Irresistible Real Estate Marketing (and Selling) Ideas is a presentation for real estate agents and Realtors discussing business development ideas. Many of the pictures and .jpgs in the presentation are hyperlinks to more information. Enjoy!
Resort and Luxury Home Marketing & Advertising for real estate agents or owners. Graphic design, advertising, marketing by digital media - including social media.
Online Real Estate Marketing with George CuevasGeorge Cuevas
Welcome to George Cuevas at Agent Redefined. Here are my presentation slides for the my speaking engagement for Exit Realty Redefined in Lombard, IL on January 16th, 2013. This is my general outline and plan for a brokerage office to incorporate best practices for Online Real Estate Marketing. If you have any questions please feel free to contact me. I'm available to train your agents and office anywhere in the US.
80 Side Hustle Business Ideas You Can Start TodayNick Loper
http://www.sidehustlenation.com
This presentation will get your creative juices flowing on dozens of part-time businesses and money-making opportunities you can get started with right away.
Social Marketing for Real Estate InvestorsPatch of Land
Patch of Land has sponsored an educational effort to teach social marketing for real estate investors, a presentation and workshop catered toward REIA groups, that will help notice and experienced investors to market their businesses to a broader audience using 21st century tools, tactics, and strategies. If your REIA group is interested in having Patch of Land come and give this presentation to your audience, please email community@patchofland.com.
Resort and Luxury Home Marketing & Advertising for real estate agents or owners. Graphic design, advertising, marketing by digital media - including social media.
Online Real Estate Marketing with George CuevasGeorge Cuevas
Welcome to George Cuevas at Agent Redefined. Here are my presentation slides for the my speaking engagement for Exit Realty Redefined in Lombard, IL on January 16th, 2013. This is my general outline and plan for a brokerage office to incorporate best practices for Online Real Estate Marketing. If you have any questions please feel free to contact me. I'm available to train your agents and office anywhere in the US.
80 Side Hustle Business Ideas You Can Start TodayNick Loper
http://www.sidehustlenation.com
This presentation will get your creative juices flowing on dozens of part-time businesses and money-making opportunities you can get started with right away.
Social Marketing for Real Estate InvestorsPatch of Land
Patch of Land has sponsored an educational effort to teach social marketing for real estate investors, a presentation and workshop catered toward REIA groups, that will help notice and experienced investors to market their businesses to a broader audience using 21st century tools, tactics, and strategies. If your REIA group is interested in having Patch of Land come and give this presentation to your audience, please email community@patchofland.com.
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
www.costsavingmarketing.co.uk
Huge marketing ideas on a small budget – 40 marketing ideas you can implement today. The best marketing tips for small businesses on a budget.
Ideazfirst will represent Real Estate Marketing Proposal. Please email us with your name and company name to sales@ideazfirst.com for a downloaded copy of this presentation.
As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.
Jody benson sharp how to get your lead generation to work for youJodyBensonSharp
Jody Benson Sharp Most excellent service provider If you own your own business, you know how important it is to find new customers. There are several ways that you can generate new leads that will increase your customers base. This article has several tips to help you get started. You will find that you can create plenty of leads.
Comparing 12 Website Designs and BrandingJessica Jobes
In this information overloaded world, you only have seconds to capture someone's attention with your website. Are you sending the right signals? Take a look at these 12 websites from Seattle Creative Agencies and see what people think. Which company is Innovative? Which is Fun? How about Established or Feminine?
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
Cornelius Crumity Professional tips provider. Is generating leads difficult for you? Remember that patience is a part of marketing. However, if you are doing things incorrectly, you could be waiting forever. The information here will help you find new leads and increase the success of your business.
Janis Urste Professional tips provider. When talking about lead generation, it pays to be extremely knowledgable about the subject. You're going to have to do this in order to beat out the competition. Use the following ideas to help you generate leads.
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
www.costsavingmarketing.co.uk
Huge marketing ideas on a small budget – 40 marketing ideas you can implement today. The best marketing tips for small businesses on a budget.
Ideazfirst will represent Real Estate Marketing Proposal. Please email us with your name and company name to sales@ideazfirst.com for a downloaded copy of this presentation.
As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.
