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Search Engine Optimization



Bhupesh Shah, B.Sc., MBA
April 13, 2010
Agenda


                                                                     Overview of
               Introduction                                         Search Engine                                    Benefits of SEO
                                                                  Optimization (SEO)




                                                                                                                     How to avoid the
       Principles of search                                         Tips on how to
                                                                                                                    biggest SEO pitfalls
         engine-friendly                                           apply SEO to your
                                                                                                                      that could lower
              design                                                    website
                                                                                                                       your rankings




        How social media
       can help boost your
          search engine
            ranking.

© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Bhupesh Shah




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Exercise: Searching for your team.




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
What do search engines do and why should I care?

                           provide links
                                    if they don‟t provide good, relevant links,
                                    then people will stop using them
                                              if you make it easy for the search
                                              engines to do their job, you will be
                                              rewarded by higher rankings




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Making it easy

   lots of relevant, nicely
   organized content
   abundance of keywords/key
   phrases
   appropriate website
   structure
   fresh content

   ...a search engine
   optimized
    website
© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
What is search engine optimization (SEO)?




                SEO is the process of improving the volume or quality
                of traffic to a website or web page (i.e. blog) from
                search engines via unpaid or “organic” search results.

  “Optimizing a website primarily involves editing its content and HTML and
  associated coding to both increase its relevance to specific keywords and
  remove barriers to the indexing activities of search engines.”
Source: wikepedia.org
                        © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
In plain English...


                       Helps more people who are
                        looking for your product or
                             service find you!




                   SEO is NOT a magic bullet – it takes time for the search engines
                   to go through your site and the criteria is always changing so
                   your site has to be continually updated.
© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Benefits of SEO

                                                                                      International online presence and
                                                                                      credibility via indexed pages


                                                                                      Targeted customer acquisition – you
                                                                                      don‟t often get tire-kickers!


                                                                                      Increased usability – site is
                                                                                      designed properly to give
                                                                                      customers what they want


                                                                                      24/7 promotion of your business;
                                                                                      cost-effective - high ROI



                                                                                      Measurable results/conversions


© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Principles of search engine-friendly design


       use w3.org‟s                                             each page
          quality                                             accessible from                                         sitemap
      assurance tools                                          only one URL


         fresh content
                                                                                                                       image
           and lots of                                           robots.txt file
                                                                                                                    optimization
             pages


                                                                                                flat site
                                  no “dead” links                                            1 level below
                                                                                               directory

© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Principles of search engine-friendly design



                                                                fast download of
                 keywords                                                                                               title tags
                                                                  main content




        meta description
                                                                     heading tags                                    domain names
             tags




      inbound/outbound                                        page content/SEO
                                                                                                                    SEO friendly URLs
       links, inter-links                                        copywriting


© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Keywords - most important aspect of your website
      design


                                                                                                    Keyword/Key phrase: a
                                                                                                    term that consists of a
                                                                                                    word, phrase or
                                                                                                    number – used to index
                                                                                                    web pages




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Questions to consider when selecting keywords...

              What is the                                                                                    What plurals, compound-
              typical customer                                 What questions                               words or misspelled words
              looking for?                                     are they asking?                                             are used?



                                                                                                                                  Are the
                                                                                                                          customers local?
      Which
      manufacturers
      do I carry?

                                                                                                                          What problems
                                                                                                                             do I solve?




 What
 model#‟s,
 part#‟s,
 colours,                                                                                                               Are there synonyms,
 sizes do I                                                                                                                 related words or
 offer?                                                                                                                          categories?

© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Keyword ROI

                      Traffic                                                                                       Conversion

                                                                   single keywords

                                                                2 keyword phrases

                                                                3 keyword phrases

                                                                4 keyword phrases

                                                                5 keyword phrases

                                                                6 keyword phrases

                                                                7 keyword phrases

                                                      8 or more keyword phrases
© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Selecting the Right Keywords/Key phrases

                              https://adwords.google.com/select/KeywordToolExternal


                      you want                                                                                           an
                        less                                                                                        indication of
                     competition                                                                                      interest




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Selecting the Right Keywords/Key phrases




                                                                                                                        not
                                                                                                                     relevant


                                                                                                                       not
                                                                                                                    relevant


    need a dog walker in Newmarket - uses a
    local keyword and is a specific key phrase
© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Use the Keywords/Key phrases in your website




   domain name: http://newmarket-dog-walkers.com

   file name: need-a-dog-walker-in-newmarket.pdf

   folder name: http://yourdomain.com/dog-walker/

   image name: dog-walker.gif (not image1.gif or DSC00003.jpg)

   video title: If you need a dog walker in Newmarket you‟re barking
   up the right tree.mp4 (not Video1.mp4)




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Use the Keywords/Key phrases in your website




 hyperlinks: If you need a dog walker in Newmarket, contact us.
 (not If you need a dog walker in Newmarket, contact us)

 Page Title: Do You Need a Dog Walker?

 Within the page…If you need a dog walker, Newmarket Dog
 Walkers is right in your neighbourhood!




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Have lots of pages – each containing few, unique and
      relevant keywords



                                                             export packaging systems




         reusable                                                                                                                  military
        packaging                                                                                                                 approved
                                      export                                                                        demountable
                                                         containerization                  in-transit                packaging
                                      crating                                               damage




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
What are visitors doing?


Researching                                             Shopping
• general info                                          • comparing / narrow range of
• don‟t know what they want                               features
• optimize on top-level                                 • optimize on comparison
  category pages and articles                             pages and categories




Ready to Buy                                            Problem Solving
• know what they want                                   • want to know what/ how/
• looking for a place they can                            why
  trust                                                 • optimize on article pages
• optimize specific product
  pages




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
You don‟t have to be the best –
      just „better‟ than the
      competitor who occupies the
      #1 spot.




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Meta Elements - help search engines categorize
      your pages correctly

      <Head><br>
      <Title>Title Text</title><br>
      <Meta name=”description” content=”descriptive text”><br>
      </Head>




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Title Tags:
      <Title>Title Text</title>

      •     consider putting brand names if that is important
      •     use keywords
      •     make it descriptive
      •     make it compelling so someone wants to click on it
      •     no longer than 64 characters (including spaces)




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Meta Description:
      <Meta name=”description” content=”descriptive text”><br>

      •     if it‟s blank, the search engines will pick up the content
            itself (150 characters including spaces)




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Heading Tags

      •     using heading tags to tell the search engines how your
            content is structured
      •     main heading H1 (use only once per page), sub heading H2
            (use sparingly), further headings sub-level...H3, H4, H5...




                                                                                                                    H1




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Domain Names


      short and easy to                                                       dog-walker.com
      remember                                                                zoomized.com

      exact match is better                                                   remax-omega-on.com
      than irrelevant                                                         twigsandballs.com


      keywords help
                                                                              dog-walker.com
                                                                              Newmarket-Dog-Walker.com

      hyphenated domains are
      better than non-                                                        draper-web-design.com
      hyphenated domains                                                      draperwebdesign.com

      do not use underscores
                                                                              dog_walker.com
      max 63 characters
      (including spaces)                                                      this_is_way_too_long.com

© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
301 domain name redirect (Permanent redirect)

      http://www.dog-walker.com vs. http://dog-walker.com




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Links, broken links and 404 redirects




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Hyperlinks – link in, link out, cross-link internally



                                     dog
                                   exercises




   dog first
                                                                     boarding
     aid
                                    dog
                                   walker



                                                         off leash
                 by-laws
                                                          parks




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
A link to any page on your domain is
                                  viewed as an endorsement by the search
                                  engines. Make sure they are reputable
                                  (not spam) links to get “trust rank”.

