The document provides a portfolio for Jernej Vrečar outlining his work experience including projects in marketing, advertising, copywriting, translation, journalism, and homebrewing. It lists roles at various companies and organizations from 2006 to the present along with awards received for digital campaigns. The portfolio demonstrates Vrečar's broad experience across different industries and mediums.
Mobile Vehicle Tours have many advantages over traditional marketing tactics. Not least of these is the “wow” factor…the part that’s best shown in images and videos. It’s about design and user experience.
It’s not a metric, but you can see its effects in the faces and reactions of participants and passersby.
Here, you’ll find some of my favorite examples of the “wow” factor in Mobile Vehicle Tours.
Out Think NOT Overthink.
An independent design studio – nimble, curious and cross-functional – we collaborate with brands,
their internal teams and lead agencies, to create beautifully crafted, digital brand narratives.
Closing the gap between strategy and delivery.
With added love…
------------
we've spent the past 10 years creating beautifully crafted, digital brand narratives for the likes of Sony, Yamaha, Endemol-Shine, Benson's the Juicers, Kingfisher Beer, DFDS, Turner, MTV, Emirates and L’Oréal.
Working on their core platforms, from DotCom to Campaigns, Apps to eComm - both mobile and desktop. We close the gap between strategy and delivery by always ensuring:
• The hard won insights from your planning don’t fall between the cracks of
process and pressure.
• Your communications are brand first and behaviour driven, connecting
directly with your target audiences.
• The route taken is as practical and human as possible.
We are digital thinkers, doers and everything in between...
------------
Specialties
Creative Concepting, Design + Build, Digital Frameworks, eComm, App Design + Build, Strategic Thinkers, Campaigns, Digital Marketing, Social Content, Design Management, and Likeable, if not lovable ;)
Mobile Vehicle Tours have many advantages over traditional marketing tactics. Not least of these is the “wow” factor…the part that’s best shown in images and videos. It’s about design and user experience.
It’s not a metric, but you can see its effects in the faces and reactions of participants and passersby.
Here, you’ll find some of my favorite examples of the “wow” factor in Mobile Vehicle Tours.
Out Think NOT Overthink.
An independent design studio – nimble, curious and cross-functional – we collaborate with brands,
their internal teams and lead agencies, to create beautifully crafted, digital brand narratives.
Closing the gap between strategy and delivery.
With added love…
------------
we've spent the past 10 years creating beautifully crafted, digital brand narratives for the likes of Sony, Yamaha, Endemol-Shine, Benson's the Juicers, Kingfisher Beer, DFDS, Turner, MTV, Emirates and L’Oréal.
Working on their core platforms, from DotCom to Campaigns, Apps to eComm - both mobile and desktop. We close the gap between strategy and delivery by always ensuring:
• The hard won insights from your planning don’t fall between the cracks of
process and pressure.
• Your communications are brand first and behaviour driven, connecting
directly with your target audiences.
• The route taken is as practical and human as possible.
We are digital thinkers, doers and everything in between...
------------
Specialties
Creative Concepting, Design + Build, Digital Frameworks, eComm, App Design + Build, Strategic Thinkers, Campaigns, Digital Marketing, Social Content, Design Management, and Likeable, if not lovable ;)
This is the sample of our South African trend spotting report worth $400-$3000... and we're giving the full 80 page version for free!
Please leave a comment below, connect with me and we will share the link with you.
Sourced from 50 of South Africa's leading ad agency creative and strategy professionals each month, who are working on hundreds of campaigns.
We produce these every month for our paid subscribers as well as custom ones for different markets and industries.
At the heart of Springleap is a community of 180,000 ad agency creatives and strategists across the globe, providing localized insights as an expert panel.
We're giving out a full edition here to get feedback and give you a feeling of the value for you and your team of what we do over here at Springleap in trend reports and market research across the globe.
[AGENCIJSKI PORTFOLIO 2014] Pioniri CREDENTIALS 2014
Zamislite svet gde najbolje ideje imaju najviše šansi za uspeh.
Ovo je naša prilika koju smo sami stvorili. Da pokažemo šta sve možemo i znamo. Koliko smo kreativni i talentovani. Iskusni, strateški nastrojeni i otvoreni. Da stvorimo svet u kome ćemo zajedno pobeđivati idejama.