Jody benson sharp how to get your lead generation to work for youJodyBensonSharp
Jody Benson Sharp Most excellent service provider If you own your own business, you know how important it is to find new customers. There are several ways that you can generate new leads that will increase your customers base. This article has several tips to help you get started. You will find that you can create plenty of leads.
Comparing 12 Website Designs and BrandingJessica Jobes
In this information overloaded world, you only have seconds to capture someone's attention with your website. Are you sending the right signals? Take a look at these 12 websites from Seattle Creative Agencies and see what people think. Which company is Innovative? Which is Fun? How about Established or Feminine?
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
Cornelius Crumity Professional tips provider. Is generating leads difficult for you? Remember that patience is a part of marketing. However, if you are doing things incorrectly, you could be waiting forever. The information here will help you find new leads and increase the success of your business.
Janis Urste Professional tips provider. When talking about lead generation, it pays to be extremely knowledgable about the subject. You're going to have to do this in order to beat out the competition. Use the following ideas to help you generate leads.
Este es el proyecto de candidatura de un grupo de socios del Tritalavera, no solo los que aparecen en la Directiva, que quieren ayudar a mejorar ciertos aspectos del Club en los que creemos que hay cierta capacidad de mejora, para hacer un Club más grande, más fuerte, y sobre todo, más unido.
Presentation from Hero Conf 2014. PPC managers, learn how to bridge gaps within your organization's marketing efforts and become a key player in your company.
Course on Regulation and Sustainable Energy in Developing Countries - Session 10Leonardo ENERGY
Session 10 will focus on how actual energy efficiency improvements can be achieved in organisations of different sizes. The presentation will start with a discussion of the status of energy efficiency in major developing countries. A variety of tools for working towards higher energy efficiency will be discussed, including benchmarking, energy audits, process analysis, and energy management schemes.
Kornelis Blok (1956) studied experimental physics at Utrecht University and received a Ph.D. degree in 1991 on a thesis ‘On the Reduction of Carbon Dioxide Emissions’. In 1984 he was one of the founders of Ecofys, where he is now Director of Science. Dr. Blok has extensive research and consultancy experience in the field of energy efficiency improvement and clean energy production. He played an important role in the development of European energy policies and international climate policies and has worked in many countries around the globe. He is also with Utrecht University, where he holds a professorship in Sustainable Energy. He is supervising the master programme Energy Science. He authored and co-authored 90 articles in peer-reviewed scientific journals, several books and over 200 research reports, conference contributions and other scientific publications. He was a lead author for the Third and Fourth Assessment Reports of the Intergovernmental Panel on Climate Change, the institution that was award the Nobel Peace Prize in 2007. With his company he won the Erasmus award for the most innovative company of the Netherlands in 2008.
Internet Marketing & Social Media | Michael Vorel | International Business Su...Michael Vorel
Michael Vorel, CEO of Vastplanet.com presents on Internet Marketing and Social Media for the International Business Summit in Tampa, Florida. Covers marketing 101, internet marketing, local marketing and social media trends that a business can use.
R&A Marketing 2010 Roundtable Powerpoint. Presentations on PPC, SEO, Social Networking, Web Design, Email Marketing, Online Surveys and Marketing Integration.
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
GRI 409 Business Planning - Springfield, MOCorky Hyatt
GR 409 by the Missouri Association of REALTORS with author & instructor Corky Hyatt, CRB, CRS, GRI and John Mayfield, ABR, CRB, ePRO. How to Business Plan, Organize, Manage Time, Checklist, and Exit Strategize your business!
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Maya Smart and Joe Grimm present "How to Be an Entrepreneur as a Business Journalist," a Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, visit http://businessjournalism.org.
Social Media Best Practices: Pacific New Media, April 2017Gwen Woltz
Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices of "need to have," "nice to have," and "great to have," you gain with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, past president of Social Media Club Hawaii, a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 8 years of digital media and marketing experience.
The supplier's job is not to generate sales for you, it’s to get the consumer to buy their product whether it be through the home based agent, the retailer, direct, online or via some other channel. When they “market with you”, they’re selling their product, so who’s convincing the consumer to buy your product? Do the marketing pieces you send your customer promote you and your skills equally with the attractiveness of the supplier’s product? In this session, we’ll look at the ways you can leverage your personal brand, your knowledge, your capabilities and your already deep relationship with your customer (you do have one, right?) to dramatically grow your profits by marketing and differentiating you and the compelling reasons why it’s so much better for the consumer to buy that product through you.
