The document discusses Microsoft's Audience Network and how to set up campaigns. It provides information on the Microsoft Audience Network's unique targeting capabilities powered by the Microsoft Graph. It outlines campaign strategy options for search campaigns extended to native placements or separate audience-only campaigns. The document also demonstrates solutions for retail, tentpole events, and maintaining customers across Microsoft's advertising platforms. It emphasizes best practices for campaign set-up like ensuring relevant audiences and matching creative, using quality imagery for native formats, and aligning on appropriate success metrics.
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Introducing CPA MARKETING - the ultimate tips books. Inside this eBook, you will discover the topics about what is CPA - a comprehensive explanation, how to select the right CPA offer, method of CPA promotion, how to selection natural traffic to your CPA offer, CPA Marketing, 5 steps to choose the best CPA network, 3 steps to implement CPA Marketing the #1 fears in CPA Marketing, the advantage of joining a CPA Network, the benefits of CPA marketing 4.tips to get accepted by a CPA Network a Comprehensive explanation of CPA, What are the option for advertising CPA offer.
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Introducing CPA MARKETING - the ultimate tips books. Inside this eBook, you will discover the topics about what is CPA - a comprehensive explanation, how to select the right CPA offer, method of CPA promotion, how to selection natural traffic to your CPA offer, CPA Marketing, 5 steps to choose the best CPA network, 3 steps to implement CPA Marketing the #1 fears in CPA Marketing, the advantage of joining a CPA Network, the benefits of CPA marketing 4.tips to get accepted by a CPA Network a Comprehensive explanation of CPA, What are the option for advertising CPA offer.
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
How to Increase Your Facebook Dynamic Product Ads PerformanceTinuiti
Facebook is here to stay. Is your company making the most of the marketing opportunity that it has created? While some brands already have a well-developed social strategy, most retailers haven’t maximized Facebook as a marketing channel for their Brand.
Hear from the experts at AddShoppers and CPC Strategy during this two day mini-series. We’ll focus on both Organic and Paid strategies and leave you with actionable takeaways for driving the maximum amount of revenue from Facebook.
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Here's the link to get the E-book "How visitors view websites" - http://fivemv.com/visitors-view-websites/
What is Media Planning?
Creating a research based strategy that showcases the effectiveness of investments in the digital advertising space in terms of the key marketing objectives
What is Media Buying?
Executing the media plan through the online platforms selected, and monitoring the effectiveness of the overall campaign through mutually agreed performance metrics (reach, clicks, impressions, etc.)
Role of Media Planning & Buying?
Self Serve V/S Network Managed
What is the Self Serve Model?
Self Serve model provides you with the means to manage your own advertising account from a web interface, by creating, monitoring, and adjusting your digital campaign
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
12 Winning Ways to Increase College Admissions GrowthPallab Kakoty
Comprehensive case study on improving conversions totaled with campaign audit, strategy evaluation & optimization schedules to upsurge BTech admissions for various Indian colleges.
What is Google Ads Remarketing List?
Creating a Google Ads campaign opens a lot of doors to new and exciting opportunities with customers. In the excitement of attracting these new customers, some marketers make the mistake of forgetting their current leads and past customers.
The final asset used to build a remarketing list? Optimization! As with any marketing strategy, your remarketing list is going to require time and attention to perfect.
When you first publish your remarketing campaign, pay close attention to the level of success it receives. If it doesn’t perform at the level you had hoped, then look into the data to understand why.
Are you using the right assets to build your remarketing list? Is the offer relevant enough to entice a conversion? What can be improved?
You want to continuously ask yourself these questions until your remarketing campaigns reach the level you want. You can further read about the art of dynamic remarketing in Google Ads.
Digital Marketing For MBA Students presentationMahesh Wagh
Overview of Digital marketing for MBA students. #Digitalmarketing, its types, future opportunities with digital marketing. Perfect Digital marketing presentaion for #MBAStudents.
What is Smart Campaign and How it Works?