The credits roll and the lights come on, but the story lives on: in our heads, and in our hearts. Often, we are far from
done with the drama or the characters, who enthralled us, as we sat in front of the television or in the cinema. We are
ready for more adventure, for new perspectives or the chance to get a bit nearer.
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
Portfolio of Oliver Schneider, designer, creative director, art director and social entrepreneur. Founder of LoveWaves, earthfaves, Actual Colors May Vary, Local Colors May Vary and Pie in the sky.
CASE STUDY: KRKA NATIONAL PARK: TOURISM − MOBILIZE USERS AND YOU WILL GET GOOD CONTENT
We all know that producing quality content is difficult and expensive. How was this done with the help of mobilized users in the case of Croatian tourism (Zakaj Hrvaška, Krka National Park, Valmar, Barve Istre, etc.)?
Our mission is to provides 360-degree portfolio of services for the digital business needs of brand through continuous innovation to ensure that our clients are able to distinguish itself from its competitors.
With the growing need for brands to create their identity and distinguish itself from its competitors we listen to our clients, study and analyse to understand their needs and then build their brand story with a humanised approach.
This is the sample of our South African trend spotting report worth $400-$3000... and we're giving the full 80 page version for free!
Please leave a comment below, connect with me and we will share the link with you.
Sourced from 50 of South Africa's leading ad agency creative and strategy professionals each month, who are working on hundreds of campaigns.
We produce these every month for our paid subscribers as well as custom ones for different markets and industries.
At the heart of Springleap is a community of 180,000 ad agency creatives and strategists across the globe, providing localized insights as an expert panel.
We're giving out a full edition here to get feedback and give you a feeling of the value for you and your team of what we do over here at Springleap in trend reports and market research across the globe.
[AGENCIJSKI PORTFOLIO 2014] Pioniri CREDENTIALS 2014
Zamislite svet gde najbolje ideje imaju najviše šansi za uspeh.
Ovo je naša prilika koju smo sami stvorili. Da pokažemo šta sve možemo i znamo. Koliko smo kreativni i talentovani. Iskusni, strateški nastrojeni i otvoreni. Da stvorimo svet u kome ćemo zajedno pobeđivati idejama.
The credits roll and the lights come on, but the story lives on: in our heads, and in our hearts. Often, we are far from
done with the drama or the characters, who enthralled us, as we sat in front of the television or in the cinema. We are
ready for more adventure, for new perspectives or the chance to get a bit nearer.
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
Portfolio of Oliver Schneider, designer, creative director, art director and social entrepreneur. Founder of LoveWaves, earthfaves, Actual Colors May Vary, Local Colors May Vary and Pie in the sky.
CASE STUDY: KRKA NATIONAL PARK: TOURISM − MOBILIZE USERS AND YOU WILL GET GOOD CONTENT
We all know that producing quality content is difficult and expensive. How was this done with the help of mobilized users in the case of Croatian tourism (Zakaj Hrvaška, Krka National Park, Valmar, Barve Istre, etc.)?
Our mission is to provides 360-degree portfolio of services for the digital business needs of brand through continuous innovation to ensure that our clients are able to distinguish itself from its competitors.
With the growing need for brands to create their identity and distinguish itself from its competitors we listen to our clients, study and analyse to understand their needs and then build their brand story with a humanised approach.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. WORK EXPERIENCE
2006 MTV Art Break competition - Project manager and copywriter
Short animation “Hamster Wheel”
2009 Faculty of Social Sciences - Translator
Richard Hoggart: “The Uses of Literacy”
James Curran: “The New Revisionism in Mass Communication Research:
A Reappraisal”
2009 - 2010 Mimovrste =) - Editor
(Retail industry)
Product preparation and (more or less) creative descriptions (mostly music
section - CDs & DVDs; also literary works and tourist guides)
2010 Summit Leasing Slovenija - Copywriter
(Car Service, Sales, Rentals and Leasing)
Company website renewal
2010 - SM Studio Marketing - Copywriter, translator
(Advertising agency)
Integrated advertising campaigns, strategic planning, brand development,
responsible for social media planning, focusing on digital media and web,
Ad/campaign localization, in-house translation and proof-reading, basic
drawing and seat heating.
