The Adaptive Marketing Framework is designed to create a methodology for managing and marketing IT products and services that is practice, process, and performance oriented. The framework is based on the theme of product management as a practice of value management, and extends the concept of customer value to define product management as understanding, creating, capturing, communicating, and delivering superior customer value to target customers. The framework provides guidance across various functions including understanding customer needs, creating market offerings, capturing value through pricing, communicating value propositions, and delivering value through channels and networks.
Want to become a product manager but dont know where to start - productcamp...Pinkesh Shah
The document provides an overview of how to become a product manager (PM). It discusses that PMs focus on customers and problems rather than products alone. They lead cross-functional teams to deliver solutions. Good backgrounds include customer-facing roles in sales, engineering, and business. PMs can reside in engineering, marketing, or executive teams. Their titles may vary but the goal is the same. PMs work internally with many teams and externally with customers, partners, and others. They define products that provide benefits exceeding costs. Market research is key to understanding customer value and building products right.
With an increasing number of organizations adopting Agile practices and the majority of them following SCRUM, Agile has gained mainstream recognition in the past couple of years. Today organizations are seeing the value in Agile ceremonies and have brought in the roles and practices that are instrumental in the success of SCRUM.
The Agile workshop has several benefits such as helping you understand the SCRUM process, providing the ability to prune product backlog, conduct release planning ceremony and much more.
The document discusses the roles of Product Managers and Product Owners in Agile development and offers recommendations to address challenges. It notes that while Product Owners focus on iterations and backlogs, Product Managers handle broader market strategy and customer interactions. For complex products, both roles are needed but can be difficult for one person. It recommends scaling models, such as having Product Managers cover strategic work and Product Owners handle iterations, or distributing teams with local Product Owners and traveling Product Managers.
ProductCamp Toronto 2012 Re-Engineering Your Sales ProcessProductCamp Toronto
This session at ProductCamp Toronto 2012 was a "kitchen table conversation" on understanding the key elements of your sales process and how you can optimize for success.
The document discusses building market ready software products. It outlines the market readiness lifecycle which includes conceptualization, prototyping, development, testing, and ongoing feature builds. It also discusses what product owners, entrepreneurs, technologists, and business managers want from a market readiness perspective. Finally, it introduces the DevelopJET and BudgetQA propositions for achieving market readiness.
This document outlines SBI's opportunity discovery process (ODP). The process involves creative brainstorming to generate new business and research opportunities, followed by clustering and screening of ideas. Ideas are evaluated against criteria like market potential, strategic fit, and technical feasibility. Top opportunities are selected and refined for further development. The goal is to incubate new opportunities through a structured, multidisciplinary process of identifying customer needs, trends, and technologies.
Sanket Mishra is a certified product manager with over 5 years of experience in software product management. He has expertise in product strategy, development, launch, and go-to-market activities. Currently he is a product manager at JP Morgan Chase & Co, where he is responsible for defining roadmaps, requirements, releases, and metrics for their Athena product.
Product Management And Service Delivery Process - FlackVentures ExampleKate Pynn
A lifecycle methodology enforces some very important processes that deliver critical value to Service Delivery. Some key contributions are:
Business driven goals (e.g. profit, performance, credible schedules, resource effectiveness….)
Roles and responsibility clarification (e.g. delegation, decision making, optimization….)
Organizational effectiveness (e.g. resource structure for task, enable cross functional efforts….)
Planning enforcement at the beginning before major resources committed
Continuous learning enabled that builds core competency in credible delivery plans.
Want to become a product manager but dont know where to start - productcamp...Pinkesh Shah
The document provides an overview of how to become a product manager (PM). It discusses that PMs focus on customers and problems rather than products alone. They lead cross-functional teams to deliver solutions. Good backgrounds include customer-facing roles in sales, engineering, and business. PMs can reside in engineering, marketing, or executive teams. Their titles may vary but the goal is the same. PMs work internally with many teams and externally with customers, partners, and others. They define products that provide benefits exceeding costs. Market research is key to understanding customer value and building products right.
With an increasing number of organizations adopting Agile practices and the majority of them following SCRUM, Agile has gained mainstream recognition in the past couple of years. Today organizations are seeing the value in Agile ceremonies and have brought in the roles and practices that are instrumental in the success of SCRUM.
The Agile workshop has several benefits such as helping you understand the SCRUM process, providing the ability to prune product backlog, conduct release planning ceremony and much more.
The document discusses the roles of Product Managers and Product Owners in Agile development and offers recommendations to address challenges. It notes that while Product Owners focus on iterations and backlogs, Product Managers handle broader market strategy and customer interactions. For complex products, both roles are needed but can be difficult for one person. It recommends scaling models, such as having Product Managers cover strategic work and Product Owners handle iterations, or distributing teams with local Product Owners and traveling Product Managers.