Whether you’re new to paid advertising or a pay-per-click (PPC) veteran, Google Smart Campaigns can be your best friend. Rapid advances in artificial intelligence technology at the heart of Google Ads make PPC advertising an entirely different beast — one that may be easier to tame in 2020.
Google Smart Campaigns are a powerful tool in the PPC manager’s toolkit. When used carefully, they can save time, money, and a lot of frustration. They do require a lot of data, and a keen eye to monitor their performance. Still, Smart Campaigns offer a lot of promising opportunities, making them worth a try, no matter how much experience you have in PPC advertising.
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
Transform Your Search Advertising with NetElixir and Microsoft Ads | Modern S...NetElixir University
NetElixir University will discuss Bing & AI with our partners from Microsoft Advertising.
Whether you already advertise on Bing or are considering it, this webinar will provide unique insights straight from the source about the platform’s AI-powered features. Retailers of all sizes and backgrounds can benefit from smarter campaign management and stronger performance with the resources available in Microsoft Advertising.
How to Increase Your Facebook Dynamic Product Ads PerformanceTinuiti
Facebook is here to stay. Is your company making the most of the marketing opportunity that it has created? While some brands already have a well-developed social strategy, most retailers haven’t maximized Facebook as a marketing channel for their Brand.
Hear from the experts at AddShoppers and CPC Strategy during this two day mini-series. We’ll focus on both Organic and Paid strategies and leave you with actionable takeaways for driving the maximum amount of revenue from Facebook.
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
Here's the link to get the E-book "How visitors view websites" - http://fivemv.com/visitors-view-websites/
What is Media Planning?
Creating a research based strategy that showcases the effectiveness of investments in the digital advertising space in terms of the key marketing objectives
What is Media Buying?
Executing the media plan through the online platforms selected, and monitoring the effectiveness of the overall campaign through mutually agreed performance metrics (reach, clicks, impressions, etc.)
Role of Media Planning & Buying?
Self Serve V/S Network Managed
What is the Self Serve Model?
Self Serve model provides you with the means to manage your own advertising account from a web interface, by creating, monitoring, and adjusting your digital campaign
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
12 Winning Ways to Increase College Admissions GrowthPallab Kakoty
Comprehensive case study on improving conversions totaled with campaign audit, strategy evaluation & optimization schedules to upsurge BTech admissions for various Indian colleges.
What is Google Ads Remarketing List?
Creating a Google Ads campaign opens a lot of doors to new and exciting opportunities with customers. In the excitement of attracting these new customers, some marketers make the mistake of forgetting their current leads and past customers.
The final asset used to build a remarketing list? Optimization! As with any marketing strategy, your remarketing list is going to require time and attention to perfect.
When you first publish your remarketing campaign, pay close attention to the level of success it receives. If it doesn’t perform at the level you had hoped, then look into the data to understand why.
Are you using the right assets to build your remarketing list? Is the offer relevant enough to entice a conversion? What can be improved?
You want to continuously ask yourself these questions until your remarketing campaigns reach the level you want. You can further read about the art of dynamic remarketing in Google Ads.
Digital Marketing For MBA Students presentationMahesh Wagh
Overview of Digital marketing for MBA students. #Digitalmarketing, its types, future opportunities with digital marketing. Perfect Digital marketing presentaion for #MBAStudents.
What is Smart Campaign and How it Works?
Whether you’re new to paid advertising or a pay-per-click (PPC) veteran, Google Smart Campaigns can be your best friend. Rapid advances in artificial intelligence technology at the heart of Google Ads make PPC advertising an entirely different beast — one that may be easier to tame in 2020.
Google Smart Campaigns are a powerful tool in the PPC manager’s toolkit. When used carefully, they can save time, money, and a lot of frustration. They do require a lot of data, and a keen eye to monitor their performance. Still, Smart Campaigns offer a lot of promising opportunities, making them worth a try, no matter how much experience you have in PPC advertising.
