The document outlines key concepts related to Sony's production and operations, including:
- An introduction of Sony and its products like laptops, mobile phones, and the Sony Vaio laptop.
- Factors of production for Sony like land, labor, machinery, and capital. It also discusses how fluctuations in factor prices and supply impact production.
- Determinants of demand for Sony's products and how changes in factors like price, income, and tastes affect demand.
- Price elasticity of demand and supply. Income and advertisement elasticities are also discussed.
- Sony Vaio operates under monopolistic competition. Production functions and opportunity costs are presented.
The document discusses Sony's Vaio laptop business and marketing strategy. It analyzes Sony's position in the laptop market, noting opportunities to differentiate Vaio laptops through unique software and leveraging Sony content. The document also considers alternatives like lowering prices or adding more value through software to better position Vaio laptops against competitors in the premium laptop segment.
Have you used a Sony VAIO laptop before? Here you can have a look back at the golden age of Sony VAIO PCs, and learn why an used-to-be innovative PC company failed to meet the market changes and exited the market.
Richard Lopez needs to choose a market segment for Sony Vaio laptops in China. Three market research reports analyzed Chinese consumers:
1. The Shanghai Report found a growing segment of "detail oriented" post-1980s consumers seeking status and technology.
2. The CLUES report identified six laptop user segments, including "Entertainment Lovers", "Business focused", "Family users", and "Tech enthusiasts".
3. The Project Compass global research found six segments, including "Technosocializers" who are interested in multimedia and social media.
The solution is to target the business professionals with high incomes identified in the Shanghai Report, the "Business focused" segment from CLUES, and
Sony VIAO - Dilemma of Richard Lopez.
Richard Lopez: Product manager of Sony Corp, Hong Kong has a problem.
He Has to create a Marketing Plan for VAIO laptop in China
But that is not the main problem. The problem is too much data.
Initially Lopez was working with three MR reports. Then he got another corporate study that segmented consumers at global level.
Now his problem is that which combination he should choose
Porter's five forces model and porter's value chain - Sonyell_suhaily
Porter's Five Forces model and Value Chain model are two competitive strategy models created by Michael Porter in 1979. Porter's Five Forces model is used for industry analysis and business strategy development. Porter's Value Chain categorizes a company's primary activities as inbound logistics, operations, outbound logistics, marketing and sales, and service, and secondary activities as procurement, human resources, technology development, and infrastructure. The document then analyzes Sony using these two models, examining the intensity of competitive rivalry in Sony's markets, the threat of new entrants, the threat of substitutes, and the bargaining powers of customers and suppliers in Sony's various business segments.
This is the PowerPoint presentation of a Marketing/Business Plan me and four of my classmates made for Sony\'s consumer electronics market for our Marketing Management class.
Apple communicates its core values of simplicity, elegance, exclusivity and innovation through its products. It has been successful in creating strong brand loyalty through consistent messaging and focusing on user experience above all else. Apple aims to own the primary technologies behind its products and participate in markets where it can make a significant contribution through innovation. Its business strategies include becoming known for iconic products, locking customers into its ecosystem, selling at a premium based on perceived value, keeping products and branding uniquely simple, and continually updating hardware and software. Apple has a competitive advantage through communicating effectively to its audience, strategic partnerships, product quality and being a leader in innovation.
This document compares and contrasts the iPhone and Blackberry mobile phones. It provides an overview of each product's history, key features, and marketing strategies. A SWOT analysis is presented for both the iPhone and Blackberry. Finally, the document directly compares the iPhone 4S and Blackberry Bold 9900 models across various specifications and capabilities.
The document discusses Sony's Vaio laptop business and marketing strategy. It analyzes Sony's position in the laptop market, noting opportunities to differentiate Vaio laptops through unique software and leveraging Sony content. The document also considers alternatives like lowering prices or adding more value through software to better position Vaio laptops against competitors in the premium laptop segment.
Have you used a Sony VAIO laptop before? Here you can have a look back at the golden age of Sony VAIO PCs, and learn why an used-to-be innovative PC company failed to meet the market changes and exited the market.
Richard Lopez needs to choose a market segment for Sony Vaio laptops in China. Three market research reports analyzed Chinese consumers:
1. The Shanghai Report found a growing segment of "detail oriented" post-1980s consumers seeking status and technology.
2. The CLUES report identified six laptop user segments, including "Entertainment Lovers", "Business focused", "Family users", and "Tech enthusiasts".
3. The Project Compass global research found six segments, including "Technosocializers" who are interested in multimedia and social media.
The solution is to target the business professionals with high incomes identified in the Shanghai Report, the "Business focused" segment from CLUES, and
Sony VIAO - Dilemma of Richard Lopez.
Richard Lopez: Product manager of Sony Corp, Hong Kong has a problem.
He Has to create a Marketing Plan for VAIO laptop in China
But that is not the main problem. The problem is too much data.
Initially Lopez was working with three MR reports. Then he got another corporate study that segmented consumers at global level.
