SlideShare a Scribd company logo
@WisnuDewobroto
?
2BayCHI Dec 09
Ideation and design thinking
Prototype &
Test
Evaluate &
Iterate
Take a Point
of View
Ideation is the process of
forming and relating ideas
IdeateObserve &
Understand
Source: Wikipedia
3BayCHI Dec 09
Genius is one percent inspiration
and ninety-nine percent perspiration.
Thomas Edison, inventor
Inspiration is for amateurs. The rest of us
just show up and get to work.
Chuck Close, artist
Sources: Wikiquote; Wisdom, by Andrew Zuckerman
4BayCHI Dec 09
Exercise – Thirty Circles
You have a sheet with 30 circles
1. When we say GO!
Transform each circle into
something recognizable, such as
a ball, a planet, bicycle wheels,
etc.
2. It’s OK to draw outside the lines.
3. The goal: transform all 30 circles
in TWO minutes.
5BayCHI Dec 09
Examples
Extra time9 different
ideas
21 circles
Some
combining
6BayCHI Dec 09
Your experience?
If < 30, why?
 Not clear about the rules
 Can circles be combined?
 How different should they be?
 Don’t like deadlines
 Couldn’t draw fast enough
 Not sure how much I wanted to get into this
Rule #1
rn Rule #2
QUANTITY
Fluency and flexibility
GO FOR
12BayCHI Dec 09
We need both
Fluency - Lots of ideas Flexibility - Lots of different ideas
17BayCHI Dec 09
Osborn Rule #3
RADICAL
WILD WEIRD ABSURD STUPID
Easier to tone down than pump up
GET
Source: Obey the Pure Breed
LEAPFROG
Piggy-back
Build on
Let go
Osborn Rule #4
Ideation
Ideation
Ideation

More Related Content

Viewers also liked

Creativity innovation value @wisnu dewobroto
Creativity innovation value @wisnu dewobrotoCreativity innovation value @wisnu dewobroto
Creativity innovation value @wisnu dewobroto
Wisnu Dewobroto
 
Understand innovation @wisnudewobroto
Understand innovation @wisnudewobrotoUnderstand innovation @wisnudewobroto
Understand innovation @wisnudewobroto
Wisnu Dewobroto
 
Analisis kebutuhan perangkat lunak
Analisis kebutuhan perangkat lunakAnalisis kebutuhan perangkat lunak
Analisis kebutuhan perangkat lunak
Hanum Dinda
 
sistem informasi manajemen
sistem informasi manajemensistem informasi manajemen
sistem informasi manajemen
jeinawati aidyn fesanlauw
 
Pertemuan 1 Pemodelan Perangkat Lunak
Pertemuan 1 Pemodelan Perangkat LunakPertemuan 1 Pemodelan Perangkat Lunak
Pertemuan 1 Pemodelan Perangkat Lunak
Disma Ariyanti W
 
Best Practices Ideation
Best Practices IdeationBest Practices Ideation
Best Practices Ideation
Lithium
 
SM01 - Pengantar perangkat lunak
SM01 - Pengantar perangkat lunakSM01 - Pengantar perangkat lunak
SM01 - Pengantar perangkat lunak
Alwin Sambul
 
Electronic business system
Electronic business systemElectronic business system
Electronic business system
Wisnu Dewobroto
 
Pertemuan 5 Pemodelan Perangkat Lunak
Pertemuan 5 Pemodelan Perangkat LunakPertemuan 5 Pemodelan Perangkat Lunak
Pertemuan 5 Pemodelan Perangkat Lunak
Disma Ariyanti W
 
Type of innovation #BBTwisnu
Type of innovation #BBTwisnuType of innovation #BBTwisnu
Type of innovation #BBTwisnu
Wisnu Dewobroto
 
Porter Competitive Advantage Strategy
Porter Competitive Advantage StrategyPorter Competitive Advantage Strategy
Porter Competitive Advantage Strategy
Wisnu Dewobroto
 
Business Plan Berbasis Teknologi #BBTwisnu
Business Plan Berbasis Teknologi #BBTwisnuBusiness Plan Berbasis Teknologi #BBTwisnu
Business Plan Berbasis Teknologi #BBTwisnu
Wisnu Dewobroto
 
Bersaing Dengan Menggunakan Teknologi Informasi
Bersaing Dengan Menggunakan Teknologi InformasiBersaing Dengan Menggunakan Teknologi Informasi
Bersaing Dengan Menggunakan Teknologi Informasi
Wisnu Dewobroto
 