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
Transform Your Search Advertising with NetElixir and Microsoft Ads | Modern S...NetElixir University
NetElixir University will discuss Bing & AI with our partners from Microsoft Advertising.
Whether you already advertise on Bing or are considering it, this webinar will provide unique insights straight from the source about the platform’s AI-powered features. Retailers of all sizes and backgrounds can benefit from smarter campaign management and stronger performance with the resources available in Microsoft Advertising.
Live Webinar: Programmatic Buying Reach and Acquire High Value Customers at S...LinkedIn
Keren Katz, Programmatic Lead at LinkedIn, will discuss programmatic advertising—the automation of media buying and selling using data and technology that transacts in real-time—and the options available at LinkedIn.
In this session, we’ll cover:
- Why choosing display inventory with a high visibility is crucial in programmatic advertising
- How to access LinkedIn display inventory programmatically
The various auction types available within LinkedIn’s display inventory
Building Enterprise Brands Using SearchReprise Media
Joint presentation from Microsoft and Reprise Media on the use of search marketing to build a brand for an enterprise-level company. Originally presented Sept 24, 2008 at the Advertising Age Digital Bites Breakfast (part of Advertising Week)
Perform Media - 2017 Sponsor Spotlight PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 10:30 AM: Perform Media Spotlight PresentationPerform Media Search: driving performance with direct access, transparency, and unique optimization controls.Presenter: LeoPolanowski, CEO,Perform MediaLeo holds a degree in Biomedical Engineering from Harvard University and has over 18 years of sales, product and executive management experience with leading media & financial services companies. Most recently, he led the Revenue Organization for the Americas at Yahoo prior to starting Perform Media 2 years ago.We started Perform Media to bring a set of truly unique opportunities in digital marketing to our clients. Through exclusive supply and technology partnerships with industry leaders like Media.net, our clients buy more directly, with greater transparency, and increased control across one of the largest top quality publisher ecosystems in the world. Search continues to be the most effective ROI vehicle in digital marketing. Through our Media.net relationship, we have direct access to the 3rd largest search marketplace in the US, with over 85% reach and 10B monthly impressions. Working through Perform Media is the only way to tap into this incredible performance supply directly with full control and transparency on an industry leading platform.
Webinar: LinkedIn Marketing Solutions Overview for AgenciesLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to help your clients reach, nurture and acquire prospects.
LinkedIn Agency Lead Ryan Wilson will share how agencies can take full advantage of the LinkedIn Marketing Solutions portfolio and help their clients reach, nurture and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Are you ready to take your digital marketing skills to the next level? Look no further than DDI Mohali, the pinnacle of excellence in digital marketing industrial training in India. With a focus on empowering individuals with comprehensive knowledge and hands-on experience, DDI Mohali stands out as a leader in the industry. Our meticulously crafted curriculum covers every facet of digital marketing. From search engine optimization (SEO) and social media marketing to pay-per-click (PPC) advertising and analytics, our program ensures you gain expertise in all crucial areas. Learn from industry experts with extensive experience in the digital marketing landscape. Our trainers bring real-world insights, ensuring you receive practical knowledge that goes beyond theoretical concepts. Digital marketing is a dynamic field, and DDI Mohali ensures you are well-equipped to navigate its complexities. Our 6-month training program prepares you for a rewarding career in digital marketing, whether you aspire to work for established brands, agencies, or launch your entrepreneurial ventures.
Don't just learn digital marketing; master it with DDI Mohali, the best digital marketing industrial training center in India. Join us and pave the way for a successful and fulfilling career in the ever-evolving realm of digital marketing. Elevate your skills, amplify your career prospects - choose DDI Mohali for a transformative learning experience.
Address: C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Phone: 070876 02319
Website: https://digitaldiscovery.institute
The LinkedIn Brand and Demand Playbook highlights how to spread awareness, engage and convert the audiences across the user journey for brands and much more.
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...MSFTAdvertising
Presented, researched and designed by Microsoft Advertising. Authored by Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio. Build your brand with intelligent connections at MicrosoftAdvertising.AI.
