Ideal Customer Profile : Sales Webinar
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The document discusses defining an ideal customer profile (ICP) for a product or service. It provides examples of characteristics that may define an ICP, such as demographics, income, interests, and pain points. The key aspects discussed are: - Defining who the ideal customer is through their demographics, interests, behaviors, and most importantly the pain they are trying to alleviate. - Validating the ICP by understanding the frequency and severity of their pain points to prioritize those customers most urgently seeking a solution. - Once defined, the ICP can be targeted and monetized through a sales process tailored to their specific needs and how the product or service helps them achieve their goals.
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The document discusses how top sales leaders achieved success in making their sales numbers. It includes interviews from a summit in Hawaii where leaders shared their strategies. Some key strategies discussed include growing reseller revenue, selling in small business segments, and aligning corporate and sales strategies. The document also provides a framework for developing a 2016 sales strategy that incorporates inputs from product management and marketing. Overall, the document focuses on lessons learned from top performers on how to develop strategies to achieve sales goals.
COMPETITIVE INTELLIGENCE FOR SALES AND MARKETING: HOW TO WIN MORE OPPORTUNITI...
This document provides tips and resources for conducting competitive intelligence on sales and marketing strategies. It recommends monitoring competitors' job postings, reviews, website content, thought leadership presence, customer base, employee profiles, and prospects to gain insights. Additional suggestions include analyzing financial filings, startup traction, email volume, social media analytics, metadata, keyword strategies, surveys, advertising tools, RSS subscribers, search trends, and traffic to understand how your company performs compared to competitors. The overall goal is to discover opportunities to differentiate yourself and optimize your own marketing approach.
[Webinar] How to Improve your Sales Pipeline by 37% with a Recruitment Award
[Webinar] How to Improve your Sales Pipeline by 37% with a Recruitment Award Barclay Jones: Making Recruiters More Successful
APSCo hosted another great #RecruitClever webinar with us for Recruitment Leaders, Marketers and Recruiters who want to increase sales pipeline by 37%.
Research shows winning an award can increase sales by 37% - and simply becoming a finalist can increase sales by 17%!
I’m passionate about recruitment awards because I know the ROI they can deliver. I’ll show you what you can do to capitalise on recruitment awards – whether a winner, finalist or simply attending – and how to drive sales and leads.
Find out more here: http://www.barclayjones.com/blog/recruitment/how-to-improve-your-sales-pipeline-by-37-with-a-recruitment-award/CO2 Blast Cap - Here Comes CX!
In this session, CX Pilots will share an overview of CX (Customer Experience) and how it's changing the way service-based businesses are interacting with their customers and employees. They will also show how companies are tying CX to customer retention, customer loyalty, lead generation, and ultimately an increase in revenue.
Executive pitch-deck
This document discusses digital marketing solutions and outlines a proposed digital marketing roadmap. It begins by noting that customers now search for answers online 24/7 and brands compete for top search positions. The next sections gather information about the client's business, customers, products, current digital footprint and goals. It then presents a digital marketing strategy including search engine optimization, social media management, paid ads and a long term roadmap to attract the right audience and increase conversions over several months. The final section invites the client to schedule an onboarding call.
Sales for Startups
This document provides an overview of rethinking sales in the modern era. It discusses how democratization of information has changed the sales landscape and notes that sales now involves persuading, convincing and influencing others rather than just transferring ownership. It provides tips for creating an ideal customer profile and buyer's journey map. The document also discusses the importance of inbound marketing and social selling. It provides case studies and emphasizes the need for sales process development, enablement and execution in order to succeed.
TriDigital_Proposal_2015_2016
This document is a marketing proposal from TriDigital Marketing that outlines their services for IT companies. It summarizes TriDigital's company background and marketing strategy approach of focusing on each client's unique story and culture rather than just technical services. The proposal then describes their ideal clients, core services which include website design, content creation, email marketing, video production, and ongoing consulting. Specific case studies and testimonials from past clients are also included to demonstrate TriDigital's successful approach.
Sales & Marketing Alignment with Predictable Revenue
The document summarizes a presentation by Rod Sloane on sales and marketing alignment. Sloane discusses how a lack of alignment between sales and marketing leads to missed sales quotas. He defines sales and marketing alignment and outlines strategies used by fast-growing companies to generate predictable revenue through scalable lead generation. Sloane stresses the importance of having a clear target customer, value proposition, and lead generation process to consistently grow sales pipelines and achieve rapid revenue growth.
Nike
Nike started in 1962 and has grown into a global brand worth $11 billion annually. NikeTown London opened in 1999 and gets around 3 million visitors per year, with one in five people making a purchase. The store aims to create a destination that tells the Nike brand story and encourages loyalty through interactive and engaging experiences that bring the brand to life for customers.
AADA - Deloitte Motor Industry Services - Profit Focus
Are you interested in growing the female talent pool and female leadership pipeline within the motor industry?