ProductCamp Toronto 2012 Re-Engineering Your Sales ProcessProductCamp Toronto
This session at ProductCamp Toronto 2012 was a "kitchen table conversation" on understanding the key elements of your sales process and how you can optimize for success.
The document discusses building market ready software products. It outlines the market readiness lifecycle which includes conceptualization, prototyping, development, testing, and ongoing feature builds. It also discusses what product owners, entrepreneurs, technologists, and business managers want from a market readiness perspective. Finally, it introduces the DevelopJET and BudgetQA propositions for achieving market readiness.
This document outlines SBI's opportunity discovery process (ODP). The process involves creative brainstorming to generate new business and research opportunities, followed by clustering and screening of ideas. Ideas are evaluated against criteria like market potential, strategic fit, and technical feasibility. Top opportunities are selected and refined for further development. The goal is to incubate new opportunities through a structured, multidisciplinary process of identifying customer needs, trends, and technologies.
Sanket Mishra is a certified product manager with over 5 years of experience in software product management. He has expertise in product strategy, development, launch, and go-to-market activities. Currently he is a product manager at JP Morgan Chase & Co, where he is responsible for defining roadmaps, requirements, releases, and metrics for their Athena product.
Product Management And Service Delivery Process - FlackVentures ExampleKate Pynn
A lifecycle methodology enforces some very important processes that deliver critical value to Service Delivery. Some key contributions are:
Business driven goals (e.g. profit, performance, credible schedules, resource effectiveness….)
Roles and responsibility clarification (e.g. delegation, decision making, optimization….)
Organizational effectiveness (e.g. resource structure for task, enable cross functional efforts….)
Planning enforcement at the beginning before major resources committed
Continuous learning enabled that builds core competency in credible delivery plans.
I. Define product management.
II. Discuss the constituents of a product.
i.Examine the significance product elements.
III. Evaluate the role of product packaging in consumers’ buying decisions.
IV. Evaluate four product-growth decisions.
V. Use techniques for product management.
A marketing strategy brief on how to build 4Ps of marketing including common tools used. It also discusses difference between Product Management and Product Marketing as well as a brief introduction of the career roles. It also includes how behavioral economics is shaping the Marketing tactics.
It briefly mentions strategies for each P of marketing and common tools used in corporate. The purpose is to reduce the difference between classroom curriculum based study and increase the familiarity of reader with common and contemporary tools used in practice.
In glossary, the major common used terms in practice are included to prepare reader for the corporate job.
Chris scafario's marketing and sales tools for successChris Scafario
Chris Scafario’s market development approach helps companies build a competitive edge resulting in top-line growth and improved margins, custom designed to meet individual client needs and tracked for a maximum return on investment.
In this presentation Chris Scafario shares a variety of marketing and sales programs, from strategic marketing solutions to tactical approaches for lead generation to support sales efforts.
If you ever wanted to learn more about: Strategic Planning, Competitive Benchmarking, Porter’s Five Forces, the Ansoff Model, Boston Matrix Analysis, Conducting Primary and Secondary Market Research, and Best Practice Marketing for Small Businesses Chris Scafario has put this presentation together to help you on your way.
The document provides an overview of DVIRC's strategic planning services to help clients grow their business value through increased sales, profitability, and execution success. It outlines DVIRC's strategic planning process which includes defining the current state, vision, gaps, and policy deployment matrices for the first year. The process is designed to answer key strategic questions and create actionable implementation plans through follow-ups over the next year.
Product portfolio management involves managing multiple products and prioritizing them. It is important to identify a single source of truth for product data, typically a tool like JIRA. This allows automating tasks like planning, tracking status, and identifying resource needs. It provides transparency by letting all stakeholders see changes and their impact. Managing a product portfolio well requires consolidating products, platforms, skills mapping, and automating as many processes as possible to handle the complexities involved.
Whats In It For You Consultancy Packages Website V1ValueMerge
This document provides information about various consultancy packages offered by ValueMerge Consultancy. It summarizes the packages in 3 sentences or less:
The Pre-Research package helps clarify a company's unique value and identifies potential new market contacts through highlighting value areas and benefits. The Specific Value Analysis package validates a company's value proposition and facilitates communication with potential partners through clarifying unique value and customer needs. Finally, the Tailormade Application Training package ensures applications are compatible with clinical workflows through customized training programs validated via feedback from initial applications.
The document provides a template for creating a Market Requirements Document. It includes sections for an executive summary, market opportunity analysis, market requirements, and prioritized list of requirements. The market requirements section provides examples of how to document user personas, potential requirements, use cases, specifications, and a prioritized requirements list. It aims to help understand customer needs and prioritize market-driven requirements to guide product development.
Product marketing plays an important role in product management by focusing on optimizing sales and keeping products in the growth or maturity phase. It acts as a liaison between the product and the market by gathering input from customers and the market to inform strategic decisions around what products to offer, which customers to target, and how to reach them. Product marketing combines both strategic and tactical functions, with the appropriate balance depending on factors like the business size and stage.
