This document provides information on existing sports channels and their target audiences, as well as ideas for a new sports channel ident. It summarizes ESPN, Sky Sports, and Euro Sports, noting their demographics, regions, and programming. It then shows mood boards, mind maps, and photoshop mockups for a new ident featuring square images that transition between sports and animate in a circle, over changing background venues with lighting effects. Audio elements include crowd sounds, sport sound effects, and cinematic music.

1. Proposal
By Shahzaib Yaqoob

2. Research Existing Channels and
Target Audiences

3. Existing Sports Channels/ ESPN
• ESPN – Entertainment Sports Program Network is sports channel that is
owned by BT Group under license, the channel provided a variety of
sports programs such as Football, NFL, MLB, NBA, F1 and Rugby. It is
licensed from a sports broadcaster ESPN Inc.
• ESPN Target Audiences
ESPN viewers are generally
- Demographics: Middle Age (40-54), 82.3% of Males
- Hobbies: are into sports, computer programming
- Super Market: ASDA
- Social Grade: ABC1.
- Top Regions: London, Central Scotland West Country.
- Professions: Sports industry, Travel and Hospitality and Finance.
- Politics: Left Wing

4. Existing Sports Channels/ Sky Sports
• Sky Sports – A sports channel that is operated by the satellite TV company
Sky. The channel provides a variety of sports programs such as Football, F1
Rugby Union, Cricket, Golf, Boxing and Tennis. Founded in 1991.
• Target Audiences
viewers are generally
- Demographics: Middle Age (40-54), 69.1% of Males
- Hobbies: Fishing, exercising.
- Social Grade: ABC1.
- TV Shows: Match Of The Day
- Top Regions: North West, North East West, East Anglia
- Professions: Sports industry, Finance and Information Technology.
- Politics: Right Wing

5. Existing Sports Channels/ Euro Sports
• Euro Sports – A pan European television sports network that is
owned by Discovery Communications . The channel provides a
variety of sports programs such as Football, Tennis, Winter Sports,
Cycling, Motor Sports, BSB and Snooker
• Target Audiences
viewers are generally
- Demographics: Middle Age (40-54), 71.5% of Males
- Social Grade: ABC1.
- Top Regions: South Coast, North West, West Country
- Professions: Manufacturing, Sports industry and Finance .
- Politics: Right Wing

6. ESPN Ident
ESPN Idents uses a colourful artistic style,
a collage and mixture of the same
pictures with different of colours. Using
short and sharp transitions.
They also use footage from best
moments of their programs.
The music is a 60’s soul to make it catchy
and nostalgia to the older audiences.
The scenes are contrasted in the middle
and dark in the edges.
They use a European male narrator to
for a global audience.
https://www.youtube.com/watch?v=qx9jc7IgLnY&t=5s

7. Sky Sports Ident
Sky Sports Idents use an epic
film theme with the scene
having a slow motion effect,
the saturation being low and
and epic voice narrator.
The Ident also focuses on the
fan and being very close to the
action. It is shot from the fan
angle the meaning behind this
to make viewers feel that you
are watching the program in a
stadium experience. The logo
blends in the scene really
fluidly. The voice makes the
scene more epic with using the
deep voice reminding you its
like a trailer.
https://www.youtube.com/watch?v=ooMNSndbmI8

8. Euro Sport Ident
Euro Sports Idents use a 3d
animation connecting pieces of
the shapes and transforming
the channels logo. The idents is
simple and short with no
content or footage of the
program shown compare to the
Sky Sports Ident. The Ident uses
some lends flare effects to give
a reference to the stadium. The
background is grey with some
shadow effects from the title’s
logo.
https://www.youtube.com/watch?v=_S3U_x45iqY

9. Idea Generation

10. Mood Board

11. Mood Board

12. Mood Board

13. Mind Map

14. Audio
For my Ident, the audio I am thinking adding:
• Crowd cheering sound effect
• Football kick sound effect
• A whistle blown sound effect
• Audience clapping sounds effect
• Basketball bouncing sound effect
• Basket ball timer buzz sound effect
• Uplifting cinematic music
• Cinematic Brass sounds
• Drums sounds
• Trumpet sounds

15. Sketches

16. Photoshop's mock ups
Grid

17. Photoshop's mock ups
The background changes
to different sports venues
such as a Basketball court,
Football stadium .
The background will also
have a motion graphics
where the stadium lights
will have glow effect and a
lens flare .

18. Photoshop's mock ups
Each image of the squares
transition to a different
sports image.
Each square has an
animation that moves in a
360 degree circle.

19. Photoshop's mock ups