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This was a presentation for JACE Real Estate brokers. We discussed the current regulatory environment, identified tips for selling "problem" properties, and learned how to utilize mortgage programs and products to increase a buyer's purchasing power.
Presentation given to JACE Real Estate Realtors. Discuss types of mortgage lenders. Recognize categories of mortgage products. Identify potential red flags on a purchase & sale agreement.
Mortgage Basics provides information about mortgage products and programs that will help real estate agents realize success. Topics include:
- when you need to ask for more time to close,
- property types and characteristics that might be more difficult to sell (and how to sell them),
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This was a presentation to the Jefferson County, Washington Chamber of Commerce in April, 2015. It discusses the state of the real estate and mortgage markets in our county including home prices, foreclosure rates, mortgage interest rates, mortgage credit standards, demographics and housing demands, and climate change.
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
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One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
Scanning tenants in NYC requires a thorough and compliant approach to ensure you find reliable renters. For a positive rental experience, consider hiring a property management service. Belgium Management LLC specializes in NYC rental property management and tenant relationship management. We prioritize tenant satisfaction, making us a trusted name in New York property management. Our dedicated team ensures tenants feel valued and supported throughout their lease.
Referans Bahcesehir which is being constructed, in the center of the most regional destination as Bahçeşehir, shines out with its central location and unique landscape including social facilities such as a fitness center, sauna, sports facilities, children’s playground and recreational areas.
Not only drawing attention for immediate surroundings including commercial centers and private schools but also providing the easily accessible location with closeness to Tem Highway and connection roads, ongoing construction of 3rd Bridge Connection roads and Metro Projects
Bahcesehir is a rising value in the great city of Istanbul… Located at a new transportation junction in the northwest of the City… Located at such a spot that the access roads for the 3rd bridge and for the 3rd Airport will reach the region in 2016. The Marmaray and the Subway will extend all the way to Referans Bahcesehir respectively in 2018 and 2019.
465 flats and 34 stores are designed with an outstanding approach and arranged with a unique perspective offering the following options: 1 plus 1, 2 plus 1, 3 plus 1, 3.5 plus 1, 4 plus 1, and 4.5 plus 1. It is planned so as to safeguard you and your loved ones based upon a modern, technological safety approach. As you experience the joy and luxury here, you will be content and feet at ease.
It is worth seeing both inside and outside with heart-warming cafes, tasty restaurants and elegant stores… And it is ready to offer a vivacious social life with a warm and cozy space design.
A folding swimming pool and indoor swimming pools, playgrounds, Turkish bath, sauna… It has them all. Everything you need for your well-being and for having a pleasant time will be at your service. You simply need to align the rhythm of life with the rhythm of Referans Bahcesehir.
https://listingturkey.com/property/referans-bahcesehir/
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
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Torun Center Residences Istanbul - Listing TurkeyListing Turkey
THERE IS LIFE IN ITS CENTER!
The most energetic spot of the city that will add utterly different pleasures to your life, with a park that will make Istanbul breathe, delighting indoor and outdoor bistros, cafes, restaurants, the brand-new Food Hall concept, where dozens of unique tastes are served together, market area, cinema, theater, fitness club, SPA and event venue...
All the pleasures that will enrich your lives are awaiting you on the most beautiful side of the city, at Torun Center Residences. In Mecidiyeköy, where the heart of Istanbul beats, business, life and entertainment opportunities are located at the exact center, at Torun Center, the most beautiful side of the city.
Penthouse apartments and different styles of flats from 1 + 1 to 4 + 1, from 100 to 425 square meters in a 42-story residence tower, have been designed for those who want to live in the center of magnificence. Torun Center is the redefinition of a better life with specially landscaped floor gardens, apartment options with private balconies, and automatic glass systems equipped with Trickle Ventilation that offers clean air comfort.
Business and life in the same place
Excellent service
Torun Center has many delightful details, from a swimming pool to sunbathing and resting terrace. With 24/7 concierge services, 24/7 security, valet, technical service, closed-circuit camera system (CCTV), central heating and cooling system, it makes your life easier.
Delightful details
The two-story Torun Center Lounge, with its indoor and outdoor seating areas, children's playroom, private dining and TV lounge, promises unforgettable memories to you and your loved ones with its unique Istanbul view.
