Millennial Travel think tank as part of the TRAVEL TRADE ATHENS 2014 WorkshopTOPOSOPHY
The Millennial think tank organized within the framework of the Travel Trade Athens workshop 2014 (April 14-15th) - www.traveltradeathens.com .
Round table discussions amongst
- City of Athens Authorities,
- top travel though leaders
- media specializing in the youth travel market and
- Greek young entrepreneurs & startup leaders
How can Athens, and other destinations, tap the full potential of the Millennial travel market- this increasingly influential and affluent demographic?
www.traveltradeathens.com
www.abouTourism.com
PUTTING YOUR PLACE ON THE MILLENNIAL MAP (and staying there)TOPOSOPHY
Are you working for a tourism board that’s trying to
figure out its next-gen strategy? Looking to sort the Millennial
myths from the hype? Welcome to Toposophy’s
free guide for destinations and travel brands.
Here, Peter Jordan, Toposophy’s Senior Tourism
Analyst explains the basics of understanding Millennials
and ensuring that your place branding and management
strategy is in tune with this new generation of
consumers.
The Future of European Tourism to 2025, Riga Tourism Partners Forum, October ...Peter Jordan
Presented at Riga's annual tourism partners forum, this presentation looks at the characteristics of five key outbound markets of interest to Riga (Ger, UK, Fr, NL-Be, Nordics).
The presentation also goes deep into the trends in consumer culture and city management that will shape European city tourism over the next decade.
Toposophy associates are ready to assist your tourism forum with their insights and recommendations.
To build a tourism strategy that lasts and that works for all, you have to be realistic in analysing what works and what doesn’t. In the second of this ‘‘Uncovered’’ series of reports, experts at TOPOSOPHY lift the lid on tourism trends in Mexico and make an honest, frank assessment of the top priorities for government and business in the
country today.
Domestic and international tourism in Mexico is continuously growing. The tourism industry growth continues to ride higher than the average national GDP growth and investment in the tourism sector is pouring into the country as the main source market, the United States, recovers from the global financial crisis. Nevertheless image remains the main concern as incidents relating to organised crime continue to affect parts of the country and Mexican citizens have mobilized to demand more security as mid-term elections approach (Summer 2015).
As this report will explain, the media often reports a distorted view of the reality of daily life in Mexico. Furthermore, Mexicans’ views of their own country can often be subject to an inferiority complex or over-influenced by current events. Discover TOPOSOPHY’s take on the current state of Mexican Tourism in this candid report that aims to provide an external view and an independent perspective on how a tourism industry with high potential can deliver for the country in the future.
To build a tourism strategy that lasts and that works for all, you have to be realistic in analysing what works and what doesn’t. In the first of this ‘uncovered’ series of reports, experts at TOPOSOPHY share their views on the tourism resurgence in Greece and the top priorities for government and business in Greece today.
Cruise lines are queuing up to bring visitors to Greek shores, airlines of all colours and origins are returning to Greek airports and hotels are yet again filling with guests eager to enjoy Greek hospitality. But after some difficult years, is the picture really this rosy? A closer look reveals a range of concerns as big and small players across Greece struggle to keep up with their European competitors and understand how to capitalise on growth from the emerging markets. discover TOPOSOPHY’s take on the current state of Greek Tourism in this candid report that aims to provide much food for thought to tourism industry professionals in Greece and beyond.
The sector of Destination Marketing has undergone several identity crises, resulting in name changes. Thus, the “Destination Marketing Organisation” (DMO) is becoming “Destination Development, Management and Marketing Organisation” (DDMMO). Of course we do not want to come up with another acronym but this is a way of describing the changes occurring in both Tourism Industry and Meetings Industry. DMOs require a much fuller and deeper coalition of destination partnerships to maintain the visibility of their destination as a great place to live, work, study and visit. With this holistic approach, there is for sure room for DMOs to engage not only towards leisure travellers but also with meetings, incentives conferences and events industry in a targeted way that meets the wider policy objectives of their city.
Millennial Travel think tank as part of the TRAVEL TRADE ATHENS 2014 WorkshopTOPOSOPHY
The Millennial think tank organized within the framework of the Travel Trade Athens workshop 2014 (April 14-15th) - www.traveltradeathens.com .
Round table discussions amongst
- City of Athens Authorities,
- top travel though leaders
- media specializing in the youth travel market and
- Greek young entrepreneurs & startup leaders
How can Athens, and other destinations, tap the full potential of the Millennial travel market- this increasingly influential and affluent demographic?
www.traveltradeathens.com
www.abouTourism.com
PUTTING YOUR PLACE ON THE MILLENNIAL MAP (and staying there)TOPOSOPHY
Are you working for a tourism board that’s trying to
figure out its next-gen strategy? Looking to sort the Millennial
myths from the hype? Welcome to Toposophy’s
free guide for destinations and travel brands.
