This document provides summaries of 5 marketing campaigns: 1. Radio Ghosts by Johanniter-Unfall-Hilfe e.V used deceased victims' voices broadcast from roadside crosses to warn drivers against drunk driving in Germany. 2. Stop Working, Start Drinking by Ultimat Vodka delivered their message about after-work cocktails to office workers via a dressed up window washer in New York. 3. Walking Dead by AMC Network protested being dropped by Dish Network by sending zombies into New York with the message "Zombies don't belong here, put them back on TV". 4. Flash Forward by Nissan Australia used a virtual timeline on Facebook to match

1. 07.08.12

2. This Week...
Radio Ghosts, Stop Working Start Drinking, Walking Dead, Flash Forward, and Sprite Showers
Radio Ghosts
Johanniter-Unfall-Hilfe e.V
Stop Working, Start Drinking
Ultimat Vodka
Walking Dead
AMC Network
Flash Forward
Nissan
Sprite Showers
Coca Cola

3. Radio Ghosts
Johanniter-Unfall-Hilfe e.V
JUH or St. John’s Accident Assistance is a voluntary
humanitarian organisation involved in providing medical
care and humanitarian relief, wanted to build awareness
around drunk driving in Hamburg, Germany.
They placed wooden death crosses in Hamburg, where
drunk driving accidents had occurred in the past and
these were installed with a transmitter, an MP3 player,
and they used the cross as an antenna to bypass radio
frequencies. When a car stopped at traffic lights, they
bypassed the frequency of the radio station to broadcast
an ad using the voice of the deceased person who had
died in that spot.
Each location had a different story, making it very
personal and moving for the driver.

4. Stop Working, Start Drinking
Ultimat Vodka
How does a drinks company reach office workers sitting
behind a desk for over 40 hours a week?
Ultimat Vodka tried a new innovative approach.
Dressing a window washer in a business suit, Ultimat
Vodka delivered their messaging to workers within a
skyscraper in New York, and offered them a cocktail
reception after work.
Though only one skyscraper was targeted, Ultimat
Vodka’s message has proved successful, garnering over
1.8 million YouTube hits since it went online on July
26th.

5. Walking Dead
AMC Network
Dish and AMC Networks have been embroiled in a feud
since earlier this year, when Dish told AMC Networks it
would not carry its channels, and has kept the network
off the air for Dish subscribers.
In light of its ongoing fight with Dish Network, AMC sent
a pack of zombies into New York, in order to protest the
fact that Dish dropped AMC Networks channels this
summer.
In the end the video says: “Zombies don’t belong here,
put them back on TV”. This stunt was for Walking Dead,
the post-apocalyptic drama television series on the AMC More on the feud here
Network.

6. Flash Forward
Nissan
Nissan Australia’s new "flash forward" campaign aims to
put the car shopper behind the wheel of the Nissan just
for them and their lifestyle.
Connecting through Facebook users answer a series of
simple questions and are then matched with their
Nissan. The Flash Forward aspect brings the car shopper
through a timeline of their life with their new car.
Nissan Australia also offered users the chance the win
their Nissan.

7. Sprite Shower
Coca-Cola
Sprite provided refreshment at a time when people crave
it most – in the blistering heat!
The Sprite shower was created to promote the
refreshing power of Sprite during the summer season in
Brazil, when temperatures easily hit the 40ºc mark.
The shower was built over the course of 60 days, then
transported to the beaches of Buzios, one of the most
crowded summer locations in Brazil serving 1,500
showers a day.
Water poured out of the taps, not Sprite, but there was
sampling on the beach aswell to remind consumers of
the refreshment of the drink!