Superleague Formula is a new global motorsport championship that connects football clubs to Formula 1-style race cars. Each football club sponsors its own car and driver. This combines the passion of football fans with the excitement of motorsport. The series uses identical high-performance race cars built by a top manufacturer. Races take place on Formula 1 circuits around the world alongside football matches. The goal is to attract large audiences of both football and racing fans with a full weekend of entertainment events. Television broadcast deals have been secured in over 70 countries. Sponsorship opportunities exist at the team, event, and championship level.

1. Introducing Superleague Formula

2. Introducing Superleague Formula
Football + Motor Racing
 Brand new global championship connecting two of the world’s most popular sports
 Rival football clubs, competing against each other at the same venue, at the same time
 Motor racing going back to it’s roots – spectacular wheel to wheel racing action
Best of Both Worlds
 Football fans worldwide always follow their club – the deal once struck is forever
 Motor racing fans crave exciting and exhilarating racing – other series are not delivering
 Excitement of motorsport + passion of football = winning global marketing product

3. The Championship: How it works?
Identical, F1 Style Cars
 Each football club and racing team is provided with an identical, Formula 1 style race car
 Chassis designed and manufactured by Elan Motorsport, a leading race car manufacturer
 Brand new V12 4.2 litre engine created by racing experts, Menard Competition Technologies
 High technology race car, positioned just below Formula 1 in terms of outright performance

4. The Championship: How it works?
Weekend of Entertainment
Programme to include:
 3 seater race car driving experience
 VIP celebrity support race events (tbc)
 Appearances by leading football players
 Mini football competitions for kids
 Concerts on the Saturday evening
 Karting events and competitions
 Computer game simulators

5. 2009 Official Race Calendar
2009 FIA Approved Calendar
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6. Football Clubs: Who is involved? 5
Olympiacos CFP PSV Eindhoven Flamengo B. Dortmund AC Milan
Corinthians FC Porto Galatasaray SK FC Basel RSC Anderlecht
Liverpool FC AS Roma Glasgow Rangers Tottenham Hotspur Beijing Guoan
Russia (tbc) Olympique Lyon Atlético Madrid Al-Ain Sevilla FC

7. Target Audience: Who is watching?
Overview
Superleague Formula has been developed to appeal to:
 Male and female audience of football and motor racing fans (age bracket 18-40)
 Youth audience (18-30 age bracket) – bring younger audience back to motor racing
 Family audience (“weekend of entertainment”) to broaden fanbase, ensure growth

8. Target Audience: Who is watching?
TV Broadcasting Strategy
Provide SF produced programming to “free to air” broadcasters in all main markets
 SF live programming: Qualifying (90 mins); Race 1 (60 mins); Race 2: (60 mins)
 SF highlights programming: 52 min show for broadcasting on the Sunday evening
 SF news and features: provision of footage to news and magazine programmes

9. Target Audience: Who is watching?
TV Broadcasters 2008
COUNTRY TV CHANNEL CLUB TV CHANNEL
UK Setanta Sports AC Milan Milan Channel
Spain & Andorra Cuatro Borussia Dortmund BVB TV
Portugal TV1
PSV PSV TV
Brazil SporTV Globo
FC Basel FCB Internet TV
France Direct 8
RSC Anderlecht RSCA TV
Holland RTL
Galatasaray Galatasaray TV
Greece Alpha TV
Glasgow Rangers Rangers TV
Cyprus MiVIsion
Sevilla FC Sevilla TV
Turkey Show TV
Corinthians Corinthians TV
UAE & Middle East Abu Dhabi Sport
Flamengo Flamengo TV
Remaining Territories Eurosport 2 Olympiacos TV Magic
Asia ESPN STAR 8
Liverpool LFC TV

10. SF Broadcasting - STATUS REPORT
Brief season analysis:
- A total of 15 TV deals have been agreed in this initial season covering the regions of
Europe, Middle East, Asia, South America clearing giving to the SF product an international
status.
- The broadcasters represent a mix of free-to-air commercial broadcasters and premium
sports channels.
- A total of 70 territories were exposed to live coverage of the SF races in 2008
- More than 200 hours of coverage have been so far monitored of which 75% was live
- The live coverage drew slightly more than 2 million viewers per race. The total cumulative
audience for the season is still being computed by our monitoring company.
- Early signs show that SF will be able to increase its international coverage in 2009
particularly in Eastern Europe, Asia and South America; 2 newsfeeds per race week-end was
also made available free of charge to news agencies, broadcasters and broadband service
companies.
- An end-of-the season programme will be produced in the coming weeks for further
distribution throughout the world of the 2008 SF Beautiful races. Archive footage will also be
promoted to sports and motorsport programmes to launch the 2009 season.
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11. Sponsorship Options: 2009
Team Sponsorship Packages
Packages available per team:
 4 Primary Partners
 4 Official Partners
 5 Official Supplier

12. Sponsorship Options: 2009
Event Sponsorship
 Official Race Partner
 Naming Rights of circuit – (for each race)
 National Partner & Advertising Partners: available for each race (Advertising Curves, Bridges)

13. Sponsorship Options: 2009
Title Sponsorship
• Opportunity available for Title Partner of series 2009.
Official Partner Positions
 Official Partners – Tires, Fuel, Oil, Car manufacturer, Phone company, Software, Bank
Insurance, Time keeping, Airline, Merchandising etc.

14. Sponsorship Options: 2009
Hospitality Programme
Provide customers and guests with unique hospitality and entertainment at the SF Club
Take the time to relax with friends, network with potential clients and above all live the passion of
football and motorsport with access to the exclusive Grid Walk. Enjoy music, gastronomic delights
and entertainment all to the sound of the roaring engines and the cheering crowds.
 Packages available on request

15. Superleague Formula: Key Benefits
New Platform
Superleague Formula will provide an exciting new platform for brand development and fan
engagement on a global scale.
Combined Audience
An opportunity to tap into a massive fan base of passionate football fans and eager motorsport
fans from around the world.
Global Exposure
Benefit from the global exposure Superleague Formula will generate – on TV, in the press, at race
events, in football stadiums and online.
Real Entertainment
Superleague Formula will create an experience that provides real entertainment and captures the
imagination of football and racing fans.
Value for Money
Wide range of sponsorship opportunities (team, event and broadcast programs) designed to deliver
significant return on investment .
The sporting event of the 21st century!

16. Copyright © 2008 Superleague Formula S.A.
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