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The document discusses how to build online engagement after initial success. It recommends 8 steps: 1) audit current online presence and competition, 2) create an online community, 3) develop a content strategy, 4) be creative to add value, 5) expand social media footprint, 6) monitor and engage with the online community, 7) measure and analyze engagement metrics, and 8) repeat successful strategies and try new ones if not working. The overall goal is to move beyond just the number of likes and focus on engaging more audiences across multiple online platforms.
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Icsc deck tech lounge final
- 1. I’VE PEAKED…. NOW WHAT? PRESENTED BY: ANGELA SWEENY, VP MARKETING & COMMUNICATIONS PETERSON COMPANIES WWW.PETERSONCOS.COM STEPHANIE ORTON LYNCH, DIRECTOR OF PR & SOCIAL BLUE BUG DIGITAL WWW.BLUEBUGDIGITAL.COM
- 2. MEASURING SUCCESS • New Metrics • More than just # of “LIKES” • More than just FB & Twitter • Need to focus on: • Content • Engagement • Additional Platforms
- 3. 8 STEPS TO BUILD ONLINE ENGAGEMENT
- 4. AUDIT ONLINE FOOTPRINT • Review current efforts • Audit competition • Audit platforms • Determine gaps
- 5. CREATE ONLINE COMMUNITY • Identify new audiences • Identify thought leaders • Follow, read & engage with online community
- 6. BUILD CONTENT STRATEGY • Define goals • Identify platforms • Create campaigns • Balance messaging • Develop content calendar
- 7. BE CREATIVE TO ADD VALUE • Access multi-media, photos, & videos • Pickmonkey • Vine • Instagram • Woobox • Include others in online community content • Instant gratification
- 8. EXPAND SOCIAL MEDIA FOOTPRINT
- 9. MONITOR & ENGAGE • Monitor online community engagement • Join discussion groups • Respond & engage
- 11. RINSE & REPEAT • Repeat what is working • Try new strategies if not working AUDIT BUILD COMMUNITY CONTENT STRATEGY ADD VALUE EXPAND FOOTPRINT ENGAGE MEASURE RINSE & REPEAT
- 12. THANK YOU