(Huikstraat, near the Schippers
quarter), which won the 2008 Belgium
Building Award and helped our agency
make its name.
SILVIA MERTENS // SCULP[IT] ARCHITECTEN
sculpit.it
Creativity is not only about thinking.
You have to get your hands dirty
too. Acting, making prototypes, role
playing, walking through the process,
sketching… All these elements give
you a richer understanding of the
issue at hand by slowing down the
process, giving you the time to dive
deep into the problem.
PETER VAN RIET // STUDIO PETER VAN RIET
studiopetervanriet.com
CREATIVES
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
27
City of creativity.
//
CITY OF
DESIGN.
Antwerp has a strong reputation for design
of all types, including industrial design,
thanks to the University of Antwerp’s
excellent course in product development.
Many Flemish (industrial) design studios
have been set up by Antwerp alumni.
DESIGNCENTER DE WINKELHAAK
Designcenter De Winkelhaak is an incubator
for creative entrepreneurs that also offers co-
working solutions for startups and ambitious
growth companies. Apart from studios,
meeting rooms and services for architects and
freelance designers, there’s also an original
design shop, an expo, an event space and one
of the best coffee bars in Antwerp.
dewinkelhaak.be / bardoffice.com
DESIGN AND PUBLIC TRANSPORT
Next time you use a (new) train or bus
look around and you will discover Antwerp
design. In the public transport sector,
Antwerp designers have made an impact
across Europe. In Belgium, Stefan Schöning
recently developed the new house style for
the national railway and MaximalDesign
created special rubbish bins for train stations
that encourage recycling. And further afield,
Studio Dott was shortlisted to work on
designing the new London buses.
stefanschoning.be / maximaldesign.be / studiodott.be
LOOKING FOR AN INSPIRING LOCATION FIT FOR
A SUCCESSFUL BRAINSTORM? JUST TRY AMS LAB
OR FRANK&BRUT.
AMS LAB
(DESIGNED BY HEIMAT)
AMS-LAB.BE
FRANK&BRUT
(DESIGNED BY PINKEYE)
FRANKANDBRUT.BE
INSIDE TIP
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
29
©Edmire©studiodott
ANTWERP. POWERED BY CREATIVES.
ANTWERP. POWERED BY CREATIVES.’s design
platform allows designers, companies,
schools and public authorities
to join forces
to boost cross-pollination
and collaboration
between diverse design disciplines and
industrial sectors. By enabling networking,
knowledge exchange and communication,
the platform aims to develop projects that
stimulate innovation and experimentation
in dynamic and inspiring businesses across
the Antwerp region.
apbc.be
ENTHOVEN
One of the oldest studios in Antwerp belongs
to Axel Enthoven, who has developed more
than 1,800 products over the course of his
career. His work covers a broad spectrum of
products, from his first designs for a pram to
the Memory Stone that he recently launched
with Serax, a design agency from Kontich.
And he is still brimming with ideas.
yellowwindow.be / serax.be
JEWELLERY DESIGN AND DIAMONDS
As well as a thriving diamond industry,
­Antwerp is also home to many jewellery
designers. One such project is the collabora-
tion between Diamanti Per Tutti and Nedda
El-Asmar, who has designed several ­collections
for big names such as Hermès, Eternum
and Demeyere. Nedda designed a capsule
­collection for Diamanti Per Tutti called
‘A diamond only for me’ which integrates
diamonds into the jewellery so subtly that
only the wearer can see them. This follows
her belief that diamonds should be functional
as well as beautiful.
nedda.be / diamantipertutti.com
©NeddaEl-Asmar
ABSINTT.BE
ALIAZDESIGN.BE
BUNDL.BE
CAVEMEN.EU
EDMIRE.BE
GBO.EU
GRIGRI.BE
KANDESIGN.COM
ORSO.BE
PINKEYE.BE
STUDIODOTT.BE
STUDIOPETERVANRIET.BE
VOXDALE.BE
…
…
MADE.BE
MAXIMALDESIGN.COM
OSKAR.COM
SMIDESIGN.BE
City of creativity.
//
CITY OF
ARCHI­
TECTURE.
DESINGEL
When you drive into Antwerp, you can’t
miss deSingel, a unique building that
strongly interweaves architecture, music,
theatre and dance into its infrastructure.
deSingel, originally designed by the
Antwerp architect Léon Stynen and
extended by Stéphane Beel Architects
in 2010, is also home to the Flanders
Architecture Institute.
desingel.be / vai.be
DeSingel©PaulRaftery
Havenhuis©ZahaHadidArchitectstCourthouse©RichardRogers
ARCHITECTURE IN ANTWERP
Besides a rich heritage of outstanding
historical buildings, including City
Hall, Plantin-Moretus museum and
‘Boerentoren’ (the first modernist high
rise building in Europe), Antwerp also
welcomes modern architecture. Iconic
buildings include the splendid Museum
aan de Stroom, designed by Neutelings
Riedijk architects, the courthouse
designed by Richard Rogers, the Theatre
Square by Secchi & Viganò, the Pulcinella
youth hostel by Vincent Van Duysen,
the community sports hall in Park Spoor
Noord by Verdickt & Verdickt architecten,
and the awning by B-architecten in
Antwerp’s Kiel neighbourhood.
The Umicore building by Conix
Architecten, located slightly further from
the centre, is also well worth a visit.
The Felix archives building is maybe one of
the best examples of how the city
succeeds into bringing together old and
new and combining it with a diverse
offering of music, food, seminars, parties...
How Atypical can a city be?
Antwerp has chosen a German architect,
Christian Rapp, as the new city architect
(January 2016 - 2021). With his
international experience and knowledge
of world cities such as Berlin and
Amsterdam, Christian looks forward
to achieving his goal of creating a
platform for cross-sector projects in three
areas: public space, urban design and
architecture.
Antwerp: the next architectural highlight?
Without any doubt when the new Harbour
House designed by Zaha Hadid will be
finished.
vincentvanduysen.com / verdicktenverdickt.be
b-architecten.be / conixrdbm.com
MuseumaandeStroom
©NeutelingsRiedijkarchitectsUmicore©ConixArchitecten
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
31
City of creativity.
//
CITY OF
MUSIC.
Antwerp lives and breathes music.
From far-out avant-garde experiences
to top-notch classical concerts, from
jazz cellars to pounding dance events,
there’s always something happening.
And while some performances are small
and intimate, others have broader
appeal, like Tomorrowland, the world’s
largest dance festival.
Classical and jazz talent is nurtured in
institutions like the Royal Conservatory
(located in the arts centre deSingel,
which features two prime concert halls),
pop and rock performers gain experience
in music centres like Het Bos and Trix,
the latter of which offers everything
to guide productions from creation to
performance including rehearsal space,
studio recording and PA rehearsals. Rock
band dEUS is one of the best known
musical exponents of the city, operating
from their studio in Borgerhout.
Smaller rehearsal setups, independent
management agencies and record
companies are dotted throughout the
city, making it the ideal breeding ground
for musical talent. And at the same time
Antwerp hosts one of the most popular
concert halls in the world: Sportpaleis.
So while you try and decide which gig to
head to first, take a minute to listen to
one of the many buskers in town.