The Upper Hand of Innovation: Using Competitive Intelligence to Drive Product...Arik Johnson
1) The document discusses how competitive intelligence (CI) can be used to drive product development success through better decision making at the strategic, operational, and tactical levels.
2) It provides examples of frameworks that can be used for CI analysis, such as Porter's Five Forces model, SWOT analysis, core competence analysis, and growth vector analysis.
3) CI involves collecting information from primary and secondary sources, analyzing it, and delivering recommendations to inform strategic decision making within organizations.
This document provides an introduction to product management. It discusses that product management defines what is being developed and sold by identifying customer needs. The role requires interfacing with development, sales, and marketing. Key responsibilities of product management include defining requirements, prioritizing development, market analysis, roadmapping, and reporting. The document cautions that product management is not the same as project management, product architecture, or marketing. It emphasizes building trust with stakeholders through understanding different perspectives and communicating facts about users and markets.
Product Management One-Liners (credit to mentors) What is a product?
Why do we build Products?
Who do We Build Products for?
What drives a successful product effort?
Why customer obsession is crucial to product success?
What are the ingredients of customer obsession?
Who represents customer inside organization?
How do product managers defend customers interest?
How product managers gain a nuanced grasp of customers?
How is the role of a product Manager unique?
What is Day in the life of a product manager like?
What are the skills required of a Product Manager?
The document provides an overview of Agile product management. It discusses the problems with traditional waterfall methodology, introduces Agile concepts like short iterations and frequent reassessment. It outlines Agile roles like product owner, scrum master, and product manager. It also discusses characteristics of effective product managers, including being customer-driven, responsible for product success, and having a positive reputation among coworkers. The document aims to educate others on fundamentals of Agile product management.
Lean Sales book introduces
1 sales management method and approach for creating more sales results with less selling
5 stories of creating winning sales culture as told by senior executives themselves
20 case studies from companies that have applied Lean Sales method in practice.
Lean Sales is proven management approach for improving sales effectiveness and sales performance. It covers marketing and sales processes and the book (available on Amazon.com) explains also the financial benefits and business impact of Lean Sales approach.
Functions required for building a deep technology company in robotics, computer vision and AI. Learning from my experience of managing a company at leadership level.
Bec doms ppton introduction to product managementBabasab Patil
This document provides an overview and structure of an introduction to product management course. The course covers topics such as what is a brand, brand equity, and brand management. It is structured into three parts that cover the brand management system, building brands, and managing brands across markets. The goal of the course is to learn how to manage brands and marketing programs to create brand equity and competitive advantage for products and services.
Slides Jordan Bergtraum recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: The Product Management role is very broad. It requires an incredible variety of skills and can consume a human life. Is it time to break the role down into different functions?
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Software Product Management in Web 2.0Suhas Kelkar
This document outlines the course objectives and content for a 12-hour course on software product management. The course will introduce students to key concepts like requirements gathering, writing business cases, product pricing, branding, and innovation. It will also cover frameworks for managing and marketing technology products. The course is divided into four 3-hour sessions that will address topics such as pricing models, prioritizing features, creating product roadmaps, and product management in agile and web 2.0 environments.
Portugal is located in southwestern Europe. It has experienced significant urbanization, suburbanization, and deurbanization trends over recent decades. Urbanization led to population concentration in the major cities of Lisbon and Porto and their surrounding areas. Suburbanization expanded cities outward through growth of suburbs and satellite towns. Deurbanization caused rural population decline as people migrated to coastal cities, leaving many inland areas depopulated.
Building & Managing Products for Emerging MarketsPinkesh Shah
Building & Managing Products for Emerging Markets
that every Product Professionals should know - with Ravi Kaushik Director of Product Marketing & Product Management GE Healthcare Bangalor
I. Define product management.
II. Discuss the constituents of a product.
i.Examine the significance product elements.
III. Evaluate the role of product packaging in consumers’ buying decisions.
IV. Evaluate four product-growth decisions.
V. Use techniques for product management.
A marketing strategy brief on how to build 4Ps of marketing including common tools used. It also discusses difference between Product Management and Product Marketing as well as a brief introduction of the career roles. It also includes how behavioral economics is shaping the Marketing tactics.
It briefly mentions strategies for each P of marketing and common tools used in corporate. The purpose is to reduce the difference between classroom curriculum based study and increase the familiarity of reader with common and contemporary tools used in practice.
In glossary, the major common used terms in practice are included to prepare reader for the corporate job.
Chris scafario's marketing and sales tools for successChris Scafario
Chris Scafario’s market development approach helps companies build a competitive edge resulting in top-line growth and improved margins, custom designed to meet individual client needs and tracked for a maximum return on investment.
In this presentation Chris Scafario shares a variety of marketing and sales programs, from strategic marketing solutions to tactical approaches for lead generation to support sales efforts.
