This document proposes five ideas for generating new merchandise and marketing campaigns for Irn-Bru that target different audiences. The first idea focuses on creating competition between genders using stereotypical pink and blue colors. The second proposes a cartoon-like look and carton packaging to appeal to younger consumers. The third suggests a more sophisticated monochrome color scheme to suit both men and women. The fourth looks to update Irn-Bru's house style with modern fonts and neon colors while boosting social media presence. The fifth focuses on artistic black and white photography and typography to engage younger audiences.