identify the two types of consumers that are the focus of consumer b.pdf

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identify the two types of consumers that are the focus of consumer behavior and some of the different activities that relate to consumer behavior. Solution The two major types of consumers are Individual consumers and Organizational consumers. Individual Consumers: Individual consumers are the types of consumers who purchase goods and services for the sole purpose of individual use. The products are primarily used for personal, family or household use to satisfy a certain need or want that the consumer may be having at a particular point in time. These types of goods used by individual consumers are called consumer goods. Industrial Consumers: Industrial consumers are companies or organizations who themselves engage in the business of buying, selling and aiming at maximizing profits. They purchase goods and services from suppliers in order to use the same materials to manufacture other products which are then offered for sale to the target consumers. The type of consumers will define the activity of the consumers and the consumption level of the consumers. The different activities that relate to consumer behaviour are as follows: 1. Amount of Consumption 2. Average consumption range 3. Pattern of demand 4. Satisfaction range 5. Cause of consumption.

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