He might just be headlining a major
festival in a couple of years.
desingel.be / trixonline.be / deus.be
hetbos.be / tomorrowland.com / sportpaleis.be
©TomorrowlanddEUS©Uber&KosherTrix/SleaterKinney©SarahBastin
IN SEARCH OF VISUAL INSPIRATION,
A GOOD READ OR SOME ME-TIME TO
RELAX AND BROWSE THE SHELVES OF
A BOOKSTORE? LOOK NO FURTHER:
COPYRIGHT BOOKSHOP
NATIONALESTRAAT 28/A
COPYRIGHTBOOKSHOP.BE
PERMEKE LIBRARY
DE CONINCKPLEIN 26
PERMEKE.ORG
‘T STAD LEEST
STEENHOUWERSVEST 16
FACEBOOK.COM/TSTADLEEST
BUCHBAR
SCHELDESTRAAT 79
FACEBOOK.COM/BUCHBAR
MEKANIK STRIP
SINT-JACOBSMARKT 73
MEKANIK-STRIP.BE
CRONOPIO
KASTEELPLEINSTRAAT 19-21
DE GROENE WATERMAN
WOLSTRAAT 7
GROENEWATERMAN.BE
STANDAARD BOEKHANDEL
SCHOENMARKT 16-18
STANDAARDBOEKHANDEL.BE
INSIDE TIP
©‘tStadleest|Permeke
City of creativity.
//
CITY OF
BOOKS.
A is for ABC.
Antwerp Book Capital.
From Christoph Plantin establishing the
city as one of the world centres for printing
and publishing in the 16th century to being
crowned UNESCO World Book Capital in
2004, literature has always been welcome
in Antwerp.
And literature continues to hold a special
place in the city’s heart. Just take a look at
the comic and poetry walls that decorate
the streets as you wander between the
city’s many specialised bookstores like
Cronopio, Mekanik Strip, Copyright and
De Groene Waterman.
But there’s a lot more going on than meets
the
eye. Antwerp is home to the boek.be’s
Boekenbeurs, Belgium’s largest book fair,
and still houses an impressive array of
the country’s most important publishing
houses, such as WPG or Vrijdag. Antwerp’s
contemporary authors are supported by
dozens of literary organisations as they
walk in the footsteps of literary giants like
Willem Elsschot, Paul van Ostayen and
Hugo Claus.
antwerpenboekenstad.be / boek.be
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
33
The city centre of Antwerp houses most of its creative entrepreneurs
and freelancers. Creativity fuels a perfect work-life balance: instead
of losing time in traffic jams, free time can be spent in jazzy bars,
breezy bistro’s, cool clubs or simply strolling around inspiring
neighbourhoods such as Zuid, ‘t Eilandje, Borgerhout and the
Fashion district. Let’s work and party all day and all night long.
Antwerp hotspots.
//
HOT
SPO
TS.
From being the port of Antwerp under Napoleonic
rule, ’t Eilandje is now a dynamic urban area
defined by innovative architecture, a yacht port,
excellent museums and some great places for
food and drinks, such as Felix Pakhuis, as well as
increasing numbers of creative companies.
Werner De Smet, co-founder of PR agency Oona,
knows some good spots in the area. “There’s lots
of great coffee in town, but you’ll find the best
at Broer Bretel. For a tasty and healthy lunch, we
often head over to Cordoba, while Klein is great
for more intimate dinners. And, if the occasion
arises, we love treating our team to burgers at
Ellis Gourmet Burger, behind MAS Museum.”
oona.be
felixpakhuis.be
broerbretel.be
facebook.com/foodbarcordoba
ellisgourmetburger.be
klein.agency
Borgerhout is one of Antwerp’s lesser-known
gems, but a true hotspot for creatives from all
trades. Culturally diverse, densely populated
and thriving, the multi-faceted district is now
firmly on the radar of entrepreneurs looking for
affordable space in a dynamic environment.
One the most prominent players in the arts
scene is Zeno X Gallery, founded in 1981 by
Frank Demaegd, who has close relationships
with artists such as Luc Tuymans and Anne-
Mie van Kerckhoven (who both also have their
ateliers in Borgerhout), Raoul De Keyser, Michaël
Borremans and Mark Manders. After more than
30 years in the Zuid district, the gallery moved
to Borgerhout, where it mounts more prominent
and larger productions.
DE ROMA // Turnhoutsebaan 286
A former cinema reconverted (by hundreds
of volunteers) into a concert and theatre hall
reflects the city’s diverse cultural scenes.
MOKKAKAPOT // Sergeyselsstraat 2
A wonderfully weird coffee bar and art gallery on
the Moorkensplein. It’s a no-nonsense place that
the locals flock to for its good coffee and cosy
atmosphere.
PLAZA REAL // Kattenberg 93
This busy bar, owned by dEUS violin player Klaas
Janzoons, is a fine place to start or end a night
out in Borgerhout.
deroma.be
mokkakapot.be
plazareal.be
zeno-x.com
©Sigridspinnox.com
‘T EILANDJE
Favourite hangouts of
WERNER DE SMET // CO-FOUNDER OONA
BORGERHOUT
Favourite hangouts of
FRANK DEMAEGD // FOUNDER ZENO-X
// ALL OVER ANTWERP
Discover inspiring
places in the city.
Meet people and
get inspired.
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
35
LeopoldDeWaelplaats©DavyVanLaere
Het Zuid is one of the most trendy places of
­Antwerp. It’s the centre for creative entrepre-
neurs, galleries, restaurants and cafés.
In this inspiring neighbourhood Deepak Mehta
brings 3D printing and innovation
to creatives,
­entrepreneurs and educators.
“We located 3Dee,
our experience
store, in the
Zuid district, an area which attracts an interesting
mix
of visitors, each with different needs. It’s an
ideal location for us to showcase the future of
the maker industry.”
“We’re surrounded
by museums and galleries.
M HKA
at the Waalse Kaai holds a special place in
my heart. How can a father not love the museum
that displays his son’s first 3D printed object?”
“For everyday eating, I love going to Burgers
and Booze - a local haunt that offers just that.
It’s good - even for vegetarians.”
3dee.be
mhka.be
burgersandbooze.be
Veerle works at Monkeyshot, an agency located
in the heart of the blooming and diverse 2060
district. Here are her favourite hidden gems
in the area.
“Discover delicious Moroccan fish dishes at
Calamares, located in the Handelsstraat, one
of the city’s most lively and ethnically diverse
streets. I recommend their fried delicacies.
At lunchtime I love to go to Shltr for ‘bao buns’,
fantastic Asian street food. And after work, I enjoy
Tarbouch, a charming Lebanese restaurant.
It’s difficult to choose between the abundant
buffet dishes, so I suggest returning as often
as possible.”
calamares2060.be
tarbouch.be
shltr.be
ZUID
Favourite hangouts of
DEEPAK MEHTA//FOUNDER 3DEE
DEN DAM 2060
Favourite hangouts of
VEERLE THIELEMAN // COMMUNICATIONS CAPTAIN AT MONKEYSHOT
“Since my office is in the city centre, next to the
Town Hall, I have had the joy of witnessing the
renaissance of the historical centre first hand.
Every day I see new shops and businesses
open up.”
DOGMA COCKTAILS // Wijngaardstraat 5
At the end of the day, there’s no better way to
unwind than with a delicious cocktail at Dogma.
DE GODEVAART // Sint-Katelijnevest 23
Closing business deals calls for celebration.
Lunch at this restaurant is a true treat!
dogmacocktails.be
degodevaart.be
HISTORICAL CENTRE
Favourite hangouts of
DAVOR MEERSMAN // PROJECT LEAD CITY OF THINGS
ParkSpoorNoord©VisitAntwerpen|PhotoDaveVanLaere
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
37
ANTWERP. STARTUP CITY FOR CREATIVE MINDS.
39
Student jobs tend to be tedious and under­
whelming, so Mattias started a business
­matching talented students with interesting
temporary jobs. Since he knows the university
quarter inside and out, here’s his expert view
of the hotspots.	
VANDOAG IS’T // Prinsesstraat 2
Staff and students love the variety of coffee
brands and roasts available to take away at
Vandoag Is’t.
BON BINI // Paardenmarkt 72
Bon Bini is a Caribbean jewel where you can enjoy
tropical cocktails, spirits and the best Antillean
food. It’s a lovely and lively place.
