The document provides tips for customer development when planning a digital presence or project. It advises to start by understanding customer problems rather than focusing on desired features. Develop personas of important audiences and prioritize their goals. Conduct field research by talking to customers to validate assumptions and learn their needs. Use rough sketches to develop initial ideas and get early feedback through continuous testing with prototypes and analytics. The overall approach is to learn about customers and confirm hypotheses through validation.
Driving agility into your customer experiencemarc mcneill
Presentation given at the Customer Experience Management for Banking and Financial Services conference in London.
* Discover how lean and agile thinking delivers customer driven innovation at speed
* Learn how to build the voice of the customer into your delivery process
* Understand how to rapidly respond to changing customer expectations across multiple customer touch-points
Presents eight ideas for agility, moving out of IT and into the realm of experience design.
Slides from the presentation I gave on Agile Experience Design. Look at the first slide. Someone delivered that. Someone signed it off. Someone had to use it. And they cried. It needn't be like that. This is how to make delightfully designed software faster. Test, learn, fail fast, succeed at speed.
Franki Chamaki. Design Thinking. Human Thinking.Franki Chamaki
The following presentation is put together to give you a sample of some recent self-projects that I have been involve to practice my Design Thinking skills. This presentation forms part of my submission for IDEO. Both case studies are good examples of how I think — how I can observe a situation/environment, imaginatively frame problems and questions and consider multiple perspectives in coming up with ideas that desirable, feasibility and viable. I believe "critical thinking" is an ability to understand your problem and respond to intuitively.
This February I taught a sold out class at General Assembly how to harness the power of design thinking. How to use observation and psychology. How to truly enjoy and analyze the experiences that occur every day. Look at the nuances at feed our loyalty to brands.
Teresa Torres, Product Talk, @ttores
In this session, you’ll learn how to create shared context so that everyone on your team knows how to prioritize your experiments. You’ll also learn about two common Lean Startup mistakes and how to avoid them. Come prepared to work through a mini case study.
Driving agility into your customer experiencemarc mcneill
Presentation given at the Customer Experience Management for Banking and Financial Services conference in London.
* Discover how lean and agile thinking delivers customer driven innovation at speed
* Learn how to build the voice of the customer into your delivery process
* Understand how to rapidly respond to changing customer expectations across multiple customer touch-points
Presents eight ideas for agility, moving out of IT and into the realm of experience design.
Slides from the presentation I gave on Agile Experience Design. Look at the first slide. Someone delivered that. Someone signed it off. Someone had to use it. And they cried. It needn't be like that. This is how to make delightfully designed software faster. Test, learn, fail fast, succeed at speed.
Franki Chamaki. Design Thinking. Human Thinking.Franki Chamaki
The following presentation is put together to give you a sample of some recent self-projects that I have been involve to practice my Design Thinking skills. This presentation forms part of my submission for IDEO. Both case studies are good examples of how I think — how I can observe a situation/environment, imaginatively frame problems and questions and consider multiple perspectives in coming up with ideas that desirable, feasibility and viable. I believe "critical thinking" is an ability to understand your problem and respond to intuitively.
This February I taught a sold out class at General Assembly how to harness the power of design thinking. How to use observation and psychology. How to truly enjoy and analyze the experiences that occur every day. Look at the nuances at feed our loyalty to brands.
Teresa Torres, Product Talk, @ttores
In this session, you’ll learn how to create shared context so that everyone on your team knows how to prioritize your experiments. You’ll also learn about two common Lean Startup mistakes and how to avoid them. Come prepared to work through a mini case study.
Be Like the Internet - 8 steps to success in a post 2.0 worldThor
This is v1.0 of a presentation that Lane Becker and Thor Muller are workshopping. It was delivered for the first time at WebVisions in Portland, ... less Oregon.
Design thinking for Startups: An introductionArchana Devdas
This presentation begins by questioning our approach to business today and explores the idea of design and branding for startups. Presentation made @headstart.
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
Design Thinking: A Quick Course in Creative Problem SolvingSpring Studio
Mary Wharmby, a UX Design Director at our agency, taught at UC Berkeley’s one-day educational event RGB 2015. In this presentation, she walked students through the foundations of design thinking, from understanding your users to iterating solutions. The deck, complete with speaker notes, provides a quick snapshot of the most important principles behind using design to solve problems.
