Sam's social media identity aims to convey a succinct version of his personality focused on interests relevant to the platforms he uses. His online identity only offers a small representation of his true self and shifts depending on the platform, though maintains his core ethos. Sam takes a more passive approach, giving less personal information while observing others. His identity hub contrasts his professional and recreational identities across sites like Facebook, used personally, and Vimeo, which fosters his filmmaking interests in line with his identity mission.

1. Sam’s Social Media ID

2. ID Mission
• My ID mission is to convey a succinct and streamlined version of
my personality, that focuses on traits relevant to the social media
platforms I use. This aligns with my preference to use social
media that reflects my interests, in order to remain an active and
productive participant in those online communities.
- Digital Mask

3. ID Character and Personality
• My online ID reflects elements of my personality, but ultimately
only offers a small microcosm of my true identity. Therefore, I only
share traits and information relevant to the online platforms I use.
• My identity also shifts depending on the platform I am using, whilst
still attempting to capture the core ethos of my personality
irrespective of the site I use.
• My ID personality seems to subscribe to the type of online identity
that uses an informal approach to representing itself. Therefore I
offer a sort of parody of my own persona. For example: Fake profile
pictures, information and interests. This still ties into my
personality, but is perhaps a more cryptic or symbolic way of
representing myself. I therefore believe that I am more of a passive
user of social media, giving less away about myself, while observing
and seeking information given by others.

5. ID Hub
• http://flavors.me/samcummins#_
• My ID hub follows the logic of the two
contrasting identities that make up my social
media use:

6. ID Hub
• Professional Vs. Recreational

7. Analysing The Twitterverse
- Past Blog Post (http://raws.adc.rmit.edu.au/~s3284298/blog2/?p=256)
- Analyzing twitter profiles of various people it seems that twitter is often
used as a platform in which to present an informal, humorous and relaxed
version of your professional self.
- The emergence of hash tags and the concept of microblogging ties into this
also, as abbreviations and shorter posts allows for a more informal approach
to communication.

8. Communities
VS.

9. Communities
• From a filmmaking perspective, video content sites like
Vimeo foster the sort of community that ties into my ID
mission.
• Largely made up of independent filmmakers and video
artists, Vimeo provides the perfect platform for
promoting your own projects.
• User-made content differentiates it between other
video-sharing sites like Youtube, and with its benefits
for filmmaking ties into my ID mission of creating an
online presence that ties in with my interests.
• https://vimeo.com/user10637057

10. ID Content
• Facebook: http://www.facebook.com/sam.a.cummins:
Used as an outlet for my personal life. Is the one platform
I use that is most closely linked to the always on lifestyle.
It has become a primary means of communication due to
the sheer volume of people using it.
• Link to Past Blog Post on Always On Life-style:
(http://raws.adc.rmit.edu.au/~s3284298/blog2/?p=268)

11. ID Content
Twitter:
https://twitter.com/Sa
m_a_Cummins