Task3- Idea Generation
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This document proposes five ideas for generating new merchandise for a gender-based competition between men and women using the stereotypical colors and symbols associated with each gender. The first idea focuses on pink and blue colors and gender stereotypes to create a range similar to a previous marketing campaign. The second proposes a cartoon-like look to appeal to younger consumers, similar to other drink brands. The third suggests a more sophisticated color scheme to suit both genders. The fourth looks to update the brand's existing designs with modern fonts and neon colors while boosting popularity through social media. The fifth focuses on artistic black and white photography and Photoshop effects with typography to engage younger audiences.
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Target audience research
Ben Anderson conducted research to identify the target audience for his indie folk media product. He surveyed 10 people (5 men and 5 women) and found that the target audience for men is those aged 17-23, while the target audience for women is aged 16-23. Research on the indie folk genre and demographics of an indie music magazine called NME showed that the target audience is aged 17-25 and predominantly white British.
Evaluation question 2
The magazine represents the rock music social group through its use of color, costumes, and layout. Females ages 16-21 are the target audience. Reds, blacks, and yellows are used to convey the rock genre through the front cover, spreads, and contents page. Costumes shown are often dark and grunge-style to represent the interests of the rock music social group.
question 2
This media product represents the social group of teenagers and young adults aged 16-21 who are interested in the indie music genre. The front cover features a male model of Asian heritage, around 16-18 years old, to appeal to a multicultural audience within the target demographic. Images inside feature additional models dressed in casual clothing like t-shirts, jeans, and headphones to look like typical teenagers and inspire the target audience. The content focuses on indie-based musicians to attract fans of that genre. Overall, the representation aims to make the target audience feel represented and motivated by relatable models within their own social group.
Evaluation questions 2
The document discusses how a media product represents a particular social group through various design elements. It summarizes how the creator represented the country music social group through clothing styles on a model that included shirts, jeans, belts and boots adhering to stereotypical country aesthetics. Font choices like "The Dead Saloon" were selected to reference traditions of country like saloons and family values. A competition to win a trip to Atlanta, an important center of country music, was included as an incentive in the plug. Color schemes of red, white and blue with stars were used to represent patriotic southern values important to the target audience. An affordable price of £2.49 weekly was chosen to appeal to the generally lower income social class
Brand identity
This document discusses the brand identity and marketing strategy for an online fashion brand called Ellie-may. The brand is focusing its promotion efforts on social media platforms Instagram and Twitter to target their digitally native audience. Instagram and Twitter were chosen because they have large, engaged user bases especially among younger consumers. The brand created Instagram and Twitter pages to share outfit ideas, new releases, and events in order to engage customers and promote the brand through below-the-line marketing directly on mobile devices. In addition, the brand will advertise in magazines and produce its own monthly digital magazine to reach a wider audience through more traditional marketing methods.
Magazine content page analysis
This document analyzes the house style, target audience, design principles, imagery, and design balance of a music magazine. The house style features red, white, and black colors throughout and uses bright, colorful images. The target audience is people aged 18-30 interested in rock and indie pop music. Key design elements include featuring artists in the top left corner and reviews in the top right corner. The bottom image of Lily Allen reflects the magazine's focus on indie pop music. The overall design balance is informal with randomly placed text and images of varying sizes in bright colors.
Question 4
My target audience for the indie music magazine are teenagers aged 16 and over. This audience is likely to be interested in indie rock music, own an iPod, and use social media sites like Facebook. They tend to be social and enjoy activities with friends like going to skate parks, restaurants, pubs, and movies. The magazine content and design aim to appeal to both male and female readers by featuring a male and female model, using colors like red, blue, and pink, and including stories about various musicians that represent a wide range of genres. Feedback from the target audience on Facebook confirmed that the cover and content would appeal to many in the target demographic.
Question two
The media product represents particular social groups in the following ways:
- The front cover appeals mainly to 16-21 year old females but may alienate those interested in rock music. Males and older groups also feel less represented by the pink color scheme and young model.
- The contents page continues the pink color scheme, further alienating males who prefer darker colors. However, females feel comfortable with the layout and colors.
- Images on the pages are meant to represent and relate to the target audience of young females through depictions of festivals and a carefree young model. Other social groups like males and elders feel more isolated.
Recommended
Target audience research
Ben Anderson conducted research to identify the target audience for his indie folk media product. He surveyed 10 people (5 men and 5 women) and found that the target audience for men is those aged 17-23, while the target audience for women is aged 16-23. Research on the indie folk genre and demographics of an indie music magazine called NME showed that the target audience is aged 17-25 and predominantly white British.
Evaluation question 2
The magazine represents the rock music social group through its use of color, costumes, and layout. Females ages 16-21 are the target audience. Reds, blacks, and yellows are used to convey the rock genre through the front cover, spreads, and contents page. Costumes shown are often dark and grunge-style to represent the interests of the rock music social group.
question 2
This media product represents the social group of teenagers and young adults aged 16-21 who are interested in the indie music genre. The front cover features a male model of Asian heritage, around 16-18 years old, to appeal to a multicultural audience within the target demographic. Images inside feature additional models dressed in casual clothing like t-shirts, jeans, and headphones to look like typical teenagers and inspire the target audience. The content focuses on indie-based musicians to attract fans of that genre. Overall, the representation aims to make the target audience feel represented and motivated by relatable models within their own social group.