Supporting, developing mentoring and progressing talented women across the entire span of their career?
So are we. Talk to us about how we’re helping
Surviving the Future: Disruptive Innovation in the Age of INBOUND
May you live in interesting times: We live in one of the most interesting periods in the history of commerce. Large, established incumbents are being disrupted by fast moving attackers using new technologies and methodologies. In this talk, I discussed how inbound marketing can not only be used by attackers to disrupt established competitors, but how inbound marketing serves as an "extendable core" that can insulate larger, established business FROM disruption by attackers.
The future of marketing - 5 survival tips for marketers!
The presentation outlines the changing face of digital marketing and future idea to the digital marketers. To build customer experiences, marketers should take note of the hottest trending technology and streamline marketing strategies with changing technology for businesses to survive. With the era of artificial intelligence embracing digital media, marketers should scale up to smart marketing innovations that needs to be plotted to drive customers down the marketing funnel.
Eric Keiles - The 30 Minute Marketing Plan
The document discusses common challenges with executing inbound marketing and provides a 30-minute marketing plan to address these challenges. It outlines a 5-step plan: 1) Developing a strategy before tactics, 2) Leveraging content, 3) Taking an integrated marketing approach, 4) Ongoing outreach and optimization, and 5) Setting goals. The plan provides tactics for each step, emphasizes the importance of an integrated approach using multiple channels and ongoing testing and optimization to drive results.
How to grow small business with small budget.pptx
Leveraging business needs money but small money can also be used to get big results if done methodically and scientifically.
Sucool Tİ Start Up Marketing Roadmap
Sucool Teknopark Istanbul start upmarketing roadmap-togetfirst100customersonboard-140713125701-phpapp01
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5 Things to Stop with Your Recruitment Marketing in 2017
5 Things to Stop with Your Recruitment Marketing in 2017
F2: Accelerating Business Growth by Blending AI and Humans, Udi Milo
F2: Accelerating Business Growth by Blending AI and Humans, Udi Milo
COMPETITIVE INTELLIGENCE FOR SALES AND MARKETING: HOW TO WIN MORE OPPORTUNITI...
COMPETITIVE INTELLIGENCE FOR SALES AND MARKETING: HOW TO WIN MORE OPPORTUNITI...
[Webinar] How to Improve your Sales Pipeline by 37% with a Recruitment Award
[Webinar] How to Improve your Sales Pipeline by 37% with a Recruitment Award
Sales & Marketing Alignment with Predictable Revenue
Sales & Marketing Alignment with Predictable Revenue
AADA - Deloitte Motor Industry Services - Profit Focus
AADA - Deloitte Motor Industry Services - Profit Focus
Surviving the Future: Disruptive Innovation in the Age of INBOUND
Surviving the Future: Disruptive Innovation in the Age of INBOUND
The future of marketing - 5 survival tips for marketers!
The future of marketing - 5 survival tips for marketers!
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Market Penetration for Agarbatti Market in India
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The document discusses key aspects of sales and the role of a salesperson. It defines sales as helping the customer buy and a salesperson as an "angel" who guides customers to find value. It emphasizes that salespersons should attract customers by addressing what's in it for them (WIIFM), build conversations through relevant questions, and keep engagement through dialogue rather than monologue. The responsibilities of a salesperson are to build, monitor, and monetize a sales funnel to generate new customers on an ongoing basis.
How to develop networking skills.pptx
This document provides tips and strategies for effective networking. It emphasizes that visibility through networking leads to credibility and profitability. Some key points made include: do not expect to get something from others through networking but rather focus on giving; awareness through networking leads to knowledge; dress professionally and have good etiquette; be a good listener; look for opportunities to make yourself visible such as speaking, organizing, or helping others; and successful leaders have strong networks.
Listening Skills.pptx
If you are not a good listener you can never be successful, rich or famous. Hone your listening skills asap
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The High Performance Sales Ninja is a character which has to be understood and appreciated in totality
Never give up in sales.pptx
This document provides brief tips for salespeople, including that a rejection moves you closer to a sale, asking "why not" questions to turn no into yes, following up with customers, negotiating when a customer says an order is lost, getting references from satisfied customers, acknowledging that challenges will occur in sales, and thanking the reader with contact information.
How to manage your sales boss.pptx
The document discusses challenges in managing a sales boss and provides tips to do so effectively. It notes that salespeople cannot choose their boss and must learn to manage them. Common challenges include bosses holding long meetings, requesting too many reports, changing quotas and goals frequently, and not being hands-on. The tips suggest setting clear daily goals and getting boss approval, using CRM software to automate reports, inviting the boss on sales calls, making sales successes a habit to become the favorite, and standing out by being omnipresent, learning from mistakes, and consistently achieving big deals. The document encourages readers who are still unsure about managing their boss to book a free 15-minute appointment for advice.