Accounts worked with: Amis, Petrol, Bayer, Husqvarna, Ljubljanske mlekarne,
Nokia, Spar, ZTM, Summit Leasing Slovenia, Kompas
2011 - Podoba-Glasba - Co-editor
(The Music-Image is a web magazine dedicated to the art of music videos.)
Music video reviews
2013 - ŽVPL - Journalist
(Slovene webzine focusing on cultural events, concerts, books, music albums...)
Concert and album reviews
2014 - Društvo ljubiteljev domačega pivovarstva - President
(Slovenia Homebrew Society)
AWARDS
GOLDEN SEMPLER AWARD for Best Media Strategy: “Peter 13th – First Slovene Interactive Web
Series”
GOLDEN SOF AWARD for Best Digital Campaign: “Peter 13th – First Slovene Interactive Web
Series”
GOLDEN SOF AWARD for Best Website: “Peter 13th – First Slovene Interactive Web Series”
PRIZMA AWARD for Best PR Campaign: “Petrol - Donate Energy for Life”
SPORTO AWARD for Best TV Ad in Sport Advertising: “Amis – No. 1”
4. Peter 13th – First Slovene Interactive Web Series
Copywriter/creative director/Screenplay
Challenge
Amis – the national internet and IPTV provider wanted to
introduce their latest product AmisTV 3.0 that would give
viewers more control over their TV watching experience
and a more active role.
Solution
Present the product by letting the viewers experience first-
hand what it means to have AmisTV 3.0.: Peter the 13th –
The First Slovene Interactive Web Series. The series
invites viewers to participate in the development of the
story by exploring different AmisTV 3.0 features and
interacting with them.
Result
The series was a great hit among viewers and received a
lot of positive feedback.
In just one month the series' web page received over 120,
000 visits, was placed among the 20 most visited in
Slovenia, generated over 80, 000 interactions and reached
an estimated 950, 000 unique users – that's 80 % of the
total universe.
http://www.youtube.com/watch?v=hsUVd2En7xk
5. Petrol – Donate Energy for Life
Copywriter/webmaster/social media strategist and manager
http://www.daruj-kri.si/
https://www.facebook.com/daruj.kri
http://www.youtube.com/watch?v=59IvadKArn0
.
6. Siti besed- Fed Up With Words
Copywriter/webmaster/social media strategist and manager
http://www.sitibesed.si/
https://www.facebook.com/sitibesed
http://www.youtube.com/watch?v=4atXkwFupnc
.
Challenge
For more and more children in Slovenian schools, lunch
time is a time of shame, infused with feelings of inferiority
and helplessness as their parents cannot afford to pay for
their school meals. Their incredibly sad stories – in the
heart of Europe, in the 21st century – it was unacceptable
to us. We were fed up with empty words - they cannot feed
hungry children. We wanted to help.
The page
The purpose of the page was to raise awareness about
the school meal problem in Slovenia, to activate the wider
audience and encourage it to participate. The page also
hosted a virtual classroom of hungry children who would
share their said stories and use the medium to reach out to
as much people as possible. The idea was to use these
children as the official spokespeople that would raise
awareness outside of Facebook as well: on forums, blogs,
online newspapers etc.
The page offered all the necessary information on the
problem, its progress and how to participate. The users
were free to interact with campaign organizers, offer their
help, comfort the virtual hungry children and try to rescue
them form their classroom by donating money.
7. Amis – Musical Christmas e-Card
Creative director and copywriter
IDEA
We created an interactive Christmas e-Card where you
can choose your own background soundtrack for the
personalized message. Whether you‘re into traditional
carols, soft rock, techno, pop or even death metal, the
lights on the Christmas tree will flash to the rhythm of your
favourite song!