Here, Peter Jordan, Toposophy’s Senior Tourism
Analyst explains the basics of understanding Millennials
and ensuring that your place branding and management
strategy is in tune with this new generation of
consumers.
The Future of European Tourism to 2025, Riga Tourism Partners Forum, October ...Peter Jordan
Presented at Riga's annual tourism partners forum, this presentation looks at the characteristics of five key outbound markets of interest to Riga (Ger, UK, Fr, NL-Be, Nordics).
The presentation also goes deep into the trends in consumer culture and city management that will shape European city tourism over the next decade.
Toposophy associates are ready to assist your tourism forum with their insights and recommendations.
To build a tourism strategy that lasts and that works for all, you have to be realistic in analysing what works and what doesn’t. In the second of this ‘‘Uncovered’’ series of reports, experts at TOPOSOPHY lift the lid on tourism trends in Mexico and make an honest, frank assessment of the top priorities for government and business in the
country today.
Domestic and international tourism in Mexico is continuously growing. The tourism industry growth continues to ride higher than the average national GDP growth and investment in the tourism sector is pouring into the country as the main source market, the United States, recovers from the global financial crisis. Nevertheless image remains the main concern as incidents relating to organised crime continue to affect parts of the country and Mexican citizens have mobilized to demand more security as mid-term elections approach (Summer 2015).
As this report will explain, the media often reports a distorted view of the reality of daily life in Mexico. Furthermore, Mexicans’ views of their own country can often be subject to an inferiority complex or over-influenced by current events. Discover TOPOSOPHY’s take on the current state of Mexican Tourism in this candid report that aims to provide an external view and an independent perspective on how a tourism industry with high potential can deliver for the country in the future.
To build a tourism strategy that lasts and that works for all, you have to be realistic in analysing what works and what doesn’t. In the first of this ‘uncovered’ series of reports, experts at TOPOSOPHY share their views on the tourism resurgence in Greece and the top priorities for government and business in Greece today.
Cruise lines are queuing up to bring visitors to Greek shores, airlines of all colours and origins are returning to Greek airports and hotels are yet again filling with guests eager to enjoy Greek hospitality. But after some difficult years, is the picture really this rosy? A closer look reveals a range of concerns as big and small players across Greece struggle to keep up with their European competitors and understand how to capitalise on growth from the emerging markets. discover TOPOSOPHY’s take on the current state of Greek Tourism in this candid report that aims to provide much food for thought to tourism industry professionals in Greece and beyond.
The sector of Destination Marketing has undergone several identity crises, resulting in name changes. Thus, the “Destination Marketing Organisation” (DMO) is becoming “Destination Development, Management and Marketing Organisation” (DDMMO). Of course we do not want to come up with another acronym but this is a way of describing the changes occurring in both Tourism Industry and Meetings Industry. DMOs require a much fuller and deeper coalition of destination partnerships to maintain the visibility of their destination as a great place to live, work, study and visit. With this holistic approach, there is for sure room for DMOs to engage not only towards leisure travellers but also with meetings, incentives conferences and events industry in a targeted way that meets the wider policy objectives of their city.
Sharing Economy & Hotels: HOTREC Policy Paper on Sharing EconomyTOPOSOPHY
Understanding the phenomenon of Short-Term Private
Accommodation Rentals (STR) available through peer to
peer platforms (P2P) and the various issues which surround
its expansion next to the global sector of hotels is the goal
of this policy paper together with developing a suitable
regulatory environment to level the playing field.
Social Media Trends for Tourism Boards in 2015Rafat Ali
This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies.
Future of travel - Insights from Discussions Building on an Initial Perspecti...Future Agenda
Insights from Discussions Building on an initial perspective on the future of travel by Richard Hammond Founder and Chief Executive Greentraveller. This includes insights from events already completed on the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
DESTINATIONS AND COVID-19: HOW TO BUILD A SUSTAINABLE PATH TO RECOVERYTOPOSOPHY
Last week we published the Covid-19 DMMO Continuity Checklist, a practical resource to guide destinations everywhere on their Covid-19 response, and help them towards a sustainable recovery
When compiling the Checklist, in partnership with European Cities Marketing, we looked, as we usually do, beyond the travel and tourism sector to get the big picture. This helped us to assess some of the broader shifts and trends in the economy and society that were already occurring before storm corona hit at the beginning of this year. Sounds interesting, right? However there’s little point about observing these trends without considering what they could mean for us in practical terms, and at TOPOSOPHY we are all about turning insights into practical solutions! We’ve condensed our trend analysis into five areas:
1. The Place
2. Citizens’ Expectations
3. The Industry Approach
4.Contextual Challenges, and finally what all this means for...
