Learn the ins and outs of Giving Tuesday, why your organization needs to be participating, and how to make sure your next Giving Tuesday campaign is a success. https://learn.ally360.com/giving-tuesday-ideas-campaigns/

1. FOUNDATIONS
SCHOOLS
UNIVERSITIES
FAITH-BASED
CORPORATIONS
SMALL BUSINESSES
NONPROFITS
#GivingTuesday Continues to Grow#GivingTuesday Continues to Grow
Total Dollars Raised in Millions
(NOT Just Nonprofits)
2013 2014 2015 2016
0
50
100
150
200
$28
$45.7
$116.7
$168
Supporters Contributed
1.5 MILLION DONATIONS
Average gift size
$107
People Give in Many WaysPeople Give in Many Ways
#GivingTuesday State All-Stars#GivingTuesday State All-Stars
Types of Orgs That ParticipateTypes of Orgs That Participate
Money Time Goods Advocacy
TOP GIVING SECTORS
Health
Human Rights
Culture & Education
Poverty & Hunger
Environment & Wildlife
Disaster Relief & Public Safety
Faith Based
Veterans & Active Duty
CALIFORNIA
242 organizations
$1,550,999
WISCONSIN
4 organizations
$208,506
ILLINOIS
37 organizations
$163,350
TENNESSEE
7 organizations
$42,347
NEW YORK
89 organizations
$351,433
OF THE WORLD’S LARGEST
COMPANIES, LIKE AOL, CISCO,
AND DISNEY, PARTICIPATED.
OVER 65%
OF FORTUNE 500 COMPANIES HAVE AN EMPLOYEE
MATCHING GIFT PROGRAM. SOME MATCH GIFT
DONATIONS TO CERTAIN SECTORS LIKE EDUCATION.
Combined 1.5B media impressions
82
Online GivingOnline Giving
1 IN 4PEOPLE STILL DONATED OFFLINE
GROWN BY
317%
SINCE 2012
The Great Giving GapThe Great Giving Gap
Only 18%
of Americans aware of
#GivingTuesday
While 93%
familiar with
Black Friday (2015)
8 Tips
for #GivingTuesday in 2017
1
2
3
4
5
6
7
8
9
Optimize your #GivingTuesday donation pathway
Create a special donation page, do a "homepage takeover" of
your website on #GivingTuesday and optimize all assets - landing
page, emails etc - for the mobile user.
Start early with a pre-launch email drip series
Persuasion is incremental. You need to prepare people
to give, and the best way to trigger a donation is to
engage people's emotions.
Enable text-to-give campaigns
Validate the mobile phone numbers you
already have and start sending text
messages—they have a 98% open rate.
Recruit social ambassadors and empower
them with fundraising tools
Have ambassadors and teams create their own
peer-to-peer fundraising pages.
Get matching donations from corporate
partners and major donors
People love to give when they know their donation
will be matched! Include partner logos on photos,
videos, and donation pages to reinforce the impact
of your campaign.
Harness the social elements of #GivingTuesday
Create a Facebook event and/or landing tab for
#GivingTuesday. Use ads to drive traffic and
promote campaign progress.
Thank and encourage donors with videos
that inspire them to get involved
Post updates to let your followers know how
easily they can donate to your #GivingTuesday
campaign on Facebook.
Say “thank you” and follow up with
donors
text here.
Tap your existing community
Often your best resource is your current
list of donors and supporters. Ask them to
share why they support GivingTuesday,
and use the stories as inspiration.
RESOURCES:
https://resources.causevox.com/hubfs/eBooks/How_To_Plan_A_Successful_GivingTuesday_Campaign-1.pdf
https://www.mobilecause.com/giving-tuesday-ideas/
http://www.ignitedigitalstrategy.com/blog/2016/11/9/giving-tuesday-2016-the-ultimate-strategy-guide
https://www.causevox.com/blog/giving-tuesday-ideas-best-practices/
https://nonprofitquarterly.org/2015/11/09/giving-tuesday-in-its-fourth-year-is-now-officially-a-thing/
https://www.wholewhale.com/tips/29-ideas-for-giving-tuesday/
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY
Thanksgiving
Cyber Monday #GivingTuesday
Black Friday
FRIDAY SATURDAY
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
BROUGHTTOYOU BY
SATURDAY
When is #GivingTuesday?When is #GivingTuesday?
A look at the growth, trends, opportunities, and
"great giving gap" that still exists in America.
2012 2016