8. Studio Marketing JWT – Christmas e-Card
Creative director and copywriter
IDEA
In light of the ongoing crisis, SMJWT
wanted to remind their partners and
friends that when dealing with danger we
can all be superheroes.
http://www.smjwt.com/static/NY_2012/en
g.html
9. Ferrero – Kinder
Copywriter – translation of materials and website
http://www.magic-
kinder.com/mk/lang/sl_SI/index.htm /
10. Alpsko mleko – Athletes’ sponsorship
Social media strategist and manager
Give each day your all
Alpsko mleko is a proud official sponsor of the up and
coming young athletes Ilka Štuhec (Alpine skiing) and Žan
Košir (Alpine snowboarding). Since the beginning of winter
2013 every season AM Facebook page turns into a sports
arena full of cheering and supporting of their sponsored
athletes.
We introduce them, talk about them, we announce their
competitions, we congratulate them on their results and
through heir individual struggles communicate the idea
that “practice makes perfect”.
https://www.facebook.com/alpskomleko?fref=ts
12. Nokia – Amazing Everyday
Copywriter – localization of the campaign
Amazing Evening (product launch)
http://www.youtube.com/watch?v=O_d1BGbCO74
Promotional activities:
http://www.youtube.com/watch?v=Cgl6Rg4GDFI&list=UU
GZ0Hwt_WydY-N9xaWlzd6Q&index=1&feature=plcp
Amazing Hunt
To promote the new phone among opinion leaders we
organised a Nokia treasure hunt for bloggers and journalist
where their tasks included using the new Lumia features.
The hunt concluded with a „pop-up“ restaurant inside an
old train wagon.
13. Donate Energy For Life – Blood donation campaign
Creative director / Copywriter / Social media manager
Keep calm and donate blood
Sloveina’s annual blood donation campaign which each year invites
local celebrities to promote blood donation as an honorable deed.
This instalment talked about mutual respect as basis for all charitable
work specifically targeting younger internet users.
The idea was to use “hot blooded” internet comment section
behaviour to encourage these “trolls” to rather donate some of that
“hot blood” to others in need.
http://www.daruj-kri.si/
https://www.facebook.com/daruj.kri
14. Donate Energy For Life – Blood donation campaign
Creative director / Copywriter / Social media manager
I would give up blood for you – bloody rap battle
To address the common misconceptions and fears of blood donation we organised a rap battle
between Slovenia’s most prominent rappers Zlatko and Trkaj. Within the battle the rappers passes
between them the typical questions and answers:
https://www.youtube.com/watch?v=EhELoFb1je0
16. Mladina – Proglas
Creative director/copywriter – Socially critical ads
“Take over the world”
Task: Be the voice of the 99%. Demand justice and
change.
Copy: “% is on our side.”
17. Mladina – Proglas
Creative director/copywriter – Socially critical ads
“Parking”
Task: Slovenia and its parking culture and problems.
18. Mladina – Proglas
Creative director/copywriter – Socially critical ads
“Africa”
Task: The exploitation by the Western world
20. Mladina – Proglas
Creative director / Copywriter – Socially critical ads
“Illusions”
Task: Everything that is very unlikely to happen in the
coming year.
Translation: „Happy New Lowest Income of 2.015!
21. Ljubljanske mlekarne – Čokoladno Alpsko mleko
Creative director / Copywriter
We wanted to showcase the overwhelming chocolate
flavour of the new Chocolate Alpsko mleko.
22. Summit Leasing – Tick-tock to your dream car
Creative director / Copywriter
Summit Leasing offers their costumers all-inclusive car
services: leasing, credit, insurance, registration. Getting a
car of your dreams has never been easier and faster!
24. Kompas Holidays - Your true compass for holidays
Creative director / Copywriter
The campaign was aimed at
positioning the Kompas Holidays
tourist agency as an expert for
holidays with rich experience and
knowledge and as someone we can
truly rely on – just as we can rely on a
compass. Namely, the compass
always points us in the right direction
and with its help, we discover new
destinations and, with them, new
adventures.
The Adriatic and the Mediterranean
thus become more than merely a
tourist destination; they become a
pleasant memory and a unique
experience that will linger in our
thoughts for years to come and to
which we will gladly return.
25. Amis – Be Flexy!
Creative director / Copywriter
We wanted to showcase the
flexibility of the new Amis Flex
packages that allow their users to
add and substract TV programs
and change their interent speed –
all at a very flexible price.