Future of Design in Start-Ups Survey 2017 Albert Lee
We launched the Future of Design in Start-Ups survey last year to set a baseline for how design operates in the tech ecosystem and also to begin to track what value is created by design in fast growing companies.
This year, we asked some of the same questions from 2016 to create a trailing data set. We also wanted to dig into the nitty gritty of design teams (structures, salaries, etc.) and squint at where design might be going within start-ups in the future (new skills, new mediums, etc.).
We heard responses from over 350+ companies and this is a summary of what was shared. A sincere thank you to all those that responded!
This guide was prepared for the September 2015 Dpharm Conference in Boston as a catalyst for discussion around disruptive innovation in drug development.
The ideas transfer well to any industry and we invite you to use it next time you are needing fresh thinking.
Customer Experience driven services and productsCathy Wang
There are many KPIs to determine the success of a product, and customer experience plays a pivotal part in that. Understanding the customer journey allows companies todevelop new services. Customer experience can be the main driving force in shaping the product and innovating services.
In this session, we take a look at what customer experience means and why focus on it. Understanding the shift in customer behaviour in order to adopt to it. What are the ways and steps to use customer insight in driving better products / services?
To understand LeanUX, we'll introduce Lean, Lean Systems, and Lean Startup to situate LeanUX in context. This introduction and discussion will use Kanban to explore various aspects and ideas of LeanUX such as hypothesis formulation, assumptions gathering, multi-hypothesis testing and designing / running experiments to create tight feedback loops of customer insight.
We'll cover aspects of LeanUX research, which is conducted to gain a validated understanding of the user's problem hypothesis to understand if the problem we think customers have, is something they actually have before spending months and tens of thousands of dollars doing wasteful UX research & design time on a concept that delivers no customer value.
We'll also discuss lightweight techniques for sharing the research process with the entire team, covering the basics of customer research, interviewing, cognitive biases in user research, and how to create light-weight, rapid personas for solution hypothesis validation. We'll then cover collaborative ideation, designer pairing, and how lean teams work together to reduce batch size and increase the flow of customer business value increments - concepts mostly unheard of in product development teams following agile or waterfall ideologies.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at NYU Stern's Berkley Center for Innovation and Entrepreneurship.
Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he has brought Lean Startup, LeanUX, and Design Thinking to large media, finance, and healthcare companies.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference, and is the User Experience track chair for the Agile 2013 and Agile 2014 conferences.
Jamin Hegeman - So you want to be a service designer - Productized16Productized
Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house. Journey maps are all the rage, and everyone is talking about designing for the end to end customer experience. So what does it take to be a great service designer? What need do service designers address? What is the craft of service design? How might you build service design into your team? This talk will address these questions, what service design looks like, and the future of service design.
Design Thinking & Lean UX for Enterprise_UXNightAdam Williams
This is the Design Thinking framework the IBM Bluemix Garage uses to approach enterprise client work. It incorporates IBM Design Thinking, Lean Startup, and Lean UX Methodologies.
It was presented at CascadedSF's UXNight on 2/1/17 as SF Galvanize.
27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)Board of Innovation
How to find new ways to make money in B2C? Explore 27 trigger cards with different business model options and pricing tactics. (by Board of Innovation)
Be Like the Internet - 8 steps to success in a post 2.0 worldThor
This is v1.0 of a presentation that Lane Becker and Thor Muller are workshopping. It was delivered for the first time at WebVisions in Portland, ... less Oregon.
Design thinking for Startups: An introductionArchana Devdas
This presentation begins by questioning our approach to business today and explores the idea of design and branding for startups. Presentation made @headstart.
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
Design Thinking: A Quick Course in Creative Problem SolvingSpring Studio
Mary Wharmby, a UX Design Director at our agency, taught at UC Berkeley’s one-day educational event RGB 2015. In this presentation, she walked students through the foundations of design thinking, from understanding your users to iterating solutions. The deck, complete with speaker notes, provides a quick snapshot of the most important principles behind using design to solve problems.
Future of Design in Start-Ups Survey 2017 Albert Lee
We launched the Future of Design in Start-Ups survey last year to set a baseline for how design operates in the tech ecosystem and also to begin to track what value is created by design in fast growing companies.
This year, we asked some of the same questions from 2016 to create a trailing data set. We also wanted to dig into the nitty gritty of design teams (structures, salaries, etc.) and squint at where design might be going within start-ups in the future (new skills, new mediums, etc.).