Now his problem is that which combination he should choose
Porter's five forces model and porter's value chain - Sonyell_suhaily
Porter's Five Forces model and Value Chain model are two competitive strategy models created by Michael Porter in 1979. Porter's Five Forces model is used for industry analysis and business strategy development. Porter's Value Chain categorizes a company's primary activities as inbound logistics, operations, outbound logistics, marketing and sales, and service, and secondary activities as procurement, human resources, technology development, and infrastructure. The document then analyzes Sony using these two models, examining the intensity of competitive rivalry in Sony's markets, the threat of new entrants, the threat of substitutes, and the bargaining powers of customers and suppliers in Sony's various business segments.
This is the PowerPoint presentation of a Marketing/Business Plan me and four of my classmates made for Sony\'s consumer electronics market for our Marketing Management class.
Apple communicates its core values of simplicity, elegance, exclusivity and innovation through its products. It has been successful in creating strong brand loyalty through consistent messaging and focusing on user experience above all else. Apple aims to own the primary technologies behind its products and participate in markets where it can make a significant contribution through innovation. Its business strategies include becoming known for iconic products, locking customers into its ecosystem, selling at a premium based on perceived value, keeping products and branding uniquely simple, and continually updating hardware and software. Apple has a competitive advantage through communicating effectively to its audience, strategic partnerships, product quality and being a leader in innovation.
This document compares and contrasts the iPhone and Blackberry mobile phones. It provides an overview of each product's history, key features, and marketing strategies. A SWOT analysis is presented for both the iPhone and Blackberry. Finally, the document directly compares the iPhone 4S and Blackberry Bold 9900 models across various specifications and capabilities.
Sony Corporation is a Japanese multinational conglomerate founded in 1946 and headquartered in Tokyo. Sony operates several business segments including electronics, pictures, music, mobile phones and financial services. In India, Sony targets customers of all ages and has two units, one for sales/marketing and one for software/product development. Sony's mission is to be a leading provider of consumer electronics and services, with a vision of helping dreamers dream. Sony has established Sony Centers across India to directly communicate its brand and provide customers with shopping assistance. Sony has the top market share in India for flat panel TVs and digital cameras.
This document summarizes a case study presentation about Sony Corporation's television business. It outlines Sony's company background, provides a market analysis of the television industry, analyzes Sony's product portfolio and marketing issues, and identifies strengths, weaknesses, opportunities and threats in a SWOT analysis. It recommends that Sony focus on product development in large-screen RPTVs, improve its marketing mix with more competitive pricing and broader distribution, and get back to innovating new technologies to drive future growth in the shifting LCD television market.
The document provides an overview and analysis of the smartphone market in India. Some key points:
- Smartphone shipments in India are expected to rise from 27.8 million in 2012 to 155.6 million in 2017, making India the third largest smartphone market.
- Major drivers of growth include decreasing mobile prices, increasing consumer incomes, and expanding mobile internet access. Challenges include low rural penetration and security/privacy concerns.
- Android dominates the Indian market with over 75% share, followed by Blackberry, Symbian, iOS, and Windows. Large screens, dual SIMs, and multi-core processors are emerging trends.
- Samsung leads the Indian market, followed by Micromax,
Sony was founded in 1946 by Masaru Ibuka as Tokyo Tsushin Kogyo, later changing its name to Sony. The company name comes from combining "sonus" meaning sound, and "sonny" meaning little son. Sony is now one of the largest electronics companies in the world, producing a wide range of consumer electronics including cameras, TVs, video games, and more. Sony must consider various micro and macro environmental factors in its business strategy, such as competitors, suppliers, customers, technology changes, and economic conditions.
Case Study: Why did iPhone not succeed in the Japanese Market?Remi Otani
This is a case study that investigates the reason why Apple's iPhone has not been successful in the Japanese market compared to other markets. Using international marketing theories, we have analysed various factors such as the market, culture, utilisation of FSA, and standardisation.
This document provides a financial analysis of Sony Corporation. It finds that Sony has faced liquidity issues in recent years as seen by a current ratio below 1. Sony's profitability has also declined with revenue falling 20% in 2009 and continuing to slide. Operating income recovered after 2009 due to cost cutting, but net income remained negative in 2011. The analysis recommends that Sony focus on improving profitability and operating efficiency to strengthen its financial position.
The significance of strategic planning for organizations in current highly competitive business environment is evident and systematic and strategic planning is required must for companies that aspire to become a major player in the respective industry. Strategic analysis is considered as the objective assessment and understanding the existing market condition of a company and the costs and capabilities that forms a foundation for the development of strategic process (Graham, 2008). This analysis helps in applying creativity with numerous opportunities that can be used to build and enforce a strong strategic plan in a new or existing market.
The document is a brand audit report of the Apple iPhone that analyzes the brand's equity. The key findings are:
1. The iPhone has high brand awareness due to strong brand recognition and recall among consumers. Consumers are very familiar with the iPhone's functions and capabilities.
2. The iPhone has positive brand associations like ease of use and innovativeness. However, poor battery life is a common negative association. Current users and non-users differ in their evaluations of some attributes.
3. The iPhone's brand image is considered strong overall, but differences exist between users and non-users in their perceptions of what makes the iPhone unique.
RIM and Apple are the two dominant companies in the smartphone market. RIM currently dominates the business market while Apple dominates the consumer market with the iPhone. This document analyzes and compares RIM and Apple's marketing strategies and recommends ways for RIM to grow its market share against Apple, including improving its app selection, expanding into new international markets like Asia and Europe, and forming a partnership with Nokia. A SWOT analysis is provided for both BlackBerry and iPhone.
