Institute of Product Leadership in association with Adaptive Marketing take great pleasure in inviting you to the monthly webinar series for Product Professionals. Our theme for this event will be about "5 ways patents can help you develop better products " This webinar is mainly focussed on demestifying patents for entrepreneurs running product companies. The webinar can be attended by all product developers. They should attend this to a understand how to develop better products faster, by learning from the best technologists in the world.

1. Anoop Kurup
5 ways patents can help
you build better products
Patents to products series

2. Your presenter
Anoop Kurup
Researcher!
Analyst!
Technologist!
IP Strategist!
Entrepreneur!

3. Patents
Substantially New!
Jurisdictional!
Publicly Available!
20 Years life term

4. Patents
Substantially New!
Jurisdictional!
Publicly Available!
20 Years life term
Novel!
!
Non-Obvious

5. Patents
Substantially New!
Novel!
Not known of, used, or described anywhere in the world.!
Jurisdictional!
Publicly Available!
20 Years life term
!
Non-Obvious !
A person with skill in the art of the invention, should feel that the
invention is not obvious if some existing inventions are combined, or
extrapolated.

6. Patents
Substantially New!
Jurisdictional!
Publicly Available!
20 Years life term
US Patent ≠ Indian Patent !
European patent ≠ US Patent!
Japanese patent ≠ European patent!
etc.. etc..!
!
There is no global patent.

7. Patents
Substantially New!
Jurisdictional!
Publicly Available!
20 Years life term
Granted patents are available to the
public. Searchable databases also
exist.!
!
Try it !! !
Go to google.com/patents

8. Patents
Substantially New!
Jurisdictional!
Publicly Available!
20 Years life term
Patents Expire.!
!
After expiration, anybody is free to
use the patented concept.

9. 5 ways patents help develop better products
1. See the trends!
2. Get Inspired!
3. Find solutions!
4. Find Tech experts!
5. Test merit of your ideas

10. 1. See the trends

11. Tech trends from patents
100
Parallel Computing
patent activity for the
past 5 years
75
50
25
SA
P
P
H
le
A
pp
g
Sa
m
su
n
O
ra
cl
e
TI
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i
ita
H
So
ny
t
M
ic
ro
so
f
IB
M
0

12. Parallel Computing
Insights from Quick analysis of patent data in parallel computing:!
❖
Emerging field!
❖
Big Data!
❖
Many application areas unexplored!
❖
Very large potential for new companies

13. 2. Get Inspired

14. Let’s get a product idea…
Where should we start ….???

15. Let’s look around…
Wearable computing devices…..
Seems interesting!!

16. Use Patents for product ideas…
I found this…
Clothes that optically interface with mobile devices…. cool !!!

17. Your turn…
Find the patent from which this figure is taken…

18. Your turn…
1. Go to google.com/patents!
Find the patent from which this
figure is taken…
2. search for “wearable computing
devices”!
3. click on “search tools”!
4. set “Anytime” to “Publication
date”!
5. set the “Publication date” from
01/01/2013 to 10/31/2013!
6. You will find the patent in the
second page of the search results
Found it ?

20. 3.Find Solutions

21. How is it done ?

22. The answer is right there…
Open the patent in Google Patent Search and scroll down

23. The technology

24. 4. Find Tech Experts

25. Inventors
Patent document has a listing of the inventors !

26. You found the expert… now get in touch

27. 5. Test the merit of your idea

28. Is your product idea patent worthy ?
Patents have strict criterion for being granted. !
Is your idea novel enough to merit a patent ?

29. Is your product idea patent worthy ?
Let us assume you developed…
Gloves that show SMS

30. Is your product idea patent worthy ?
Gloves that show SMS
Is this novel enough to merit a patent ?
Conduct a search on Google Patent Search…

31. Gloves that show SMS
Patentable
Great !!!!
!
Your idea may have value in the
international market.!
And may even get a patent.
Not - Patentable
Don’t Fret!!!
!
Even though your idea is not a
technical breakthrough, it may still
have great commercial value.

32. Remember!
!
The value of a great idea is zero, unless it is executed
successfully.

33. Please consult a patent attorney
before using technology /
solutions you find in patents or
patent applications

34. You learnt…
❖
Method to conduct a quick patent search!
❖
A way to get inspired to build new products!
❖
A way to find solutions to technical problems!
❖
A way to discover tech experts!
❖
And a way to do a preliminary check of patentability

35. Thank you
Anoop Kurup!
anoop.kurup@inolyst.com
Send me an email to get a copy of this presentation .