Five categories: Culture, Marketing, Media, Technology, Economics.
The 5 Trends:
Culture: Private Social Trust
Marketing: Blocked You
Media: Mashups and Mutations
Technology: The Victory of Defaults
Economics: Zebras Eat Unicorns
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
2. Objectives
• Articulate and why your brand/s should be using
Microsoft Audience Ads
• Create, manage and optimise Audience Ads
campaigns
• Feel prepared to launch audience ads campaigns
from positioning, to creative and budget
considerations.
4. Meet the
Microsoft Audience Network
An audience first, native advertising
solution powered by the Microsoft
Graph and artificial intelligence (AI).
5. Outlook.com
Microsoft Edge
MSN
Reach 22.7M unique visitors across MSN and Outlook.com1 with the
targeting power of the Microsoft Graph
Source: comScore, Microsoft Audience Platform Report, August 2018, UK desktop. MSN and Outlook.com: 9% of audience is age 6-14. Numbers are rounded to the nearest percentage point.
6. Reach a high-quality audience when your ads show in Outlook
1.4M
Unique audience
Not reached on
GOOGLE
11.1M
Unique audience
Not reached on
FACEBOOK
18.5M
Unique audience
Not reached on
TWITTER
16.8M
Unique audience
Not reached on
GEMINI
Reach users not reached on other networks — UK
The Microsoft Audience Network brings a unique audience, including:
Source: comScore, Microsoft Audience Platform Report, August 2018, U.S. desktop. Google is Google Display Network and Facebook is Facebook + Messenger. Total comp set is all competitors.
7. We bring you more connections.
1. April through June 2018; Exposed vs. Control lifts for both clickthrough rate and searches per user; Searches based on ad flag for selected advertiser and
other advertisers in that vertical
Microsoft
Audience
Network
Microsoft
Search
Network
We reach over
half a billion
people worldwide1
9. Powered by the Microsoft Graph
Disney World
Parent
Fashion
Female
30’s
NYC
Microsoft
Technology
Sales/Marketing
10. To put the right message in front of the right user
11. User intent targeting User profile targeting Location and device
Remarketing Product
Audiences
In-market
Audiences
Custom
Audiences
LinkedIn
Profile
Targeting
(company,
industry,
job
function)*
Age and
gender
targeting
Location
targeting
Device
targeting
With a smarter way to target your ideal customer
These are your targeting options. Choose one or multiple dimensions to target:
*Three LinkedIn profile dimensions available at pilot kickoff: company, industry and job function, with more to follow.
12. Search campaigns
extended to native
Microsoft Audience Network
Powered by the Microsoft Graph
Audience campaigns
Microsoft Audience Ads
Feed-based ads1Image-based ads
1. Feed-based Hotel Ads coming later this year, currently only Shopping Feed Based Ads available. 2. High Quality 3P currently only available on Search Extended Native
MSN - Outlook.com - Microsoft Edge - Partners2
14. MSAN: Which campaign strategy should I use?
Search Campaigns
extended to native
Audience Campaigns
• Control
• Increase high quality
clicks with separate
budgets and granular
optimization levers
• Audiences Only
• Convenience
• Increase high quality
clicks with minimal
effort
• KWs + Audiences
&OR
16. MSAN Search Campaigns Extended to Native
Keyword + Audience Targeting, powered by the Microsoft Graph
Opt into native and increase likelihood to show via positive bid boosting
Add images (1200x628 & 1200x1200) through image extensions, ad copy pulled from text ads
Stock image annotations will be automatically appended if there are no image extensions live
MSN, Edge, Outlook, & select partners such as MarketWatch & NativeAds.com
17. MSAN Separate Audience Campaigns
Audiences ONLY no keywords, powered by the Microsoft Graph
More audiences available, & first to pilot new dimensions (ie, similar audiences and target + bid for full suite)
Only one image needed (1200x628), full UI previews with ad copy/placement customization
Separate budget
KPI estimator and bid landscape tool functionalities
Performance reporting
18. Placements are currently on premium O&O inventory like
MSN, Outlook, Microsoft Edge…with more to come*
*Search workflow is currently live on high quality syndication partners in addition to O&O.