Sony India Pvt. Ltd is a subsidiary of Sony Corporation focused on the Indian market. It has over 23 branch offices across India and sources manpower through outsourcing. Sony's vision is to create new digital entertainment experiences through cutting-edge products, content, and services. Some of its major product categories include consumer electronics, video games, media/entertainment, and financial services. It faces competition from Samsung and LG in panels and Nikon and Canon in cameras. Deepika Padukone and Kareena Kapoor are brand ambassadors for Sony cameras and laptops respectively.
The document discusses LEO mobiles, a Pakistani mobile phone company. It provides details about LEO's products, target markets, and marketing strategies. LEO aims to provide affordable smartphones for common people in Pakistan. It targets youth, families, and businesses. LEO leads the Pakistani mobile market and has the largest market share. It uses various marketing strategies like widespread distribution across Pakistan, competitive pricing, advertising, and sales promotions to increase awareness and sales of its mobile phones.
Sony must adhere to Malaysia's political and economic rules and regulations. Changes in government policies can impact Sony, such as the implementation of a goods and services tax. Sony is affected by Malaysia's economic conditions, including currency exchange rates and consumer spending power. To be successful, Sony engages in extensive research and development, technological innovation, global operations, and diversified business units.
This document provides an analysis of Sony Corporation's business strategies. It discusses Sony's company profile, product strategy, and marketing strategy. Sony was established in 1958 in Japan and is a leading manufacturer of electronics, video, and communication products. It strives to strengthen its core electronic business through applying information technologies. Sony uses a 4P marketing strategy of product, price, promotion and place. It faces competition from companies like Toshiba and Panasonic but maintains strengths in innovation and brand loyalty. The document examines Sony's SWOT analysis and provides recommendations for the company.
The document provides an overview of Apple Inc. including its history, brand philosophy, line of business, competitors, market share, SWOT analysis, financial performance, and corporate social responsibility efforts. It also includes recommendations to further expand Apple's market potential through opening more retail stores internationally and doing more to protect the environment.
LG launched the LG Viewty smartphone in India to compete with the iPhone. They conducted extensive consumer research to understand what Indian consumers wanted in a mobile phone. LG partnered with Bollywood actress Deepika Padukone to promote the Viewty and positioned it as a stylish smartphone with features comparable to the iPhone at a lower price point. An integrated marketing campaign including celebrity endorsements, media events, and online contests helped LG exceed their sales targets and establish the Viewty as a desirable brand in India.
This document provides an overview of the marketing mix strategies of Dell and Apple. It discusses Dell and Apple's products, pricing, placement, and promotion strategies. It also analyzes each company's target markets, competitors, history, vision/mission statements, and provides a SWOT analysis for both Dell and Apple. Key points include Dell focusing on customizable PCs at lower prices while Apple offers fewer options at higher premium prices. Both companies target businesses and consumers but Apple specifically targets students and teenagers.
Factors affecting demand and supply of electronics industryjithin_mohan
The document discusses factors that affect demand and supply in the electronics industry. On the demand side, it discusses how demand is impacted by price, prices of related goods, expected future prices, income, tastes and preferences, and income distribution. On the supply side, it discusses how supply is impacted by price of the product, input prices, market size, factor prices and availability, and government policies like taxes.
Samsung was founded in 1938 as a grocery store in Korea and later expanded into textiles and electronics. In the 1970s, Samsung began exporting home electronics and became a major electronics producer in Korea. The company continued advancing its technology and quality, with some products reaching top 5 positions worldwide. Samsung introduced its popular Galaxy smartphone series in the 2000s, which helped it become the top global smartphone seller. However, Samsung now faces challenges from competitors like Xiaomi and Vivo who have gained market share in key regions. Its brand image and channel strategy difficulties have provided opportunities for other brands.
Sony Corporation is a Japanese multinational conglomerate founded in 1946 and headquartered in Tokyo. Sony operates several business segments including electronics, pictures, music, mobile phones and financial services. In India, Sony targets customers of all ages and has two units, one for sales/marketing and one for software/product development. Sony's mission is to be a leading provider of consumer electronics and services, with a vision of helping dreamers dream. Sony has established Sony Centers across India to directly communicate its brand and provide customers with shopping assistance. Sony has the top market share in India for flat panel TVs and digital cameras.
This document summarizes a case study presentation about Sony Corporation's television business. It outlines Sony's company background, provides a market analysis of the television industry, analyzes Sony's product portfolio and marketing issues, and identifies strengths, weaknesses, opportunities and threats in a SWOT analysis. It recommends that Sony focus on product development in large-screen RPTVs, improve its marketing mix with more competitive pricing and broader distribution, and get back to innovating new technologies to drive future growth in the shifting LCD television market.
The document provides an overview and analysis of the smartphone market in India. Some key points:
- Smartphone shipments in India are expected to rise from 27.8 million in 2012 to 155.6 million in 2017, making India the third largest smartphone market.
- Major drivers of growth include decreasing mobile prices, increasing consumer incomes, and expanding mobile internet access. Challenges include low rural penetration and security/privacy concerns.
