The document discusses building market ready software products. It outlines the market readiness lifecycle which includes conceptualization, prototyping, development, testing, and ongoing feature builds. It also discusses what product owners, entrepreneurs, technologists, and business managers want from a market readiness perspective. Finally, it introduces the DevelopJET and BudgetQA propositions for achieving market readiness.

1. Building Market Ready Software Products By Vinod Narayan Cofounder and Vice President ITFlux Inc.

2. Agenda Understanding Market Readiness What do Product Owners Want? The Market Readiness Life Cycle Prioritizing Releases Managing New Feature Builds Achieving Optimum Test Coverage Product Documentation Alternatives DevelopJET and BudgetQA Propositions

3. What is Market Readiness? Safeguarding product investments Maximizing Market opportunities Being Cost Effective Market Driven Development Maximizing Test Coverage Building Usable software product Ability to Respond to Market Dynamics

4. The Product Owners The Visionary Entrepreneur The Seasoned technologist The Insightful Business Manager

5. Market Readiness in the Entrepreneur View Faster Time to Market Lowest ‘Cost to Release’ Flexibility to address changing Market Capture Market Opportunities Build Revenue and Realize Profitability

6. Market Readiness in the Technologist View Ability to Deliver on Fixed/scarce Budgets A Flexible Development Model Technical Competency and Transparency Cross Functional Team Maximized Test Coverage Adequate Product Documentation Team Stability, Technology Scalability and Process Manageability

7. Market readiness in the Business Manager View Minimizing risk of Missed Opportunities Opening New Market Opportunities Meeting Customer Expectations Having Customers as Product Evangelists

8. Realities in Play Missed Deadlines leading to missed opportunities Release Priorities not in Sync with Market Demands Inadequate Test Coverage and High cost of testing Not Feature Rich enough for competitive advantage Nil or Scanty Product Documentation High Support and Maintenance Costs Continuous feature builds costly and Time Consuming Budget Overflows and finally Cash reserve Dry up Not Customer friendly enough, usable and packaged

9. Market Readiness Lifecycle Conceptualization Prototyping Development Testing Ongoing Feature Builds

10. Conceptualizing Prospect Groups Customer Groups Concept Analysis Concept Analysis Market Analysis Competition Analysis Feature List Comparison List Requirements Matrix Prioritization Prototyping Social Feature Box

11. Prototyping/Development Requirement Matrix Prototype/Product Build & Version Control Release Notes Comprehensive Test Bench QA Driven Requirements & Test Bench Maintenance Defect Management Test Planning & Execution Development

12. Ongoing Feature Build Requirement Matrix Prototype/Product Comprehensive Test Bench Defect Management Test Planning & Execution Development Release Notes Build & Version Control Prioritization Analysis Social Feature Box Prospect Groups Customer Groups New Features Features Backlog QA Driven Requirements & Test Bench Maintenance

13. DevelopJET Starting at $2000 per Man-Month Market Focused Development Model Cross technology/Platform Expertise An iterative Agile Model Test Driven Development Dedicated Development Team Project and Product Management Extensive Product Documentation Email to get more details

14. BudgetQA Starting at $1000 Per Month Plug & Play Quick start on a QA process Linux, Windows and Mac Testing Regression, Load and Functional Testing Multi Browser testing Hosted Test management platform Test case to product functionality mapping Extensive Defect and Defect count analysis Reporting Test Coverage Reports Email to get more details

15. Thank You Vinod Narayan [email_address] www.itflux.com