’T LASTIG PORTRET // Blindestraat 1
Into the art scene? Check out ’t Lastig Portret,
where art students flock for
a wonderful lunch.
vandoagist.be
bon-bini.be
STUDENT AREAS
Favourite hangouts of
MATTIAS VAN NIMMEN // FOUNDER & CEO HIGH POTENTIAL STUDENTS
ModeNatie forms the heart of Antwerp’s easily
navigable fashion district. Wander around the
unique mixture of flagship stores of locally
trained designers, major international brands and
innovative concept stores and you’re bound to fall
in love with a piece or two.
Ellen Kegels, one of Antwerp’s newest breed of
fashion entrepreneurs, offers alpaca knitwear
that is designed in Antwerp and manufactured
in Peru and Belgium. You can find LN Beanies
in the Leopoldstraat or Ellen at one of her local
favourites in the district.
BARBEL // Vrijdagmarkt 1
You’ll find a warm welcome with tapas,
a glass of wine or a coffee.
GARDE-ROBE NATIONAL // Nationalestraat 72
One of Antwerp’s most beautiful stores, where
Nathalie Lachat offers a wide range of strong
brands, including her own Magdalena.
PHIL’S COFFEE BAR // Nationalestraat - Schoytestraat 1
Does great coffee and its terrace is the perfect
place to sit and enjoy the first rays of light.
NATIVE // Muntstraat 8
A great spot for tasty and biological lunches,
with original dishes and a lovely sunny terrace.
From Thursdays till Saturdays, they’re open late
for an after shopping meal.
lnknits.com
flavoursofbarbel.com
garde-robe-nationale.be
nativefood.be
FASHION DISTRICT
Favourite hangouts of
ELLEN KEGELS // FOUNDER LN BEANIES
©Jokko
An ideal haven
for creative minds
to drop anchor.
ANTWERP.
STARTUP
CITY
FOR
CREATIVE
MINDS.
Antwerp is Open for Business - www.businessinantwerp.eu

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Q15-1288_STAD_magazine_A5_45_def

  • 2. INTROINTRO Intro. // Contrary and always up for something new. They say that the people of Antwerp are chauvinists. And they’re right. For centuries, leading innovation(s) and ground breaking trends have formed the heart of the city that boasts a mere 516,000 residents. Creative minds and entrepreneurs such as Rubens and Plantin introduced our city to the Golden Age back in their day. Today, our entrepreneurs are forging a new Golden Age. Atypically, and thanks to their natural aversion to conformity, they prefer seeking out disruptive technologies: new ways of creating and doing business. Products and technologies that turn the status quo on its head. The people of Antwerp love it. And it’s not just the people of Antwerp either. Locally grown entrepreneurs, such as Dries Buytaert with his Drupal software, are leading the way in the Mecca of disruptive economy: Silicon Valley. Discover several other names to watch in this magazine. More and more international conglomerates are embracing the Antwerp rule breakers. And as icing on the cake, Antwerp recently received an international award for its vision and policy for startups: the Global Startup Nation Award. So why, do you ask, does Antwerp give birth to so many new startups and creative entrepreneurs? Because Antwerp is a healthy feeding ground for creativity. It’s also a haven of traditional entrepreneurship, with its global port and large industrial companies. And because the city’s policy is Open for Business. Are we London, Paris or Berlin, one of the big startup capitals? Certainly not. Will we become the next London, Paris or Berlin? Nope. Don’t need to. Don’t want to. Antwerp is a great city. It’s a place where you can fall flat on your face, dust yourself off and try again, a place where you can learn and grow. Some will outgrow our city. They’ll go on to conquer the world in the same way so many people from Antwerp already have. Take a walk with us through this magazine and allow yourself to be surprised. Enjoy the inside tips and discover a side of Antwerp you never knew before. Atypical and Open for Business. businessinantwerp.eu ondernemeninantwerpen.be borninantwerp.be startupnations.org WEL COM E. ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 3
  • 3. ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 5 CON TEN TS. ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 5 Antwerp Startup City. // ANTWERP STARTUP SCENE // The Antwerp startup scene is bustling with activity. TAKEOFF/TEST/BUY/GROW // The city takes pride in supporting talent and startups every step of the way. How can we help you? CONTENTS. Colophon. // The magazine “Antwerp: Startup City for creative minds” is a publication by Stad Antwerpen. Stad Antwerpen cannot be held responsible for misprints or amendments. Nothing from this publication may be used by third parties without prior consent from Stad Antwerpen. None of the addresses published in this magazine have paid for their inclusion, in any shape or form. Published by Annik Bogaert - Grote Markt 1 - 2000 Antwerpen Legal Registration Number D/2015/0306/128 Paper Arctic volume FSC. Printed on paper from responsible sources. March 2016 P6 P14 ANTWERP HUBS // Explore Antwerp’s creative startup scene. P20 HOT­­SPOTS // Places to discover in Antwerp. P34 CITY OF CREATIVITY // Antwerp is your city of fashion, design, art, communication, screens, music, books & architecture. P18
  • 4. 1 2 START IT@KBC Once Europe’s highest skyscraper, the ‘Boeren- toren’ houses the KBC bank. From its origin as a farmers’ bank, KBC has always represented the needs of the local population. In 2013, the bank became a startup bank by opening up 16 floors of its tower to dozens of aspiring entrepreneurs and startups. This brilliant move established the historical centre of Antwerp as a hotspot for young entrepreneurs. However, sometimes the best results come from ­letting go. The Start it@kbc project is governed by a network of other companies that happily invest time and effort into the individual startups. startit.be TELENET KICKSTART & IDEALABS Antwerp’s first incubator Idealabs is home to several tech startups. Add a few growth stage companies and a full house is guaranteed in the four floor Idealabs building – which is located in the absolute centre of the city, just off the Meir, one of Europe’s busiest shopping streets. For the past year, TelCo giant Telenet has hosted its own incubator programme at Idealabs: Telenet Kickstart. Their mission is to create the next generation of multimedia technologies. Each year, eight lucky startups are kickstarted with seed funding and top notch coaching. telenetkickstart.be idealabs.be CHECK OUT COFFEELABS WITH ITS ROOFTOP TERRACE IN SUMMER! FACEBOOK.COM/COFFEELABSANTWERP INSIDE TIPIn the beginning there was nothing. Now, just over two years later, the Antwerp startup scene is bustling with activity. Thanks to a wide array of business incubators who have chosen the city for its Beta quality, Antwerp is a thriving creative hub where design meets development – a place for techies to explore brave new worlds and civilisations. Antwerp startup scene. // ANTWERP. START STARTUP SCENE GO Boerentoren©VisitAntwerpen|PhotoDaveVanLaere ©InekeGebruers TALK ABOUT YOUR GREAT STARTUP IDEA OVER COFFEE AT MAURICE COFFEEBAR AT THE GROUND FLOOR OF BOERENTOREN. MAURICECOFFEEKNITS.COM INSIDE TIP Antwerp Global Startup City 2015 // WINNER OF THE LOCAL POLICY AWARD IN 2015’S STARTUP NATIONS SUMMIT ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 7