Tahapan pengembangan perangkat lunak
Tahapan pengembangan perangkat lunakTahapan pengembangan perangkat lunak
Tahapan pengembangan perangkat lunak
Robbyyanto Robbyyanto
 
Steve Portigal - "Well, we did all this research ... now what?"
Steve Portigal - "Well, we did all this research ... now what?"Steve Portigal - "Well, we did all this research ... now what?"
Steve Portigal - "Well, we did all this research ... now what?"
BayCHI
 
IDEATION and Design Thinking
IDEATION and Design ThinkingIDEATION and Design Thinking
IDEATION and Design Thinking
Startup Experience
 
Think like a great Entrepreneur
Think like a great EntrepreneurThink like a great Entrepreneur
Think like a great Entrepreneur
Wisnu Dewobroto
 
Structured Ideation and Design Thinking
Structured Ideation and Design ThinkingStructured Ideation and Design Thinking
Structured Ideation and Design Thinking
gaylecurtis
 

Viewers also liked (18)

Creativity innovation value @wisnu dewobroto
Creativity innovation value @wisnu dewobrotoCreativity innovation value @wisnu dewobroto
Creativity innovation value @wisnu dewobroto
 
Understand innovation @wisnudewobroto
Understand innovation @wisnudewobrotoUnderstand innovation @wisnudewobroto
Understand innovation @wisnudewobroto
 
Analisis kebutuhan perangkat lunak
Analisis kebutuhan perangkat lunakAnalisis kebutuhan perangkat lunak
Analisis kebutuhan perangkat lunak
 
sistem informasi manajemen
sistem informasi manajemensistem informasi manajemen
sistem informasi manajemen
 
Pertemuan 1 Pemodelan Perangkat Lunak
Pertemuan 1 Pemodelan Perangkat LunakPertemuan 1 Pemodelan Perangkat Lunak
Pertemuan 1 Pemodelan Perangkat Lunak
 
Best Practices Ideation
Best Practices IdeationBest Practices Ideation
Best Practices Ideation
 
SM01 - Pengantar perangkat lunak
SM01 - Pengantar perangkat lunakSM01 - Pengantar perangkat lunak
SM01 - Pengantar perangkat lunak
 
Electronic business system
Electronic business systemElectronic business system
Electronic business system
 
Pertemuan 5 Pemodelan Perangkat Lunak
Pertemuan 5 Pemodelan Perangkat LunakPertemuan 5 Pemodelan Perangkat Lunak
Pertemuan 5 Pemodelan Perangkat Lunak
 
Type of innovation #BBTwisnu
Type of innovation #BBTwisnuType of innovation #BBTwisnu
Type of innovation #BBTwisnu
 
Porter Competitive Advantage Strategy
Porter Competitive Advantage StrategyPorter Competitive Advantage Strategy
Porter Competitive Advantage Strategy
 
Business Plan Berbasis Teknologi #BBTwisnu
Business Plan Berbasis Teknologi #BBTwisnuBusiness Plan Berbasis Teknologi #BBTwisnu
Business Plan Berbasis Teknologi #BBTwisnu
 
Bersaing Dengan Menggunakan Teknologi Informasi
Bersaing Dengan Menggunakan Teknologi InformasiBersaing Dengan Menggunakan Teknologi Informasi
Bersaing Dengan Menggunakan Teknologi Informasi
 
Tahapan pengembangan perangkat lunak
Tahapan pengembangan perangkat lunakTahapan pengembangan perangkat lunak
Tahapan pengembangan perangkat lunak
 
Steve Portigal - "Well, we did all this research ... now what?"
Steve Portigal - "Well, we did all this research ... now what?"Steve Portigal - "Well, we did all this research ... now what?"
Steve Portigal - "Well, we did all this research ... now what?"
 
IDEATION and Design Thinking
IDEATION and Design ThinkingIDEATION and Design Thinking
IDEATION and Design Thinking
 
Think like a great Entrepreneur
Think like a great EntrepreneurThink like a great Entrepreneur
Think like a great Entrepreneur
 
Structured Ideation and Design Thinking
Structured Ideation and Design ThinkingStructured Ideation and Design Thinking
Structured Ideation and Design Thinking
 

Similar to Ideation

Taming Complexity and Sparking Innovation Through Ideation and Design Thinking
Taming Complexity and Sparking Innovation Through Ideation and Design ThinkingTaming Complexity and Sparking Innovation Through Ideation and Design Thinking
Taming Complexity and Sparking Innovation Through Ideation and Design Thinking
BayCHI
 