Feed based ads
Imaged-based ads, via
image extensions or direct
upload of image and ad copy
Text only
Outlook ad
20. The customer journey
Targeting and tactical solutions across Microsoft Advertising’s networks
AWARENESS
CONSIDERATION
REENGAGE
CONVERSION
EXPAND
• Dynamic Search Ads, broad
match and search partners
• Similar Audiences to prospect
• Exact match and phrase match
• Remarketing to convert
• In-market Audiences
• Similar Audiences
• Sponsored Products
• Branded keywords
• Shopping Campaigns
• Remarketing to convert
• Sponsored Products
• Remarketing to enforce
• Shopping upsells and add-ons
• Similar Audiences
• Product Audiences
(dynamic remarketing)
• Broad audience reach on the
Microsoft Audience Network
• Similar Audiences to prospect
• In-market Audiences
• LinkedIn Profile Targeting
• Shopping feeds
• Custom Audiences
• Shopping Campaigns
• Remarketing to convert
• Product Audiences (dynamic remarketing)
• Remarketing to enforce
• Shopping upsells and add-ons
• Custom Audiences
• Product Audiences
(dynamic remarketing)
• Similar Audiences
• Product Audiences
(dynamic remarketing)
CURRENT
CUSTOMERS
NEW
CUSTOMERS
Microsoft
Search
Network
solutions
Microsoft
Audience
Network
solutions
Note: This is a non-
exhaustive list of
available solutions.
Many additional
features are available
for both the Microsoft
Search Network and
Microsoft Audience
Network.
22. Shopping + Product Audiences
Microsoft Audience Network
17%
CVR
Ads shown to Product Audiences saw up to a 17%
greater conversion rate (CVR) than the same ads
shown to non-audience targeted users for the same
shopping campaigns.
Source: Microsoft internal data, early pilot data on Bing US PC & tablet, April 2019.
7%
CPA
Ads shown to Product Audiences saw up to a 7%
lower cost per acquisition (CPA) than the same ads
shown to non-audience targeted users for the same
shopping campaigns.
23. Overstock seals more deals
with Microsoft Audience Ads
576%
Click volume up (weekly).1
1,247%
weekly revenue increase
with Microsoft Audience Ads
from Bing Ads.1
33%
quarterly return on ad spend
(ROAS) increase.1
1. Overstock internal data, 2018.
25. “From what I've seen, almost every
single conversion we've gotten from
the Microsoft Audience Network has
converted into a lead, which is amazing.”
Alan Barish | Senior Online Marketing Analyst | BuyerZone
20%
profit increase
on top of
traditional search1
75-80%
decrease in CPCs1
BuyerZone and
Microsoft Advertising
Connecting buyers
and sellers
1. BuyerZone internal data, 2018.
26. Search Lift Analysis- better results
1. Jan – Mar 2019; Exposed vs. Control lifts for both clicks and searches per user; Searches based on ad flag for selected advertiser and
other advertisers in that vertical
Lift in searches
post-exposure1
Lift in clicks
post-exposure1
Microsoft
Audience
Network
Microsoft
Search
Network
+37%
+47%
27. Search Lift Analysis by Vertical
1. Jan – Mar 2019; Exposed vs. Control lifts for both clicks and searches per user; Searches based on ad flag for selected advertiser and
other advertisers in that vertical
Lift in searches
post-exposure1
Lift in clicks
post-exposure1
+67%
+90%
+20%
+25%
+43%
+74%
+37%
+15%
32. 188M
Equally split between gender
50% male / 50% female
Visitors are affluent
46% make more than $75K
per year, 32% more than $100K
per year
Large asset holdings
50% own a home
37M
Educated
25% have a post-graduate
degree
Family values
50% are married and
44% have children
Equally split between gender
51% male / 49% female
High Value Audience Reach You Can Trust
“My brand is a precious asset — I can’t have my ads showing next to shady content and tragic
current events.”