  • 5. 4 5 6 BLUEHEALTH ANTWERP The e-health business is booming in Antwerp. Tapping into one of the city’s prime growth clusters, BlueHealth Antwerp is a joint venture that links IT service providers with university hospitals and state-of-the-art healthcare technology producers. This corporate partnership coaches and houses tech startups as they develop products that make everybody’s lives easier and healthier. bluehealthantwerp.eu THE COFOUNDRY It’s a common issue: entrepreneurs try their best to grow, but lack the knowledge and/or resources to achieve their goals. That’s where the CoFoundry steps in, helping startups to bring their product to a larger audience and get a stronger foothold in the market. Established and supported by the major IT player, Cronos, the CoFoundry aims to stimulate entrepreneurship and intrapreneurship to enable startups to grow effectively and efficiently. thecofoundry.co BLUECHEM The chemical cluster in Antwerp is the biggest in Europe. As part of an ongoing innovation programme, the City of Antwerp will invest 4 million euro in BlueChem, an incubator for sustainable chemistry. The chemical industry, the Flemish government, the province of Antwerp and knowledge institutions are also investing money and/or expertise in BlueChem. Together, these elements will form the future of chemistry in Antwerp. bluegateantwerp.eu/en/bluechem MORE TO COME THESE BUSINESS INCUBATORS HAVE A PROFOUND EFFECT ON OUR ECONOMY. SURE, THEY CREATE A POSITIVE VIBE, BUT THEY ALSO CREATE COMPANIES, TURNOVER AND JOBS. AND THEY ARE FUTUREPROOFING THE CITY ALONG THE WAY. BY THE TIME THIS MAGAZINE IS PRINTED A NEW ONE WILL PROBABLY HAVE POPPED UP. DE STOOKPLAATS IS NEXT TO ‘THE JANE’, OFFICIALLY THE MOST BEAUTIFUL RESTAURANT IN THE WORLD. THEJANEANTWERP.COM INSIDE TIP 3 NETWERK ONDERNEMEN // Entrepreneurship Network It’s all about giving something back. Netwerk Ondernemen selects promising startups to be coached by dedicated mentors who are established founders and CEOs of large companies. These mentors relish the opportunity to turn their minds to a new venture. Netwerk Ondernemen’s confidence in our Antwerp entrepreneurs is so vast that they often offer them no frills loans for company growth: “Here, we’ll give you money. I’m sure you’ll give it back in the future. No contract needed.” netwerkondernemen.org 7 DUVAL UNION After leaving Duval Guillaume, one of Europe’s most successful agencies, André Duval started looking for the next generation of advertising companies. He established Duval Union, a holding structure for new marketing technology companies that offers young marketeers a chance to turn an outmoded advertising service model into creative and scalable products. These aspiring creatives are based at ‘De Stookplaats’ (the fireplace), a beautiful historic building inside an old military facility near the dynamic Zurenborg neighbourhood. duvalunion.com 8 LOGIN The digital revolution continues to have a huge impact on the fields of logistics and mobility, especially in Antwerp which houses one of the world’s largest ports. A new incubator – LOGIN (Logistics and Mobility Innovation) – supports startups working on more convenient, cheaper and/or more environmentally friendly transportation. login.vlaanderen ©PieterBaert ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 9
  • 6. ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 11 Bart Van der Roost was always destined to be an entrepreneur. After several successful years as a musician, he moved into musical management at the Brussels Philharmonic before launching neoScores®, a web application for the safe and legal use of digital sheet music. With neoScores®, Bart aims to turn the world of music publishing on its head. How? By simply making a musician’s life easier when using digital sheet music. App features include creating and sharing annotations, transposing
in a single click, a metronome function and a tuning device. Brand new is a commercial platform, Gustaf. neoScores® was founded in July 2013 by professional musicians with a passion for new media. In 2014, neoScores® won the Foxconn Prize for Most Promising startup at the Startup Nations Summit in Seoul, South Korea. neoScores® is also part of the European Tech All Stars and is supported by iMinds and Start it@kbc. It is lovingly made in Antwerp by and for musicians. BART VAN DER ROOST // FOUNDER & CEO OF NEOSCORES® neoscores.com gogustaf.com ENTREPRENEURS Antwerp startups are working on cutting edge business-to-business products in a multitude of sectors. While Silicon Valley is busy developing the next big digital consumer product, Antwerp is happily discovering other blue oceans. From logistics to health and from advertising to payment technology. ©NoortjePalmers The location of our HQ in the City of Antwerp allows CMOSIS to easily attract talented staff within a 50 km radius. There is also plenty of high quality office space available at reasonable prices. Our coolest piece of technology? NanEye, the smallest image sensor and camera module in the world. It’s enabling the medical world to evolve towards disposable (imagine!) endoscopes. ERWIN VANDENDRIESSCHE // GENERAL MANAGER CMOSIS cmosis.com The wonders of digital technology can be a tremendous help for seniors and their loved ones. E-health or ‘health tech’ is an exciting and growing domain, offering a blue ocean of major business opportunities. The Cubigo platform combines apps and data streams into a fool-proof interface that is ready to conquer the digital divide for every age. The elderly can, for instance, book taxis, receive medication updates or consult doctors through the platform. And their children receive updates or can check up on their parents via a video link. In many ways, Cubigo is an alternative to a care facility, extending the time an elderly person can stay in their own home. GEERT HOUBEN // FOUNDER & CEO OF CUBIGO cubigo.com ©Lormeipsum ©GeertHouben As an entrepreneur you have to be some kind of a world changer. Turning old business models upside down is a thrill, especially when customers enthusiastically start using your product. The new digital world allows people to develop very creative solutions for numerous businesses. Antwerp is a creative city, and not only in its creative industries. LUC DE CLERCK // FOUNDER & CEO OF AVANTIDA avantida.com ©KrisVanExel
  • 7. My biggest lesson? If you want
to compete with the big boys, you have to invest in your own technology and focus on attracting talent. Startups can’t grow if you can’t engage the best of the best. Yes, it is a heavy financial burden, but in my experience, it is also key to attracting top investors. JORIK ROMBOUTS // FOUNDER & CEO OF ROMBIT rombit.be ©ChakLopez At Twikit, we are really passionate about changing and customising the production process. We create value by doing so. That excites us and makes us the entrepreneurs that we are. Our coolest feature? Users can personalise their own 3D product (jewel, lamp, interior item) on a screen and they receive the unique physical product in their hands just a few days later. That is the true power of 3D printing and makes it really cool. For us, Antwerp is a perfect mix of design, retail and creativity with a growing startup scene. And it is in the centre of a 3D printing community that stretches across Belgium into the Netherlands. This makes it the perfect location for Twikit to grow. MARTIJN JORIS // CO-FOUNDER TWIKIT twikit.com Playpass provides an unprecedented live event experience at music festivals and in sports arenas by eliminating all the hassle of access control and validation of on-site payments. A live event is about the experience – not the technology. So we aim to enhance the live experience by implementing our technology flawlessly. Our coolest feature? Swiping the Playpass festival wristband lets the outside world follow you through social media channels. DAVID DE WEVER // CEO PLAYPASS playpass.be Entrepreneurship is fascinating, as it allows
you to be creative and productive at the same time. And it can enable you to become a billionaire. Thanksys is a cashless payment system where drinking a coffee, for instance, automatically gives you more credit on your phone. JAN DE MEESTER // FOUNDER & CEO OF THANKSYS thanksys.com Interaction in the wrong context means irritation. Interaction in the right context means return, conversion and customer satisfaction. Sentiance excels in defining the exact real-time context for interaction. You have entrepreneurs who work to live and you have entrepreneurs who live to work. I’m in the second category. My vibrant team is full of interesting and intelligent people who have vision and audacity. Sentiance was born and raised in Antwerp. We have a good relationship with the city services and our international people like living here: everybody is happy. TOON VAN PARYS // CEO SENTIANCE sentiance.com ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 13