5. The Purpose and Vision of DMMOs
Euronews Travel Trend Report (October 2020)David Mora
Hit hard by the global Covid-19 pandemic, the travel and tourism sectors are facing a rapidly changing future. As brands and businesses look to recover losses, there’s also a need to re-think their offerings, amid changing consumer behaviour and habits. New mindsets, needs, wants and desires – some fuelled by lockdowns – are emerging.
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
Future of travel and hospitality - LCD - Mendoza lrFuture Agenda
Initial perspective on shifts in future of travel and hospitality as starting point for workshop with many of the world's leading hotel concierges at the Les Clefs d'Or event taking place in Mendoza, Argentina on 13 April 2015
The future of work and skills in the tourism industryDavid Mora
Informe sobre la gestión del talento, competencias y empleo de calidad en el sector turístico, elaborado por la OMT en colaboración con la empresa Cegos
Vends Africa Travel and Tourism Social Media Index - June 2016.Vends Media
We’re delighted to introduce you to VENDS’ first Travel and
Tourism Social Index for Africa – the most in-depth study to date of the use of social media across the tourist boards, national
airlines and leading hotels of Africa.
Informe de la revista Skift, donde se detallan diferentes tendencias para el sector turístico en el año 2019, tanto desde la perspectiva empresarial como de los destinos turísticos.
The hotel meetings and events industry is going through a radical evolution due to new communication technologies, Millennial psychographics, and a rethinking of the overall purpose and value of meetings. Pop culture phenomenons like TED and SXSW are also changing the perspective of what’s possible at conferences. But are meeting planners and hospitality executives jumping on these trends fast enough?
Abstract
The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level. The utilization of Information Communication Technology by tourism destinations, when well-articulated with a destination branding strategy, could be a driving force to improve their strategic positioning, competitiveness, and to optimise the benefits they derive from tourism. The aim of this paper is to explore developments in branding Portugal as a tourism destination, namely what the online tourism promotional material is saying about the country. We intend to contribute to the discussion concerning the best strategies for Destination Portugal.
INTERNATIONAL CONFERENCE: SUSTAINABILITY ISSUES AND CHALLENGES IN TOURISM
3-5 October 2013, Istanbul, Turkey
http://www.butrmconferences.org/
The Digital Challenge in Destination Branding: Brief Approach to the Portugue...Private
Oliveira, Eduardo (2013), “The Digital Challenge in Destination Branding: Brief Approach to the Portuguese case”, Conference Proceedings of the International Tourism Week Conference Series V - New Trends in Tourism Management and Marketing, 15th and -16th of April, Akdeniz University, Antalya, Turkey [ISBN 978-605-4483-14-3].
Sharing Economy & Hotels: HOTREC Policy Paper on Sharing EconomyTOPOSOPHY
Understanding the phenomenon of Short-Term Private
Accommodation Rentals (STR) available through peer to
peer platforms (P2P) and the various issues which surround
its expansion next to the global sector of hotels is the goal
of this policy paper together with developing a suitable
regulatory environment to level the playing field.
Social Media Trends for Tourism Boards in 2015Rafat Ali
This presentation benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies.
Future of travel - Insights from Discussions Building on an Initial Perspecti...Future Agenda
Insights from Discussions Building on an initial perspective on the future of travel by Richard Hammond Founder and Chief Executive Greentraveller. This includes insights from events already completed on the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
DESTINATIONS AND COVID-19: HOW TO BUILD A SUSTAINABLE PATH TO RECOVERYTOPOSOPHY
Last week we published the Covid-19 DMMO Continuity Checklist, a practical resource to guide destinations everywhere on their Covid-19 response, and help them towards a sustainable recovery
When compiling the Checklist, in partnership with European Cities Marketing, we looked, as we usually do, beyond the travel and tourism sector to get the big picture. This helped us to assess some of the broader shifts and trends in the economy and society that were already occurring before storm corona hit at the beginning of this year. Sounds interesting, right? However there’s little point about observing these trends without considering what they could mean for us in practical terms, and at TOPOSOPHY we are all about turning insights into practical solutions! We’ve condensed our trend analysis into five areas:
1. The Place
2. Citizens’ Expectations
3. The Industry Approach
4.Contextual Challenges, and finally what all this means for...