- Android dominates the Indian market with over 75% share, followed by Blackberry, Symbian, iOS, and Windows. Large screens, dual SIMs, and multi-core processors are emerging trends.
- Samsung leads the Indian market, followed by Micromax,
Sony was founded in 1946 by Masaru Ibuka as Tokyo Tsushin Kogyo, later changing its name to Sony. The company name comes from combining "sonus" meaning sound, and "sonny" meaning little son. Sony is now one of the largest electronics companies in the world, producing a wide range of consumer electronics including cameras, TVs, video games, and more. Sony must consider various micro and macro environmental factors in its business strategy, such as competitors, suppliers, customers, technology changes, and economic conditions.
Case Study: Why did iPhone not succeed in the Japanese Market?Remi Otani
This is a case study that investigates the reason why Apple's iPhone has not been successful in the Japanese market compared to other markets. Using international marketing theories, we have analysed various factors such as the market, culture, utilisation of FSA, and standardisation.
This document provides a financial analysis of Sony Corporation. It finds that Sony has faced liquidity issues in recent years as seen by a current ratio below 1. Sony's profitability has also declined with revenue falling 20% in 2009 and continuing to slide. Operating income recovered after 2009 due to cost cutting, but net income remained negative in 2011. The analysis recommends that Sony focus on improving profitability and operating efficiency to strengthen its financial position.
The significance of strategic planning for organizations in current highly competitive business environment is evident and systematic and strategic planning is required must for companies that aspire to become a major player in the respective industry. Strategic analysis is considered as the objective assessment and understanding the existing market condition of a company and the costs and capabilities that forms a foundation for the development of strategic process (Graham, 2008). This analysis helps in applying creativity with numerous opportunities that can be used to build and enforce a strong strategic plan in a new or existing market.
The document is a brand audit report of the Apple iPhone that analyzes the brand's equity. The key findings are:
1. The iPhone has high brand awareness due to strong brand recognition and recall among consumers. Consumers are very familiar with the iPhone's functions and capabilities.
2. The iPhone has positive brand associations like ease of use and innovativeness. However, poor battery life is a common negative association. Current users and non-users differ in their evaluations of some attributes.
3. The iPhone's brand image is considered strong overall, but differences exist between users and non-users in their perceptions of what makes the iPhone unique.
RIM and Apple are the two dominant companies in the smartphone market. RIM currently dominates the business market while Apple dominates the consumer market with the iPhone. This document analyzes and compares RIM and Apple's marketing strategies and recommends ways for RIM to grow its market share against Apple, including improving its app selection, expanding into new international markets like Asia and Europe, and forming a partnership with Nokia. A SWOT analysis is provided for both BlackBerry and iPhone.
Sony India Pvt. Ltd is a subsidiary of Sony Corporation focused on the Indian market. It has over 23 branch offices across India and sources manpower through outsourcing. Sony's vision is to create new digital entertainment experiences through cutting-edge products, content, and services. Some of its major product categories include consumer electronics, video games, media/entertainment, and financial services. It faces competition from Samsung and LG in panels and Nikon and Canon in cameras. Deepika Padukone and Kareena Kapoor are brand ambassadors for Sony cameras and laptops respectively.
The document discusses LEO mobiles, a Pakistani mobile phone company. It provides details about LEO's products, target markets, and marketing strategies. LEO aims to provide affordable smartphones for common people in Pakistan. It targets youth, families, and businesses. LEO leads the Pakistani mobile market and has the largest market share. It uses various marketing strategies like widespread distribution across Pakistan, competitive pricing, advertising, and sales promotions to increase awareness and sales of its mobile phones.
Sony must adhere to Malaysia's political and economic rules and regulations. Changes in government policies can impact Sony, such as the implementation of a goods and services tax. Sony is affected by Malaysia's economic conditions, including currency exchange rates and consumer spending power. To be successful, Sony engages in extensive research and development, technological innovation, global operations, and diversified business units.
This document provides an analysis of Sony Corporation's business strategies. It discusses Sony's company profile, product strategy, and marketing strategy. Sony was established in 1958 in Japan and is a leading manufacturer of electronics, video, and communication products. It strives to strengthen its core electronic business through applying information technologies. Sony uses a 4P marketing strategy of product, price, promotion and place. It faces competition from companies like Toshiba and Panasonic but maintains strengths in innovation and brand loyalty. The document examines Sony's SWOT analysis and provides recommendations for the company.
The document provides an overview of Apple Inc. including its history, brand philosophy, line of business, competitors, market share, SWOT analysis, financial performance, and corporate social responsibility efforts. It also includes recommendations to further expand Apple's market potential through opening more retail stores internationally and doing more to protect the environment.
LG launched the LG Viewty smartphone in India to compete with the iPhone. They conducted extensive consumer research to understand what Indian consumers wanted in a mobile phone. LG partnered with Bollywood actress Deepika Padukone to promote the Viewty and positioned it as a stylish smartphone with features comparable to the iPhone at a lower price point. An integrated marketing campaign including celebrity endorsements, media events, and online contests helped LG exceed their sales targets and establish the Viewty as a desirable brand in India.