Evaluation questions 2
The document discusses how a media product represents a particular social group through various design elements. It summarizes how the creator represented the country music social group through clothing styles on a model that included shirts, jeans, belts and boots adhering to stereotypical country aesthetics. Font choices like "The Dead Saloon" were selected to reference traditions of country like saloons and family values. A competition to win a trip to Atlanta, an important center of country music, was included as an incentive in the plug. Color schemes of red, white and blue with stars were used to represent patriotic southern values important to the target audience. An affordable price of £2.49 weekly was chosen to appeal to the generally lower income social class
Brand identity
This document discusses the brand identity and marketing strategy for an online fashion brand called Ellie-may. The brand is focusing its promotion efforts on social media platforms Instagram and Twitter to target their digitally native audience. Instagram and Twitter were chosen because they have large, engaged user bases especially among younger consumers. The brand created Instagram and Twitter pages to share outfit ideas, new releases, and events in order to engage customers and promote the brand through below-the-line marketing directly on mobile devices. In addition, the brand will advertise in magazines and produce its own monthly digital magazine to reach a wider audience through more traditional marketing methods.
Magazine content page analysis
This document analyzes the house style, target audience, design principles, imagery, and design balance of a music magazine. The house style features red, white, and black colors throughout and uses bright, colorful images. The target audience is people aged 18-30 interested in rock and indie pop music. Key design elements include featuring artists in the top left corner and reviews in the top right corner. The bottom image of Lily Allen reflects the magazine's focus on indie pop music. The overall design balance is informal with randomly placed text and images of varying sizes in bright colors.
Question 4
My target audience for the indie music magazine are teenagers aged 16 and over. This audience is likely to be interested in indie rock music, own an iPod, and use social media sites like Facebook. They tend to be social and enjoy activities with friends like going to skate parks, restaurants, pubs, and movies. The magazine content and design aim to appeal to both male and female readers by featuring a male and female model, using colors like red, blue, and pink, and including stories about various musicians that represent a wide range of genres. Feedback from the target audience on Facebook confirmed that the cover and content would appeal to many in the target demographic.
Question two
The media product represents particular social groups in the following ways:
- The front cover appeals mainly to 16-21 year old females but may alienate those interested in rock music. Males and older groups also feel less represented by the pink color scheme and young model.
- The contents page continues the pink color scheme, further alienating males who prefer darker colors. However, females feel comfortable with the layout and colors.
- Images on the pages are meant to represent and relate to the target audience of young females through depictions of festivals and a carefree young model. Other social groups like males and elders feel more isolated.
Media evaluation powerpoint
Emily Bagridge created a magazine aimed at rock music fans ages 14-18. She used conventions from existing rock magazines like Kerrang as inspiration. The magazine's color scheme of red, black, and white appeals to rock fans and represents the genre. The magazine's content and layouts, including the crowded contents page and band interview spread, are designed to attract and engage young readers. The target audience is represented on the cover by a model dressed in gothic rock style clothing. Bauer Media Group would be the best media institution to distribute the magazine, as they have extensive experience publishing successful music magazines like Kerrang and adapting brands across different media.
Music mag
The document analyzes the cover of a music magazine. It notes that the header establishes the magazine as the most popular in the UK, which could attract new buyers. The masthead uses bright colors and bold text that stand out against the background. A banner promotes the Gorillaz album as "album of the year already" in red to catch attention. Text stating "World exclusive- move over Madonna" about Lady Gaga implies she has surpassed Madonna and creates intrigue to buy the magazine for exclusive details. Varied bold artist names featured overall aim to attract different audiences.
Marxism theory
Our target audience wants to feel good about themselves and their personal identity through the clothes we advertise. Applying uses and gratifications theory, they actively choose clothes to distract from real problems and oppression. However, Marx would argue that we inject fetishism, focusing audience attention on material worth alone to distract from true needs and creative pursuits. While our ads may educate customers on new fashion, they ultimately serve to distract people from daily troubles and feed systems that oppress factory workers who make the clothes.
Fmp presentation
Peter Saville is a renowned British graphic designer known for his album artwork for bands like Joy Division and New Order. His unique designs helped define the visual identity of Factory Records. Virgil Abloh is a fashion designer and artistic director of Louis Vuitton who founded the streetwear brand Off-White. He draws on ideas like "readymades" and subtle modifications in his design philosophy. The target audience of the magazine is young adults interested in fashion, focusing on expensive streetwear brands and businesses. Market research shows the effectiveness of limited releases and collaborations for generating demand in the streetwear industry.
Media evaluation question 1
This document summarizes how the student's media product uses conventions of existing music magazines. The student researched magazines like Billboard and We Love Pop to replicate their layout, including a bold masthead, busy front cover with central image, coverlines, and puffs. The student also used similar fonts, color schemes, and modes of address to target their audience of teenage girls. Photographs were styled professionally to match conventions. The student maintained their house style throughout and did not challenge conventions to appeal to a mainstream audience.
Interflora
This document provides details for an advertising campaign for Interflora across various media platforms to promote Grandparents Day. The campaign will include 48-sheet posters displayed in 3 locations around London, 4 regional 6-sheet posters, and a full-page ad in Cosmopolitan magazine. The total budget for the 1-month campaign spanning billboards, adshel posters, and the magazine placement is £26,142. Initial ideas focused on simple visual representations to spotlight Grandparents Day, while final ads featured a bouquet on a black background with branding.
How did you attract your target audience?
The document discusses how the layout, images, language, and design elements of a magazine target and engage a male audience aged 13-25 interested in rap music. Specific design choices that resonate with the target audience include using "BASS" text on the cover to reference rap music, a jumbled "contents" page to look cool, setting photo shoots in council estates to depict street life, featuring a serious-looking rapper in dark clothes and a baseball cap to portray a thug lifestyle, and using informal slang and words the audience can relate to rather than formal language. The goal is to attract the intended rap music fan audience and meet their expectations through these design resonations.
Q4 q5
The document discusses determining the target audience for a media product and how to attract that audience. A questionnaire found that the primary audience was females aged 16-24 who preferred an exclusive interview on a stylish, colorful magazine cover with a price of £1-3. To target this audience, the creator used a 19-year-old female model on the cover engaging with the reader. Exclusive interviews and coverage of popular music events and locations were included. The magazine was priced at £3 to be profitable while meeting the audience's preferences.