We heard responses from over 350+ companies and this is a summary of what was shared. A sincere thank you to all those that responded!
This guide was prepared for the September 2015 Dpharm Conference in Boston as a catalyst for discussion around disruptive innovation in drug development.
The ideas transfer well to any industry and we invite you to use it next time you are needing fresh thinking.
Customer Experience driven services and productsCathy Wang
There are many KPIs to determine the success of a product, and customer experience plays a pivotal part in that. Understanding the customer journey allows companies todevelop new services. Customer experience can be the main driving force in shaping the product and innovating services.
In this session, we take a look at what customer experience means and why focus on it. Understanding the shift in customer behaviour in order to adopt to it. What are the ways and steps to use customer insight in driving better products / services?
To understand LeanUX, we'll introduce Lean, Lean Systems, and Lean Startup to situate LeanUX in context. This introduction and discussion will use Kanban to explore various aspects and ideas of LeanUX such as hypothesis formulation, assumptions gathering, multi-hypothesis testing and designing / running experiments to create tight feedback loops of customer insight.
We'll cover aspects of LeanUX research, which is conducted to gain a validated understanding of the user's problem hypothesis to understand if the problem we think customers have, is something they actually have before spending months and tens of thousands of dollars doing wasteful UX research & design time on a concept that delivers no customer value.
We'll also discuss lightweight techniques for sharing the research process with the entire team, covering the basics of customer research, interviewing, cognitive biases in user research, and how to create light-weight, rapid personas for solution hypothesis validation. We'll then cover collaborative ideation, designer pairing, and how lean teams work together to reduce batch size and increase the flow of customer business value increments - concepts mostly unheard of in product development teams following agile or waterfall ideologies.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at NYU Stern's Berkley Center for Innovation and Entrepreneurship.
Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he has brought Lean Startup, LeanUX, and Design Thinking to large media, finance, and healthcare companies.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference, and is the User Experience track chair for the Agile 2013 and Agile 2014 conferences.
Jamin Hegeman - So you want to be a service designer - Productized16Productized
Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house. Journey maps are all the rage, and everyone is talking about designing for the end to end customer experience. So what does it take to be a great service designer? What need do service designers address? What is the craft of service design? How might you build service design into your team? This talk will address these questions, what service design looks like, and the future of service design.
Design Thinking & Lean UX for Enterprise_UXNightAdam Williams
This is the Design Thinking framework the IBM Bluemix Garage uses to approach enterprise client work. It incorporates IBM Design Thinking, Lean Startup, and Lean UX Methodologies.
It was presented at CascadedSF's UXNight on 2/1/17 as SF Galvanize.
27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)Board of Innovation
How to find new ways to make money in B2C? Explore 27 trigger cards with different business model options and pricing tactics. (by Board of Innovation)
Hoe overbrug je het verschil tussen wat mensen zeggen en wat ze daarwerkelijk doen?
Zie ook http://www.31v.nl/2010/06/bridging-the-saying-doing-gap-with-design-research/
Talent is Social: Helping Your Dream Job Find YOU via Social MediaEric Weaver
Alternate title: how to use social media to help your perfect job find YOU.
Synopsis: We live in a world where recruiters are overwhelmed and time-starved; where Google is the front door to finding what you're looking for; and where the traditional job search approach of Spray and Pray has little efficacy.
This is a modification of the presentation I did for PR4People. Audience: anyone looking for a job or wanting to have the best job find THEM in the future.
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next
This is an abbreviated version of a presentation given as part of a Residency program for graduate education students earning their Superintendent's letter.
Communication Hacks: Strategies for fostering collaboration and dealing with ...All Things Open
Communication Hacks: Strategies for fostering collaboration and dealing with conflict in open source
Presented by Nuritzi Sanchez, GitLab, Inc.
Presented at Open Source 101 2021
Abstract: During this talk, you'll learn about topics like cross-cultural collaboration, giving and receiving feedback, and active listening -- all things that are vital to the health of our open source communities.
After reading many self-help books, watching various TED Talks, and listening to a ton of podcasts, I've condensed my learnings to help you improve your communications skills, deal with conflict, and collaborate better than ever, not only in FOSS, but also everywhere else.
