ESPN is a global sports television network owned as a joint venture between Disney and Hearst. It broadcasts from Connecticut and operates offices worldwide. John Skipper is the current president of ESPN. While very successful, ESPN has faced some criticism around biased coverage and individual controversies. It provides coverage across various platforms and channels to a wide audience of sports fans globally.
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ESPN: The Worldwide Leader in Sports
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4. Executive Summary:
ESPN is a U.S.-based global cable and satellite television channel
owned by ESPN Inc., a joint venture between The Walt Disney
Company and the Hearst Corporation. ESPN broadcasts primarily
from studio facilities located in Bristol, Connecticut. The network
also operates offices in Miami, New York City, Seattle, Charlotte,
and Los Angeles. John Skipper currently serves as president of
ESPN, a position he has held since January 1, 2012. While ESPN is
one of the most successful sports networks, there has been
much criticism of ESPN, which includes accusations of biased
coverage, conflict of interest, and controversies with individual
broadcasters and analysts.
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5. Executive Summary:
As of February 2015, ESPN is available to approximately
94,396,000 paid television households (81.1% of
households with at least one television set) in the United
States. In addition to the flagship channel and its seven
related channels in the United States, ESPN broadcasts in
more than 200 countries, operating regional channels in
Australia, Brazil, Latin America and the United Kingdom,
and owning a 20% interest in The Sports Network (TSN)
as well as its five sister networks and NHL Network in
Canada.
In 2011, ESPN's history and rise was chronicled by These
Guys Have All the Fun, a nonfiction book written by
James Andrew Miller and Tom Shales and published by
Little, Brown, & Co.
6. Background
ESPN launched on September 7, 1979, beginning with
the first telecast of what would become the channel's
flagship program, SportsCenter. Taped in front of a
small live audience inside the Bristol studios, it was
broadcast to 1.4 million cable subscribers throughout the
United States
7. Executives
• John Skipper – President, ESPN, Inc.
• Sean Bratches – Executive Vice President, Sales and Marketing
• Christine Driessen – Executive Vice President and Chief Financial
Officer
• Ed Durso – Executive Vice President, Administration
• Aaron LaBerge – Executive Vice President and Chief Technology
Officer
• Norby Williamson – Executive Vice President, Programming
• Russell Wolff – Executive Vice President and Managing Director,
ESPN International
10. Simulcasting
ESPN has also simulcast many game telecasts with
ESPN, usually as a part of an ESPN Full Circle special,
which covers a single telecast across several ESPN
networks, with each network providing a different form
of coverage (such as different camera angles). ESPN
also simulcasts some programming from ESPNews,
often during local blackouts of scheduled national
game telecasts, and for a while provided a simulcast of
ESPN Deportes' edition of SportsCenter on Sundays. In
return, ESPN programming is often seen on ESPN
during blackouts of games in certain markets.
11. Quality: High definition
ESPN operates a high definition simulcast feed,
which broadcasts in the 720p resolution format
and was launched in January 2005. In January
2011, the separate ESPN2HD branding began to
be phased out, as in May of that year, the
channel would shift to using the AFD #10 flag to
transmit the channel's standard definition feed in
letterboxed widescreen, mirroring the display of
the high definition feed.
12. Mission Statement
ESPN’s mission statement is as followed: “To serve sports
fans wherever sports are watched, listened to, discussed,
debated, read about or played.” This is where ESPN
earned some of its nicknames like “Every Sports Particle
Notated”. In our societies thirst for information has
increased exponentially and it is essential more now than
ever that people have the access to this information
across multiple mediums. ESPN has tailored there
organization to fit that specific need. Using a variety of
media mediums, ESPN has accomplished more than the
Rasmussen’s and Eagan thought possible back in 1978.
13. Audience
What makes ESPN the number one sports network in the
world is because of how effectively they are able to target
there large audiences. This can be credited to their ability
to keep up with new technologies and find a way to
incorporate sports coverage with them. A prime example
of this can be seen with the development of ESPN 3D.
ESPN 3D began in 2010 where on January 5th, they
announced that it would launch a new 3D television
channel. The channel launched on June 11th, 2010 with
coverage of the 2010 FIFA World Cup.
14. Demographics
ESPN has a wide range of demographics that capture
even an international audience. The main demographic
for ESPN are males between the ages of 18 and 34 who
are educated, and also true sports fans. Here is ESPN’s
demographic research statistics off of ESPN’s media kit off
their website.
15. "If you love sports...if you really love sports,
you'll think you've died and gone to sports
heaven." This quote by former ESPN anchor
Lee Leonard was the opening statement to the
first airing of ESPN on September 7, 1979. A lot
of people say that these words were what
sparked the sports coverage revolution within
our society.
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