Question two
The magazine represents young adults aged 16-22 through conventions like color, costumes, props and content. The £3.90 monthly magazine uses a teal blue, white and black color scheme to appeal to its target audience. The front cover features a model, Delilah Rose, around the audience's age, playing an acoustic guitar while wearing a simple black hat, to portray the simplicity and fashion of the indie/alternative music genres. The magazine's style of writing and vocabulary are tailored to the social grade of its audience.
Answer 5
I attracted my audience through the magazine cover in several ways. The cover features both male and female models from different genders, dressed in black and white clothes representing the featured music. Their poses suggest they are a band rather than models. They make unconventional facial expressions to portray rebellion rather than common poses. The cover stories use both real and fake band names to maintain creativity while attracting audiences familiar with popular artists. The color scheme of red, black and white matches the stereotypical aesthetic of rock and indie music and its fans.
Draft evaluation question 5
The author attempted to attract their target audience, music fans, through the design of the magazine cover using indie colors and unisex designs to appeal to a wide demographic. Inside, concert photos and QR codes linking to social media sites were used to engage audiences interested in music performances and technology. Words like "exclusive" and a 5-star rating on the cover aimed to make readers feel they were gaining special insider knowledge and a high-quality publication.
Ep fest pitch
The document is a pitch by a student for print advertisements for a music festival sponsored by EP magazine. The student created mood boards and a mind map of ideas for the festival name, slogan, target audience and marketing plan. Proposals were made for a poster and magazine advertisement targeting 17-30 year olds. Hand-drawn drafts were created for both, keeping the designs simple. The student settled on orange as the color scheme and selected headline bands. A photo shoot plan and production processes were created for the poster and magazine advertisements, with posters to be released first to promote the festival three weeks earlier.
Target audience
The document discusses the target audience for a documentary about London's music and fashion culture. The target audience is 16-22 year olds living in London who are middle class or below. This age group understands the music genres featured, such as grime, and follows the fashion trends. Both male and female audiences are targeted as fashion and music appeal to both genders. The language, artists, and styles discussed in the documentary will be familiar and relatable to this target demographic.
Magazine evaluation
This document evaluates Deanna Harnden's magazine media product. It discusses how the magazine follows conventions like a bold masthead and large cover lines. It represents its target audience of 16 year old Emma through brands and social media links. The magazine would be distributed by Immediate Media Company due to their experience in magazines and websites. Deanna has learned skills in Photoshop like cutting out images and using consistent colors and themes to make the magazine look more professional.
Ancillary task billboard
Magazines do not typically use billboards to advertise but this is an example of one that is advertising a regional magazine. The billboard uses large, eye-catching text and images to clearly show the name of the magazine and how people can contact them or buy it online. Since the goal is to attract the same target audience as the magazine, the billboard targets younger working-class females aged 17-30. Features of the billboard include the magazine name, social media link, website, slogan, and a picture of the magazine itself against a brightly colored background.
Question 4
The document discusses the creator's target audience for their magazine. They aimed the magazine at a younger audience aged 15-35, especially those born around 1990, as research showed this age group listens to more music. Both male and female genders were considered by using unisex colors and featuring artists popular among both. Similar successful magazines like Vibe and Mixmag were analyzed to help design conventions like bright colors and featured stories that would appeal to fans of house music. Previous research and magazine covers were referenced throughout the design process to create a product that fits the genre and interests the intended target demographic.
Proposal
This proposal discusses creating a set of 3 photographs exploring the theme of self-discovery. The photos will use scanography to portray what lies beneath people's appearances and the fronts they put up. A model will be scanned with a focus on their face and hands to represent feeling trapped. Mixed media techniques like overlaying textures will also be used to pull out facial features as part of the image's front. The photos aim to show there is more to people than meets the eye and not to judge by appearances.
Planning scanography
I will conduct a scanography experiment on Tuesday, February 4th at 4:30pm using a scanner, black and white prints, cling film, and quotes written on paper. The experiment will involve taking close-up portrait shots of faces with different expressions and poses to select the best three images. These selected images will have color and text quotes added using additional layers of scanned cling film and paper. The goal is to experiment with different effects and layers to produce three final scanography images.
Task 2
CompareTheMeerkat.com has effectively used celebrity endorsements, memorable characters, and merchandise to market their car insurance comparison website. They created anthropomorphic meerkat characters, most notably AleksandrOrlov, that appear in humorous television commercials. Merchandise featuring the meerkats, such as toys and books, increased their popularity and drove people to the website. By partnering with celebrities like Gary Barlow and sponsoring popular shows, they appealed to both children and adults. Their multi-pronged marketing campaign across television, print, websites, and social media made the meerkats a widely recognized brand.
Task 3 final
The document discusses various marketing concepts including understanding clients and their requirements, market research techniques, SWOT analysis, audience profiling, and the marketing mix.
It provides examples of how Converse shoes targets teenagers through social media and how MAC Cosmetics profiles their target audience. It also analyzes the audience profile of Heat magazine and discusses Boohoo.com's range of marketing materials.
Key terms like advertising, sponsorship, endorsements, events, merchandising, press releases, media packs, PR briefings, and press conferences are defined and explained with real world examples.
Evaluation
This document provides a self-evaluation of the student's process and final products for a graphic design project. The student produced three final products within the deadline: a fanzine, broadsheet, and tabloid. Time management was key to completing the projects on time. The student gained new skills using InDesign and experimenting with layouts. Feedback noted strengths like bold headlines that catch attention. Areas for improvement included refining mastheads. Overall, the student felt their technical skills with programs like InDesign and Photoshop improved over the course as their style developed.
