This document summarizes several marketing campaigns from this week: 1) Contrex used projection mapping with strippers to make exercise more fun. 2) The Portuguese Tourism Board used QR codes on cobblestones to provide cultural content for tourists. 3) Lexus used an interactive print ad with an iPad to bring their car ad to life. 4) Panasonic filmed a solar eclipse using only solar power from Mt. Fuji to promote their solar energy solutions. 5) JetBlue is offering voters a chance to win roundtrip tickets if their candidate loses the election to fulfill threats of leaving the country.

1. 15.10.12

2. This Week...
Contrexperience, QR Code, Cineprint, Solar Energy Solutions, Election Protection
Contrexperience
Contrex
QR Code
Portuguese Tourist Board
Cineprint
Lexus
Solar Energy Solutions
Panasonic
Election Protection
JetBlue

3. Contrexperience
Contrex
We’ve showed projection mapping from Contrex before,
but here, they are taking it to the next level, this time
using real strippers.
Females are invited to get involved and move the abs
spectacular experience up a notch by jumping on the
steppers themselves, and seeing what happens.
It’s all about making exercise more fun and choosing
Contrex as your slimming partner! I expect we’ll see
more stunts from these guys in the future.

4. QR Code
Portuguese Tourist Board
A simple idea - Launch a QR code which is seen as one
of the most innovative technologies of the 21st century,
that are made out of the famous Portuguese
cobblestones, one of the most ancient Portuguese
traditions.
From the fusion between technology and historical
traditions a new and innovative way was born to
promote Portugal abroad and to provide relevant cultural
content for tourists visiting Chiado in Lisbon.

5. Cineprint
Lexus
We haven’t seen many examples of brands using tablet
devices as part of their advertising campaigns, but here’s
a nice one from Lexus, who have combined the power of
a print ad with an ipad ad.
The ad appears in a print magazine, and prompts the
reader to use their ipad to bring the ad to its full effect.
The ad only properly comes to life when you put the
ipad behind the printed page that’s displaying the ipad
edition.
Very cool results!

6. Solar Energy Solutions
Panasonic
“Filming the sun, using the sun.”
To demonstrate Panasonic Solar Energy Solutions the
company used a once in many lifetimes opportunity.
The annual solar eclipse crossed the Japanese archipelago for
the first time in hundreds of years. This remarkable event
was broadcast live, using only the solar energy, from the
closet place to the sun, the summit of Mt. Fuji, the symbol of
Japan.
All of the power used for the live broadcast was generated
from Panasonic's solar energy system.

7. Election Protection
JetBlue
A very clever marketing stunt from JetBlue.
A common threat during election season would be for
someone to say that they’re leaving the country if their
candidate doesn’t win. Now, JetBlue is offering voters a
chance to fulfill the typically empty threat with their
Election Protection 2012 program.
Voters can declare their support for a candidate on the
website and if their candidate loses, they will be entered
into a contest to win one of 1,006 round-trip tickets–
that’s 2012 seats–to one of the airline’s 21 international
destinations.
The website has a heat map of the country that keeps
track of people’s candidate choices and a map of the top
destinations potentially disappointed voters want to go
to, including the Bahamas, Costa Rica and Turks &
Caicos. The company emphasizes that they “encourage
everyone to do their part on November 6″ and vote.