This document provides an overview of the marketing mix strategies of Dell and Apple. It discusses Dell and Apple's products, pricing, placement, and promotion strategies. It also analyzes each company's target markets, competitors, history, vision/mission statements, and provides a SWOT analysis for both Dell and Apple. Key points include Dell focusing on customizable PCs at lower prices while Apple offers fewer options at higher premium prices. Both companies target businesses and consumers but Apple specifically targets students and teenagers.
Factors affecting demand and supply of electronics industryjithin_mohan
The document discusses factors that affect demand and supply in the electronics industry. On the demand side, it discusses how demand is impacted by price, prices of related goods, expected future prices, income, tastes and preferences, and income distribution. On the supply side, it discusses how supply is impacted by price of the product, input prices, market size, factor prices and availability, and government policies like taxes.
Samsung was founded in 1938 as a grocery store in Korea and later expanded into textiles and electronics. In the 1970s, Samsung began exporting home electronics and became a major electronics producer in Korea. The company continued advancing its technology and quality, with some products reaching top 5 positions worldwide. Samsung introduced its popular Galaxy smartphone series in the 2000s, which helped it become the top global smartphone seller. However, Samsung now faces challenges from competitors like Xiaomi and Vivo who have gained market share in key regions. Its brand image and channel strategy difficulties have provided opportunities for other brands.
Adinnovation. Inc: Road To Japan – How To Do Marketing of Japanese Gaming App...DevGAMM Conference
Overview of Japanese gaming app market. How lucrative it is and what kind of games are currently popular. General ways of promotion, how to run promotion campaigns, example of Clash of Clans.
Road To Japan - How To Do Marketing In Japanese MarketAya Shinkawa
Road To Japan is the introduction of marketing for gaming app developer who is interested in Japanese market. This was shared by Aya Yamada, overseas business representative of Tokyo-based Adinnovation inc at DevGamm held in Moscow.
Analysis of demand and supply of floor expoشاكوش بوظبي
Floor Expo supplies high quality flooring and supplementary products. It represents brands from around the world. The demand and supply of Floor Expo's laminated parquet flooring is affected by factors like consumer income, price of competitors, number of consumers, technology, number of competitors, cost of production, and marketing. An increase in these factors generally leads to an increase in demand or supply, while a decrease generally decreases demand or supply.
The document discusses cost-volume-profit analysis and operating leverage. It provides examples to illustrate how fixed costs and variable costs impact operating leverage and the break-even point. Specifically, it shows that when a company introduces fixed costs by purchasing equipment, their operating leverage increases such that profits increase by a greater percentage than the increase in sales. The document also discusses how a company can maximize total profits by optimizing their sales mix between multiple products with different costs and selling prices.
This document contains a proposal about Apple and their iPhone business. It provides an overview of Apple's history and business model as a technology company that sells products directly to consumers. It examines Apple's target consumer market for the iPhone and competitors in the smartphone industry like Samsung, Google Pixel, and OnePlus. The document identifies a pain point for Apple's iPhone business and proposes a solution to address it.
- The document discusses a new solar Bluetooth charger product called SBC that is being developed by Fortune Institute of International Business to address the growing problem of smartphone charging.
- It provides details on the target market, benefits of SBC over other chargers, marketing and sales strategies, financial projections, and the management team leading the product launch.
- The summaries highlight the key points around the new product, market opportunity, and launch plans for SBC outlined in the document.
Ad-apt is a Media-ad campaign, specially priced and designed by us for the registered promoters. Earlier we had couple of magazines partner with iPOTT in this campaign. But since it had to be much much bigger, we are negotiating with almost every IT magazine..just imagine the options & the opportunity. Ads in any leading IT magazine at a never before heard of pricing.
This document contains a marketing plan presentation for "HI Volume" by three MBA students. It includes an overview of the company's mission to inspire curiosity through technology and entertainment. It then analyzes the Bangladeshi market situation, HI Volume's product performance and sales over time, competitive landscape, distribution channels, macroenvironment, SWOT analysis, key issues, financial objectives, general marketing objectives, and a detailed marketing strategy and action plan for the coming year.
Corporate Semiconductor Buyers Can Get Better Prices for Analog ProductsBill Kohnen
Corporate Industrial Semiconductor Buyers should look at requirements for Analog IC's for potential cost savings. Margins for all Analog IC companies are high however with appropriate preparation and pressure there is a chance to save.
Some examples of monopoly companies include Microsoft, Intel, and Google. A monopoly company dominates the market as the sole or primary supplier, allowing it to set prices. When a company gains too much power through monopolization, governments may intervene by requiring the company to sell some assets to reduce its market share.
A4tech is a global leader in personal computer peripherals established in 1987. They produce a wide range of products including mice, keyboards, webcams, speakers and headsets. In 2006 they launched a line of gaming products to capitalize on the growing gaming market in Pakistan. A4tech offers affordable, high quality products and maintains a strong commitment to innovation and improving customers' lifestyles. They have a long history of reliable products and service that has earned customer trust over many years.
A smooth, usually inclined surface or track for sliding: a water slide. b. A playground apparatus for children to slide on, typically consisting of a smooth chute climbed onto by means of a ladder. 3.