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Media evaluation powerpoint
Emily Bagridge created a magazine aimed at rock music fans ages 14-18. She used conventions from existing rock magazines like Kerrang as inspiration. The magazine's color scheme of red, black, and white appeals to rock fans and represents the genre. The magazine's content and layouts, including the crowded contents page and band interview spread, are designed to attract and engage young readers. The target audience is represented on the cover by a model dressed in gothic rock style clothing. Bauer Media Group would be the best media institution to distribute the magazine, as they have extensive experience publishing successful music magazines like Kerrang and adapting brands across different media.
Music mag
The document analyzes the cover of a music magazine. It notes that the header establishes the magazine as the most popular in the UK, which could attract new buyers. The masthead uses bright colors and bold text that stand out against the background. A banner promotes the Gorillaz album as "album of the year already" in red to catch attention. Text stating "World exclusive- move over Madonna" about Lady Gaga implies she has surpassed Madonna and creates intrigue to buy the magazine for exclusive details. Varied bold artist names featured overall aim to attract different audiences.
Marxism theory
Our target audience wants to feel good about themselves and their personal identity through the clothes we advertise. Applying uses and gratifications theory, they actively choose clothes to distract from real problems and oppression. However, Marx would argue that we inject fetishism, focusing audience attention on material worth alone to distract from true needs and creative pursuits. While our ads may educate customers on new fashion, they ultimately serve to distract people from daily troubles and feed systems that oppress factory workers who make the clothes.
Fmp presentation
Peter Saville is a renowned British graphic designer known for his album artwork for bands like Joy Division and New Order. His unique designs helped define the visual identity of Factory Records. Virgil Abloh is a fashion designer and artistic director of Louis Vuitton who founded the streetwear brand Off-White. He draws on ideas like "readymades" and subtle modifications in his design philosophy. The target audience of the magazine is young adults interested in fashion, focusing on expensive streetwear brands and businesses. Market research shows the effectiveness of limited releases and collaborations for generating demand in the streetwear industry.
Media evaluation question 1
This document summarizes how the student's media product uses conventions of existing music magazines. The student researched magazines like Billboard and We Love Pop to replicate their layout, including a bold masthead, busy front cover with central image, coverlines, and puffs. The student also used similar fonts, color schemes, and modes of address to target their audience of teenage girls. Photographs were styled professionally to match conventions. The student maintained their house style throughout and did not challenge conventions to appeal to a mainstream audience.
Interflora
This document provides details for an advertising campaign for Interflora across various media platforms to promote Grandparents Day. The campaign will include 48-sheet posters displayed in 3 locations around London, 4 regional 6-sheet posters, and a full-page ad in Cosmopolitan magazine. The total budget for the 1-month campaign spanning billboards, adshel posters, and the magazine placement is £26,142. Initial ideas focused on simple visual representations to spotlight Grandparents Day, while final ads featured a bouquet on a black background with branding.
How did you attract your target audience?
The document discusses how the layout, images, language, and design elements of a magazine target and engage a male audience aged 13-25 interested in rap music. Specific design choices that resonate with the target audience include using "BASS" text on the cover to reference rap music, a jumbled "contents" page to look cool, setting photo shoots in council estates to depict street life, featuring a serious-looking rapper in dark clothes and a baseball cap to portray a thug lifestyle, and using informal slang and words the audience can relate to rather than formal language. The goal is to attract the intended rap music fan audience and meet their expectations through these design resonations.
Q4 q5
The document discusses determining the target audience for a media product and how to attract that audience. A questionnaire found that the primary audience was females aged 16-24 who preferred an exclusive interview on a stylish, colorful magazine cover with a price of £1-3. To target this audience, the creator used a 19-year-old female model on the cover engaging with the reader. Exclusive interviews and coverage of popular music events and locations were included. The magazine was priced at £3 to be profitable while meeting the audience's preferences.
Question two
The magazine represents young adults aged 16-22 through conventions like color, costumes, props and content. The £3.90 monthly magazine uses a teal blue, white and black color scheme to appeal to its target audience. The front cover features a model, Delilah Rose, around the audience's age, playing an acoustic guitar while wearing a simple black hat, to portray the simplicity and fashion of the indie/alternative music genres. The magazine's style of writing and vocabulary are tailored to the social grade of its audience.
Answer 5
I attracted my audience through the magazine cover in several ways. The cover features both male and female models from different genders, dressed in black and white clothes representing the featured music. Their poses suggest they are a band rather than models. They make unconventional facial expressions to portray rebellion rather than common poses. The cover stories use both real and fake band names to maintain creativity while attracting audiences familiar with popular artists. The color scheme of red, black and white matches the stereotypical aesthetic of rock and indie music and its fans.
Draft evaluation question 5
The author attempted to attract their target audience, music fans, through the design of the magazine cover using indie colors and unisex designs to appeal to a wide demographic. Inside, concert photos and QR codes linking to social media sites were used to engage audiences interested in music performances and technology. Words like "exclusive" and a 5-star rating on the cover aimed to make readers feel they were gaining special insider knowledge and a high-quality publication.
Ep fest pitch
The document is a pitch by a student for print advertisements for a music festival sponsored by EP magazine. The student created mood boards and a mind map of ideas for the festival name, slogan, target audience and marketing plan. Proposals were made for a poster and magazine advertisement targeting 17-30 year olds. Hand-drawn drafts were created for both, keeping the designs simple. The student settled on orange as the color scheme and selected headline bands. A photo shoot plan and production processes were created for the poster and magazine advertisements, with posters to be released first to promote the festival three weeks earlier.
Target audience
The document discusses the target audience for a documentary about London's music and fashion culture. The target audience is 16-22 year olds living in London who are middle class or below. This age group understands the music genres featured, such as grime, and follows the fashion trends. Both male and female audiences are targeted as fashion and music appeal to both genders. The language, artists, and styles discussed in the documentary will be familiar and relatable to this target demographic.