  • 8. ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 15 Antwerp Startup City! That all sounds very nice, but every self- respecting city calls itself a Startup City. However, in Antwerp there’s more to
it than a cheap marketing slogan. The city takes pride in supporting talent and startups every step of the way. So, what exactly does the City of Antwerp do for you? And for young aspiring entrepreneurs? TAKEOFF / TEST / BUY / GROW / TAKEOFF ANTWERP/ TAKEOFF / TEST / BUY / GROW / STARTUP TALKS/ It’s a catchy phrase that does exactly what it
says: launching students’ entrepreneurial careers by activating their entrepreneurship potential. This joint venture between the City of Antwerp and local academic institutions offers workshops, lectures and coaching. Its aim? To increase the percentage of students that embark on a startup voyage, generating a huge flow of talent towards the growing incubator ecosystem. Check out the cool new building near the university facilities! takeoffantwerp.be gate15.be Aside from activating the entrepreneurial potential in students, the city offers intelligent and tailor-made advice to professionals thinking about starting a business. These ‘Startup Talks’ take place in incubators and other business hubs, lowering the threshold for participation. “If Moses doesn’t come to the mountain, the mountain comes to Moses.” STEP 01 STEP 02 STEP 04 STEP 03 TAKEOFF TEST GROW BUY Takeoff/test/buy/grow. // Virtually every industry will be transformed by IoT (the internet of things) and new manufacturing models that use advanced technologies like 4D printing. In the slipstream of the so-called ‘new makers movement’, businesses will seek attractive city locations. Antwerp’s innovative atmosphere and cultural wealth make it a sought-after location for local entrepreneurs and international companies. In recent years, more than a quarter of foreign- investment projects in Belgium have been based in the city. PHILIP HEYLEN // VICE MAYOR FOR CULTURE, ECONOMY, CITY ­MAINTENANCE AND PROPERTY MANAGEMENT 4 steps to startup in Antwerp // WE GUIDE YOU ©LennDauphin
  • 9. ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 17 TAKEOFF / TEST / BUY / GROW / BUY FROM STARTUPS/ What can a city do for its startups? Buy their products of course! The City of Antwerp and Digipolis, its IT portal, activated the trendsetting Buy From Startup programme, aimed at boosting business for our local economy and, in particular, for our startups. More than 2 million euro will be spent on startup products. Other European innovation capitals are following suit: Scandinavian powerhouses Helsinki and Copenhagen are teaming up with Antwerp to procure smart city projects from local startups. ­­Co-creating the city of the future! antwerpen.digipolis.be TAKEOFF / TEST / BUY / GROW / STARTUP VILLAGE/ This unique 18th century site in the centre of the city is Antwerp’s startup heart, especially for promising companies that have grown out of the incubators and are on the verge of scaling internationally. StartupVillage offers 24/7 business vibes, affordable office space and a chance to join international sales missions. It’s available for both local and international startups. Inside StartupVillage a business and event lounge forms the beating heart for the companies in the building, but also for the startup scene outside. StartupVillage is being governed by a committee consisting of entrepreneurs and representants of the city. Both are discussing a blueprint for the development of Antwerp as a startup city. businessinantwerp.eu / ondernemeninantwerpen.be TAKEOFF / TEST / BUY / GROW / CITY OF THINGS/ Converting city buildings into harbours of innovation and creativity is cool. But, Antwerp goes one step further and has converted the entire city into a massive testing ground for new tech products. We’re a Beta city, remember? City of Things, the largest living lab in the world, offers a citywide network of sensors and beacons and a strong mobile testing panel. Startups willing to test a product or a piece of technology can freely do so in Antwerp. It goes without saying, that this drastically lowers costs and improves the ‘go-to-market’ speed. cityofthings.eu ©Cityofthings THE BOTANICAL GARDEN IS A HIDDEN GEM IN THE HEART OF THE CITY JUST BEHIND STARTUPVILLAGE. IN THIS 19TH CENTURY GREEN PARADISE GARDENERS TEST WHETHER NEW AND EXOTIC PLANTS CAN ACTUALLY GROW IN OUR CLIMATE. VISITANTWERPEN.BE/DETAIL/BOTANICAL-GARDEN INSIDE TIP ©BartGosselin
  • 10. ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 19 Creativity in Antwerp is everywhere. It’s a fundamental part of the city, just waiting to be explored. But what will you find? Ideas and influences that defy the boundaries between disciplines and mediums. A local community with strong networks that encourage new concepts and flights of fancy. Training and education that form the foundation of skill development. It’s a true creative ecosystem. City of creativity. // City of creativity. // CITY OF COM­ MUNICATION. Wherever you’re from, there’s a good chance that you’ve come across ideas from Antwerp on TV or a local billboard. Antwerp creatives are often found working on ideas and concepts for both local and global campaigns. Question: what do you get when you mix over
174 nationalities with that most quintessential Antwerp trait, a critical attitude? Answer: the ideal focus group for the multitude of communication projects undertaken by Antwerp creatives. Over
the last few years, Antwerp based communication agencies have won a disproportionate amount of Cannes Lions. And in December 2015, the city proudly welcomed Eurobest, the European industry’s celebration of creative communication. It’s a fitting recognition for creative Antwerp heavyweights such as Duval Guillaume, Brandhome, LDV United, These Days, TBWA Antwerp, Prophets, Dallas and Gonzales. duvalguillaume.com / brandhome.com / ldv.be thesedays.com / tbwagroup.be / prophets.com dallas.be / gonzales.be City of creativity. // CITY OF SCREENS. Antwerp doesn’t only breed communication talents in its specialised schools, there’s also a thriving audiovisual scene in the city. If it works for the local, critical Antwerper, you can be pretty sure it’s good. That’s why Antwerp is called home by TV mavericks like Shelter – who have sold TV formats in over 50 countries and have won almost every prize in the industry. The city’s film cell proudly supports local production houses – such as Geronimo, Caviar, Rococo, Sputnik and Initials L.A. – in using the city’s idyllic setting as their décor. geronimo.be / caviarcontent.com rococo.be / sputnikmedia.be / initials-la.com ANTW ERP. CREATIVITY. OFCITY ©Medialaan 8// CREATIVE SECTORS art · books fashion · music communication screens · design architecture
  • 11. Growth spaces 1 // StartupVillage Lange Gasthuisstraat 29-31 2 // WATT Toren Mechelsesteenweg 271 3 // De Stookplaats Groen Kwartier Incubator 1 // The CoFoundry Lange Gasthuisstraat 29-31 2 // BlueHealth Antwerp Lange Gasthuisstraat 29-31 3 // Start it@kbc Boerentoren, Schoenmarkt 35 4 // Telenet Kickstart / Idealabs Lange Klarenstraat 19 5 // Blue Gate Antwerp / BlueChem 6 // Innovatiecentrum Lange Lozanastraat 223 7 // Tech Transfer UA Middelheimlaan 1 8 // Netwerk Ondernemen Noorderlaan 139 9 // Login Noorderlaan 139 Smart City 1 // Digipolis Generaal Armstrongweg 1 2 // City of Things Lange Gasthuisstraat 29-31 Creatives 1 // HQ Born in Antwerp (2016) Kattendijkdok Oostkaai 21-22 2 // FFI Nationalestraat 28/2 3 // House of Innovation Duboisstraat 50 4 // DE Studio (Studio Herman Teirlinck) Maarschalk Gerardstraat 4 5 // De Winkelhaak Lange Winkelhaakstraat 26 6 // Antwerp. Powered by Creatives. Located at De Winkelhaak. 7 // deSingel Desguinlei 25 8 // Studio Start Oosterweelsteenweg 3 9 // Trix Noordersingel 28-30 Startup services 1 // microStart Dambruggestraat 26 2 // City of Antwerp Francis Wellesplein 1 3 // Voka – Kamer van Koophandel Antwerpen-Waasland Markgravestraat 12 4 // Unizo Oude Leeuwenrui 25 5 // TAKEOFFANTWERP Kleine Kauwenberg 17 6 // Kavka Oudaan 14 7 // Flanders Investment & Trade (FIT) Lange Lozanastraat 223 Business counters 1 // Acerta Groenenborgerlaan 16 2 // Formalis Groep S Arenbergstraat 24 3 // HDP / Partena Uitbreidingstraat 180/1B 4 // Securex Jan Van Gentstraat 3 5 // Xerius Brouwersvliet 4 bus 2 6 // Zenito Oudeleeuwenrui 25 ANTWERP HUBS ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 21 2 1 3 4 5 2 7 2 3 4 5 6 2 1 8 4 7 3 8-9 4 5-6 9 3 3 5 6 7 1 2 6 1-2 1 2 1 36// CREATIVE HUBS Add your startup to our map of creative hubs in the city. __ Check the most recent map on businessinantwerp.eu /startups
