Ideaicide

This document provides guidance on how to successfully pitch new ideas within a corporate environment to avoid having the idea rejected or "ideaicide". It discusses the importance of understanding your audience, including the corporate culture and key individuals. It also stresses the importance of developing a compelling storyline and using relatable metaphors to help the audience understand and get comfortable with new ideas. The document provides tips on identifying who holds power and influence to support an idea as well as how to effectively communicate the benefits and value of the new idea.