With Microsoft Audience Ads, you can
reach hundreds of millions of
people through premium sites that
are brand-safe, including MSN,
Outlook.com, Microsoft Edge and
other partners, with more to come.1
1. comScore Media Metrix Multi-Platform, December 2017, U.S. Desktop and mobile combined.
Outlook.com
33.
34. The customer journey on Microsoft Audience Network
Targeting and tactical solutions for the Microsoft Audience Network
• Broad audience reach on the Microsoft Audience Network
• In-market Audiences
• LinkedIn Profile Targeting
• Shopping Feeds
• Shopping Campaigns
• Remarketing to convert
• Product Audiences (dynamic remarketing)
• Remarketing to enforce
• Shopping upsells and add-ons
• Product Audiences (dynamic remarketing)
• Similar Audiences (coming soon)
• Product Audiences (dynamic remarketing)
AWARENESS
CONSIDERATION
MAINTAIN
CONVERSION
EXPAND
CURRENT
CUSTOMERS
NEW
CUSTOMERS
43. Forecasting & Benchmarking with Audience Planner
Get a better understanding of your audience while planning your campaigns for the Audience Network.
44. Audience Network Planner capabilities
The Audience Network
Planner works by
providing insight from
the following categories:
• Audience targeting
• Reach estimation
• Audience composition
• Campaign performance
estimation
• Campaign creation
45. Getting started with Audience Network Planner
First, access your
Microsoft Advertising
online account.
You’ll then find Audience
Network Planner
through the dropdown list
under Tools.
46. Select your Audience Targeting
Select the audience
segment you would like to
target, including:
• Location
• Age
• Gender
• Audience
• Company
• Industry
• Job function
47. Reach Estimation
Get an idea of the
possible monthly reach/
audience size and
monthly impressions
based on audience
targeting.*
* Reach estimations represent all audience and impressions you could possibly reach monthly through
Microsoft Audience Ads for both search campaigns and audience campaigns.
48. Audience Composition
Deep dive on the
audience breakdown by:
• Demographic
• Age/Gender
• Location (top 5)
• Targeted
• State/Province
• DMA/metro area
• City
• Interest (top 20)
• In-market audience
• Device
Selected audience: These figures show the composition of the audience you are
targeting, based on your settings in the left panel.
All audience: These figures show the composition of all of the audiences that
make up the Microsoft Audience Network.
When targeting by age or gender, please note that a large portion of users have an unknown age or gender.
Be sure to include unknown age and unknown gender in your targeting, reporting and bidding.
49. Campaign performance estimation
Understand the estimated
campaign performance*
with metrics below:
• Audience size
• Impressions
• Clicks
• CTR
• Average CPC
• Spend
*Estimated performance metrics will be auto-refreshed based on your audience targeting with
suggested bid, which could help you win more auctions, though you’re still able to input
custom budgets and bid manually to get updated metrics. Performance metrics are calculated
based on account information, audience targeting, and budget and bid for audience
campaign.
55. Images best practice
Choose the best images for your ads
• Upload high-quality images to make your ad stand out.
• Pick lifestyle photos that your target audience can relate to
– don’t use a graphic of your logo or a picture of your
product. The more generic the image is, the better.
• Retailers – use lifestyle images (as opposed to product)
so it appears more organic to the reader
• Remember, text overlays aren’t allowed.
• Choose images that align with your brand.
56. Images best practice
Use multiple images – the more the merrier
• The more images and the more ad variations, the better!
• Rotate regularly – play with your images and ad copy to
keep your ads fresh and see if one performs better than the
other.
• Remember, your ad (including the image) should match
your audience – don’t just use one asset for everything.
58. Repurpose Ad-copy from display and native campaigns
Images are recommended
to have little or no text
Images can be cropped or
used with headline
overlays
Image assets used for
MSAN share the same
dimensions as Google
Display Network,
Facebook Audience
Network and Yahoo
Gemini.