Tux Mobile is launching a new battery case called TUX for the iPhone to address battery issues. TUX will provide 12 hours of extra battery backup and up to 5000mAh capacity. It will charge the phone and itself simultaneously through the lightning port. The manufacturing will be outsourced to a partner in China and sold through their own ecommerce website as well as other online platforms. Social media marketing will be used to promote the product. Orders will be fulfilled by logistics partners and customers can return the product within 30 days for a full refund.
Solar charger new product launch - Rahul avasthyRahul Avasthy
The document introduces a solar charger that can charge multiple electronic devices like phones, cameras, and music players using solar power. It aims to create product awareness and sell 100,000 units in the first year. The target segments are high mobility users and places with electricity shortages. An action plan details launching in major cities over 4 phases in the first year, establishing distribution channels, and conducting market surveys to inform future demand and new products.
This document discusses monopoly companies and provides examples such as Microsoft, Intel and Google. It then discusses related concepts like market share, competition, pricing strategies and loss leaders. Specific examples discussed include pricing wars between Microsoft, Sony and Nintendo consoles. Factors that influence price sensitivity are also examined such as whether a product is a want or need, availability of alternatives/substitutes and market regulations.
Need Help Writing My College Essay. Online assignment writing service.Ashley Richards
The Pennsylvania Principals Association provides services to principals, assistant principals, and other administrators. It is a non-profit volunteer organization located in Summerdale, Pennsylvania. The association aims to support educational leaders and advance excellence in elementary and secondary schools.
IFB Industries Limited is India's leading producer of home appliances and fine metal components. It was formerly known as Indian Fine Blanks Ltd and started operations in 1974 through a collaboration with a Swiss company. Currently, IFB manufactures components and appliances like washing machines, dishwashers, and cooking appliances at multiple manufacturing plants across India. It aims to be the first choice for customers, employees, business partners, and shareholders. Some key strategies to achieve this include developing new products, expanding into new markets through existing products, and increasing market penetration of current offerings.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
Group assignment eco sony vaio
1.
2.
3. FLOW OF PRESENTATION
Introduction of sony
Products of sony
Introduction of sony vaio
Factors of production
Impact on production by change in factors
Determinants of Demand
Affect on demand by change in determinants
Price elasticity of demand
Price elasticity of supply
4. Income elasticity of demand
Advertisement elasticity of demand
cross elasticity of demand
Market structure
Opportunity cost
Government policy
Foreign trade policy
Import duty
Impact by government policy
Impact on technological change
Impact of Recession
How is differentiation done?
5. Introduction of Sony
Sony company founded in the year 1945.
It’s Headquarter in Tokyo, Japan.
Producer of Electronic and IT products
In 2004, 72nd rank in forbs ranks of largest
company in the world
Sony company is a co-developer of CD, DVD,
and super audio CD.
Sony music entertainment is a second largest
company in the world.
6. Products of Sony
laptop
Mobile phones
Television & Projectors
Digital Camera & interchangeable lens Camera
Video Camera
Tablets & Notebook
Portable audio
Play station 1 and 2
7. Introduction of Sony Vaio
Sony Vaio launched in 2004-05.
Available in i3, i5 and i7 processor in 2nd and 3rd
both generation
Available in the price range of Rs. 24000 to
200000
Recently Sony launched ultra-book.
8. Factors of production
Land : in north America,
Fifty seven manufacturing sites.
Four engineering locations.
Headquarter is in Japan.
Labor : More than 168200 workers (like engineers)
are working in many departments of the
company.
Cont.
9. Machinery :
Require high latest digital technology.
Human resource :
Intelligent train workers
IT Experts
Capital
10. Impact on production by
price of factor fluctuates
If the Prices of the factors is increase cost of
the product is increase and selling price is
also going to increase
There is a increasing in price so
demand is going to decrease.
For Ex., Increase in wages of labor
New machinery purchase
Cont.
11. If the Prices of the factors is decrease cost of
the product is decrease and selling price is
also going to decrease
There is a decreasing in price so
demand is going to increase.
For Ex., Increase in wages of labor
12. Impact on production by
supply of factor fluctuates
If there is a shortage of any factor on that time the
production will decrease. So shortage of the product
in market arises. So that the supplier of the product
take the benefit of that by increase the price of
product.
For Ex.,
spare part of computer or labor’s
shortage decrease the production.
13. Determinants of demand
Market price
Income of Consumer
Number of Consumer
Prices of related goods
Tastes of Consumer
Expectations
Technology
Complimentary goods
14. Affect the demand by
changes in determinants
Market Prices : If price of ultra book
increase in market then the demand will
decrease.
Income of Consumer : if Income of
consumer is increase then he spend more,
and so the demand of Product will increase.
Cont.
15. Number of Consumer : if number of
consumer is increase demand will increase.
Price of related goods : if related good is
available in market at low price then
consumer shifted for buying that product
and decrease the demand of our product.
Cont.
16. Taste of consumer : if taste of consumer
change they stop buying the product and
shifted to other product, and demand will
decrease.
Expectation of Consumer : if the product is
not up to the expectation of consumer they
will not buy the product. and demand will
decrease.
Cont.
17. Technology : If technology will change and
consumers are not satisfied with our products
technology on that time demand of our product
will decrease.
Complimentary goods : A complimentary good is
a good with cross elasticity of demand. If
software price will increase demand of the
hardware will decrease.
