Sportscasing Personal branding

1. Marvin Vanegas
Sportscasting

2. Arena
I would go into broadcast news analysis, Film and Video
editor, and Photographer. Mostly to work for the MLS, Fox
sports, and The Premier League. Mostly dealing in content
creation for sports .

3. Identity
I am seen as someone who is always striving to think outside
the box even if its bizarre. With this mentality I know I have
many different perspectives when on the topic of sports even
if the information is straight forward. Most networks look for
new ideas instead of it being the same.

4. Skills
I am skilled Computer, and electronic,, Attention to detail,
Communications and media, and Video creation and
editing.These skills coming in handy when working for a
network since it is vital to have content for the business.

5. Profession
What I do as a profession is content creation for sports
from videos to online articles.One thing I do different
form others is that I use my experience as to fan to create
resonating content that fans like myself will enjoy.

6. Credentials
One reason that I am credible is that I have experienced
and understand a fans perspective, and I know what
content can be translated to grab their attentions. Not
everyone can create content for a specific group off people
without knowing their thought process.

7. Promise
One promise I can make for these companies is that more
engagement is produced with the content that Is created
with me. While being able pull in more people aside from
the already fans with just the content I am able to
produce.

8. Positioning
The reason I should be hired from the rest of my
competitors is that I have experience in creating content
for many purposes from videos to article and while at the
same time I understand the mentality of my target
audience. Not alot of people can say they know how to
grab everyones attention with their content.

9. Audience
The people that need to know who I am is those that know
what my work is like. The way my audience is influenced
is by how they are into the sport and enjoy the content that
is produced. The way you can tell if they are interested is
whether or not they can retain information from the
content they receive. I mostly target those that are fan of
sports.

10. Networking & Marketing
One way I can gain the attention of a potential employer is
by producing multiple types of content including sports
and push it out on to the internet since most types of
content can be easily accessed online. I want those
interested in my work to see the effort that is put into to it
while being able to take information from. One Way I can
create a relationship is if they resonate with the content I
have made.

11. Competitors
Other people that I know that will go after my postiton is
those that are in Sports journalism or Broadcasting.
These type of people have learned in the in and outs of
creating content for sports or entertainment. Not alot of
people can say they specialized in one specific group. For
instance I have found Jenny Chiu who has studied
Broadcast journalism at the University of North Carolina
and one thing I’ve noticed is that she doesn’t have much
experience in the technology side of things. As in for me I
have much experience in use multiple types of technology
in order to create content.

12. Professional Development
Something I know I have to work on in-order to reach my
goals is Customer service. With that being said I want to
understand what makes one person not like my content
aside from those that do like it. I want to see more
perspective and more criticism on my work, so I can
better reach everyone without having content that no one
can enjoy.

13. Goals
Overall I want my brand to somewhere that i can create
any types of content and have those that enjoy it. I want my
Brand to be an idea sparker for those that struggle when
creating unique content. I want to build my online brand
to show my work as often for when someone seeks it they
can easily access it. Social media and Linkedin place
pivotal roles in expanding my personal brand. I will
mostly use as a tool to reach out to other content creators
and be able to share ideas and create unique content.

14.
Resources
• https://www.forbes.com/sites/filipbondy/2018/01/08/soccer-will-soon-be-americas-third-favorite-spectator-sport/
#3723dd8d3c53
• Website TitleForbes
• Article TitleSoccer Will Soon Be America's Third-Favorite Spectator Sport
• Date PublishedJanuary 08, 2018
• https://www.convinceandconvert.com/content-marketing/content-for-sports-fans/
• Website TitleConvince and Convert: Social Media Consulting and Content Marketing Consulting
• Article TitleHow to Create Content for Sports Fans
• https://www.copyblogger.com/long-live-digital-content/
• Website TitleCopyblogger
• Article TitleThe Unstoppable Rise of the Digital Content Creator
• Date PublishedAugust 03, 2015
• https://www.linkedin.com/in/jennyachiu/
• URLhttps://www.snapapp.com/blog/creating-content-resonates/
• Website TitleSnapApp
• Article TitleCreating Content That Resonates
• Date PublishedJune 06, 2018