If you ever wanted to learn more about: Strategic Planning, Competitive Benchmarking, Porter’s Five Forces, the Ansoff Model, Boston Matrix Analysis, Conducting Primary and Secondary Market Research, and Best Practice Marketing for Small Businesses Chris Scafario has put this presentation together to help you on your way.
The document provides an overview of DVIRC's strategic planning services to help clients grow their business value through increased sales, profitability, and execution success. It outlines DVIRC's strategic planning process which includes defining the current state, vision, gaps, and policy deployment matrices for the first year. The process is designed to answer key strategic questions and create actionable implementation plans through follow-ups over the next year.
Product portfolio management involves managing multiple products and prioritizing them. It is important to identify a single source of truth for product data, typically a tool like JIRA. This allows automating tasks like planning, tracking status, and identifying resource needs. It provides transparency by letting all stakeholders see changes and their impact. Managing a product portfolio well requires consolidating products, platforms, skills mapping, and automating as many processes as possible to handle the complexities involved.
Whats In It For You Consultancy Packages Website V1ValueMerge
This document provides information about various consultancy packages offered by ValueMerge Consultancy. It summarizes the packages in 3 sentences or less:
The Pre-Research package helps clarify a company's unique value and identifies potential new market contacts through highlighting value areas and benefits. The Specific Value Analysis package validates a company's value proposition and facilitates communication with potential partners through clarifying unique value and customer needs. Finally, the Tailormade Application Training package ensures applications are compatible with clinical workflows through customized training programs validated via feedback from initial applications.
The document provides a template for creating a Market Requirements Document. It includes sections for an executive summary, market opportunity analysis, market requirements, and prioritized list of requirements. The market requirements section provides examples of how to document user personas, potential requirements, use cases, specifications, and a prioritized requirements list. It aims to help understand customer needs and prioritize market-driven requirements to guide product development.
Product marketing plays an important role in product management by focusing on optimizing sales and keeping products in the growth or maturity phase. It acts as a liaison between the product and the market by gathering input from customers and the market to inform strategic decisions around what products to offer, which customers to target, and how to reach them. Product marketing combines both strategic and tactical functions, with the appropriate balance depending on factors like the business size and stage.
The Upper Hand of Innovation: Using Competitive Intelligence to Drive Product...Arik Johnson
1) The document discusses how competitive intelligence (CI) can be used to drive product development success through better decision making at the strategic, operational, and tactical levels.
2) It provides examples of frameworks that can be used for CI analysis, such as Porter's Five Forces model, SWOT analysis, core competence analysis, and growth vector analysis.
3) CI involves collecting information from primary and secondary sources, analyzing it, and delivering recommendations to inform strategic decision making within organizations.
This document provides an introduction to product management. It discusses that product management defines what is being developed and sold by identifying customer needs. The role requires interfacing with development, sales, and marketing. Key responsibilities of product management include defining requirements, prioritizing development, market analysis, roadmapping, and reporting. The document cautions that product management is not the same as project management, product architecture, or marketing. It emphasizes building trust with stakeholders through understanding different perspectives and communicating facts about users and markets.
Product Management One-Liners (credit to mentors) What is a product?
Why do we build Products?
Who do We Build Products for?
What drives a successful product effort?
Why customer obsession is crucial to product success?
What are the ingredients of customer obsession?
Who represents customer inside organization?
How do product managers defend customers interest?
How product managers gain a nuanced grasp of customers?
How is the role of a product Manager unique?
What is Day in the life of a product manager like?
What are the skills required of a Product Manager?
The document provides an overview of Agile product management. It discusses the problems with traditional waterfall methodology, introduces Agile concepts like short iterations and frequent reassessment. It outlines Agile roles like product owner, scrum master, and product manager. It also discusses characteristics of effective product managers, including being customer-driven, responsible for product success, and having a positive reputation among coworkers. The document aims to educate others on fundamentals of Agile product management.
Lean Sales book introduces
1 sales management method and approach for creating more sales results with less selling
5 stories of creating winning sales culture as told by senior executives themselves
20 case studies from companies that have applied Lean Sales method in practice.
Lean Sales is proven management approach for improving sales effectiveness and sales performance. It covers marketing and sales processes and the book (available on Amazon.com) explains also the financial benefits and business impact of Lean Sales approach.
Functions required for building a deep technology company in robotics, computer vision and AI. Learning from my experience of managing a company at leadership level.
Bec doms ppton introduction to product managementBabasab Patil
This document provides an overview and structure of an introduction to product management course. The course covers topics such as what is a brand, brand equity, and brand management. It is structured into three parts that cover the brand management system, building brands, and managing brands across markets. The goal of the course is to learn how to manage brands and marketing programs to create brand equity and competitive advantage for products and services.
Slides Jordan Bergtraum recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: The Product Management role is very broad. It requires an incredible variety of skills and can consume a human life. Is it time to break the role down into different functions?