  • 12. ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 23 ©MiriamLaubscher City of creativity. // CITY OF FASHION. TRAINING GROUND What do Martin Margiela, Dries Van Noten, Peter Pilotto and Veronique Branquinho have in common? That’s right, they’re all graduates of Antwerp’s Royal Academy of Fine Arts’ Fashion Department. Attracting students from across the globe, this academy is considered one of the most important and influential fashion schools in the world. Headed by Walter Van Beirendonck, it combines rigorous training in traditional skills (tailoring, pattern design, etc.) with a marked emphasis on creativity and individuality. The annual graduation show is a highlight on Antwerp’s fashion agenda. antwerp-fashion.be BUSINESS COACHING Flanders Fashion Institute (FFI) is housed in the ModeNatie building along with the Fashion Department. It’s the ideal location for the FFI to supplement the academy’s creativity-driven approach with business coaching and support for upcoming designers, including Mats Rombaut, Ine De Haes and Devon Halfnight Leflufy. ffi.be DISCOVERIES ModeNatie also houses MoMu, one of the world’s leading fashion museums. This dynamic and inspiring space presents contemporary and historical fashion in its social, political and cultural context. Exhibitions feature the best of international names and Antwerp-grown talent including Haider Ackermann, Bruno Pieters, Dirk Bikkembergs and Ann Demeulemeester. momu.be SHOP The streets surrounding the ModeNatie building form the heart of the city’s fashion district. The area features flagship stores of leading lights such as
Dries Van Noten, Christian Wijnants and A.F. Vandevorst, renowned boutiques like Louis and Coccodrillo and Antwerp-based brands including Essentiel and Morrison. It’s the perfect place to find your next outfit. fashioninantwerp.be
  • 13. After our studies, we felt that we were Belgian designers. Antwerp really is the perfect place to set up a business. Space is affordable, life isn’t too hectic so we can still focus on our work, and it’s very easy to meet other creatives and business partners. And at the same time, you’re never further than 1.5 hours away from Paris, London or Amsterdam. MATHIAS WEBER // WEBERHODELFEDER weberhodelfeder.com Karen Hendrix and Katrin Wouters from the eponymous label Wouters & Hendrix, met when studying jewellery design at the Royal Academy in Antwerp. 25 years after graduating, they’re still going strong in Antwerp’s fashion district. It’s an ideal home base. Antwerp is small enough to find affordable office and shop space, yet its appeal is large enough for international clients to find us. Being in Antwerp definitely opens doors worldwide. Another huge advantage is how Antwerp’s creatives from all trades find and support each other during their careers. KAREN HENDRIX // WOUTERS & HENDRIX wouters-hendrix.com We thought up our first sketches in an Antwerp bar, and the city remains a source of inspiration and an ideal testing ground to discover if a new idea works or not. Antwerp is also a wonderful location to shoot in, with some excellent spots for candid camera work. It’s extremely easy to grab a camera and shoot something – very different from places like Los Angeles, where a simple test shoot requires a lot of planning, paperwork and permits. Plus, local talent is excellent. TIM VAN AELST // FOUNDER OF SHELTER shelter.tv CREATIVES ©WeberHodelFeder WE LOVE MEETING UP AT LE JOHN TO TALK BUSINESS OR JUST HANG OUT. IT’S A GREAT RESTAURANT WITH A RELAXED BAR. (MATHIAS WEBER) LEJOHN.BE INSIDE TIP I don’t think Antwerp needs promotion as a literary city, it’s already held in very high esteem as a dynamic and happening place, a real powerhouse of creativity, tolerance and individualism. The city has less of a closely knit scene than other towns in our language region, but this is also an advantage: writers can find and reinvent themselves at their own pace, inspired by everything the city has to offer. BART MOEYAERT // WRITER bartmoeyaert.com In some places, magic just happens. Antwerp South is that place for us and Tomorrowland. It’s a vibrant neighbour- hood, a constant source of inspiration that we’ve integrated into the festival. Tomorrowland has become an interna- tional symbol of togetherness, a magical place where more than 200 nationalities gather to experience a fantastic week- end. Our Antwerp office has become the beating heart of our international ­festivals in the US and Brazil. MANU & MICHIEL BEERS // TOMORROWLAND tomorrowland.com Mathias Weber, Niklaus Hodel and Florian Feder, from Austria and Germany, met at the Antwerp Fashion Department. After graduating in 2011 and 2012, they set up their own footwear brand: WeberHodelFeder. Their shoes are being sold in highly influential stores in Paris, Tokyo, Beverly Hills and London. ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 25
  • 14. City of creativity. // CITY OF ART. Over the centuries, Antwerp has been at the forefront of the international arts scene, largely thanks to its port. Traffic from the port turned the city into a bustling metropolis, where patrons supported artists and inspiration (and customers) arrived from all over the world. Gems from Antwerp’s rich art past and present can be found in the city’s many museums and galleries. To whet your appetite, think of visual artists, such as Pieter Paul Rubens, Antoon Van Dyck, Jan Fabre and Luc Tuymans, choreographer Sidi Larbi Cherkaoui and theatre maker Guy Cassiers. BRING RUBENS BACK TO LIFE Rubens old and boring? Forget it. The Rubens House Museum and Prophets Agency have recently launched a mobile app to personalise museum visits, with individual, themed tours, interactive kids activities and extra information about displayed or connected artworks. rubenshuis.be GALLERIES Antwerp Art connects and promotes a selection of quality contemporary art galleries, art spaces and museums, as well as a brisk pool of upcoming art initiatives and pop-up exhibition spaces in Antwerp. antwerpenkunstenstad.be / antwerpart.be timvanlaeregallery.com / janfabre.be luctuymans.com / east-man.be / Middelheim©JorisCasaer A gallery is a complex business with many layers; acting as an intermediary between collectors and artists, museums and artists, etc. But a critical factor in my gallery is that our clients aren’t collectors. Our clients are the artists. So we always take care of the artists. TIM VAN LAERE // IN PATRON MAGAZINE narrowesthouseinthecity©LucRoymans Architecture can be a great communication channel with the potential to improve social interactions and revitalise a community. It doesn’t have to take up much space. For instance, our Mondriaan house, RUST, at De Coninckplein was designed as a living painting, casting shadows and light to create an interactive filter with the neighbourhood. Another example is the ‘narrowest house in Antwerp’ (Huikstraat, near the Schippers quarter), which won the 2008 Belgium Building Award and helped our agency make its name. SILVIA MERTENS // SCULP[IT] ARCHITECTEN sculpit.it Creativity is not only about thinking. You have to get your hands dirty too. Acting, making prototypes, role playing, walking through the process, sketching… All these elements give you a richer understanding of the issue at hand by slowing down the process, giving you the time to dive deep into the problem. PETER VAN RIET // STUDIO PETER VAN RIET studiopetervanriet.com CREATIVES ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 27