59. Use the client website as a great source of images
Using the site
search function
(site:) on Bing.com
and the image tab
shows you all the
images on site
60. There’s no need for Creative through Shopping
Shopping campaigns for Audience Network
• Shopping campaigns utilize your existing feed from
your Microsoft Merchant Centre so require no
additional image or test creative
62. Utilise the Universal Event Tracking (UET) to report on
Performance
Check that your current Universal Event Tracking
(UET) tag is set up and working as expected.
• Check to see if you’re using the JavaScript UET
tag. Otherwise, migrate to the JavaScript tag
before continuing with the setup.
• Setup conversion goals within the UI to track
sales. Customisation is required to report on
revenue
• Use UET Tag Helper to validate the setup and
verify all data is captured and sent back through
UET.
<script>
window.uetq = window.uetq ||
[];
window.uetq.push('event', '',
{ 'ecomm_prodid’:
‘REPLACE_WITH_PRODUCT_ID',
'ecomm_pagetype':
'REPLACE_WITH_ PAGE_TYPE'});”
</script>
63. Update your UET tag for Dynamic Remarking (through
product Audiences)
Add page type and product ID to your UET tags
• You need to add two specific custom parameters
(page type and product ID)
to the basic UET tag to ensure that the data
required for Product Audiences is collected
Product Audience code (recommended)
For reference: Product Audience
using custom event syntax
For one product For multiple products
Only for customers currently using the previous syntax
(otherwise, use the code to the left)
<script>
window.uetq = window.uetq || [];
window.uetq.push('event', '', { 'ecomm_prodid’:
‘REPLACE_WITH_PRODUCT_ID', 'ecomm_pagetype':
'REPLACE_WITH_ PAGE_TYPE'});”
</script>
<script>
window.uetq = window.uetq || [];
window.uetq.push('event', '', { 'ecomm_prodid’:
['REPLACE_WITH_PRODUCT_ID1',
'REPLACE_WITH_PRODUCT_ID2’], 'ecomm_pagetype':
'REPLACE_WITH_ PAGE_TYPE'});”
</script>
<script>
window.uetq = window.uetq || [];
window.uetq.push({ 'prodid': ' REPLACE_WITH_
PRODUCT_ID', 'pagetype': ' REPLACE_WITH_
PAGE_TYPE'});
</script>
64. Preparing for Microsoft Audience Network Success
Top tips to ensure you plan and execute the best Audience campaigns
Targeting,
Budgets, Bids
• Ask your Account Team for
support!
66. MSAN; differentiators
Graph-
Microsoft has been
invested in machine learning
and
Robust signals, bringing you
the
Unique
not
offered anywhere else (UET,
LinkedIn, and In-Market
Audiences).
We handle MSFT data best,
other partners do not
have access to Graph,
only cookie matching
capabilities.
We thrive on our privacy
principals and these
shape the way we build
our products and services.
We don’t share data from
our platform, keeping
users’ data secure. Data in
no data out!
67. Microsoft Audience Ads Campaign Planner
Storyboard Example AdBrand:
Campaign Objectives:
Ad
• Use the box below to ‘storyboard’ an example ad
• Sketch in a representation of an image
• Employ a clear Call To Action
• Add a 90 character Long Heading
• Add your 12 character business name
AWARENESS
CONSIDERATION
MAINTAIN
CONVERSION
EXPAND
❑ Extend existing search campaigns?
❑ Separate audience ads Budget secured?
❑ Existing search remarketing lists identified?
❑ Any audience exclusions identified?
❑ Images sourced?
❑ Campaign metrics confirmed?
❑ In-market Audiences
❑ LinkedIn Profile Targeting
❑ Shopping Feeds
❑ Broad Reach
❑ Shopping
❑ Remarketing
❑ Product Ads
❑ Shopping
❑ Remarketing
❑ Product Ads
❑ Remarketing
❑ Product Audiences
Additional Audience strategy detail: