The document discusses how sports fans interact with and consume sports information in the modern era compared to the past. It notes that while fans once relied primarily on attending games, listening to radio broadcasts, or reading newspapers/magazines, they now have many more online options like streaming games, listening to internet/satellite radio, following teams on social media, and using mobile apps to stay updated. It also outlines how television has evolved with channels solely dedicated to sports along with high definition and 3D broadcasts now available. The quote from Nelson Mandela emphasizes the power of sports to unite people across differences.
5. The Evolution of the Internet Has Changed the Way Sports Fans Interact
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Editor's Notes
Hamill, J. (2010), "Web 2.0/social media: 'the times they are a changing'", in Chaffey, D. (ed.), Digital Marketing Best Practice: Fundamentals of strategy and practice, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/go)
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