  • 15. City of creativity. // CITY OF DESIGN. Antwerp has a strong reputation for design of all types, including industrial design, thanks to the University of Antwerp’s excellent course in product development. Many Flemish (industrial) design studios have been set up by Antwerp alumni. DESIGNCENTER DE WINKELHAAK Designcenter De Winkelhaak is an incubator for creative entrepreneurs that also offers co- working solutions for startups and ambitious growth companies. Apart from studios, meeting rooms and services for architects and freelance designers, there’s also an original design shop, an expo, an event space and one of the best coffee bars in Antwerp. dewinkelhaak.be / bardoffice.com DESIGN AND PUBLIC TRANSPORT Next time you use a (new) train or bus look around and you will discover Antwerp design. In the public transport sector, Antwerp designers have made an impact across Europe. In Belgium, Stefan Schöning recently developed the new house style for the national railway and MaximalDesign created special rubbish bins for train stations that encourage recycling. And further afield, Studio Dott was shortlisted to work on designing the new London buses. stefanschoning.be / maximaldesign.be / studiodott.be LOOKING FOR AN INSPIRING LOCATION FIT FOR A SUCCESSFUL BRAINSTORM? JUST TRY AMS LAB OR FRANK&BRUT. AMS LAB (DESIGNED BY HEIMAT) AMS-LAB.BE FRANK&BRUT (DESIGNED BY PINKEYE) FRANKANDBRUT.BE INSIDE TIP ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 29 ©Edmire©studiodott ANTWERP. POWERED BY CREATIVES. ANTWERP. POWERED BY CREATIVES.’s design platform allows designers, companies, schools and public authorities
to join forces to boost cross-pollination
and collaboration between diverse design disciplines and industrial sectors. By enabling networking, knowledge exchange and communication, the platform aims to develop projects that stimulate innovation and experimentation in dynamic and inspiring businesses across the Antwerp region. apbc.be ENTHOVEN One of the oldest studios in Antwerp belongs to Axel Enthoven, who has developed more than 1,800 products over the course of his career. His work covers a broad spectrum of products, from his first designs for a pram to the Memory Stone that he recently launched with Serax, a design agency from Kontich. And he is still brimming with ideas. yellowwindow.be / serax.be JEWELLERY DESIGN AND DIAMONDS As well as a thriving diamond industry, ­Antwerp is also home to many jewellery designers. One such project is the collabora- tion between Diamanti Per Tutti and Nedda El-Asmar, who has designed several ­collections for big names such as Hermès, Eternum and Demeyere. Nedda designed a capsule ­collection for Diamanti Per Tutti called ‘A diamond only for me’ which integrates diamonds into the jewellery so subtly that only the wearer can see them. This follows her belief that diamonds should be functional as well as beautiful. nedda.be / diamantipertutti.com ©NeddaEl-Asmar ABSINTT.BE ALIAZDESIGN.BE BUNDL.BE CAVEMEN.EU EDMIRE.BE GBO.EU GRIGRI.BE KANDESIGN.COM ORSO.BE PINKEYE.BE STUDIODOTT.BE STUDIOPETERVANRIET.BE VOXDALE.BE … … MADE.BE MAXIMALDESIGN.COM OSKAR.COM SMIDESIGN.BE
  • 16. City of creativity. // CITY OF ARCHI­ TECTURE. DESINGEL When you drive into Antwerp, you can’t miss deSingel, a unique building that strongly interweaves architecture, music, theatre and dance into its infrastructure. deSingel, originally designed by the Antwerp architect Léon Stynen and extended by Stéphane Beel Architects in 2010, is also home to the Flanders Architecture Institute. desingel.be / vai.be DeSingel©PaulRaftery Havenhuis©ZahaHadidArchitectstCourthouse©RichardRogers ARCHITECTURE IN ANTWERP Besides a rich heritage of outstanding historical buildings, including City Hall, Plantin-Moretus museum and ‘Boerentoren’ (the first modernist high rise building in Europe), Antwerp also welcomes modern architecture. Iconic buildings include the splendid Museum aan de Stroom, designed by Neutelings Riedijk architects, the courthouse designed by Richard Rogers, the Theatre Square by Secchi & Viganò, the Pulcinella youth hostel by Vincent Van Duysen, the community sports hall in Park Spoor Noord by Verdickt & Verdickt architecten, and the awning by B-architecten in Antwerp’s Kiel neighbourhood. The Umicore building by Conix Architecten, located slightly further from the centre, is also well worth a visit. The Felix archives building is maybe one of the best examples of how the city succeeds into bringing together old and new and combining it with a diverse offering of music, food, seminars, parties... How Atypical can a city be? Antwerp has chosen a German architect, Christian Rapp, as the new city architect (January 2016 - 2021). With his international experience and knowledge of world cities such as Berlin and Amsterdam, Christian looks forward to achieving his goal of creating a platform for cross-sector projects in three areas: public space, urban design and architecture. Antwerp: the next architectural highlight? Without any doubt when the new Harbour House designed by Zaha Hadid will be finished. vincentvanduysen.com / verdicktenverdickt.be b-architecten.be / conixrdbm.com MuseumaandeStroom ©NeutelingsRiedijkarchitectsUmicore©ConixArchitecten ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 31
  • 17. City of creativity. // CITY OF MUSIC. Antwerp lives and breathes music. From far-out avant-garde experiences to top-notch classical concerts, from jazz cellars to pounding dance events, there’s always something happening. And while some performances are small and intimate, others have broader appeal, like Tomorrowland, the world’s largest dance festival. Classical and jazz talent is nurtured in institutions like the Royal Conservatory (located in the arts centre deSingel, which features two prime concert halls), pop and rock performers gain experience in music centres like Het Bos and Trix, the latter of which offers everything to guide productions from creation to performance including rehearsal space, studio recording and PA rehearsals. Rock band dEUS is one of the best known musical exponents of the city, operating from their studio in Borgerhout. Smaller rehearsal setups, independent management agencies and record companies are dotted throughout the city, making it the ideal breeding ground for musical talent. And at the same time Antwerp hosts one of the most popular concert halls in the world: Sportpaleis. So while you try and decide which gig to head to first, take a minute to listen to one of the many buskers in town. He might just be headlining a major festival in a couple of years. desingel.be / trixonline.be / deus.be hetbos.be / tomorrowland.com / sportpaleis.be ©TomorrowlanddEUS©Uber&KosherTrix/SleaterKinney©SarahBastin IN SEARCH OF VISUAL INSPIRATION, A GOOD READ OR SOME ME-TIME TO RELAX AND BROWSE THE SHELVES OF A BOOKSTORE? LOOK NO FURTHER: COPYRIGHT BOOKSHOP NATIONALESTRAAT 28/A COPYRIGHTBOOKSHOP.BE PERMEKE LIBRARY DE CONINCKPLEIN 26 PERMEKE.ORG ‘T STAD LEEST STEENHOUWERSVEST 16 FACEBOOK.COM/TSTADLEEST BUCHBAR SCHELDESTRAAT 79 FACEBOOK.COM/BUCHBAR MEKANIK STRIP SINT-JACOBSMARKT 73 MEKANIK-STRIP.BE CRONOPIO KASTEELPLEINSTRAAT 19-21 DE GROENE WATERMAN WOLSTRAAT 7 GROENEWATERMAN.BE STANDAARD BOEKHANDEL SCHOENMARKT 16-18 STANDAARDBOEKHANDEL.BE INSIDE TIP ©‘tStadleest|Permeke City of creativity. // CITY OF BOOKS. A is for ABC. Antwerp Book Capital. From Christoph Plantin establishing the city as one of the world centres for printing and publishing in the 16th century to being crowned UNESCO World Book Capital in 2004, literature has always been welcome in Antwerp. And literature continues to hold a special place in the city’s heart. Just take a look at the comic and poetry walls that decorate the streets as you wander between the city’s many specialised bookstores like Cronopio, Mekanik Strip, Copyright and De Groene Waterman. But there’s a lot more going on than meets the