Neighboring to the most pleasant square of Istanbul
A few steps from the Torun Center Residences, you can reach the city's most modern city square and open the doors of a quality city life. Torun Center Residences brings together on the same project the long-awaited city life for Istanbul and gourmet restaurants, cafes, gym and SPA, and state-of-the-art cinema and Artı Stage, hosting the most famous plays of the season.
Located at the intersection of alternative public transportation options such as the metro and Metrobus, Torun Center comes to the fore as the most accessible office for both sides of Istanbul. With a central location and rich transportation lines, Torun Center offices make life easier for employees and increase productivity.
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500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
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Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
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5. Who is Emily C Ingram?
Local mortgage resource with New
American Funding
13 years experience
Loan originator, processor, and
underwriter
Bachelor’s degree in mathematics
Board member, Jefferson Co Home
Builders Association
Board member, Real Estate
Professionals for Affordable Housing
Occasionally skips work to go sailing
7. Why is Marketing Important?
Notify people that you’re “in the business”
Introduce your services to potential customers
Obtain leads that result in successful transactions
Build a solid reputation
Position yourself as a subject matter expert
Pay the bills
9. Definitions
advertising [ad-ver-tahy-zing]
noun
1. the act or practice of calling public attention to one's product, service, need, etc.,
especially by paid announcements in newspapers and magazines, over radio or
television, on billboards, etc.
branding [bran-ding]
noun
1. The marketing practice of creating a name, symbol or design that identifies and
differentiates a product from other products
marketing [mahr-ki-ting]
noun
1. the total of activities involved in the transfer of goods from the producer or seller
to the consumer or buyer, including advertising, shipping, storing, and selling.
11. Who is Your Customer?
In Washington...
• Median age of all home buyers = 46
• Median age of FTHB = 32
• Median age of repeat home buyers = 51
Source: http://economistsoutlook.blogs.realtor.org/2014/09/23/interactive-median-age-of-home-buyers-2003-2013/
14. Motivation
PG:C Ratio
• There needs to be enough “P” (Pain) and/or enough
“G” (Gain) to affect “C” (Change).
• Most agents only sell the benefits (Gains) while
there are dozens of disadvantages (Pains) that
might motivate the “change” (i.e. buying the
home!)
• Actually…some studies have shown that people are,
in general, more motivated by sticks than carrots
(pain vs. gain.)
15. Be a Solutionist
Uncover problems and then solve them.
Find out what buyers want and need.
Stop and listen, really listen. Are you listening?
Leverage the PG:C Ratio.
Discover the needs of everyone (mom, dad, each kid,
agent).
Your new home saves…
26. Customer Relationship Management
Customer relationship management (CRM) is a
system for managing a company's interactions with
current and future customers. It often involves
using technology to organize, automate and
synchronize sales, marketing, customer service, and
technical support.
Source: Google
27. Why is CRM Important?
Efficient use of time
Customer expectations
Tasks easily remembered
Work / life balance
You look smart!
29. CRM Minimum Requirements
Basic contact information
Integrated task manager,
calendar, and phone book
Accessible across all
platforms
Import / export ability
Customizable
Categorize contacts
Run reports
30. Build Your Database
Traditional prospecting
Personal sphere of influence
Past clients
Prospective clients
31. Manage Your CRM
Enter conversations / email
Follow-up dates
Run reports
Send email / snail mail
Drip email marketing
32. Bulk Email
Directly within CRM system
Free: Mailchimp, Outlook
Cheap: Constant Contact
Expensive: Top Producer, Market Leader
33. CRM Best Practices
Find contacts on social media
Ask for permission
Understand CAN-SPAM
Avoid spam filters
Subject lines
Limited email contact
35. Why It’s Important
• Establish yourself as a SME
• Target readers that are potential clients
• Branding
• Build traffic
36. Developing a Web Site
Broker provided
DIY tools
Real estate centric
Unique site
Best Real Estate Web Sites:
https://placester.com/real-estate-marketing-academy/top-25-most-beautiful-real-estate-websites-2014/
38. Best Practices
Contact information
Great site design
Responsive design
Visitor registration
Photography / video
Integrated blog
Google analytics
Unique content
42. Why Are They Important?
Listing exposure
Additional information for consumers
Levels the playing field
Full picture of the available market
Broadly reaching advertising platform
They’re not going away
43. How They Work
List homes for sale (or not)
Pay for exposure
Rules (charges) change
Leads aren't vetted
Jefferson County closed
44. Realtor.com
Fed by the MLS
#AccuracyMatters
Poor market share
Complete your profile!
