SlideShare a Scribd company logo
Mid Career Transitions are like
Can we build
something
that people
want
and be
profitable?
DESIRABILITYFEASIBILITY VIABILITY
ROLE OF A PRODUCT MANAGER
Insight #1
Product Management is a cross
functional business role
PRODUCT
MANAGEMENT
INFLUENCES END TO
END TEAMS
Insight #2
Getting and Growing in PM roles
requires skills in all 3 areas
Demonstrable Skills weigh 80%
more than Resume Skills.
Insight #3
Most Product Managers
eventually become CEOs
8
What does a PM Career Path Look Like?
Assoc
PM
Sr.
PM
Group
PM
Dir
PM
Sr. Dir
PM
VP
PM
CPO
Product Portfolio
Strategic
Operational
PM
Tech.
PM
GM/
CEO
Lot of PMs also end up starting
their own company
9
Insight #4
One Skill, Multiple Titles
Product Managers can take multiple
titles (some very creative!)
UX
Designer
Growth
Hacker
Product
Marketing
Manager
Agile Product
Owner
Product
Specialist
Engineering
Manager
Entrepreneur Strategy
Consultant
Product
Manager
Insight #5
Platforms Over Products
Everything as a “Service”
Business Models are changing (ex. Freemium)
Product Leader is
GREATER THAN
Product Manager
Insight #6
Getting into the role is the easy part, growing into the role requires skills!
Skillset Transitioning is key!
DELIVERING PROJECT
(PROJECT MANAGEMENT)
DELIVERING DELIGHT
(PRODUCT MANAGEMENT)
14
PRODUCT LEADERSHIP
COMPETENCIES
TECHNICAL PRODUCT MANAGEMENT
(Product Owner)
INBOUND PRODUCT MANAGEMENT
(Product Management)
OUTBOUND PRODUCT MANAGEMENT
(Product Marketing)
CUSTOMER CENTRIC ENGINEERING
MANAGEMENT
(Product Leader)
Knowing != skill
“ Because every person knows what
he likes, every person thinks he is an
expert on user interfaces “
PAUL HECKEL
MANAGING PROJECTS TO EXPERIENCES
Deliver for Delight, Customer Centricity
BUILD DEMONSTRABLE ASSETS
Show portfolio vs resume
RESKILLING FOR
FUTURE
Staying Relevant
Product Management Careers:
Getting Started
Questions?
Pinkesh Shah
pshah@ipl.edu.in
You don’t need the title of Product
Manager to become a Product Leader
OWNERSHIP
TALENT
Technology
Technology, Project
Management but
No PM
LEVEL 1
>20 PLScore
Value
OPTIMIZING
#1 MNCs in India are forced to Innovate
Features
Product Owner,
Tech PM
LEVEL 2
>50 PLScore
Value
CO-CREATING
Products
Product Leaders,
Career Path
LEVEL 3
>90 PLSCORE
Value
PRODUCTIZING
SOURCE:
PRODUCT LEADERSHIP MATURITY MODEL
Entrepreneurship is different from
being an Entrepreneur.
Entrepreneur vs Intrapreneur
Entrepreneur is a digger
When will I get water?
Intrapreneur is a plumber
There is enough water,
Open the right tap!
Feel Uncomfortable with
your Comfortable Life
The biggest difference between an
Intrapreneur and Entrepreneur
is whose money you’re risking.

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