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Software Product Management in Web 2.0Suhas Kelkar
This document outlines the course objectives and content for a 12-hour course on software product management. The course will introduce students to key concepts like requirements gathering, writing business cases, product pricing, branding, and innovation. It will also cover frameworks for managing and marketing technology products. The course is divided into four 3-hour sessions that will address topics such as pricing models, prioritizing features, creating product roadmaps, and product management in agile and web 2.0 environments.
Portugal is located in southwestern Europe. It has experienced significant urbanization, suburbanization, and deurbanization trends over recent decades. Urbanization led to population concentration in the major cities of Lisbon and Porto and their surrounding areas. Suburbanization expanded cities outward through growth of suburbs and satellite towns. Deurbanization caused rural population decline as people migrated to coastal cities, leaving many inland areas depopulated.
Building & Managing Products for Emerging MarketsPinkesh Shah
Building & Managing Products for Emerging Markets
that every Product Professionals should know - with Ravi Kaushik Director of Product Marketing & Product Management GE Healthcare Bangalor
This document provides a historical overview of the Middle East region from 1000 BC to 2003 AD. It summarizes key events including the establishment of Israel and the Kingdom of Israel, the Jewish diaspora in 135 AD, the Zionist movement in 1896, the establishment of Israel as a state in 1948, and several Arab-Israeli wars. It also discusses the formation of the Palestine Liberation Organization in 1964 and the ongoing conflict between Israel and Palestinians over land and the establishment of a Palestinian state.
The word Entrepreneur itself has a lot of secrets and stories behind. A source of confidence, a will to lead, to be your own boss, urge to invent something new, setting trends and much more. This slide has the story of how I have evolved from an average engineering student to a multi-talented leader.
This document provides information about a proposed mobile application called "Info-Grabber" that would provide location-based advertisements and information to users. It would allow users to find their current location, popular nearby places, routes to locations, and details about selected locations. The application would use GPS for location services, MySQL for data storage, and protocols like HTTPS and FTP. It is intended to provide relevant ads and information to users based on their location in a simple interface. Potential benefits include speed, low cost, and ease of use, but privacy and spam concerns would need to be addressed.
The Pragmatic Framework provides a standardized process and blueprint for companies to bring profitable products to market that solve customer problems. It involves activities like discovering problems in the market through customer interviews, understanding competitors, defining target customer segments, creating buyer personas, developing a marketing plan, and establishing a product roadmap. The framework provides guidance and structure across planning, programs, enabling functions, and support to help organizations strategically focus on the market and bring successful products to customers.
The document discusses key concepts in developing marketing strategies and plans. It defines marketing plans as strategic and tactical instruments that direct marketing efforts and include an executive summary, situation analysis, marketing strategy, financial projections, and implementation controls. It also discusses evaluating marketing plans based on whether they are simple, specific, realistic, and complete.
The document discusses key concepts in developing marketing strategies and plans. It covers topics such as defining customer value, strategic planning, marketing plans, value propositions, marketing opportunities, and more. A marketing plan operates at both a strategic and tactical level and includes elements such as product features, promotion, pricing, and sales channels. Effective marketing requires understanding customer groups, needs, technology, competitors, and defining the business.
The document discusses key concepts in developing marketing strategies and plans. It covers topics such as defining customer value, strategic planning, marketing plans, value propositions, marketing opportunities, and more. A marketing plan operates at both a strategic and tactical level and includes sections on situation analysis, marketing strategy, financial projections, and implementation controls. The plan should be simple, specific, realistic, and complete.
Presentation provided as part of 3-day Entrepreneurship Program for MBA graduates of Manipur Institute of Management Studies, Manipur University (India) during Oct 27-29th, 2010.
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
This document discusses key concepts in developing marketing strategies and plans. It covers value delivery processes, the value chain, core business processes, core competencies, holistic marketing, marketing plans, levels of marketing plans, corporate headquarters planning activities including defining mission and assessing growth opportunities, strategic business units, Porter's generic strategies, and categories of marketing alliances. The document provides definitions and explanations of these marketing concepts.
The document provides information on challenges facing entrepreneurs and a formula for success. It discusses common causes of business failure and actions entrepreneurs can take to succeed during different business phases from start-up to established. It also discusses the role of business models, providing examples of good and bad models. The document offers business model innovation services that IIG provides to entrepreneurs.
The document provides an overview of Shawn Loudenback's background and expertise in business development, sales, marketing, and strategic planning. It then discusses Shawn's approach to strategic development, including analyzing customers, competitors, the market, and a company's internal and external environments. The document also outlines Shawn's TOPSales methodology, which focuses on targeted offerings, optimized tools and processes, performance management, and sales force deployment. Finally, it discusses best practices for setting sales quotas and sales processes.
The document discusses strategies for developing an effective channel program. It outlines frameworks to guide channel strategy, partner selection, and program design. Key aspects include aligning the channel strategy with corporate goals, understanding target customers, choosing appropriate partners, and defining roles and responsibilities to achieve goals through a well-managed program. Metrics and governance models are also recommended to monitor performance.
The document provides guidance on developing an effective marketing plan. It explains that the plan should outline specific actions to interest customers and persuade them to buy. Key elements that should be addressed include goals, target audience, and marketing system. It also describes conducting a SWOT analysis and market research to understand strengths, weaknesses, opportunities, threats, target markets, and competitors. The marketing mix of product, price, place, promotion, and people should be considered to coordinate the planning, implementation, and monitoring of the marketing strategy.
The document discusses strategies for achieving competitive advantage through hypercompetition. It outlines 7 strategic approaches: vision for disruption, capabilities for disruption like speed and surprise, tactics for disruption such as shifting rules and signaling, strategic leverage, targeting marketing, differentiating and positioning the company, and innovation. The goal is to help customers grow their business and impact their bottom line through a differentiated offering.
The document provides an overview of competitive strategy and competitive advantage. It discusses key concepts such as strategy, competitive positioning, resources and capabilities, and building competitive advantage. Some main points covered include:
1) A strategy integrates an organization's goals, policies and actions into a cohesive whole. Competitive strategy guides decisions around marketing, finance and operations.
2) Competitive positioning involves differentiating a company from competitors based on how it provides value. Types of positioning include cost leadership, differentiation, and focus.
3) Resources and capabilities underlie competitive advantage. Core competencies are knowledge-based and central to competitiveness, while distinctive competencies are activities performed better than rivals.
4
The document discusses strategies for achieving profitable growth in an uncertain economy. It identifies challenges such as a sluggish economic environment and conservative customer behavior. It recommends focusing on quick, high-value solutions, specific and targeted promotion, identifying customer needs, and creating innovative solutions. The document also discusses leveraging career experiences to help address strategic challenges and drive profitable growth initiatives.
Case Studies - Customer & Marketing Analytics for Retail Gurmit Combo
The document discusses three case studies involving customer intelligence and marketing effectiveness services:
1. A luxury retailer case study where customer segmentation and profiling identified their most valuable customers to focus relationship management efforts.
2. A technology company case study where product association analysis and scoring identified accounts likely to purchase docking stations for targeted cross-selling.
3. A CPG company case study where regression modeling decomposed the impact of price, promotion, competition and cross-category effects on sales volumes, revealing promotion strategy optimizations.
This document discusses operationalizing voice of the customer (VOC) to ensure superior customer value across the entire customer experience. It introduces Market Value Solutions, a consulting firm that focuses on measuring and managing customer value using VOC to quantify value propositions in targeted markets. The document outlines Market Value Solution's expertise in customer value analysis and management. It then provides examples of companies that have deployed Market Value Solutions strategically and operationally. The rest of the document discusses topics like the evolution of six sigma, combining six sigma and marketing, and value-driven six sigma. It also provides details on Market Value Solution's modified DMAIC process and tools used in their approach. Finally, it summarizes two case examples of Market Value Solutions deployments
The document discusses creativity and innovation, providing frameworks and processes to build capability and drive growth. It outlines an innovation model and roadmap, highlighting data sources, relationships, and how to use the DMAIC process for idea generation. Metrics and measures for innovation are also presented, including financial, project performance, process performance, and market launch indicators. The overall goal is to establish innovation as a core competency and strategic imperative.
Chapter 1 gabriel yudhistira h maria ulfaMariaUlfa157
Market driven strategi adalah suatu pelaksaan strategi untuk mendapatkan informasi tentang pasar sebagai bisnis informasi pemilihan, perumusan, dan penerapan strategi untuk mendapatkan keunggulan dalam pemasaran. Menurut Craven (2006 : 2) pengertian logika dari Market Driven Strategi adalah pasar dan konsumen yang membentuk pasar haruslah menjadi titik awal dari pembentukan strategi bisnis.
Marketing training in Chandigarh.pptx-presentationasmeerana605
Product marketing bridges the gap between product and marketing, ensuring products meet customer needs and are effectively promoted.
It plays a crucial role in driving revenue, increasing market share, and building a strong product brand.
Key roles include product positioning, messaging, go-to-market planning, sales enablement, and customer marketing.
Product marketing works closely with product management, marketing, sales, and customer success teams.
It aligns marketing activities with the product lifecycle, from ideation to end-of-life.
Product marketing ensures all product-related activities support the company's overall goals and objectives.
The document provides guidance on effective pricing strategies during difficult economic times. It recommends reaffirming your pricing strategy while gaining a thorough understanding of customers, costs, and competitors. Key steps include segmenting customers, establishing pricing metrics and incentives, developing options based on analysis rather than emotions, and training salespeople on pricing fundamentals. Tools like pricing simulations and reporting systems can help implement and monitor the pricing strategy. The overall aim is to optimize pricing decisions and maximize profitability.
