7. 7GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
GoodData Social Maturity Model
Payout
leverage full ecosystem
Efficiency
improve content, leverage audience
Measurement
justify investment, fine tune
Expansion
growing brand, expanding presence
Status Quo
building a presence
Increasing maturity, data sources and backend complexity
Advocacy
well defined platform strategy
Maximum
competitive
business value
8. 8GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
The Rise of the Data Product
A Massive Opportunity
9. 9GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
“What is interesting about GoodData is that it is not just a
social analytics platform; it is an analytics platform that can …
combine, analyze and correlate a broad range of multi-
structured data sources, derive insights across social and
enterprise data, and enhance any analytic process.”
Rated Top Cloud BI Vendor
by Gartner for Social
!
!
10. 10GoodData Confidential. 2013 GoodData Corporation. All rights reserved.
REVENUE MANAGEMENT OPERATIONAL MARKETING & SOCIAL
Retail
Media
CPG
Technology
Other
Leading enterprises are already building applications
on the GoodData platform across many use cases.
GoodData Confidential. 2014 GoodData Corporation. All rights reserved.