How Salespersons should manage their time.pptx
The document outlines various sales and marketing activities that require time planning for a salesperson, including lead generation, nurturing, and closure. It provides a sample daily schedule with activities like an SOD meeting, prospecting, sales follow-ups, and MIS. The document recommends planning weekends for self-introspection and the coming week. It also lists best practices of successful time managers in sales, such as starting early, prioritizing important tasks, daily reporting, and analyzing time management failures.
5 ways to promote business.pptx
The document discusses strategies for market penetration, market development, and market visibility. It suggests penetrating existing markets by increasing customers per existing customer and markets per existing market. It proposes developing new markets through acquiring new customer groups, selling additional products to existing customers, and establishing new sales channels or trade routes. It also lists various means of improving market visibility, such as point of purchase displays, billboards, print, electronic, and digital media, as well as other below-the-line promotional activities.
3 Sales Follow ups.pptx
There are 3 types of follows for a salesperson:
1. Follow up is done after the initial meeting to thank the client and provide additional information like meeting minutes, needs analysis, or product samples.
2. Follow back is done after submitting a sales proposal using value bombs to highlight the product's performance, productivity, and other benefits.
3. Follow through is done if the client says no or not now, using modes like inviting them to a social group or forum related to their interests or a customer engagement program. Doing the right type of follow with the right sales lead is important.
Systems Vs Intelligence.pptx
This document outlines systems and procedures to control finances and operations. It recommends setting up systems for finance, marketing, production, human resources, and materials. It provides details on purchase order processes, payment procedures, petty cash controls, end-of-day closing processes, sales department daily tracking, and defining key result areas and key performance indicators for employees. The overall goal is to implement systems and controls to monitor budgets, spending, and employee performance.
5 ways to promote business.pptx
The document discusses strategies for market penetration, market development, and market visibility. It suggests penetrating existing markets by increasing customers per existing customer and markets per existing market. It proposes developing new markets through acquiring new customer groups, selling additional products to existing customers, and establishing new sales channels or trade routes. It also lists various means of improving market visibility, such as point of purchase displays, billboards, print/electronic/digital media, out-of-home advertising, and below-the-line promotions.
3 Sales Follow ups.pptx
There are 3 types of follows in sales:
1. Follow up is done after the initial meeting to thank the client and provide additional information like meeting minutes, needs analysis, or product samples.
2. Follow back is done after submitting a sales proposal and involves highlighting the value propositions of the product through performance, productivity, upgradability, serviceability, usability, profitability, and future proof ability.
3. Follow through is done if the client says no or not now, and includes inviting them to a social group, forum, or customer engagement program related to their interests to continue the relationship.
How to manage your sales boss.pptx
Managing your sales boss is imperative to your success in sales. Since none of us cannot choose our boss, we might as well learn how to manage them
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Every salesperson should know their role and responsibility very clearly and work backwards to manage the time available to them.
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Small business must try to grow their business by following the AIDA principles.
3 Types of Sales Follow Up
Follow Up
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When do you do which type of follow up in sales to get the right results?
Lead Score.pptx
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Ideal Customer Profile : Sales Webinar
- 1. IDEAL CUSTOMERIDEAL CUSTOMER PROFILEPROFILE ICP Who?Who?Who? is your ideal customer? is your ideal customer? is your ideal customer?
- 2. If your product is for everyone, then it is for N O O N E . #SALESKIPATHSHALA SANJAY SINGH 04
- 3. Who?Who?Who? is your ideal customer? is your ideal customer? is your ideal customer?
- 4. Topics to Discuss Why ICP? How to select ICP? How to validate ICP? How to monetise ICP? 02 Presentation Outline WWW.CONSULT4SALES.COM
- 5. Do you know? Stays in Central Mumbai Works as an Exporter Travels in a SUV Files an Annual ITR>25 lakhs Plays Golf / Visits a club Believes in rich Brands Attitude is to flaunt Equity player 03WWW.CONSULT4SALES.COM Demographics Income-graphics Psychographics Fin-graphics Firmographics This is just an example. Have you defined your ICP to this extent?
- 6. Has Budget Urgent Problem (PAIN) Early Adopter What is the What is the What is the pain of ICP? pain of ICP? pain of ICP?
- 7. "Riches are in the Niches" 17 Sanjay Singh
- 10. 9 (10) PER MONTH Severity of Pain 4/ month PER MONTH Frequency of Pain 12
- 11. 9 Ways to locate ICP Target Group Day in Life of External Forces Buying Process Problem, Pain and Values Say Think Feel Do Read Attend Follow Who do you want customer to become? Customer Profile
- 13. Every Wed., 4 - 5. PM
- 14. 19th August 2020 FREE WEBINAR THIS WEBINAR IS FREE FOR ALL START U WWW.CNSULT4SALES.COM