This document discusses the importance of design in product development and business success. It contains quotes and articles about how Indian app developers can improve design to create more globally successful apps. The document advocates that technology alone is not enough, and that good design is needed to humanize products, differentiate them, and drive innovation rather than just being reactive to technology. It discusses the importance of visual validation techniques like wireframing and prototyping to get stakeholder buy-in and ensure usability before development begins.

1. Start

2. Jeevan Jonas
Product Interface
Design, Usability &
Visual Validation
15 October, 2011

3. How little known Indian
entrepreneurs are making
millions by designing
globally hit apps
Economic Times 26 June, 2011

4. Developers agree
that design is an
Indian app weakness
Economic Times 26 June, 2011

5. "Most Indian companies don't want to
innovate. Give them the idea, they make
the product. en American and European
companies make millions from the app. We
can be more than the technical back-end of
developers abroad. We can make our own
successful apps."
Vishal Gondal, Indiagames Economic Times

6. "e presentation must be world class. e
Americans build user-friendly interfaces.
e French make beautiful apps. If Indian
developers can also learn the art, more
global hits will come from here"
Mathers, Nokia

7. Technology Design
Business

8. Technology Design
in India
Business

9. Design
Business

10. Technology Design

11. german for engineering
ontwerpe and design
Design + Engineering

12. “Design drives
technology not the
other way around”
Johnathan Ive

13. What is the role of
design in productising
innovation?

14. Interaction Designers strive to create
meaningful relationships between people
and the products and services that they use
IxDA.org

15. Designers humanise a product
ey make technology
accessible to humans

16. What is good design

17. Durability Utility Beauty
Robust Functional Aesthetic
long-lasting Usefulness Uplift the spirits
Vitruvius, 3 BC

18. Why design matters
Reduce Development Cost
Improved efficiency
Reduce support costs
Differentiate a product

19. $300,000,000 button

20. Email
Password
Forgot Password?
Login Register

21. Email
Password
Forgot Password?
Login Continue
You do not need to create an account to make purchases on
our site. Simply click Continue to proceed to checkout. To
make your future purchases even faster, you can create an
account during checkout.
Credit: Jared Spool http://www.uie.com/articles/three_hund_million_button

22. Sales up by 45%
$15 million in first month
$300 million in a year
Credit: Jared Spool http://www.uie.com/articles/three_hund_million_button

23. Visual Validation
I’ve a killer idea, how do I
ensure it works well?

24. Visual Validation
How can I present it well to my
stakeholders and get buy-in?

25. Evaluation
Our product isn’t doing well,
I’m not sure what went wrong?

26. Visualising an Idea

27. Interaction Design
The Process

28. Research People & Product

29. Modeling Storyboards

30. Modeling Wireframes

31. Interactive Mockups
Evaluation & Testing

32. focus groups vs usability testing

33. Design Process
Research Modeling Specs
Test
Personas Wireframes Hi-Fi
Storyboards Paper prototypes prototypes

34. Conclusion

35. Design Matters

36. Good Design = Good Business

37. Email jeevan@studiofra.com