Magazine evaluation
This document evaluates Deanna Harnden's magazine media product. It discusses how the magazine follows conventions like a bold masthead and large cover lines. It represents its target audience of 16 year old Emma through brands and social media links. The magazine would be distributed by Immediate Media Company due to their experience in magazines and websites. Deanna has learned skills in Photoshop like cutting out images and using consistent colors and themes to make the magazine look more professional.
Ancillary task billboard
Magazines do not typically use billboards to advertise but this is an example of one that is advertising a regional magazine. The billboard uses large, eye-catching text and images to clearly show the name of the magazine and how people can contact them or buy it online. Since the goal is to attract the same target audience as the magazine, the billboard targets younger working-class females aged 17-30. Features of the billboard include the magazine name, social media link, website, slogan, and a picture of the magazine itself against a brightly colored background.
Question 4
The document discusses the creator's target audience for their magazine. They aimed the magazine at a younger audience aged 15-35, especially those born around 1990, as research showed this age group listens to more music. Both male and female genders were considered by using unisex colors and featuring artists popular among both. Similar successful magazines like Vibe and Mixmag were analyzed to help design conventions like bright colors and featured stories that would appeal to fans of house music. Previous research and magazine covers were referenced throughout the design process to create a product that fits the genre and interests the intended target demographic.
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Proposal
This proposal discusses creating a set of 3 photographs exploring the theme of self-discovery. The photos will use scanography to portray what lies beneath people's appearances and the fronts they put up. A model will be scanned with a focus on their face and hands to represent feeling trapped. Mixed media techniques like overlaying textures will also be used to pull out facial features as part of the image's front. The photos aim to show there is more to people than meets the eye and not to judge by appearances.
Planning scanography
I will conduct a scanography experiment on Tuesday, February 4th at 4:30pm using a scanner, black and white prints, cling film, and quotes written on paper. The experiment will involve taking close-up portrait shots of faces with different expressions and poses to select the best three images. These selected images will have color and text quotes added using additional layers of scanned cling film and paper. The goal is to experiment with different effects and layers to produce three final scanography images.
Task 2
CompareTheMeerkat.com has effectively used celebrity endorsements, memorable characters, and merchandise to market their car insurance comparison website. They created anthropomorphic meerkat characters, most notably AleksandrOrlov, that appear in humorous television commercials. Merchandise featuring the meerkats, such as toys and books, increased their popularity and drove people to the website. By partnering with celebrities like Gary Barlow and sponsoring popular shows, they appealed to both children and adults. Their multi-pronged marketing campaign across television, print, websites, and social media made the meerkats a widely recognized brand.
Task 3 final
The document discusses various marketing concepts including understanding clients and their requirements, market research techniques, SWOT analysis, audience profiling, and the marketing mix.
It provides examples of how Converse shoes targets teenagers through social media and how MAC Cosmetics profiles their target audience. It also analyzes the audience profile of Heat magazine and discusses Boohoo.com's range of marketing materials.
Key terms like advertising, sponsorship, endorsements, events, merchandising, press releases, media packs, PR briefings, and press conferences are defined and explained with real world examples.
Evaluation
This document provides a self-evaluation of the student's process and final products for a graphic design project. The student produced three final products within the deadline: a fanzine, broadsheet, and tabloid. Time management was key to completing the projects on time. The student gained new skills using InDesign and experimenting with layouts. Feedback noted strengths like bold headlines that catch attention. Areas for improvement included refining mastheads. Overall, the student felt their technical skills with programs like InDesign and Photoshop improved over the course as their style developed.
Working to a Brief
The document discusses different types of briefs that can be used for projects, including contractual, formal, informal, negotiated, commissioned, tender, competition, and co-operative briefs. It provides definitions and discusses the advantages and disadvantages of each type of brief. The key information is that different brief structures suit different needs, and it's important to thoroughly read the brief and discuss it with the client to fully understand what is being asked for before beginning production.
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Unit 13 LO2
The document outlines ideas for developing an original print-based magazine, including mood boards exploring different themes, inspiration from existing magazines, summaries of magazine concepts focused on music genres like disco or pop galaxy, considerations for target audiences, and draft cover and spread designs. Key elements include targeting females ages 15-18, using colors like pink and blue, pricing between £2-3, and A4 print size.
Generating and developing ideas
The document outlines four ideas for an Irn-Bru advertising campaign. Idea 1 keeps the original orange and blue color scheme and humor but targets younger people. Idea 2 focuses on Irn-Bru's Scottish roots using stereotypical Scottish imagery and humor. Idea 3 uses black and white images and leaves Irn-Bru in color to draw attention, keeping the original colors. Idea 4 changes the color scheme to pink, purple and red to appeal to both males and females.
1. Research
The document discusses three potential ideas for a fanzine project:
1. A musical theatre fanzine that would explore feminism and racism in the genre through articles and interviews.
2. A feminism fanzine aimed at teaching readers about different feminist movements through articles on topics like suffragettes and campaigns. It would include interviews with local feminists.
3. A photography fanzine focused on nature photography, including tips for wildlife photography and interviews with photographers. It would have a natural color theme and handwritten fonts.
The document also provides examples of existing fanzines in coffee, feminism, and fashion sustainability as references for layout, style, and content. Bibli
Evaluation
This document summarizes what the student has learned from creating a magazine cover and contents page for a music magazine targeted at teenagers and young adults. Specifically:
1) The student learned about incorporating conventions like central images, slogans, and puffs/buzz words in the cover design.
2) For the contents page, the student learned how to demonstrate consistency in style and layout, and how to better organize the content.
3) The process helped the student understand the importance of elements like color schemes, issue numbers, and website links for engaging the target audience.
