2. Goals
• 1. Organize my past work in a professional way
• 2. Brand myself
• 3. GET HIRED
3. Significance
• 1. Online portfolios are meant for branding and remaining
original
• I want visitors to gain a better understanding of my
personality that a standard application cannot convey
4. Content
• Resume: For visitors to see my past experiences with in-
depth points for each
• Articles: For visitors to recognize my writing style
• Film festival interviews: For visitors to get a glimpse of
my personality and to see how I edit the content
• Social Media: For visitors to see the various social media
accounts I run for outside organizations
• Major feature: Articles
7. Marketing
Twitter is great for both personal and professional relationships.
This could reach my friends and also potential employers. I also
added it to my bio on my Twitter page.
Message: “Check out my online portfolio: clairehrodgers.com”
I used e-mail for sending messages to employers offering
summer internships.
Message (at the end of my cover letter): “Should you need any
additional information regarding my experience, feel free to
browse my website clairehrodgers.com
8. Traffic Goals
• At least 40 views a week up until May 6th
• Bounce Rate: Lower than 40%
• Avg. Session: Greater than a minute
• High Returning Viewer rate
