Social media for job development
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The importance of relationships and how to use LinkedIn to develop jobs - starting with sharing information on your profile; the strategic use of keywords; engaging LinkedIn members by sharing knowledge; researching companies and people; and utilizing LinkedIn apps.
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Social media for job development
- 1. Social Media for Job Development Bhupesh Shah, B.Sc., MBA April 19th, 2012
- 2. “One recent study by Northern Illinois University professors found study participants could more accurately predict a candidate's likelihood to succeed in a particular job by browsing their Facebook profile than by evaluating detailed personality surveys.” “Facebook Beats Personality Tests for Predicting Job Success, NIU Management Professor Finds | NIU Today.” Web. 13 Apr. 2012.
- 3. Agenda What is Social Media Relationships are the and Why is it Key Important? Using Social Media to Googling Yourself Build Relationships Finding and Creating Job Opportunities
- 4. Agenda LinkedIn Profile and Being Proactive in Keywords your Search LinkedIn Apps Resources Q&A
- 5. Social Media driven by relationships ongoing engagement - usually not a one-shot deal users value recommendations “Trust is the new black,” and it never goes out of style. (Craig Newmark, founder Craigslist)
- 7. Relationships From Lead Beyond: http://www.flickr.com/photos/32493043@N00/
- 9. Your network From Noah Sussman: http://www.flickr.com/photos/thefangmonster/
- 10. Finding and Creating Job Opportunities From Dawn Huczek: http://www.flickr.com/photos/31064702@N05/
- 11. Apps From The Daring Librarian: http://www.flickr.com/photos/info_grrl/
- 12. 150 million+ members 5.1 million in Canada Almost 70% are between 25-54 “Wayne Breitbarth’s Blog on Linkedin Tips - Power Formula for LinkedIn.” Web. 13 Apr. 2012.
- 13. Your LinkedIn profile is the gateway
- 14. Your Profile
- 15. What to share and why http://www.linkedin.com/ profile/public-profile-settings
- 16. Selecting keywords... What is the What keywords are repeatedly employer mentioned for a given job title? looking for? Action verbs for resumes but nouns for hiring Find 25-35 Use LinkedIn skill search keywords to find related skills
- 17. Most use 3-4 word key phrases 4 words 27.44% 3 words 5 words 24.81% 18.06% 2 words 6 words 7.47% 8.94% 1 word 7 words 3.83% 10 words 9 words 8 words 3.80% 2.46% 1.21% 1.97% “Keyword Count / Usage.” Web. 7 Mar. 2012.
- 18. Demonstrate your expertise on LinkedIn Answers
- 20. Research
- 21. Research
- 22. Research
- 25. Join Groups (including Alumni)
- 26. Statistics
- 27. Create and Participate in Polls
- 28. LinkedIn Apps inmaps resume builder signal swarm dropin From toprankonlinemarketing: http://www.flickr.com/photos/toprankblog/
- 31. Signal…keep up with your network and trends http://www.linkedin.com/signal/
- 34. Resources http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
- 35. Resources http://www.youtube.com/watch?v=Ocp1MNpSkWs&hd=1 http://pinterest.com/pin/56154326573920334/ Find and Follow a http://youtu.be/jykqF-neZ2I Company on LinkedIn http://www.powerformula.net/Infographic-500w.png
- 36. Resources http://mashable.com/2012/02/05/ facebook-recruiting-infographic/ http://ethnicomm.com/blog/marketing/ what-is-social-media/