This document discusses segmentation strategies for creating profitable customers. It begins by renewing the understanding of why segmentation is important for driving higher profitability through understanding customer needs. It then discusses profiting through segmentation by understanding customers and developing targeting strategies. It emphasizes investing in tools, skills, and systems to operationalize segmentation. Finally, it stresses the importance of demonstrating segmentation strategies through testing, measurement, and gaining organizational buy-in to make segmentation efforts successful.
3 Essential Skills for every Engineer to become an Innovation Leader in a Pro...Pinkesh Shah
The document discusses the changing role of engineering leaders to become product leaders. It provides 3 tips for engineering leaders to get started in this transition: 1) Invest in a talent transformation program to gain relevant skills, 2) Develop voice of customer channels to immerse in understanding customers, and 3) Mandate stronger interlocking with cross-functional business counterparts. The document emphasizes that to be a successful product leader, one must understand customers and be actively involved in the entire product development process with a focus on creating customer value.
This document discusses new skills needed for business analysts to transition their careers, including data skills, design skills, and product management skills. It notes that industry is shifting from products to services, from cost focus to stickiness, and from features to customer experience. Business analysts need to transition from servicing to partnering to delivering outcomes. Data skills, design skills, and product management are growing career fields with strong demand. The document provides overviews of the types of roles and competencies needed in data science, design, and product management careers. It emphasizes demonstrating skills over just listing them on a resume and provides advice on accelerating one's career from business analyst to business leader.
Mindset and Skillsets of an Innovation Led OrganizationPinkesh Shah
This document discusses the shift from traditional project management mindsets and skillsets to those focused on product leadership and innovation. It notes that customers now expect continuous innovation and experience-driven products. Key skills for product leaders include understanding customer needs, designing viable and feasible solutions using frameworks like design thinking, and executing on the market. The presentation encourages developing a product mindset focused on customer delight over projects, and reskilling to stay relevant as organizations increasingly require strong product leadership abilities from more roles. It promotes the Institute of Product Leadership's training in developing these new mindset and skills.
Infosession on Product Management CareersPinkesh Shah
Career Growth often rewards to the one who continuously upskills and stays current with the industry. What got you here may not get you there! Are you wondering just what it takes to stand out in this crowd and take your career to the next level leveraging new age skills like Product Management, UX and Data Science?
It takes action. Set aside all the hows, ifs and buts and think about how it will feel when you reach the peak of your career. Envision the buzz when you transform from an also-ranner to a cross functional Business Leader.
The document provides information on mid-career transitions. It discusses how mid-career transitions can feel like changing planes in mid-air. It notes that 45% of mid-career professionals feel stuck in their jobs. It also explains that hiring managers look at senior professionals through three lenses: demonstrated skills, resume skills, and who they know. The document emphasizes that demonstrated skills weigh more heavily than resume skills. It encourages individuals to understand their career anchors, the maturity of their organization, and global trends to find the right career path.
Top 5 project management tips for product managers.Pinkesh Shah
The document discusses tips for product managers in project management. It begins by describing products like the i-ROAD compact electric vehicle and an automated e-toilet that inspire project managers. It then notes that product recalls of millions of vehicles that cost companies millions put project managers in despair. The first tip discussed is to elicit requirements from all stakeholders to achieve zero recalls. Other tips include focusing on life cycle costs instead of product costs, mitigating risks through prototyping and redundancy, designing to target rather than tolerance, and prioritizing ethics in engineered products.
Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!Pinkesh Shah
Institute of Product Leadership in association with Adaptive Marketing take great pleasure in inviting you to the monthly webinar series for Product Professionals. Our theme for this webinar will be about "Are We Equipped to Market Our Product Online? - A Possible Approach! "
Most of us believe that Online is exploding.
Most of us, marketers, believe that Online is the only way to market our products.
Are we equipped enough to LEVERAGE online channel for our PRODUCT marketing & its objectives?
Please come over to the Webinar and find some possible approaches.
Welcome!
Speaker
RatanKK is an experienced eMarketer on a mission to deploy cutting edge eMarketing Solutions. Executions of these tactics help Clients to acquire paying customers & to increase their Revenues & Cash flows.
In this endeavour, through his company GutsGo eMarketing, he conducts training programs and workshops in the core areas of eMarketing viz., SEO, PPC, Social Media, Web Analytics, eMail. In the last 3 years, he has trained more than 850 marketing professionals. He has conducted workshops at DuPont (Integrated eMarketing – SEO, PPC, SMM), GlaxoSmithKline (SMM), AOL (Integrated eMarketing - Banner Advertising & Web Analytics). He is a Visiting Professor for eMarketing Elective at Indian Institute of Management, Ahmedabad.
Webinar - 5 ways patents can help you develop better productsPinkesh Shah
Institute of Product Leadership in association with Adaptive Marketing take great pleasure in inviting you to the monthly webinar series for Product Professionals. Our theme for this event will be about "5 ways patents can help you develop better products "
This webinar is mainly focussed on demestifying patents for entrepreneurs running product companies. The webinar can be attended by all product developers. They should attend this to a understand how to develop better products faster, by learning from the best technologists in the world.