18. Price elasticity of Demand
Price of Sony Vaio ultra-book laptop is
Rs.90,000.
We estimate that the demand of that laptop was
5000 units in India.
If the Price of the laptop is increase by Rs.5000
so the consumers preference was not changed
equally.
Cont.
19. In our estimate the demand of the laptop at
95000 is 4950 units.
Price Elasticity Demand=
(Q2-Q1)/[(Q2+Q1)/2]/ (P2-P1)/[(P2+P1)/2]
=0.01/0.054
=0.185
So in that case the demand is inelastic because
it is less than 1.
Cont.
20. But if the Price was reached at Rs.120,000 so
that most of the customers switch in other
brand so that in our estimate the demand was
2500 units.
So that in this case the Demand is Elastic
because it is more than 1
Cont.
22. Price Elasticity of Supply
Cont.
Supply of Sony Vaio Ultra-book laptop is
price elastic.
At the price of Rs.90000 the supply of ultra-
book laptop estimated was 5500 units.
If the price of the laptop is goes to Rs.
60000 so that the estimated supply of laptop
was 3300 units.
23. This happens because the price of the laptop
was decreased by some external factors
so, that the profit margin was decreased.
So that the supplier of the product give less
attention in this type of non-marginal
product. And also survive in market is
necessary for all the industry so that they
shift their resources of production to the new
type of high demanded laptop and earn the
maximum profit.
Cont.
25. Income Elasticity of Demand
In our estimation if the income of the consumer is
increases
so that this will be minor effect on the demand of
the product.
The Demand of the ultrabook was 5000 units at
the price of Rs.90000
If the income of the Consumer was increased to
Rs.80000 Cont.
26. from 65000 so this will Increase the demand
to the 5200 units.
There is a minor effect on the
demand because in our estimation if the
income increases so the which consumer
prefer low quality laptop were shift to the
sony vaio laptop. But which consumers are
with the sony vaio will go in next good
brand and new model of laptop. Because for
that customers sony vaio is in inferior
goods. So that ultimately there will be minor
effect on the demand of the ultra-book.
Cont.
27. Income 65000 80000
Demand 5000 5200
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
4900 5000 5100 5200 5300
Income Elasticity of Demand
Price
Demand
28. Advertisement
Elasticity of demand
Advertisement elasticity of demand means
change in demand related with the change
in advertisement.
Advertisement elasticity of demand =
% change in demand
% change in advertisement
Cont.
29. In Sony Vaio, Kareena Kapoor is the
brand ambassador.
They are spend Rs.90 Crore for
marketing of sony vaio.
In our estimate the 30 to 40% demand
are because of the advertisement.
30. Cont.
Cross Elasticity of Demand
Cross elasticity of Demand means change in
demand of one product related with the change
in the price of the other substitute goods.
For Sony Vaio ultra-book the apple mac-book is
substitute goods.
The price of Apple mac-book pro is Rs.105000,
and the price of ultra-book is Rs.90000.
Cont.
31. So in that case if the price of the apple product
goes down to Rs.85000 so the most of customer
so Ultra-book switch to the apple product. And so
that ultimately the demand of the ultra-book will
decline.
For example suppose the quantity demanded was
goes to 3500 from 5000 units because the price
of the apple mac-book was goes to 85000 from
105000
Cont.
32. Price
Demand
Price of Apple Mac-book
( in Rs.)
Demand of Sony Ultra-book
( in Units)
105000 5000
85000 3500
0
20000
40000
60000
80000
100000
120000
0 1000 2000 3000 4000 5000 6000
Cross Elasticity of Demand Curve
33. Market Structure
of
Sony Vaio In our estimate the Sony Vaio laptop cover the
Monopolistic Competition Market.
Monopolistic competition market
their are many seller of the goods.
Each sellers products are different
from the other sellers product.
Each seller may set price for their
own product.
Cont.
34. In our estimate in the laptop market there are
many seller of the laptop.
Sony vaio’s laptop was different from the other
brands laptop.
The price of the laptop was set by the sony vaio.
So that in our estimate the sony vaio laptop come
under the market of monopolistic competition.
35. Production Function of
Sony Vaio
Production function is related with the labor for
the production and unit produced by the firm.
Through production function curve we will find
the per worker production and also easily find
the productivity of new appointed worker.
Cont.
36. In Sony Vaio, production in unit and labour are
increasing.
The labor in sony In sony vaio, production in unit
and labour are increasing. Sony Vaio at
2010, 2011, 2012 was nearly
161000, 162800, and 168200.
The production of sony vaio at 2010, 2011, 2012
was nearly 355000, 510000, 700000 units.
Cont.
37. Year Labour Production (in
unit)
2010 161000 355000
2011 162800 510000
2012 168200 700000
160000
161000
162000
163000
164000
165000
166000
167000
168000
169000
0 200000 400000 600000 800000
Production Function Curve
1
Labour
Production
2
3
1- 2010 year
2- 2011 year
3- 2012 year
38. Opportunity Cost of
Sony Vaio
Opportunity cost means the cost which sacrifices by
the firm for producing other goods.
For example, sony vaio produces the laptop but if he
produces other product from the same investment so
also earn the profit. So for the sony vaio the profit
earned by other ways was opportunity cost because
he sacrifices this type of all profit for production of
laptop.
