This campaign aimed to educate people on safe driving and reducing road accidents. It used a "space invader" character from the 1980s video game to metaphorically represent the dangers of tailgating. The campaign's ads across TV, radio, and print creatively conveyed the message to not tailgate in a simple, clear, and memorable way. Regulatory bodies like the ASA and Ofcom ensure ads follow codes and address any complaints about unsuitable content.