Webinar Thinking gamification for product managers With Hrishikesh Kunte Prod...Pinkesh Shah
The document discusses gamification and provides 8 core game principles that product managers should consider when gamifying products. It defines gamification scientifically as using game thinking and mechanics in a non-game context to engage users and solve problems. It also discusses understanding target audiences, designing for ease of onboarding and increasing difficulty, providing feedback and progressive goals, and balancing intrinsic and extrinsic motivation. The overall message is that gamification is good if used as a sustained effort to solve problems.
PLII-PRODUCT LEADERSHIP INFLUENTIALITY INDEX Report Pinkesh Shah
Suraj Singh Negi completed an Influencing Styles Personal Profile. The report identifies his primary influencing style as Advocate based on his scores. As an Advocate, he initiates discussions, proposes suggestions backed by facts, and is willing to debate ideas. His secondary style is Aligner, where he seeks input from others and emphasizes shared goals. The report provides tips to develop other styles and balance when using his primary style. It also includes a detailed breakdown of each style to help him understand strengths and areas for growth in influencing others.
Webinar successful product management from india with global insights with di...Pinkesh Shah
This document outlines the top 10 tips for successful product management from an experienced product manager with over 20 years of experience in various roles. The tips include: 1) Networking to build key customer circles and peer networks; 2) Communicating through speaking at events and with customers; 3) Specializing in functional and technical expertise; 4) Knowing your competitors' products; 5) Understanding different markets and customer styles; 6) Negotiating by talking to developers and backing up discussions with data; 7) Gaining senior management buy-in by preparing convincing ideas and presentations; 8) Spreading your knowledge through blogging, training and content; 9) Balancing your time across different stakeholder groups; and 10) Taking ownership and
The document announces upcoming networking events for product leaders, including webinars and in-person sessions on topics like UX design, customer insights, and product management in agile environments. Details like dates, locations, and speaker bios are provided for each event. Registration information and links to past session videos are available on the listed website.
The document discusses agile product management and the critical factors for success. It begins by noting that agile product management is different than traditional product management in 5 key ways: managing a roadmap in small increments, collaboration, obtaining frequent customer feedback, focusing on business value, and making progress visible. It then discusses the differences between a product owner and product manager in an agile context. Some common pitfalls for product owners and agile teams are also outlined, including product owners not being fully engaged or providing insufficient story details. The summary concludes that the 5 critical success factors for product owners are to listen well, prioritize ruthlessly, share customer insights, measure progress visibly, and manage their time effectively.
The document provides information about the International Certificate in Product Management & Marketing (ICPM) program offered by the Institute of Product Leadership. The 16-week hybrid program is designed by industry practitioners to help senior product professionals accelerate their transition into leadership roles. Participants will gain skills in product management, marketing, strategy, and leadership through case studies, projects, and interaction with industry mentors. The integrated curriculum aims to prepare graduates to conceive, build, and launch successful products. The ICPM has helped many alumni advance their careers in product companies and startups.
Al-Khobar is a city located in Eastern Province, Saudi Arabia along the coast of the Persian Gulf. It is one of the largest cities in Saudi Arabia and a major industrial center. Residents of Al-Khobar can pay bills online through the city's website to streamline payments.
How do you build an innovation culture in your team? – An 8-Step GuidePinkesh Shah
Institute of Product Leadership in association with Adaptive Marketing organises monthly series of Product Professionals networking event .Our theme for this event was about How do you build an innovation culture in your team? – An 8-Step Guide that every Product Professionals should know.
Speaker for this event was Prof. Rishikesha T Krishnan IIMB .
This document discusses the importance of design in product development and business success. It contains quotes and articles about how Indian app developers can improve design to create more globally successful apps. The document advocates that technology alone is not enough, and that good design is needed to humanize products, differentiate them, and drive innovation rather than just being reactive to technology. It discusses the importance of visual validation techniques like wireframing and prototyping to get stakeholder buy-in and ensure usability before development begins.
Negotiation & Leading by Influence Skills for Product ProfessionalsPinkesh Shah
The document discusses the key aspects of negotiation including preparation, the negotiation process, and follow through. It emphasizes that negotiation involves finding solutions when parties have interdependent goals, requires preparing by understanding interests and alternatives, and involves three phases - prepare, negotiate and close, and follow through on commitments. Successful negotiation is shaped by understanding biases, styles, interests, and cultural differences between parties.
The document summarizes an Agile Certified Practitioner (ACP) workshop by Adaptive Marketing. It outlines the value of the PMI-ACP certification, including demonstrating skills in agile principles and practices. It also describes eligibility requirements, program modules covering agile methods like Scrum and Kanban, and program details like venue, duration, and fees. The certification can increase earnings and help practitioners and organizations improve project delivery through agile approaches.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.