GCurtis_IASummit_poster
GCurtis_IASummit_posterGCurtis_IASummit_poster
GCurtis_IASummit_poster
Gayle Curtis
 
Pasir ris pr trash to treasure
Pasir ris pr trash  to treasurePasir ris pr trash  to treasure
Pasir ris pr trash to treasure
dfcsingapore
 
Visual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing StudiesVisual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing Studies
Christina Wodtke
 
Visual Thinking: Working with Pictures
Visual Thinking: Working with PicturesVisual Thinking: Working with Pictures
Visual Thinking: Working with Pictures
Christina Wodtke
 
Creative Juijitsu
Creative JuijitsuCreative Juijitsu
Creative Juijitsu
tpitre
 
Lecture 7 and 8 Employability Creativity and Personal Development 23 october...
Lecture 7 and 8 Employability Creativity and Personal Development  23 october...Lecture 7 and 8 Employability Creativity and Personal Development  23 october...
Lecture 7 and 8 Employability Creativity and Personal Development 23 october...
Fahri Karakas
 

Similar to Ideation (7)

Taming Complexity and Sparking Innovation Through Ideation and Design Thinking
Taming Complexity and Sparking Innovation Through Ideation and Design ThinkingTaming Complexity and Sparking Innovation Through Ideation and Design Thinking
Taming Complexity and Sparking Innovation Through Ideation and Design Thinking
 
GCurtis_IASummit_poster
GCurtis_IASummit_posterGCurtis_IASummit_poster
GCurtis_IASummit_poster
 
Pasir ris pr trash to treasure
Pasir ris pr trash  to treasurePasir ris pr trash  to treasure
Pasir ris pr trash to treasure
 
Visual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing StudiesVisual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing Studies
 
Visual Thinking: Working with Pictures
Visual Thinking: Working with PicturesVisual Thinking: Working with Pictures
Visual Thinking: Working with Pictures
 
Creative Juijitsu
Creative JuijitsuCreative Juijitsu
Creative Juijitsu
 
Lecture 7 and 8 Employability Creativity and Personal Development 23 october...
Lecture 7 and 8 Employability Creativity and Personal Development  23 october...Lecture 7 and 8 Employability Creativity and Personal Development  23 october...
Lecture 7 and 8 Employability Creativity and Personal Development 23 october...
 

More from Wisnu Dewobroto

Wirausaha Sosial
Wirausaha Sosial Wirausaha Sosial
Wirausaha Sosial
Wisnu Dewobroto
 
Building a Social Enterprise
Building a Social Enterprise Building a Social Enterprise
Building a Social Enterprise
Wisnu Dewobroto
 
Kompetisi Bisnis Mahasiswa Indonesia 2019
Kompetisi Bisnis Mahasiswa Indonesia 2019Kompetisi Bisnis Mahasiswa Indonesia 2019
Kompetisi Bisnis Mahasiswa Indonesia 2019
Wisnu Dewobroto
 
Beyond business model
Beyond business modelBeyond business model
Beyond business model
Wisnu Dewobroto
 
Power of define, ideate power of prototyping
Power of define, ideate power of prototypingPower of define, ideate power of prototyping
Power of define, ideate power of prototyping
Wisnu Dewobroto
 
Design experience
Design experienceDesign experience
Design experience
Wisnu Dewobroto
 
Story telling
Story tellingStory telling
Story telling
Wisnu Dewobroto
 
Design thinking meet the coorporation
Design thinking meet the coorporationDesign thinking meet the coorporation
Design thinking meet the coorporation
Wisnu Dewobroto
 
Intro to design thinking
Intro to design thinkingIntro to design thinking
Intro to design thinking
Wisnu Dewobroto
 
Converting need into demand
Converting need into demandConverting need into demand
Converting need into demand
Wisnu Dewobroto
 
PESTEL analysis
PESTEL analysisPESTEL analysis
PESTEL analysis
Wisnu Dewobroto
 
Managing growing business trough portfolio analysis and service
Managing growing business trough portfolio analysis and serviceManaging growing business trough portfolio analysis and service
Managing growing business trough portfolio analysis and service
Wisnu Dewobroto
 
Pro forma financial statement
Pro forma financial statementPro forma financial statement
Pro forma financial statement
Wisnu Dewobroto
 
Quality and global competitiveness
Quality and global competitivenessQuality and global competitiveness
Quality and global competitiveness
Wisnu Dewobroto
 
