Gil Zeimer is a third generation San Franciscan who has worked as an advertising copywriter since 1976. In 1995, he launched Zeimer's Advertising Shoppe to provide copywriting, editing, creative direction, and audio production services. Some example projects he has worked on include creating a new branded WordPress website for $1,000, developing a complete integrated marketing campaign for a residential solution company for $3,400, and writing 36 blog posts for $3,600. Zeimer works on an hourly rate of $100/hour or $85/hour for BNI members and has experience working with clients in various industries such as healthcare, technology, and legal.

1. Zeimer’s Advertising Shoppe • Copywriting • Editing • Creative Director/ Project Manager • Audio Production • Blogging

3. The Zeimer Family: 2010

4. What I Write & What It Costs I usually work on a project fee based on a rate of $100/hour. Discount for BNI members: $85/hour. Some examples…

5. Credit Card Processing Website Problem: Limited budget. Demanding client and project manager. Way too much copy. Wanted new copy “above the fold.” Had to totally upgrade their website . Solution: Worked virtually side by side with Bradley Charbonneau of Likoma to create a branded WordPress site that we could update and add to for Phase II. Results: Too early to tell. Cost: 10 hours = $1,000

6. Credit Card Processing Website: Before

7. Credit Card Processing Website: After

8. Inspired In-Law Campaign Problem: Introduce new residential solution to aging population, their families and the trade with a complete, integrated campaign – in two months. Solution: Collaborate with Phil Siegel, Josh Larson, Carrie Shores, and their designer to create a new 16-page website, printed materials, ads, and banners. Results: The Inspired In-Law was a hit at the AARP Trade Show in Orlando and the West Coast Green trade show in SF. Cost: $3,400 for the whole package

9. Inspired In-Law Website

10. Inspired In-Law Website

11. Inspired In-Law Ad

12. Referral: Intuit Small Business Blog Problem: New blog. Sparse content. Hired a handful of contributing writers in mid-October. Solution: I’ve now posted 36 articles on the site in the last 8 weeks, an average of 4.5 per week, which is 15% of the total content. Result: Traffic is way up. I’ve been able to interview numerous BNI subject matter experts for articles. This project created a referral from the lead editor for a huge project I started last week. Cost: $100/blog = $3,600

13. Referral: Intuit Small Business Blog

14. Referral: Intuit Small Business Blog

15. Referral Triggers Best referrals: • Graphic & Web designers/art directors • Ad agencies • Marketing and sales execs • Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials • Other certified green businesses Industries I work with: • Healthcare • Packaged goods • Legal • Technology • Financial • Startups