Your time your life new final
The document provides an analysis of the stylistic considerations used in a fashion magazine for teenage girls, noting that bright colors, consistent branding, youthful fonts, inspirational stories and advertisements are used to create an image of trendiness and aspiration. The layout employs lined paper and creative white space to seem fun yet mature, while the tone encourages independence through authoritative subheadings. Graphics depict models smiling and shopping to portray those acts positively.
Your time your life new final
The document provides an analysis of the stylistic considerations used in a fashion magazine spread titled "Kendall and Kylie's Fashion Journal". There is consistency in colour and font used throughout to create a trendy and appealing aesthetic for young readers. Clever marketing techniques are employed such as tapping into contemporary social issues and using aspirational content and styles to encourage readers to purchase featured fashion items.
Your time your life new final
The document provides an analysis of the stylistic considerations used in a fashion magazine spread titled "Kendall and Kylie's Fashion Journal". There is consistency in colour and font throughout to create a trendy and appealing aesthetic for young readers. Clever marketing techniques are employed such as tapping into contemporary social issues and using aspirational content and styles to encourage readers to purchase featured fashion items.
evaluation question 2
The document discusses how the media product represents social groups. It notes that the target audience and genre (hip hop and R&B) have been stereotyped to attract black males interested in street culture, but the actual audience is diverse. Models of different races and social groups were featured to show this diversity. While some mise-en-scene reflected stereotypes through props like gold chains and tattoos, issues of gender, age and social class were balanced by featuring a mix of male and female models and a price point accessible to various classes.
1. fmp initial plans
The document outlines several initial project ideas, including designing a radio show, subculture magazine, and video game. It then provides more details on a proposed subculture magazine that would cover different youth subcultures, smaller music bands, and styles/movements like punk and skinhead through articles, photos, and a double page spread. The target audience for the magazine is identified as males and females aged 16-20 who have an interest in various subcultures and their associated music and beliefs.
Task4- Idea Generation
This document discusses four potential design concepts for Irn-Bru packaging and advertising. Each concept focuses on different elements like fonts, images, color schemes, and themes. The first emphasizes contrasting soft and bold fonts with gendered color schemes. The second prioritizes legibility with sans serif fonts and calming colors. The third features monochrome colors with highlighted product images. The fourth centers on infographics and uses varied fonts and sizing to showcase nutritional information humorously.
As g321
The document describes the progression of a student's media project from preliminary tasks to the final product. It discusses conventions used in magazines and how the student incorporated them. Key points:
- The preliminary front cover lacked pictures, font styles, and a barcode. The final cover improved on these elements to look more professional.
- The preliminary contents page lacked information and was boring. The final version added color, varied fonts, and included a more realistic page range.
- Conventions like mastheads, cover lines, and double page spreads were researched and incorporated appropriately.
- Feedback helped improve elements like fonts, images, and layouts to better attract the target audience.
Idea generation task4
This document discusses four potential design concepts for Irn-Bru packaging and advertising. Each concept focuses on different elements like fonts, images, color schemes, and themes. The first focuses on contrasting masculine and feminine design elements. The second emphasizes clear, easy to understand fonts and eye-catching comic-style images. The third features a muted color scheme with high contrast black and white images. The fourth centers around using infographics to convey product information in an innovative, humorous way. Across concepts, the document explores updating Irn-Bru's branding while retaining elements of its distinctive style.
Evaluation tasks 2016 as media studies (1)
This document provides guidance for constructing an evaluation for an AS Media Studies coursework assignment. It outlines 7 questions to address in the evaluation and provides notes and considerations for each question. The questions address topics like how the media product uses or challenges conventions, how it represents social groups, what type of media institution might distribute it, who the target audience is, how the audience is attracted, what technologies were used in the process, and what was learned from a preliminary task. Students are instructed to answer the questions by posting responses separately on their blog and using tools like Prezi, PowerPoint, audio/video, and SoundCloud to present their evaluation.
5 ideas for cards
The document contains feedback on 5 ideas for designing recipe cards with different themes:
1) Retro gaming-themed cards aimed at teenagers.
2) 1950s pin-up themed cards for adults interested in history.
3) Burlesque-themed cards targeted towards adult females.
4) CBBC TV-channel themed cards to encourage parenting-child bonding.
5) Film-themed cards covering a wide audience using recipes from movies.
The feedback provides suggestions to expand the target markets and notes interesting aspects like niche targeting. The evaluated ideas favor 1950s and film-themed cards for their broad appeal as well as parenting-focused cards for their novel concept.
All Products
The document summarizes the development of posters and merchandise for a campaign. It describes experimenting with different poster designs, initially using cartoon characters but finding they did not appeal to an older audience. The final posters had a consistent style that matched the logo. For merchandise, items were selected like t-shirts, pens, wristbands and phone cases that could raise awareness of the organization among different ages and be used in everyday situations. Artwork was created for the merchandise.
Entrepreneurship ppt
This document provides information and guidance for a graphic arts pop-up shop event. It discusses researching graphic artists, considering how artwork may be produced and sold, developing branding and marketing materials for the event, and setting up the pop-up exhibition space. The student shares their ideas for the event poster, including using the risograph printer and neon colors. They also reflect on inspiration found from other artists' posters and promotional materials.
Presentation1.joanna embley.
The document discusses a media product - a music magazine created by the author. It summarizes the key conventions used in the magazine design including bright colors, large photos, and bold fonts. It analyzes the target audience as mainly young white females interested in pop music. The intended distribution partner is identified as IPC due to their affordable magazines and space for a new music title. The target demographic is outlined as mainly female, white, aged 16-25 from socioeconomic class C1-C2.
Presentation1.joanna embley.
The student created a magazine aimed at both male and female readers aged 16-25. Key elements included bright colors, photos of smiling models using direct address, and bold fonts for headlines and story descriptions. Conducting a survey helped determine popular music genres and stories of interest. Distribution through IPC was chosen for the magazine's style and affordability. Attracting readers involved eye-catching designs and language/content appropriate for the target age range. Learning new technologies like Photoshop and InDesign was a challenge but important for creating the magazine.
