Andromeda is a new bottled water brand from Nebula Advertising that comes from cold water lakes in New Zealand. The water is contained in glass cylinder bottles and kept refrigerated until reaching retailers to ensure maximum hydration. Andromeda water will be sold in exclusive stores in America and the UK as well as on certain airlines. 10% of profits will be donated to UNICEF to build water pumps in villages in need. Famous footballer Andres Iniesta, who supports UNICEF, will partner with Andromeda to gain support. An advertising campaign featured ads on the London Underground, Times Square, magazines and buses worldwide to generate interest before the product hits shelves.

1. Script – Andromeda Pitch
Owen:Hello,we are NebulaAdvertising,Myname isJosh andthisis Owenandwe are here todayto
pitchto you ournewwater,Andromeda.
Josh:The waterinAndromedacomesfromthe ColdwaterlakesinNew Zealandiscontainedinour
glasscylinderbottlesanditiskeptrefrigeratedtill itreachesthe shelvesof ourretailers.Thisisdone
to ensure the maximumhydrationourcustomerswill receiveandwill give youarefreshingtaste you
wantto return anddrink,againand again.
Owen:Ourwateris on the higherendof the watermarketand is to be soldon the shelvesof
exclusivestoresinAmericasuchasMacy’s, Bloomingdalesandalsointhe UK withstoressuchas
Harrods and Selfridges.Itwill alsobe availablethroughmanyAirline companiesthe mainone being
VirginAtlantic.
Josh:The Launcheventisgoingto be heldinMandalayBay, the biggestcasinoinLas Vegaswhichis
alsoa 5 star hotel.The mostexclusive andrichestbusinesseswillbe atthe eventandwe hope that
will give usanopportunitytogetactive supportand Businesseswantingtostockourwater.
Owen:10% of all profitmade fromAndromedawill be goingtoUNICEF,acharity that we are an
active supporterof.Thismoneywill gotowardsbuildingwaterpumpsforvillagesthatare ingreat
needof waterand are notable to getit easily.We will be actively encouragingcompaniesand
buyersof our productto donate to the charity as thisisa cause we are verybigbelieversin.

2. Josh:The well-knownandwell-lovedfootball playerAndres Iniestaisanalreadyactive supporterof
UNICEF andit isfor thisreasonthat we will be partneringwithhimtogainsupportfor Andromeda.
ThisCelebrityendorsementwill attractthe football lovingcommunitytoAndromeda andtherefore
we will be supportingthe footballclubBarcelonaastheytooare sponsoredwithUNICEF.
Owen:OurAdvertisingcampaignwasbiggerthaneverwithAdvertsforAndromedainthe London
Underground,TimesSquare, Magazines andBuses aroundthe world.Thismeantthatpeople all over
the worldwill geta taste of what our productoffersbefore ithaseven hitthe shelves.Because of
thiswe are confidentthatourproduct will be verypopularfromdayone inthe highendmarketand
people willbe foreveraspiringtogeta taste of ‘Andromeda’.
Josh:Thank youfor hearingourpitch,we lookforwardto hearingyourfeedbackandwe will take
any questionsnow.