This document provides an agenda for social media crash courses taking place on Wednesday and Thursday. The Wednesday courses cover topics like blogging, Facebook content creation, Twitter for commercial real estate, and online brand building. The Thursday courses discuss establishing an online headquarters using websites, LinkedIn for business-to-business networking, and mobile marketing. Various presenters such as Duke Long and Dave Lewand will provide expertise on these social media topics.

1. SO CIA L ME DIA
CrASh COurSES Located at:
Booth 328
wednesday
10:00 aM - BLogging: the onLine siLVeR BULLet
Content creation, promotion, community management, measurement and
listening for commercial real estate
Presenter: Duke Long
11:00 aM - FaceBook content
Creating fan-friendly content
Presenter: Cohn
1:00 pM - i don’t haVe tiMe FoR twitteR! do i?
Twitter for the Heavy Hitter
Commercial Real Estate-Specific Twitter tools/recommendations presented
to better prepare you for an educated determination
Presenter: Dave Lewand
2:00 pM - onLine BRand BUiLding FRoM a ReaL LiVe BRokeR!
Tell the story, find your voice, put the package together, be transparent, find a
platform and GO!
Presenter: Duke Long
3:00 pM - MoBiLe MaRketing
From text to QR Codes
Presenter: Cohn
thURsday
10:00 aM - My weBsite is yoUR FRiend. Let’s taLk!
Establishing an Online HQ
Modern websites are not declarations - they are invitations. Website users
deserve an unobstructed introduction to your company and a reason to stay
connected via their preferred device, browser and/or social media channel.
Presenter: Dave Lewand
11:00 aM - Linkedin
Social Networking for B2B
Presenter: Cohn
connect with us on twitter:
tweet your deals terms or space criteria to @icsc during the chicago
deal Making and we will retweet LiVe during the event!
Be sure to use the official hastag #chidM! www.twitter.com/icsc.
official Mobile app sponsor
LEARN MORE AT THE
ICSC
BOOTH 328
Powered by Cohn