1) AJ Hackett Bungy is launching a campaign called Colourfall Bungy where bungy jumpers can choose coloured powder that will explode around them during their jump.
2) To promote this, billboards will be placed below jumps to collect the powder and advertise the experience. Bungy jumpers can also purchase t-shirts about their colourful jump.
3) The campaign aims to get overseas travellers to pre-book their jump and choose their powder colour through AJ Hackett's website.