Customer acquisition involves acquiring new customers and converting prospects. It requires understanding customer psychology, environment, and behavior. Effective strategies include content marketing to attract customers, search engine optimization to increase website visibility, email marketing, social media marketing to engage customers, conversion rate optimization to increase conversions, analytics to understand patterns in data, and referral marketing to leverage word-of-mouth.

1. Ideal Customer Acquisition
Strategies For Mera Medicare
Prachet Sokhiya

2. What is Consumer Acquisition?
• Customer acquisition management is the set of
methodologies and systems to manage customer prospects
and inquiries generated by a variety of marketing
techniques.

4. MEANING AND PROCESS

5. Customer Acquisition - Meaning
and Process
• Customer acquisition is the process of acquiring new
customers for business or converting existing
prospect into new customers.
• Acquiring a customer depends on how effectively the
organization is able to build a comprehensive
relationship with that customer.

6. The whole process should concentrate on following
considerations:-
• Primarily it is important to determine and focus on psychology
of customers, like how the customers feel and think and then
selecting the product segment to be presented to them.
• Concentrating on how the customers are influenced by the
surrounding environment like the business culture,
technology, media etc.
• Analysis of customer behavior and tendency while buying
specific range of product.
• Finally it’s very important to engage best strategies for
effectively convincing new customers and improving
marketing campaigns.

7. CUSTOMER ACQUISITION STRATEGIES

9. CONTENT MARKETING
• Content marketing is a strategic marketing approach
focused on creating and distributing valuable,
relevant, and consistent content to attract and retain
a clearly-defined audience and, ultimately, to drive
profitable customer action.

11. SEARCH ENGINE OPTIMIZATION
• The process of maximizing the number of visitors to
a particular website by ensuring that the site appears
high on the list of results returned by a search
engine.

12. EMAIL MARKETING
• Email marketing is directly marketing a commercial
message to a group of people using email. In its
broadest sense, every email sent to a potential or
current customer could be considered email
marketing.

13. SOCIAL MEDIA MARKETING
Social media marketing is the
process of gaining website
traffic or attention
through social media sites.
Social media marketing
programs usually center on
efforts to create content that
attracts attention and
encourages readers to share
it across their social
networks.

14. CONVERSION RATE OPTIMIZATION
• Conversion Optimization, or Conversion Rate
Optimization (CRO) is a system for increasing the
percentage of visitors to a website that convert into
customers, or more generally, take any desired action
on a webpage.

15. ANALYTICS
• Analytics is the discovery
and communication of
meaningful patterns in
data. Especially valuable in
areas rich with recorded
information, analytics
relies on the simultaneous
application
of statistics, computer
programming and operatio
ns research to quantify
performance. Analytics
often favors data
visualization to
communicate insight.

16. REFERRAL MARKETING
• Referral marketing is a
method of promoting
products or services to
new customers through
referrals, usually word of
mouth. Such
referrals often happen
spontaneously but
businesses can influence
this through appropriate
strategies.