5. The Purpose and Vision of DMMOs
Euronews Travel Trend Report (October 2020)David Mora
Hit hard by the global Covid-19 pandemic, the travel and tourism sectors are facing a rapidly changing future. As brands and businesses look to recover losses, there’s also a need to re-think their offerings, amid changing consumer behaviour and habits. New mindsets, needs, wants and desires – some fuelled by lockdowns – are emerging.
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
Future of travel and hospitality - LCD - Mendoza lrFuture Agenda
Initial perspective on shifts in future of travel and hospitality as starting point for workshop with many of the world's leading hotel concierges at the Les Clefs d'Or event taking place in Mendoza, Argentina on 13 April 2015
The future of work and skills in the tourism industryDavid Mora
Informe sobre la gestión del talento, competencias y empleo de calidad en el sector turístico, elaborado por la OMT en colaboración con la empresa Cegos
Vends Africa Travel and Tourism Social Media Index - June 2016.Vends Media
We’re delighted to introduce you to VENDS’ first Travel and
Tourism Social Index for Africa – the most in-depth study to date of the use of social media across the tourist boards, national
airlines and leading hotels of Africa.
Informe de la revista Skift, donde se detallan diferentes tendencias para el sector turístico en el año 2019, tanto desde la perspectiva empresarial como de los destinos turísticos.
The hotel meetings and events industry is going through a radical evolution due to new communication technologies, Millennial psychographics, and a rethinking of the overall purpose and value of meetings. Pop culture phenomenons like TED and SXSW are also changing the perspective of what’s possible at conferences. But are meeting planners and hospitality executives jumping on these trends fast enough?
Abstract
The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level. The utilization of Information Communication Technology by tourism destinations, when well-articulated with a destination branding strategy, could be a driving force to improve their strategic positioning, competitiveness, and to optimise the benefits they derive from tourism. The aim of this paper is to explore developments in branding Portugal as a tourism destination, namely what the online tourism promotional material is saying about the country. We intend to contribute to the discussion concerning the best strategies for Destination Portugal.
INTERNATIONAL CONFERENCE: SUSTAINABILITY ISSUES AND CHALLENGES IN TOURISM
3-5 October 2013, Istanbul, Turkey
http://www.butrmconferences.org/
The Digital Challenge in Destination Branding: Brief Approach to the Portugue...Private
Oliveira, Eduardo (2013), “The Digital Challenge in Destination Branding: Brief Approach to the Portuguese case”, Conference Proceedings of the International Tourism Week Conference Series V - New Trends in Tourism Management and Marketing, 15th and -16th of April, Akdeniz University, Antalya, Turkey [ISBN 978-605-4483-14-3].
Digital Marketing and Tourism
Leon CK Leong (Chief Business Development Officer,
Techsailor) and Anshul Jain (Chief Executive Officer,
Thoughtbuzz), presented this deck at iMedia Brand Summits, Asia. #imbsummit
Social Media and the Low Carbon Tourism ProjectSustDevMe
An introduction to our thinking about how social media might be leveraged for extending reach and building engagement with the Towards Low Carbon Tourism in Montenegro project run by the Centre for Sustainable Development. By Robin Hamman, Social Media and Engagement Consultant
The author of this study found China as a new marketing opportunity for promotion of her native region, the Republic of Tatarstan she had worked for in 2008-2012. With given above facts the major research question of the study arises: “What the destination has to do to attract Chinese tourists?” Thus major question research consequently generated 3 other research questions:
What Tatarstan has to offer to its tourists? Why is it a potential tourism destination? What problems and opportunities does Tatarstan have as a tourism destination?
Why Chinese tourists? Who are they? How do they buy outbound trips?
What marketing activities do successful tourism destinations do to attract Chinese tourists?
We are delighted to share with you the exciting news about our latest initiative at Storydoers. We have recently run a comprehensive training combo aimed at promoting the digitisation of SMEs in the rural tourism sector as part of the Erasmus+ Programme.
The training combo comprises a series of engaging and informative sessions designed to improve the digital skills and capabilities of entrepreneurs in the local tourism sector. Our aim is to equip these businesses with the tools and knowledge they need to thrive in the digital age.
STORYDOERS. DIGITAL STORYDOING FOR LOCAL TOURISM is an initiative to foster responsible tourism skills and digitalisation of people in rural areas of Europe.
STORYDOERS is a project co-funded by the Erasmus + programme of the European Commission.
The consortium consists of:
Ecosystem Europe
Diesis Network
Bulgarian Chamber of Commerce and Industry
AITR-Turismo Responsabile
Walora
Wazo Coop
Digital customer engagement is a critical success factor for market players in the travel sector. Switching between brands has never been easier for travelers. That's why it's critical for marketing and digital experts to offer a differentiated customer experience (CX) to better meet the consumers changing expectations for engagement with brands.