1. initial plans (fmp)
The document provides details about the initial plans and inspiration for a York-themed media website. It includes research done through mind maps, mood boards, and analyzing competitor websites. The proposed website would feature articles on music, politics, and gaming/sports with the goal of educating and informing locals. It would have a color scheme inspired by images of blue, green, beige, and orange/red to create a calm, natural tone. The target audience is males aged 16-25 who are working-class and balanced. Discounted ideas include an IT hardware help website and hip-hop music magazine as the media website allows a unique take and mix of entertainment and information.
Codes and conventions media studies
The document analyzes the codes and conventions used in the front covers of several magazines, including VIBE, Q, and Billboard. Some key techniques identified include:
- Using recognizable celebrities and artists on the covers to attract wider audiences.
- Employing bold mastheads and logos to create brand recognition.
- Separating cover lines in bold, larger font to distinguish important information.
- Implementing consistent house styles and color schemes throughout the designs.
- Including hermeneutic questions and elements to intrigue readers and encourage purchasing the issue.
The analysis observes these techniques to understand how to effectively design the front cover of a music magazine to clearly define the target
Similar to Task3- Idea Generation (20)
More from chamahan
Task 9-Fanzine
The document provides details about the design process for a fanzine article focused on hippie fashion. It discusses exploring different layouts, typography, and image styles. Examples included a minimalist design using white space and simplistic black and white photos versus a more graphic urban style. Images would reflect hippie symbols and neon colors. Text would use decorative vintage fonts in a variety of sizes and placements. The designer experimented with manipulating photos in Photoshop and combining images and text in creative overlapping columns and rotations across the page. The goal was to create an unconventional, scrapbook-like design that captures the hippie lifestyle.
Task 8 tabloid
The document discusses design conventions for tabloid newspaper front pages. It notes that tabloids prioritize images over text, use candid celebrity photos, and employ colors like red prominently. Common layouts include overlapping text and images, headlines and mastheads of equal size, and multiple stories presented on the front page. Successful designs grab attention with eye-catching headlines and balance the ratio of text to large, engaging photographs that illustrate the stories.
Task 7 flat plans
The document discusses the design of flat newspaper plans and layouts. It examines existing newspaper designs like The Times and The Guardian as inspiration. Key elements of newspaper design identified include the masthead at the top, the main story and headline in a large font, and additional featured stories. The main text is usually set in columns, which can be 4-5 columns. Images are also common and help break up the text. Captions accompany images and additional smaller images can be used within the text. Advertisements are also typically placed to attract readers.
Task6
The document discusses various typographic design experiments using techniques like duplicating, overlapping, and warping text in different orientations and combinations of fonts to create effects like reflections, distortions, and the illusion of falling letters. A range of fonts including serif, sans serif, and display styles are used along with techniques like drop shadows, strokes, and transparency to enhance the designs for different purposes and audiences. The designs are intended to be simplistic yet effective using layers, rotations, sizing, and placement of text elements.
Task 5
This document summarizes the design process and decisions for a concert poster. Key elements included incorporating consistent principles while varying rotation, orientation and sizing to see which worked best. A red and black color scheme was used to attract attention while conveying warning. The header was made bolder to stand out. After experimenting, the designer preferred the header on the right for clarity. Artist names were in unique, modern fonts to appeal to younger audiences. Ticket prices were emphasized in a large red font. The layout was refined by fading text banners and using a shadow effect with red text. Social media links were made smaller. Mixing uppercase and lowercase for the date and time added visual interest while maintaining readability.
Task4
This document discusses experiments with layout and design for a fashion magazine article. It begins by using a pink and pastel color scheme with cropped face images to suggest femininity. The article is laid out in three columns. Subsequent experiments include a simplistic 5x3 grid with clean lines, wrapping text around a model silhouette, and warping overlapping text and images in multiple layers for a more abstract style appealing to younger audiences. The final design emphasizes layering cut photographs underneath text in columns of varying sizes to maintain an abstract style.
Task3
This document analyzes the layout and design of a double page magazine spread featuring an interview with Emma Watson. Key elements discussed include:
- The use of two columns of text split into paragraphs to keep the audience engaged
- A pull quote taken from the interview in the center to highlight part of the content
- Images and text blended together seamlessly through positioning and negative space
- Traditional magazine styles like serif fonts, line spacing and margins incorporated into the minimalist design.
Task1
This document summarizes three examples of factual writing:
1. A step-by-step guide for making a friendship bracelet found in a craft book or girl's magazine. It uses diagrams and minimal text with bold numbering to clearly explain the process.
2. A flyer for a museum party that informs people of dates, times, prices, and music lineup. It uses a stylized digital image and lists information in varying font sizes and a bullet point format for clarity.
3. A passage from a history textbook about Alexander the Great, using images and captions to supplement in-depth textual analysis formatted into paragraphs with bolded keywords. It aims to provide reliable information through multiple sources.
On going evaluation
The document describes the process of creating experimental portrait photographs using mixed media techniques. To create the first image, the photographer added a black and white filter to the original photograph to make facial features stand out more. Contrast and curves were also added. Newspaper print with words related to unhappiness were layered over the top portion of the face. The eyebrows, eyes, and lips were created using a collage of cut up fashion magazine pieces. For the second image, the photographer created a collage of texts related to depression, then layered newspaper print and scanography images over the original photograph. Mixed media techniques including ripped magazine strips were used to comment on breaking through stereotypes and the idea of self discovery.
Proposal
This proposal discusses creating a set of 3 photographs exploring the theme of self-discovery. The photos will use scanography to portray what lies beneath people's appearances and the fronts they put up. A model will be scanned with a focus on their face and hands to represent feeling trapped. Mixed media techniques like overlaying textures will also be used to pull out facial features as part of the image's front. The photos aim to show there is more to people than meets the eye and not to judge by appearances.