Design Thinking for Startups - Are You Design Driven?Amir Khella
This presentation provides some best practices and tools to help small business entrepreneurs and startup founders in creating a culture of innovation.
Whether you're working on a web 2.0, iPhone or a physical gadget, these simple practices are universally applicable.
***Note****
I will be running a webinar in October 2009 to expand on the points mentioned in this presentation, study design thinking use cases and stories and answer questions. Please leave a comment and follow the discussion, or follow @amirkhella on twitter to get notified about the webinar.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
Doing Something Good facilitated this second event in Vicsport's 'Forward Thinking' series, addressing the changing business of community sport, and innovative approaches to getting more Victorian's physically active through sport.
Innovation in Action on 19 March was a practical workshop aimed at improving the capability of organisations in the community sport sector to be innovative, and generate game-changing ideas simply and quickly.
The Innovation in Action workshop provided participants with an opportunity to:
> Discover how top innovators approach problem solving
> Learn how you can apply cutting edge and easy to use design principles and methodologies to generate innovative ideas for community sport products, services and programs
> Participate in a practical ‘rapid prototyping’ team challenge to design innovative community sport membership models simply and quickly
Similar to Customer development with Not-For-Profits (20)
Imagine it is 2007, there is no Apple, you are a new entrant developing a product that will go head to head with Nokia’s flagship phone the N95. You are the product manager who is responsible for the success of the product. You are focused upon beating Nokia; you’ve made it your business to intimately know the N95, you can recite the list of features it has from memory. You have a meeting with your design team and they break the news. They tell you the spec they have come up with.
“Let me get this straight” you say. “You are telling me that the phone you are proposing we take to market will have no Card slot, no 3G, no Bluetooth (headset support only), no decent camera, no MMS, no video, no cut and paste, no secondary video camera, no radio, no GPS, no Java…”
“Yup” the team say.
How do you feel?
Ditch the feature list that you’ve fixated upon in your quest to beat your competitors flagship product?
Only the brave would avoid the tick box mentality and strive for feature parity as a minimum requirement. Would you really throw out 3G, GPS and a decent camera; the real innovations in the market place?
The first generation of iPhone was released in June 2007, three months after Nokia’s flagship handset the N95. On paper, when you compare the phone features side by side, it is a sorry looking list. As a product manager would you rather have the iPhone or the N95 on your resume?
Paying for media content through a pay wall seems to be a daft idea. Why pay for stuff that is free elsewhere? That's not to say people won't pay for content, look at the success of iTunes and app stores. Their success is due at least in part to the ease of making payments. We see challenge. For consumers there’s just too much noise in the Digital Landscape. It’s random, raw, repetitive. And for content providers, in this Digital Land of the Free, where’s the revenue? So here's the idea. So here’s an idea. People won’t pay for most content (why should they? It’s free somewhere else isn’t it?) But they will pay for some content. Our hypothesis is that there is a market for content that is original, timely, novel, exclusive, unique or has quality and authority… that is relevant to me. With that in mind, we present a model underpinned by a media broker, where content is priced according to its relevance.
Customer driven innovation: Making it happen!marc mcneill
People talk about innovation but how do you make it happen? How do you engage your customers in the process; how do you rapidly move beyond ideas on the whiteboard to actually implementing them; how do you introduce tests and learn to continuously improve, or provide comfort in failing fast?
Combining agile software development and design thinking, it is possible to go from concept to cash at speed, placing the customer at the heart of the process.
This presentation introduces some of these ideas and practical ways of making customer-driven innovation happen.
Agile practitioners talk about the customer but who do they really mean? This presentation argues that the customer is not the person who is sponsoring the project - the 'product owner', the customer is the person whose life is touched by the product. It concludes with some recommendations for engaging the real customer in the process. It was presented at Qcon a couple of years ago, I narrate it here - http://video.google.co.uk/videoplay?docid=-8408360027459704260
Airline digital channels: Starting the conversationmarc mcneill
What are the customer touchpoints for an airline in the future? How will customers use web 2.0 and different channels to interact with the airline, before, during and after flying? This presentation may not give all the answers, but is designed to get you thinking. Thinking in terms of customer journeys rather than cold features and functionality. http://www.dancingmango.com/blog/2009/01/13/what-is-the-storywhat-is-the-story/ for me details
2. Start with a question. How many people have visited their website with a specific goal in mind?
How many people have used their website to donate money?