Today's digital solutions need to be built around customer engagement to provide an optimal and omni-channel CX. While the boundaries between physical and digital trade are increasingly blurred, strong brands understand they need to offer the best possible customer engagement tools.
In this new report, Redefining Digital CX in the Online Tourism, you'll explore the latest best practices for digital strategies: among them, conversational marketing approaches to bring back a human touch to the heart of the customer experience.
Content Marketing is key and king and should be channeled well to see robust awareness spread round for both new and existing clients to stay with the business. clients wants things they can trust and build confidence around, these and more will make them look out for best content that will give value.
0601098 country branding in the context of tourism industry Supa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Managing tourism growth in europe | the ECM toolboxTOPOSOPHY
TOPOSOPHY is pleased to launch the Toolbox for Managing Tourism Growth in Europe, a guide prepared for European Cities Marketing which puts all the approaches to navigating the challenges of tourism growth in one place.
Many destinations have turned their focus to attracting the Chinese traveler. In turn, airports are now exploring Chinese social media to complement their western focused programs. But where to start?
MonMaps is for people enthusiastic about travelling: it is an enriched experience in passing local knowledge, such as favourite points of interest, recommended tours or hidden treasures.
As we like to say, MonMaps “lets your friends see the city through your eyes”, thanks to eye-catching maps made by you, with your customised content, styles and themes.
Get creative and share your Must-See places with the people you care about.
How the travel industry can maximise the power of social mediaagency:2
In this white paper agency:2 explore how travel brands can maximise the power of social media.
Travel businesses cannot afford to dismiss social media as a fad. It presents an opportunity to gain an edge over competitors, rise above industry-wide challenges and engage effectively with business partners and consumers.
SHEDDING LIGHT ON THE ‘MEAL-SHARING’ PLATFORM ECONOMY - Proposals to level th...TOPOSOPHY
This report has been developed by Toposophy in cooperation with HOTREC to explain how ‘meal-sharing’ and home restaurant practices could contribute to tourism in a responsible manner.
40 Big Ideas for Little Things in HospitalityTOPOSOPHY
we brought together two specialists in hospitality at Greece’s premier tourism industry event to discuss all the Little
Things that add up to make a great stay, whether it’s at a five star hotel, budget hotel or hostel.
- Things change rapidly in hospitality, and many new emerging hybrid hotel brands are challenging the way things
are done. With small touches, they’re adding value in a whole range of areas, from public spaces, to food and drink, room design and much else.
Sharing Economy and the Greek Tourism & Hospitality SectorTOPOSOPHY
This study focuses on the analysis of the sharing of assets, as a growing phenomenon in recent years, which has allowed consumers, through the online platforms of the sharing economy, to gain temporary access to goods and services, and use them according to their needs.
For the Greek tourism sector, there are both strategic and tactical reasons to study the growing intervention of companies associated with the sharing economy in the provision of a variety of tourism and hospitality services.
City Tourism: Is the beaten path a thing of the past?TOPOSOPHY
Presentation by Manolis Psarros, Managing Director of TOPOSOPHY Destination Marketing Agency at WTM 2014 - City Tourism Seminar organized by European Tour Operators Association
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
2. Why branding matters? Brand Knowledge Brand Trust Brand Loyalty
For Tourists:
Because they would choose a destination brand only when they can trust it.
For Destinations:
Because a trusted brand brings about tourist loyalty.
Source: Brand Knowledge, Trust and Loyalty { A Conceptual Model of Destination Branding/ Cathy Hsu Liping - A. Caiy
7. FACT #4
“No single national stakeholder has control over all of the factors that affect a country’s reputation’’
Source: ETC/UNWTO Handbook on Tourism Destination Branding
15. A symbiotic relationship which needs commonly accepted goals to evolve
Tourists
Businesses/Investors
Residents
#1
16. Strong Leadership with sufficient authority can set the focus point & establish the necessary mechanisms of stakeholders engagement about developing a shared and welcomed view of the future.
#2
43. This Is My Athens Program:
Engaging Locals for Tourism
44. Stage One:
Setting the Goal
‘‘to engage local people, showcase the everyday life in Athens, promote a flavour of true experiences and an alternative image of the city through the integration of online/offline marketing methods’’.
53. PHASE THREE
Evaluate Results
5.000+ photos
400+ Athens Locals so far..
Hundreds of Visitors Requests..
Monitor & Evaluate
Set KPIs
# of requests
# of Athens Locals
# visitor satisfaction survey results
Web & SM Metrics
media coverage