Task 1 expermental photography
Ronny Engelmann is a 24-year-old German student and photo artist whose experimental photography work has gained recognition since 2012. He does not specialize in any specific genre and uses techniques like Photoshop compositing to create surreal black-and-white and sepia images.
Bela Borsodi is an Austrian-born still life photographer based in New York known for his mixed media works featuring household objects arranged to look like separate photos combined into one image. His surreal style reflects on fashion and has been featured in magazines and commercial campaigns.
John Stezaker is a British conceptual artist who pioneered a cut-and-paste technique in the 1970s using existing images from books and
Planning photography
The document outlines a photography experiment to be conducted on February 3rd at 4:30pm using a camera. The experiment aims to create an image similar to a previous scanography but using a different technique. Close-up, eye-level shots will be used to show emotion in the eyes and draw the reader's attention. While the scanography will have closed eyes, the photography will show open eyes to reveal emotion through the eyes in a transparent layer over the scanography. Both black and white and colored images will be taken of posed and laughing subjects and then further developed in Photoshop using filters and photomontage techniques.
Planning mixed media
The document outlines planning details for a mixed media experiment taking place over two days at York College. Materials including felt tip pens, cellophane, acrylic paints, and textured paper will be used. The first experiment will involve using cellophane as a transparent layer and adding colored pen outlines to contrast emotions in scanned images. A second experiment will explore framing techniques and layering colored papers to create a collage-like effect.
Task 4
This document discusses ideas for experimental photography projects related to self-discovery. It presents four ideas: 1) Using abandoned buildings to represent memories and history, applying filters and mixed media. 2) Combining scanography and mixed media to create portraits with hidden meanings. 3) Using light writing, reflection, and out-of-focus techniques to capture changes to city locations over time. 4) Creating a still life of sentimental travel objects, scanned with photomontage to represent rediscovery. Each idea discusses techniques like filters, textures, and overlays to convey themes of discovery, identity, and memory.
Experiments evidence template
The document describes several experiments in experimental photography conducted by Charlotte Shaw. Shaw explored out-of-focus photography, capturing movement with long shutter speeds, capturing reflections, creating photomontages, light writing, using the Harris shutter app, and scanography. For each technique, Shaw explains the process, shares examples, and discusses ways the experiments could be further developed.
Task 1 expermental photography
Ronny Engelmann is a 24-year-old German student and photo artist whose experimental photography work using techniques like Photoshop has gained recognition since 2012. His work has no single genre as he quotes "There are too many things in this world." The examples provided show overlays, composites, and manipulations that give his work a contemporary style within experimental photography.
Bela Borsodi is an Austrian-born still life photographer based in New York known for his surreal mixed-media works combining aspects of fine art, graphic design, and psychology. His colorful photographic compositions incorporating household objects have appeared in magazines and advertisements since the 1990s.
John Stezaker is a British conceptual artist recognized
Planning scanography
I will conduct a scanography experiment on Tuesday, February 4th at 4:30pm using a scanner, black and white prints, cling film, and quotes written on paper. The experiment will involve taking close-up portrait shots of faces with different expressions and poses to select the best three images. These selected images will have color and text quotes added using additional layers of scanned cling film and paper. The goal is to experiment with different effects and layers to produce three final scanography images.
Planning photography
The document outlines a photography experiment to be conducted on February 3rd at 4:30pm using a camera. The experiment aims to create an image similar to a previous scanography but using a different technique. Close-up, eye-level shots will be used to show emotion in the eyes and draw the reader's attention. While the scanography will have closed eyes, the photography will show open eyes to reveal emotion through the eyes in a transparent layer over the scanography. Both black and white and colored images will be taken of posed and laughing subjects and then further developed in Photoshop using filters and photomontage techniques.
Planning mixed media
The document outlines planning details for a mixed media experiment taking place over two days at York College. Materials including felt tip pens, cellophane, acrylic paints, and textured paper will be used. The first experiment will involve using cellophane as a transparent layer and adding colored pen outlines to contrast emotions in scanned images. A second experiment will explore framing techniques and layering colored papers to create a collage-like effect.
Proposal
This proposal discusses creating a set of 3 photographs exploring the theme of self-discovery. The photos will use scanography to portray what lies beneath people's appearances and the fronts they put up. A model will be scanned with a focus on their face and hands to represent feeling trapped. Mixed media techniques like overlaying textures will also be used to pull out facial features as part of the image's front. The photos aim to show there is more to people than meets the eye and not to judge by appearances.
More from chamahan (20)
Task3- Idea Generation
- 1. Idea Generation. 1. This idea is focused around men vrswomen, using the stereotypical colours (pinks and blues) and ideas, symbols and things surrounding this gender. Still found in the original cans, creating a range of different merchandise, to create this competition between both genders, similar to Cadburys who have in the past done a similar this ‘spots vs stripes’ 2. Cartoon, newspaper, comic strip look to it that will appeal to the younger side of the market. Similar to other existing drinks on the market such as innocent that is also very cartoon like. Presented in more of a carton to the original can or bottle. 3. Using a more suital colour scheme to the previous garish colour used, and more monochrome tones that will suit both men and women and go for a more sophisticated look. 4. Using the original house style of irn-bru such as the colour scheme and possibly try and update there existing designs, with a modern fonts and neon colours. Making more of a link with social networking such as Facebook, twitter, instagram and YouTube trying to boost popularity amongst a younger audience. 5. For this idea I would look at the more artistic side a lot of black and white photography and a lot of effects added on Photoshop to my photographs. In terms of text I will use a lot of typography to state the information in a more interesting way for a younger audience within the different products, the can, web banner and poster.