                                                  Reputable                                        Link from
                                                   3rd party                                          gov
        High Page
          Rank




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Page content and SEO copywriting


                    3 secrets
                   every dog
                     owner                                                                                             How to train
                  should know                                                                                           your new
                                                                                                                         puppy




            Why does                                                                                                  Dog saves
            your dog                                                                                                 senior citizen
             burp?                                                                                                  from killer cat


© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Designing sites in a vacuum




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
The home page is just the beginning! Specific
      content for specific pages.




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
You love your baby no matter what others say!
      (choosing keywords that you think are important)



                    listen to
                  the experts




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Keyword stuffing




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Mirrored sites and duplicate content –
      duplicate content and mirrored sites




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Link Farms/Reciprocal Links


                                                                                                                    3          4
                                                                                                              2                    5
                                                                                                                        your
                                                                                                        1               site           6




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Lack of Fresh Content – you cannot “set and forget”




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Social Media Marketing Strategies to boost SEO rankings




                 © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Blogging is an important tactic




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
Be careful what you say




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
SEO Planning Worksheet




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
SEO checklist




© 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
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Basic SEO

  • 1. Search Engine Optimization Bhupesh Shah, B.Sc., MBA April 13, 2010
  • 2. Agenda Overview of Introduction Search Engine Benefits of SEO Optimization (SEO) How to avoid the Principles of search Tips on how to biggest SEO pitfalls engine-friendly apply SEO to your that could lower design website your rankings How social media can help boost your search engine ranking. © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 3. Bhupesh Shah © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 4. Exercise: Searching for your team. © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 5. What do search engines do and why should I care? provide links if they don‟t provide good, relevant links, then people will stop using them if you make it easy for the search engines to do their job, you will be rewarded by higher rankings © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 6. Making it easy lots of relevant, nicely organized content abundance of keywords/key phrases appropriate website structure fresh content ...a search engine optimized website © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 7. What is search engine optimization (SEO)? SEO is the process of improving the volume or quality of traffic to a website or web page (i.e. blog) from search engines via unpaid or “organic” search results. “Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines.” Source: wikepedia.org © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 8. In plain English... Helps more people who are looking for your product or service find you! SEO is NOT a magic bullet – it takes time for the search engines to go through your site and the criteria is always changing so your site has to be continually updated. © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 9. Benefits of SEO International online presence and credibility via indexed pages Targeted customer acquisition – you don‟t often get tire-kickers! Increased usability – site is designed properly to give customers what they want 24/7 promotion of your business; cost-effective - high ROI Measurable results/conversions © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 10. Principles of search engine-friendly design use w3.org‟s each page quality accessible from sitemap assurance tools only one URL fresh content image and lots of robots.txt file optimization pages flat site no “dead” links 1 level below directory © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 11. Principles of search engine-friendly design fast download of keywords title tags main content meta description heading tags domain names tags inbound/outbound page content/SEO SEO friendly URLs links, inter-links copywriting © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 12. Keywords - most important aspect of your website design Keyword/Key phrase: a term that consists of a word, phrase or number – used to index web pages © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 13. Questions to consider when selecting keywords... What is the What plurals, compound- typical customer What questions words or misspelled words looking for? are they asking? are used? Are the customers local? Which manufacturers do I carry? What problems do I solve? What model#‟s, part#‟s, colours, Are there synonyms, sizes do I related words or offer? categories? © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 