45. Best Practices
Complete your profile
Focus on one or two
Call leads immediately
Edit and/or add listings
Search for leads
Advice columns
Ask for reviews
Share the cost
47. “Socialnomics”
"As a real estate professional,
creating a strong social media
presence is an essential part
of your overall marketing
strategy. Not only does it
create visibility, but it can
also lend credibility and
authenticity to your business,
thereby positioning you as the
local expert.“
Source: http://maximizesocialbusiness.com/using-
twitter-in-your-real-estate-business-7410/
49. Why Use Facebook?
1.32 billion monthly active users
829 million people log onto FB daily
67% of Internet users in the US are on FB
The 45-54 age bracket has seen a 46% growth since YE 2012.
Among US Internet users, 73% with incomes above $75,000
are on FB.
Gender skews slightly toward women, but not by much
The Implication: A huge and vastly growing number of
Facebook users are active and consistent in their visits to the
site, making them a promising audience for your marketing
efforts.
50. How Does it Work?
Personal = Profile = Friends
Business = Page = Likes
Newsfeed
Engagement is key!
"Of the 1,500+ stories a person
might see whenever they log onto
Facebook, News Feed displays
approximately 300. To choose
which stories to show, News Feed
ranks each possible story from more
to less important by looking at
thousands of factors relative to each
person."
- Facebook product marketing lead Brian Bloan
51. Getting Started
Professional image / profile
Privacy settings
Acquire friends / fans
Start posting
Engage
Mix it up
55. Why Use LinkedIn?
300 million users
2 new users per second
Demographic
Referral source
Keep connected
Search engine optimization
Professional networking
"LinkedIn users tend to be in
their 40s and older, they tend to
be white collar professionals,
and they tend to be people with
college degrees. “
Source:
http://www.forbes.com/sites/joshbersin/2012/05/21/f
acebook-vs-linkedin-whats-the-difference/
56. How Does it Work?
Virtual Rolodex
Professional network
Online business card
Connections
Introductions
Largely free
Groups & jobs section
57. Getting Started
Be secretive
Professional photo
Optimize heading / title
Custom URL
Write a killer summary
Be unique
Add experience, education, volunteer work
58. Using LinkedIn Effectively
Reach out
Comment
Never post listings
Keep it organized
"Being successful on LinkedIn is
much more than just putting
your profile out there. Don’t
just create your profile and
expect the referrals to come
rolling in. You must participate
by sharing status updates, by
commenting in groups, by
interacting with your network."
Source: http://linkedintobusiness.com/LinkedIn-for-
Real-Estate-Agents/
59. LinkedIn Best Practices
Be selective
Be a groupie
Be stingy
Write personal notes
See other people
Re-order
Procrastinate
61. Why Tweet?
271 million monthly active users
500 million tweets sent every day
78% of Twitter active users are on mobile
US Air crash into Hudson 1/2009
Not crowded
Stay plugged in
Stay connected
62. How Does it Work?
Rolling conversation
140 characters
Followers
No algorithms
@MickeyMouse
#MinnieIsCute
63. Getting Started
Pick a user name
Design a compelling background
Complete your bio
Follow targeted accounts
Learn the basic language
Tweet once per day
64. Using Twitter Effectively
Network locally
Add value
Leverage the #hashtag
Use @mentions
Leave room for RTing
Credit the source
65. Twitter Best Practices
Get personal
Be a good Twittizen
Choose carefully
RT intelligently
Utilize search.twitter.com
See what's trending
67. Establish Your Goals
Who is your target audience?
What problem can you solve?
What unique outlook can you share?
How much time can you commit?
What specific result will you achieve?
“The fastest growing demographic on Twitter is the 55-64 year age bracket.
• This demographic has grown 79% since 2012.
• The 45-54 year age bracket is the fastest growing demographic on both
Facebook and Google+.
• For Facebook, this group has jumped 46%.
• For Google+, 56%.”
Source: http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
68. Social Media Rules
Exercise in branding
Network as you do IRL
Watch your language
Be lazy
Maintain consistency
Include in ALL marketing