Cont.
39. Sony vaio was invest $80 billion for production of
laptop.
If sony vaio invest this money to other product
like car, medicine, etc. so also earn huge profit. So
this profit was opportunity cost for sony vaio.
Cont.
40. For example,
Sony vaio invest $80 billion in other following business:
Industry Pharma In. Automobile In. Laptop In.
Profit (in $
billion)
$ 170 Million $ 180 Million $ 200 Million
From this table for sony vaio the opportunity
cost was $ 180 million .
41. Government Policy
Excise duty: complete exemption for local manufactures
from excise duty. Imported computers subject to
additional customs duty (levied in lieu of excise duty)
equivalent to 7 per cent.
VAT: computers have a concessional rate of 4 per cent
(importance attached to the IT sector in India).
Laptops are covered under Information Technology
Agreement-1(ITA-1) and have enjoyed exemption
from basic customs duty on import
42. Foreign Trade Policy
Export of electronic goods to be incentivized
under Focus Product Scheme.
Expeditious clearance of approvals required from
DGFT shall be ensured.
Exporters /Associations would be entitled to utilize
MAI & MDA Schemes for promoting Electronics
and IT Hardware Manufacturing Industries exports.
Electronics Sector included for benefits under
SHIS scheme.
43. Import duty
Current Import duty is 14.7% on laptops in India.
So if there is a change in import duty in India it
will affect on price of sony vaio and also in
demand.
For ex. For current Import rate the demand is
500000 units If the Import duty rate Increase and
being 20% then the price of laptop will
increase and so the demand will decrease
and shift at 450000 Units.
44. Impact by
Government Policy
If the government policy is change so ultimately
this affect the sony vaio’s
production, demand, supply and price also.
If the tax rate will increase so the cost prise and
also ultimately the selling price would be increase.
And so that the demand of the laptop was decrease.
But supply of laptop was increases.
45. And if the tax rate will decreases so cost
price and selling price will decrease and also
demand was increases.
If the foreign policy will change also effect
the demand and supply of laptop.
46. Impact of technological
change
In the market if there is a change in technology
so it will affect on demand of the current
technology.
The people will demand new technology so if the
company will not change their product according
to the technological change so it will affect that
product. And company may suffered from loss.
47. It’s a necessary for all the companies to change
their products according to the technological
change.
For Ex.
Sony vaio is launched their product which is
called ultra-book duo 11. Sony’s new product
include three different product in one –
ultra-book, notebook, and tabulate.
It’s a totally new technology for market.
48. There is a two different type of affect on market
by launching this product.
1. its affect on competitors market. Vaio have a
new technological product and other competitor
companies have not this type of product. Their
demand is decrease.
if they are going to launch new
product which have better technology on that
time our demand will decrease.
49. 2. Vaio have launched the new product which is
more technological. It affects also on vaio’s other
product.
After launching this product there is a
decreasing in other products price and demand.
Sony vaio model E14A’s price was decrease and
demand is also going to decrease.
Before launch of ultra-book E14A’s price
was 56000 and after launch its price will decrease
and being 49000
50. Impact of Recession
Recession was impact whole the market of sony vaio
laptop.
In the market, if their was a recession so that the
unemployment was increase.
So that ultimately the labor wage rate was decrease
according to the demand and supply rules. In the
market the Demand of the laptop was decrease because
of the shortage of money, so that the production was
also decrease, so that the labor demand was decrease.
51. So in this way the demand of the labor was
decrease and the supply of the labor was
Increase, so that the exploitation of labor was
done by the producer. This will affect the
lifestyle of people. And this affect the
development of nation.
So that the production cost of laptop was
decrease, so the producer was interested in
producing more number of laptop. So the supply
of the laptop was increase but the demand was
the laptop in the market was decrease.
52. Because of that the surplus of the laptop of sony vaio
was made in the market.
This will decrease the cash flow of the sony vaio.
Because of the surplus their major part of
investment was blocked in the market.
Because of that they will face the financial crises
and can’t perform better.
To come out from this situation the sony vaio
was necessary to reduce the prices of laptop
(decrease profit margin) to get money from the
market.
53. How is differentiation
done?
Sony vaio’s look is very different from other
and also very attractive. So it is being attraction
for all generation.
For Ex.
Sony vaio launched it’s product which is
called ultra-book. It is a high price product
which is a combination of laptop, notebook and
tabulate. It helps the company for attract the
high society and corporate people.
54. Ultra-book is a touch screen laptop which is
totally different from other laptops.
Sony vaio is available in so many colors
which is not provide by any other laptop
company.
For Ex. :
Vaio’s E-Series laptop have so many
colors which help the company for attract the
young generation.
55. Sony Vaio have a all type of product for all
customer. Like high range, low range, light
waight, etc..
For ex.
Its lowest range product’s price is
24000 and highest product‘s price is
200000.
56. Threats from mobile phones
and tabulate
Now days the mobile phones and tabulates are
cover most of the features of laptops.
So which person who can not afford laptop and
have little use of laptop he/she will buy mobile
phones and tabulates instead of laptop.
So because of increasing in usage of mobile
phone and tabulates it decrease the demand of
laptop.