3. We need to…
update our website
a new mobile app
get social….
Before you start on a digital journey, don’t start with what you want to build or how you are going to implement it,
start by understanding the person-problem you are trying to solve. Why does anyone but you care?
4. Discovery Validation
Customer development is all about starting with people who have problems: customers. Discover those problems,
come up with hypotheses / solutions and test / validate them. Quickly.
5. Learn Confirm
More simply put, learn and confirm. Learn about people, their problems, hopes, wants, needs, desires. From this
identify opportunities and test them with those people…
6. Learn Confirm
1. Know your audience 3. Develop your ideas in rough
2. Get out of the building 4. Continuous testing
Better still, learn and fail fast. Here are four tips to get you thinking how to do this…
7. Tell me about you
So you’re a charity. Tell me about yourself.
8. We are a fully integrated,
passionate, driven charity who
are dedicated by all lawful
means, to increase awareness,
promote kindness to and
alleviate suffering of all blah
blah blah blah
Now what does your website say about yourself?
9. So what? Who cares?
Your digital presence is how people see you. It’s how they interact with you. Stop pushing your ideas and hoping they
will stick. Find out what it is about your BIG IDEA that people care about and build upon that
10. Sally.
Potential donor
As a charity, there are lots of people who could care about you. All different…
11. Roger.
Legacy leaver
Different people have different aspirations, different goals…
12. Dan.
Philanthropist
Different problems, different needs that you could address
15. Olivia.
Potential
volunteer
What do they need?
16. Michelle.
Activist
How should you communicate with them?
17. Angela.
Head of CSR
How should you interact with them?
18. All these people have
Goals
Know your audience. Know their goals. Prioritize.
19. 1. Know your audience
know their goals
Recipients Donors
Supporting Doing Communicating & engaging
Receiving Counseling Operating Training Advocating Donating Feeling Knowing
Here’s a spectrum of visitor types. Each have discrete goals, discrete problems. Who are you going to address? Get
this framed then put some flesh on them…
20. Develop personas to describe
them
Pen portrait
Knowledge of you
Attitudes to giving
Digital life
Their needs, wants, desires: goals
How can our digital presence support them?
Go google design personas for more…
21. 2. Get out of the building
Now you know who is important to you, who you think has the most pressing problem you could solve, or represents
the most valuable opportunity you could realize, go find them and talk to them…
22. “The future of fundraising is to
stop interrupting what people are
interested in and be what people
are interested in”
-Bryan Miller
http://givinginadigitalworld.org/category/online-advocacy/page/2/
And seek to understand them. Can you validate your assumptions with them? Do they have the problems you
thought? Are they interested in you? Could they ever be interested in you? What do they need?
23. be what people are interested in
Go find out
Find out what they are interested in and how you can be relevant.
24. Go where the
Have a hypothesis
fishes swim
Open ended Bring back &
questions share
When you talk to them, have these four points in mind. Return to my blog –www.dancingmango.com/blog for more
insights into these.
25. Person – Problem - Solution
You’ve found the people. You understand their problems. Now work up the solution. See how much time and money
you’ve saved by not diving into the solution straight away! You’ve learned some great insights. Now apply them.
26. 3. Develop ideas in rough
Scribble ideas on paper. Draw sketches of screens, explore flows and interactions on the whiteboard, develop ideas in
rough before committing to a solution.
27. “The wall is the new desk”
Dave Gray
See how it works…
30. Watch people interact
http://www.flickr.com/photos/lucamascaro/4641680255
Test those sketches, get your target audience interacting with your prototype. Watch them explore other charity
websites. Observe and learn.
31. Watch people interact
Get a minimum viable product live as soon as possible. That means something that works, something that has quality
but maybe not fully-featured. Stick google analytics or crazyegg on it and use those insights to continuously improve
32. Discovery Validation
1. Know your audience 3. Develop your ideas in rough
2. Get out of the building 4. Continuous testing
Get a minimum viable product live as soon as possible. That means something that works, something that has quality
but maybe not fully-featured. Stick google analytics or crazyegg on it and watch real people interacting for real
33. Learn Confirm
1. Know your audience 3. Develop your ideas in rough
2. Get out of the building 4. Continuous testing
Learn. Confirm.
34. Talk.
www.dancingmango.com/blog
Four tips in ten minutes. But talking is better.