Quality management , ethics and csr
Quality management , ethics and csrQuality management , ethics and csr
Quality management , ethics and csr
Wisnu Dewobroto
 
Qfd
QfdQfd
Service quality
Service qualityService quality
Service quality
Wisnu Dewobroto
 
Team building and teamwork
Team building and teamworkTeam building and teamwork
Team building and teamwork
Wisnu Dewobroto
 
Quality culture
Quality cultureQuality culture
Quality culture
Wisnu Dewobroto
 
Quality concept
Quality conceptQuality concept
Quality concept
Wisnu Dewobroto
 

More from Wisnu Dewobroto (20)

Wirausaha Sosial
Wirausaha Sosial Wirausaha Sosial
Wirausaha Sosial
 
Building a Social Enterprise
Building a Social Enterprise Building a Social Enterprise
Building a Social Enterprise
 
Kompetisi Bisnis Mahasiswa Indonesia 2019
Kompetisi Bisnis Mahasiswa Indonesia 2019Kompetisi Bisnis Mahasiswa Indonesia 2019
Kompetisi Bisnis Mahasiswa Indonesia 2019
 
Beyond business model
Beyond business modelBeyond business model
Beyond business model
 
Power of define, ideate power of prototyping
Power of define, ideate power of prototypingPower of define, ideate power of prototyping
Power of define, ideate power of prototyping
 
Design experience
Design experienceDesign experience
Design experience
 
Story telling
Story tellingStory telling
Story telling
 
Design thinking meet the coorporation
Design thinking meet the coorporationDesign thinking meet the coorporation
Design thinking meet the coorporation
 
Intro to design thinking
Intro to design thinkingIntro to design thinking
Intro to design thinking
 
Converting need into demand
Converting need into demandConverting need into demand
Converting need into demand
 
PESTEL analysis
PESTEL analysisPESTEL analysis
PESTEL analysis
 
Managing growing business trough portfolio analysis and service
Managing growing business trough portfolio analysis and serviceManaging growing business trough portfolio analysis and service
Managing growing business trough portfolio analysis and service
 
Pro forma financial statement
Pro forma financial statementPro forma financial statement
Pro forma financial statement
 
Quality and global competitiveness
Quality and global competitivenessQuality and global competitiveness
Quality and global competitiveness
 
Quality management , ethics and csr
Quality management , ethics and csrQuality management , ethics and csr
Quality management , ethics and csr
 
Qfd
QfdQfd
Qfd
 
Service quality
Service qualityService quality
Service quality
 
Team building and teamwork
Team building and teamworkTeam building and teamwork
Team building and teamwork
 
Quality culture
Quality cultureQuality culture
Quality culture
 
Quality concept
Quality conceptQuality concept
Quality concept
 

Recently uploaded

Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
Freelance
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 

Recently uploaded (20)

Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 

Ideation

  • 2.
  • 3. ?
  • 4. 2BayCHI Dec 09 Ideation and design thinking Prototype & Test Evaluate & Iterate Take a Point of View Ideation is the process of forming and relating ideas IdeateObserve & Understand Source: Wikipedia
  • 5. 3BayCHI Dec 09 Genius is one percent inspiration and ninety-nine percent perspiration. Thomas Edison, inventor Inspiration is for amateurs. The rest of us just show up and get to work. Chuck Close, artist Sources: Wikiquote; Wisdom, by Andrew Zuckerman
  • 6. 4BayCHI Dec 09 Exercise – Thirty Circles You have a sheet with 30 circles 1. When we say GO! Transform each circle into something recognizable, such as a ball, a planet, bicycle wheels, etc. 2. It’s OK to draw outside the lines. 3. The goal: transform all 30 circles in TWO minutes.
  • 7. 5BayCHI Dec 09 Examples Extra time9 different ideas 21 circles Some combining
  • 8. 6BayCHI Dec 09 Your experience? If < 30, why?  Not clear about the rules  Can circles be combined?  How different should they be?  Don’t like deadlines  Couldn’t draw fast enough  Not sure how much I wanted to get into this
  • 9.
  • 11.
  • 12. rn Rule #2 QUANTITY Fluency and flexibility GO FOR
  • 13. 12BayCHI Dec 09 We need both Fluency - Lots of ideas Flexibility - Lots of different ideas
  • 14. 17BayCHI Dec 09 Osborn Rule #3 RADICAL WILD WEIRD ABSURD STUPID Easier to tone down than pump up GET Source: Obey the Pure Breed