27. Amis – No. 1
Copywriter
Challenge
Raise brand awareness and brand image by
communicating that Amis is the most trustworthy ISP
provider in Slovenia (following the results of Amis Brand
Tracking analysis conducted by GFK Slovenia, one of the
leading market research companies in Slovenia).
Solution
Juxtapose the brand with the notion of what it takes to be
and remain on top of their competition (being number
one), using world boxing champion Dejan Zavec as a
symbolic reference: »every day we earn the title of No. 1. «
Result
Amis has since noticed increased brand awareness and
campaign recall. The campaign gained considerable press
coverage and was acknowledged as an example of
excellence in advertising by marketing experts.
http://www.youtube.com/watch?v=-yxEXJhMFYM
28. Amis – Hipernet
Copywriter
With this TV ad, we demonstrated the power of the fastest Amis internet to date. We created a
story showing how dependent our lives are on a fast internet connection. The story shows Amis'
icon, world boxing champion Dejan Zavec, who receives confirmation of his next big match.
When he shares it on Twitter the news spreads through all the social networks in a matter of
seconds, generating a huge wave of responses from his fans and the media, thus showing that
all the greatness of the moment actually happens on the internet.
http://www.youtube.com/watch?v=eAiG4Rg7eok
29. Ljubljanske mlekarne – Čokoladno Alpsko mleko
Creative director / Copywriter
We wanted to showcase the overwhelming chocolate flavour of the new Chocolate Alpsko
mleko.
https://www.youtube.com/watch?v=FzNrYODVncw
30. Husqvarna – More than just a machine
Creative director / Copywriter
The TV ad encourages us to accept challenges that nature offers us by juxtaposing World
Champion Boxer Dejan Zavec’s training with shot of Husqvarna gardening tools. Just like these
tools that were specifically designed to conquer extreme situations in nature Zavec too uses
these natural barriers to test his abilities.
https://www.youtube.com/watch?v=sBiHz4igPQk
31. Amis – Be Flexy!
Creative director / Copywriter
We wanted to showcase the flexibility
of the new Amis Flex packages that
allow their users to add and subtract
TV programs and change their
internet speed – all at a very flexible
price.
So we introduced an unusually
flexible family that would represent all
the individual needs of our TG. The
TV add represents the flexibility with
a dance choreography in a
continuous shot where family
members dance around the couch
and contort to find that perfect service
they are looking for.
https://www.youtube.com/watch?v=Z
TE9L-bdisM
33. ZTM – Annual report
Copywriter
Full of life
By pulling the book out of the sleeve you fill up the test
tubes with blood.« So, the way by which the publication
opens illustrates the primary goal of the Blood Transfusion
Centre of Slovenia – managing national blood supplies in
order to save lives all over the country. The headline »Full
of life« represents both: 1) the mission: filling up blood
supplies in order to save lives and 2) the spirit: the positive
attitude of devoted employees.
34. Amis – B2B Christmas Card
Creative director and copywriter
Opportunities are everywhere
The card communicated that business
opportunities are everywhere, we just have
to know where to look for them. A look
through the Christmas ornament revealed
the full extent of the message.
35. Datalab – Pantheon Cloud
Creative director and copywriter
Welcome to the Cloud!
In 2013 Datalab introduced a new
accounting programme based on cloud
computing. To introduce new potential
costumers to this concept we invited them
to join us on our journey into the cloud.
Invitees to he official release event were
visited at their office by Pantheon Cloud
Airlines personnel and personally invited to
the journey into the Cloud.
37. Studio Marketing – JWT trends
Translator / lecturer
At the end of each year JWT international network releases 10
trends in marketing, pop culture, technology etc. that will define
the coming year.
Studio Marketing translates these each year and present them to
their current and prospective clients as well as to the
representatives of different Slovene media.
38. Ferrero – Kinder
Copywriter – transcreation and translation of materials
Sporty Animals:
http://www.magic-
kinder.com/mk/lang/sl_SI/minisites/sporty_animals.ht
m
Mouse Doctors:
http://www.magic-
kinder.com/mk/lang/sl_SI/minisites/mouse_doctors.ht
m