ideology

1. Ideology Essay
Through this Kerrang magazine article, there are many messages and values
being communicated that correspond with their ideologies. One of the values
that you can identify is that it is bold and 'in your face'. The article uses bold
and strong language which is very direct and specific to the topic. This
corresponds with the images and font sizes around the article which are large
and in your face. Another message that is being put across in the article is that
it is all about the artists and the music. We can see as the band 'My Chemical
Romance' has invited Kerrang to their recording studio to talk about their new
album and the songs featured. The article is again specific about this and it
talks about how the band came up with new songs and what direction they
wanted this album to go. This is common in most other Kerrang articles as they
feature exclusive interviews, promotion of bands, new music and free
merchandise. This article keeps this trend and ideology as well. This article is
also very informative as it talks about the band and their opinions of their own
songs. Many fans would want this level of information about their favourite
band and so this ideology links well with this particular article. One of Kerrang's

2. other ideologies is that it is set on rebelling against the classic hard rock views.
This message is portrayed through the article in that you get to learn about My
Chemical Romance's life and what their album represents which isn't what you
would typically find in a normal rock album. Another message that Kerrang is
keen on presenting is that their magazine features artists and bands that have
a deeper meaning in their songs. My Chemical Romance has listed songs on the
right hand side which describes what sort of style they possess and the deeper
underlying meaning. This is different to many other magazines in the same
genre which shows how Kerrang are unique and are almost ‘breaking the
mould’ in what their artists represent. Through this article, we can also see
how the viewpoint of talent is more important than the celebrity image of the
band. It talks solely on the music which is what you would expect from a music
magazine instead of their celebrity status. There is more focus on the band and
their songs than anything else. Another value that is being communicated is
that there is a sense of freedom within the band and that there is an open
mindedness to what music they can produce. This corresponds to the
magazines ideology in that they are free and unique.