14. Keyword ROI Traffic Conversion single keywords 2 keyword phrases 3 keyword phrases 4 keyword phrases 5 keyword phrases 6 keyword phrases 7 keyword phrases 8 or more keyword phrases © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 15. Selecting the Right Keywords/Key phrases https://adwords.google.com/select/KeywordToolExternal you want an less indication of competition interest © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 16. Selecting the Right Keywords/Key phrases not relevant not relevant need a dog walker in Newmarket - uses a local keyword and is a specific key phrase © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 17. Use the Keywords/Key phrases in your website domain name: http://newmarket-dog-walkers.com file name: need-a-dog-walker-in-newmarket.pdf folder name: http://yourdomain.com/dog-walker/ image name: dog-walker.gif (not image1.gif or DSC00003.jpg) video title: If you need a dog walker in Newmarket you‟re barking up the right tree.mp4 (not Video1.mp4) © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 18. Use the Keywords/Key phrases in your website hyperlinks: If you need a dog walker in Newmarket, contact us. (not If you need a dog walker in Newmarket, contact us) Page Title: Do You Need a Dog Walker? Within the page…If you need a dog walker, Newmarket Dog Walkers is right in your neighbourhood! © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 19. Have lots of pages – each containing few, unique and relevant keywords export packaging systems reusable military packaging approved export demountable containerization in-transit packaging crating damage © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 20. What are visitors doing? Researching Shopping • general info • comparing / narrow range of • don‟t know what they want features • optimize on top-level • optimize on comparison category pages and articles pages and categories Ready to Buy Problem Solving • know what they want • want to know what/ how/ • looking for a place they can why trust • optimize on article pages • optimize specific product pages © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 21. You don‟t have to be the best – just „better‟ than the competitor who occupies the #1 spot. © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 22. © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 23. Meta Elements - help search engines categorize your pages correctly <Head><br> <Title>Title Text</title><br> <Meta name=”description” content=”descriptive text”><br> </Head> © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 24. Title Tags: <Title>Title Text</title> • consider putting brand names if that is important • use keywords • make it descriptive • make it compelling so someone wants to click on it • no longer than 64 characters (including spaces) © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 25. Meta Description: <Meta name=”description” content=”descriptive text”><br> • if it‟s blank, the search engines will pick up the content itself (150 characters including spaces) © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 26. Heading Tags • using heading tags to tell the search engines how your content is structured • main heading H1 (use only once per page), sub heading H2 (use sparingly), further headings sub-level...H3, H4, H5... H1 © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 27. Domain Names short and easy to dog-walker.com remember zoomized.com exact match is better remax-omega-on.com than irrelevant twigsandballs.com keywords help dog-walker.com Newmarket-Dog-Walker.com hyphenated domains are better than non- draper-web-design.com hyphenated domains draperwebdesign.com do not use underscores dog_walker.com max 63 characters (including spaces) this_is_way_too_long.com © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 28. 301 domain name redirect (Permanent redirect) http://www.dog-walker.com vs. http://dog-walker.com © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 29. Links, broken links and 404 redirects © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 30. Hyperlinks – link in, link out, cross-link internally dog exercises dog first boarding aid dog walker off leash by-laws parks © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 31. A link to any page on your domain is viewed as an endorsement by the search engines. Make sure they are reputable (not spam) links to get “trust rank”. Reputable Link from 3rd party gov High Page Rank © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 32. Page content and SEO copywriting 3 secrets every dog owner How to train should know your new puppy Why does Dog saves your dog senior citizen burp? from killer cat © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 33. © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 34. © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 35. Designing sites in a vacuum © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 36. The home page is just the beginning! Specific content for specific pages. © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 37. You love your baby no matter what others say! (choosing keywords that you think are important) listen to the experts © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 38. Keyword stuffing © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 39. Mirrored sites and duplicate content – duplicate content and mirrored sites © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 40. Link Farms/Reciprocal Links 3 4 2 5 your 1 site 6 © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 41. Lack of Fresh Content – you cannot “set and forget” © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 42. © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 43. © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 44. Social Media Marketing Strategies to boost SEO rankings © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 45. Blogging is an important tactic © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 46. Be careful what you say © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 47. SEO Planning Worksheet © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 48. SEO checklist © 2010 ethnicomm inc. All Rights Reserved. Unauthorized duplication, in whole or in part, is strictly prohibited.
  • 49. ethnicomm.com ethnicomm.com/blog Twitter: @ethnicomm Facebook: ethnicomm LinkedIn: bgshah info@ethnicomm.com 416.720.1205 | 888.927.8881