eye. Antwerp is home to the boek.be’s Boekenbeurs, Belgium’s largest book fair, and still houses an impressive array of the country’s most important publishing houses, such as WPG or Vrijdag. Antwerp’s contemporary authors are supported by dozens of literary organisations as they walk in the footsteps of literary giants like Willem Elsschot, Paul van Ostayen and Hugo Claus. antwerpenboekenstad.be / boek.be ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 33
  • 18. The city centre of Antwerp houses most of its creative entrepreneurs and freelancers. Creativity fuels a perfect work-life balance: instead of losing time in traffic jams, free time can be spent in jazzy bars, breezy bistro’s, cool clubs or simply strolling around inspiring neighbourhoods such as Zuid, ‘t Eilandje, Borgerhout and the Fashion district. Let’s work and party all day and all night long. Antwerp hotspots. // HOT SPO TS. From being the port of Antwerp under Napoleonic rule, ’t Eilandje is now a dynamic urban area defined by innovative architecture, a yacht port, excellent museums and some great places for food and drinks, such as Felix Pakhuis, as well as increasing numbers of creative companies. Werner De Smet, co-founder of PR agency Oona, knows some good spots in the area. “There’s lots of great coffee in town, but you’ll find the best at Broer Bretel. For a tasty and healthy lunch, we often head over to Cordoba, while Klein is great for more intimate dinners. And, if the occasion arises, we love treating our team to burgers at Ellis Gourmet Burger, behind MAS Museum.” oona.be felixpakhuis.be broerbretel.be facebook.com/foodbarcordoba ellisgourmetburger.be klein.agency Borgerhout is one of Antwerp’s lesser-known gems, but a true hotspot for creatives from all trades. Culturally diverse, densely populated and thriving, the multi-faceted district is now firmly on the radar of entrepreneurs looking for affordable space in a dynamic environment. One the most prominent players in the arts scene is Zeno X Gallery, founded in 1981 by Frank Demaegd, who has close relationships with artists such as Luc Tuymans and Anne- Mie van Kerckhoven (who both also have their ateliers in Borgerhout), Raoul De Keyser, Michaël Borremans and Mark Manders. After more than 30 years in the Zuid district, the gallery moved to Borgerhout, where it mounts more prominent and larger productions. DE ROMA // Turnhoutsebaan 286 A former cinema reconverted (by hundreds of volunteers) into a concert and theatre hall reflects the city’s diverse cultural scenes. MOKKAKAPOT // Sergeyselsstraat 2 A wonderfully weird coffee bar and art gallery on the Moorkensplein. It’s a no-nonsense place that the locals flock to for its good coffee and cosy atmosphere. PLAZA REAL // Kattenberg 93 This busy bar, owned by dEUS violin player Klaas Janzoons, is a fine place to start or end a night out in Borgerhout. deroma.be mokkakapot.be plazareal.be zeno-x.com ©Sigridspinnox.com ‘T EILANDJE Favourite hangouts of WERNER DE SMET // CO-FOUNDER OONA BORGERHOUT Favourite hangouts of FRANK DEMAEGD // FOUNDER ZENO-X // ALL OVER ANTWERP Discover inspiring places in the city. Meet people and get inspired. ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 35
  • 19. LeopoldDeWaelplaats©DavyVanLaere Het Zuid is one of the most trendy places of ­Antwerp. It’s the centre for creative entrepre- neurs, galleries, restaurants and cafés. In this inspiring neighbourhood Deepak Mehta brings 3D printing and innovation
to creatives, ­entrepreneurs and educators. “We located 3Dee,
our experience
store, in the Zuid district, an area which attracts an interesting mix
of visitors, each with different needs. It’s an ideal location for us to showcase the future of the maker industry.” “We’re surrounded
by museums and galleries. M HKA
at the Waalse Kaai holds a special place in my heart. How can a father not love the museum that displays his son’s first 3D printed object?” “For everyday eating, I love going to Burgers and Booze - a local haunt that offers just that. It’s good - even for vegetarians.” 3dee.be mhka.be burgersandbooze.be Veerle works at Monkeyshot, an agency located in the heart of the blooming and diverse 2060 district. Here are her favourite hidden gems in the area. “Discover delicious Moroccan fish dishes at Calamares, located in the Handelsstraat, one of the city’s most lively and ethnically diverse streets. I recommend their fried delicacies. At lunchtime I love to go to Shltr for ‘bao buns’, fantastic Asian street food. And after work, I enjoy Tarbouch, a charming Lebanese restaurant. It’s difficult to choose between the abundant buffet dishes, so I suggest returning as often as possible.” calamares2060.be tarbouch.be shltr.be ZUID Favourite hangouts of DEEPAK MEHTA//FOUNDER 3DEE DEN DAM 2060 Favourite hangouts of VEERLE THIELEMAN // COMMUNICATIONS CAPTAIN AT MONKEYSHOT “Since my office is in the city centre, next to the Town Hall, I have had the joy of witnessing the renaissance of the historical centre first hand. Every day I see new shops and businesses open up.” DOGMA COCKTAILS // Wijngaardstraat 5 At the end of the day, there’s no better way to unwind than with a delicious cocktail at Dogma. DE GODEVAART // Sint-Katelijnevest 23 Closing business deals calls for celebration. Lunch at this restaurant is a true treat! dogmacocktails.be degodevaart.be HISTORICAL CENTRE Favourite hangouts of DAVOR MEERSMAN // PROJECT LEAD CITY OF THINGS ParkSpoorNoord©VisitAntwerpen|PhotoDaveVanLaere ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 37
  • 20. ANTWERP. STARTUP CITY FOR CREATIVE MINDS. 39 Student jobs tend to be tedious and under­ whelming, so Mattias started a business ­matching talented students with interesting temporary jobs. Since he knows the university quarter inside and out, here’s his expert view of the hotspots. VANDOAG IS’T // Prinsesstraat 2 Staff and students love the variety of coffee brands and roasts available to take away at Vandoag Is’t. BON BINI // Paardenmarkt 72 Bon Bini is a Caribbean jewel where you can enjoy tropical cocktails, spirits and the best Antillean food. It’s a lovely and lively place. ’T LASTIG PORTRET // Blindestraat 1 Into the art scene? Check out ’t Lastig Portret, where art students flock for
a wonderful lunch. vandoagist.be bon-bini.be STUDENT AREAS Favourite hangouts of MATTIAS VAN NIMMEN // FOUNDER & CEO HIGH POTENTIAL STUDENTS ModeNatie forms the heart of Antwerp’s easily navigable fashion district. Wander around the unique mixture of flagship stores of locally trained designers, major international brands and innovative concept stores and you’re bound to fall in love with a piece or two. Ellen Kegels, one of Antwerp’s newest breed of fashion entrepreneurs, offers alpaca knitwear that is designed in Antwerp and manufactured in Peru and Belgium. You can find LN Beanies in the Leopoldstraat or Ellen at one of her local favourites in the district. BARBEL // Vrijdagmarkt 1 You’ll find a warm welcome with tapas, a glass of wine or a coffee. GARDE-ROBE NATIONAL // Nationalestraat 72 One of Antwerp’s most beautiful stores, where Nathalie Lachat offers a wide range of strong brands, including her own Magdalena. PHIL’S COFFEE BAR // Nationalestraat - Schoytestraat 1 Does great coffee and its terrace is the perfect place to sit and enjoy the first rays of light. NATIVE // Muntstraat 8 A great spot for tasty and biological lunches, with original dishes and a lovely sunny terrace. From Thursdays till Saturdays, they’re open late for an after shopping meal. lnknits.com flavoursofbarbel.com garde-robe-nationale.be nativefood.be FASHION DISTRICT Favourite hangouts of ELLEN KEGELS // FOUNDER LN BEANIES ©Jokko An ideal haven for creative minds to drop anchor.
  • 21. ANTWERP. STARTUP CITY FOR CREATIVE MINDS. Antwerp is Open for Business - www.businessinantwerp.eu